What Viewpoint With Dennis Quaid does

Viewpoint With Dennis Quaid (legal entity: Viewpoint Project) is a privately held media and entertainment company founded in 2005 and headquartered in Boca Raton, Florida, that produces short-form educational documentary segments (3-6 minutes each) for distribution on Public Television stations across the United States via satellite uplink. The program is hosted by actor Dennis Quaid and pairs each Public Television segment with commercial airtime on cable news networks including CNN, Fox News, and CNBC, alongside inclusion in an opt-in email campaign reaching approximately 1 million targeted viewers. Each episode typically requires 6-8 hours of participation from the featured organization.

The company's core technology is editorial and distribution-oriented rather than software-based: it is a standardized production pipeline that produces promotional documentary content for participating organizations spanning categories such as education, business, travel, technology, health, culinary, culture, finance, and agriculture. Notable past participants include Royal Caribbean, Southwest Airlines, Godiva, Clemson University, the University of Notre Dame, RE/MAX, Envu, and the City of Woodward, Oklahoma. The in-house creative team reportedly holds over 100 years of combined tenured production experience and has accumulated more than 100 Telly Awards across the years 2012-2023, including the first Gold Telly in 2023.

Viewpoint's revenue model is structured as a barter or content participation program rather than a traditional pricing model. Organizations submit details of their educational mission; upon a Senior Producer's acceptance of the storyline, Viewpoint's creative staff produces the educational segment and provides national and regional cable airtime plus email campaign exposure as compensation for the organization's content contribution. Participating organizations retain full ownership of commercial content without re-airing restrictions, with contracts structured on a multi-year basis. Pricing is not publicly disclosed, and go-to-market operates primarily via direct inbound submission of organizational storylines rather than outbound sales.

Name

Viewpoint With Dennis Quaid

Legal name

Viewpoint Project

Website

https://viewpointproject.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Viewpoint With Dennis Quaid is a Boca Raton-based, privately held media production company that creates short-form educational documentary segments (3-6 minutes) for Public Television distribution, hosted by actor Dennis Quaid, and serves enterprise organizations, educational institutions, government entities, and environmental/health organizations seeking credible television exposure in exchange for participating in content production.

Ownership category

akta.pro rank

Product category

Educational Television Production

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)

Keywords

• Educational television production
• Documentary video content
• Public television segments
• Corporate video production
• Short-form broadcast content

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Sponsorship Model: Organizations provide content for educational segments in exchange for produced programming, national and regional airtime on cable news networks, and opt-in email campaigns to 1 million targeted viewers. This is a barter/participation-based model rather than direct pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viewpoint with Dennis Quaid is a documentary television production company that creates short-form educational segments (3–6 minutes) hosted by actor Dennis Quaid and distributed to Public Television stations across the United States via satellite uplink. Organizations participate by submitting content proposals; once accepted, Viewpoint produces the educational segment, a high-end commercial, and provides national and regional cable news airtime plus an opt-in email campaign to approximately 1 million targeted viewers. The model is barter/participation-based rather than direct fee pricing, and participating organizations retain full ownership of the commercial content with no re-airing restrictions.

Product overview

Viewpoint With Dennis Quaid is a documentary television production company that creates short-form educational segments (3-6 minutes) for Public Television distribution. The core product consists of Public Television segments that highlight specific industries and topics featuring industry professionals and organizations. The portfolio also includes commercial production services offered as participant benefits, corporate identity segments, and email marketing campaigns to 1 million targeted viewers. Content spans categories including Education, Business, Technology, Health, Environmental, Culinary, Culture, Finance, and Agriculture. The production company operates independently and distributes content via satellite uplink to Public Television stations, while commercial portions air on networks such as CNN, Fox News, and CNBC.

Differentiator

Problem solved

Functional benefit

Products and services

• Viewpoint Public Television Segments Short-form (3–6 minute) educational documentary segments hosted by Dennis Quaid, broadcast on Public Television stations across the US via satellite uplink and highlighting industries, organizations, and educational topics for general audiences.
• Commercial Production High-end commercial production service delivered to participating organizations in connection with their Public Television segment, with national and regional airtime on cable news networks including CNN, Fox News, and CNBC to cross-promote the series.
• Corporate Identity Segments Documentary-style corporate identity content that showcases participating organizations' corporate culture, values, and brand stories; produced and delivered as part of the Viewpoint content portfolio.
• Email Marketing Campaign Add-On Opt-in email campaign included for each featured story, reaching approximately 1 million targeted viewers with the participating organization's segment, provided as part of the participant benefits package.

Quantifiable outcome

• Email campaign reaches 1 million targeted viewers per story

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• City of Woodward, OklahomaminorStrategic or Co-development PartnerUpcoming segment production featuring the City of Woodward's approach to streamlined governance and economic opportunity as a model for rural communities. Filming will be centered at the Woodward Conference Center and other municipal locations for broadcast on Public Television stations.
• EnvuminorStrategic or Co-development PartnerSegment featuring Envu's eco-friendly mosquito control technology, the In2Care Mosquito Station, aimed at combating mosquito-borne diseases through targeted, nature-inspired methods. Envu, founded in 2022, operates globally and develops solutions to manage health and environmental issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WGBH: WGBH is the Boston-based PBS station and one of the largest producers of public television content in the US, creating shows such as Frontline, NOVA, and American Experience. It is a direct peer in producing award-winning educational documentary content for Public Television distribution.
• Smithsonian Channel: Smithsonian Channel is a cable network producing premium educational documentary programming with a trusted institutional host format. It is a direct peer in award-winning educational documentary TV aimed at a curious general audience, though it operates as a 24/7 channel rather than per-segment sponsorship.
• WETA: WETA is a Washington, DC–based PBS station that produces and distributes educational programming including PBS NewsHour and Ken Burns documentaries. It is a direct peer in national educational content production for the Public Television ecosystem.
• Twin Cities PBS (TPT): Twin Cities PBS is a PBS affiliate that produces and distributes original educational documentary content nationally. Like Viewpoint, it produces short-form and long-form educational programming for Public Television audiences, with a comparable focus on educational storytelling, and serves as a direct production-side peer in the same distribution ecosystem.
• Bonneville Communications: Bonneville Communications is a media production and broadcast services company producing corporate, educational, and public-affairs content for TV and radio distribution. It is a direct peer in corporate-sponsored documentary and broadcast content production serving similar enterprise and institutional clients.
• D S Simon Media: D S Simon Media is a media production and satellite media tour company that produces video content and arranges broadcast coverage for corporate clients on TV news outlets. It is a direct peer in producing branded corporate video content paired with broadcast distribution, serving a similar enterprise communications use case.
• WNET (THIRTEEN): WNET is the New York PBS flagship station and a leading producer of educational and cultural programming for Public Television, including Great Performances and PBS NewsHour. It is a direct peer in original public-television documentary production with comparable distribution scale.
• Insider Studios (formerly Business Insider Studios): Insider Studios is the branded content arm of Insider producing custom documentary-style video and editorial for enterprise advertisers. It is a direct peer in producing narrative brand-storytelling content for major corporate clients with multi-channel distribution, though it operates in digital rather than Public Television.

Broad incumbents

• Propagate Content: Propagate Content is an independent production company producing unscripted, documentary, and branded entertainment for broadcast and streaming platforms. It is a broad incumbent in the same production-of-documentary-for-distribution category, operating at greater scale across more formats and platforms.
• American Public Television (APT): APT is a major distributor that supplies programming to Public Television stations across the US. While Viewpoint distributes via satellite uplink to PTV stations itself, APT sits in the same distribution layer at greater scale and is a broad incumbent counterpart shaping how PTV content reaches audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Viewpoint_Quaid
• Facebookfacebook.com/viewpoint.project.dennis.quaid
• LinkedInlinkedin.com/company/viewpoint-project-dennis-quaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewpoint With Dennis Quaid