LeadingAge Maryland

What LeadingAge Maryland does

LeadingAge Maryland is a non-profit membership association representing more than 160 not-for-profit providers of health care, housing, and services to older adults in Maryland. The organization's members collectively serve more than 20,000 older Marylanders annually across the full continuum of aging services, including adult day services, affordable housing, assisted living, continuing care retirement communities (CCRCs), home and community-based services, home care, nursing facilities, and PACE programs. The association operates as a state affiliate of national LeadingAge, which represents 6,000 not-for-profit aging services organizations nationwide, and is governed by a 15-member Board of Directors chaired by Brandon Moss with Allison Roenigk Ciborowski serving as President & CEO.

The association delivers value across five pillars: advocacy, education, innovation, collaboration, and membership. Core products include four membership tiers (Provider, Business, Student, Associate), the flagship Annual Conference + EXPO (which drew a record 360+ registrants in 2026), peer networking forums across more than 20 functional areas, leadership development programs (Emerging Leaders I & II, Supervisor Skills Bootcamp, Mentorship), and specialized training including AgingWell, Housing Happenings webinars, and the EQUIP harm reduction training program. Pricing is differentiated by membership type and event; conference registration runs $495 for members versus $685 for non-members, and leadership programs range from $349 to $1,350 depending on member status and program tier.

The organization operates with a small staff of 1-10 employees supplemented by consultants and has no proprietary technology platform. Revenue derives from annual membership dues, conference and event registration fees, tiered sponsor partnerships (Platinum, Gold, Silver, Bronze), donations, and grant funding. Recent grant awards include a roughly $300,000 award in October 2023, the Enterprise 2024 Thome Aging Well Innovation Grant in November 2024, and the West Baltimore Renaissance Foundation EQUIP Partnership grant in December 2024. The organization also joined as a co-plaintiff with 21 LeadingAge state affiliates in a federal lawsuit in October 2024 challenging the CMS Staffing Mandate, signaling its active role in regulatory advocacy on behalf of members.

Name

LeadingAge Maryland

Legal name

LeadingAge Maryland

Website

https://leadingagemaryland.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadingAge Maryland is a non-profit membership association representing 160+ not-for-profit aging services providers across Maryland's full continuum of care. It delivers advocacy, education, peer networking, leadership development, and specialized training to members serving 20,000+ older adults annually.

Ownership category

akta.pro rank

Product category

Senior Care Advocacy Services

NAICS

Business Associations (813910), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Senior care advocacy
• Aging services
• Nonprofit membership
• Senior living providers
• Continuing care

Headquarters

HQ city

Sykesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: Annual membership fees from provider organizations (160+ not-for-profit members), business members, and associate members. Provider membership includes full staff eligibility.
2. Conference and Event Fees: Revenue from Annual Conference registrations ($495 member / $685 non-member), symposiums, and training programs including Emerging Leaders tuition ($675 member / $1,350 non-member) and Supervisor Skills Bootcamp ($349 member / $549 non-member).
3. Donations and Sponsorships: Platinum, Gold, Silver, and Bronze sponsor partnerships provide funding. General Fund and Student Fund donations accepted. EQUIP Partnership and Thome Aging Well Innovation Grant provide grant funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

LeadingAge Maryland is a nonprofit membership association that represents and advocates for not-for-profit aging services providers across Maryland. The association delivers member services including policy advocacy, education and training, and curated resources to its 160+ member organizations that collectively serve 20,000+ older adults each year.

Product overview

LeadingAge Maryland is a not-for-profit membership association, not a unified software product. It operates as a platform of programs and services organized around five pillars: advocacy, education, innovation, collaboration, and membership. The core offerings include multiple membership types (Provider, Business, Student, Associate), each with distinct benefits and access levels. The education portfolio spans the Annual Conference & Expo, multiple symposiums (Assisted Living Excellence, Finance & Strategy, Marketing & Communications, Neurocognitive Wellness), peer networking forums across 20+ topics, and specialized training programs including Emerging Leaders I & II, Supervisor Skills Bootcamp, and Mentorship. Housing-specific services include the Housing Happenings monthly webinar series, EQUIP Partnership Harm Reduction Training, and AgingWell Training. Policy & Advocacy services support member engagement with state and federal legislators. The membership directory provides a reference toolkit for networking and collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership in LeadingAge Maryland Annual membership program granting not-for-profit aging services providers access to advocacy, education, training, and peer networking. Currently serving 160+ member organizations across Maryland.
• State Advocacy and Policy Representation Direct advocacy and policy representation at the Maryland state level on behalf of not-for-profit aging services providers, addressing regulatory, legislative, and reimbursement issues affecting member organizations.
• Education and Training Programs
• Member Resources and Networking

Quantifiable outcome

• More than 20,000 older persons served annually by member organizations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Harm Reduction TherapeuticsminorStrategic or Co-development Partner · 1 May 2025Donated 500 Twin Packs of RiVive Naloxone Nasal Spray for opioid overdose prevention as part of EQUIP Initiative boost, supporting affordable housing staff training.
• Civis WorkscoreStrategic or Co-development Partner · 16 December 2024Joint partner in EQUIP (Energize, Quality of Life, Uplift, Integrate & Promote) Partnership to jointly address health and addiction needs in affordable senior housing. EQUIP is a multi-sector partnership led by LeadingAge Maryland to strengthen supportive services through staff training, cross-sector coordination, and practical strategies.
• Grace Medical CentercoreStrategic or Co-development Partner · 16 December 2024Joint partner in EQUIP Partnership alongside Civis Works to address health and addiction needs in affordable senior housing. Grace Medical Center brings healthcare expertise to the multi-sector collaboration.
• LeadingAge (National)coreStrategic or Co-development PartnerNational partner organization representing 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging. LeadingAge Maryland provides state-level representation and access to national resources, advocacy, research, and programming. Provider membership includes membership at both state and national levels.
• Maryland Healthcare Education Institute (MHEI)coreStrategic or Co-development PartnerStrategic partnership bringing leadership development programs, continuing education opportunities, and organizational support to LeadingAge Maryland members at low-to-no cost. MHEI co-develops content including Emerging Leaders II and Supervisor Skills Bootcamp.
• Baltimore City Behavioral Health System (BHSB)coreImplementation/ SI/ Consulting PartnerTraining provider for EQUIP Partnership harm reduction training. Conducts two-day training sessions for affordable housing staff on harm reduction, overdose response, and supporting older adults with opioid use disorder.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Argentum: National trade association for senior living companies. Comparable association model (membership, advocacy, conferences, peer networking) but primarily represents for-profit senior living operators rather than not-for-profits. Overlaps in assisted living policy and workforce advocacy.
• American Health Care Association (AHCA) / National Center for Assisted Living (NCAL): Larger, national trade association representing for-profit and not-for-profit long-term and post-acute care providers. Co-litigant against CMS Staffing Mandate. Broader scope but overlapping advocacy and education mandate for the nursing home/assisted living sector.

Direct peers

• LeadingAge Virginia: Direct state-level peer - another LeadingAge state affiliate representing not-for-profit aging services providers in Virginia. Operates with a near-identical model: membership tiers, annual conference, peer networking, policy advocacy, and grant-funded training.
• LeadingAge New York: LeadingAge state affiliate representing aging services providers in New York. Operates comparable advocacy, education, peer networking, and workforce programs for the not-for-profit sector.
• LeadingAge Ohio: Sister state affiliate in Ohio. Notable because Ohio is co-litigant in the federal CMS Staffing Mandate lawsuit alongside LeadingAge Maryland and 19 other affiliates, making them a direct advocacy collaborator and structural peer.
• LeadingAge DC: LeadingAge state affiliate covering the District of Columbia aging services provider community. Same membership association structure and mission focus.
• LeadingAge (National): The national parent organization representing 6,000+ not-for-profit aging services providers. LeadingAge Maryland operates as a state affiliate, offering the same trade association model (advocacy, education, networking) at the state level. Provider membership in LeadingAge Maryland includes national membership.
• LeadingAge Pennsylvania: Sister LeadingAge state affiliate in Pennsylvania serving not-for-profit aging services providers. Comparable governance, advocacy function, and member programming structure.

Regional players

• Maryland Hospital Association: State-level healthcare trade association in Maryland. Comparable association model (advocacy, education, member networking) and geographic footprint but covers hospitals/health systems broadly rather than aging services continuum. Some board member overlap via LifeBridge Health.

Emerging players

• National PACE Association: National association representing Programs of All-Inclusive Care for the Elderly (PACE) - a service category LeadingAge Maryland members deliver. Comparable association structure with advocacy, education, and member services for a specific aging services niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LeadingAgeMaryland
• Xx.com/LeadingAgeMD
• LinkedInlinkedin.com/company/leadingagemaryland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadingAge Maryland