Velux

What Velux does

VELUX is a Danish-founded manufacturer of roof windows and integrated daylight solutions, established in 1941 by Villum Kann Rasmussen and operated today as VKR Holding A/S, a family-owned holding company. The German operating entity, VELUX Deutschland GmbH, is headquartered in Hamburg and manages sales, marketing, and customer service for the German market under a broader group footprint spanning more than 40 countries. VELUX holds a leading global position in roof windows with a product portfolio spanning pitched-roof windows (single, DUO, 3-IN-1, LICHTBAND, dormer-style, and balcony/terrasse configurations), flat-roof windows (KONVEX-GLAS, FLACH-GLAS, KUPPEL, Modular Skylights), Tageslicht-Spots tubular daylight devices, and a broad range of interior and exterior sun-protection accessories (roller shutters, awnings, blackout and pleated blinds, insect screens).

The company's underlying technology combines hardware manufacturing with an integrated smart-home platform: solar- and electric-motorized windows, blinds, and shutters connect via VELUX ACTIVE with NETATMO to indoor air-quality sensors (temperature, humidity, CO2) and internet weather data for automated climate control. All products carry CE marking with Declarations of Performance under EU Construction Products Regulation 305/2011, and the company has invested in circular manufacturing (reusing aesthetic rejects into low-carbon window systems announced November 2025). VELUX sells hardware through a configurator-based pricing model (no public list price), generating revenue from one-time window purchases, accessory attach (sun protection, automation), replacement parts via a dedicated spare-parts shop, and paid factory repair/maintenance services. The go-to-market is multi-channel: direct-to-consumer via online shops (veluxshop.de, ersatzteile.veluxshop.de), consumer advice hotlines, WhatsApp, showrooms, and a configurator tool; B2B via a certified craftsmen Partnerprogramm with VELUX PLUS loyalty rewards, a dealer extranet (Händler-Netz), dedicated architect support with CAD tools and seminars, DIY retail chains, and the dedicated VELUX Commercial business unit for non-residential projects. Marketing reaches end consumers through VELUX Magazin editorial content, SEO, newsletters, and high-visibility sports sponsorships (Tour de France, Tour de France Femmes avec Zwift, Paris-Roubaix Hauts-de-France, and athlete Demi Vollering).

Name

Velux

Legal name

VELUX Deutschland GmbH

Website

https://velux.de

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VELUX is a Danish-founded, family-owned manufacturer of roof windows, flat-roof windows, skylights, and integrated sun-protection and smart-home products, selling globally in 40+ countries via dealers, certified craftsmen, online shops, and a dedicated commercial unit serving homeowners, tradespeople, architects, and commercial developers.

Ownership category

akta.pro rank

Product category

Roof Windows and Daylight Building Solutions

NAICS

Blind and Shade Manufacturing (337920)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Skylights & Roof Windows (IMADAIAD)

akta.pro secondary industries

Skylights, Roof Glazing & Glass Roofing Systems (IMADAHAK), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF)

Keywords

• Roof windows
• Skylights and flat roof windows
• Sun protection accessories
• Smart home window automation
• Daylight building solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Window and skylight product sales: Primary revenue from manufacturing and selling roof windows, flat roof windows, daylight spots, and modular skylights. Products are sold through online shops, dealer network, and craftsmen channels as one-time hardware purchases.
2. Sun protection and accessories: Roller shutters, external heat protection awnings, internal blinds, blackout roller blinds, pleated shades, insect screens, and roller shutters sold as complementary accessories to VELUX windows.
3. Spare parts and replacement glass: Dedicated online shop (ersatzteile.veluxshop.de) for replacement glass panes, components, and spare parts for existing VELUX installations.
4. Smart home systems (VELUX ACTIVE): Sale of smart home control units, sensors, and automation accessories that integrate with VELUX electric/solar windows and sun protection products.
5. Professional services (installation and repair): Factory customer service (Werkskundendienst) provides paid repair and maintenance services for VELUX products. Craftsmen and dealers provide paid installation services facilitated through the VELUX Partnerprogramm.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

VELUX manufactures and sells roof windows for pitched roofs (Klassisches Dachfenster, DUO, 3-IN-1, LICHTBAND, Gaubenähnliche Lösungen, Dachbalkon/Dachterrasse CABRIO), flat roof windows (KONVEX-GLAS, FLACH-GLAS, KUPPEL, KALTRAUM, Modular Skylights), tubular daylight spots, and a complete range of sun protection and automation accessories (roller shutters, awnings, blackout and pleated blinds, insect screens, solar/electric motorized retrofit kits). The portfolio is integrated with the VELUX ACTIVE with NETATMO smart home platform for sensor-based automated climate control.

Product overview

VELUX is a manufacturer of roof windows and daylight solutions for residential and commercial buildings. The product portfolio centers on core roof window products for pitched roofs (Klassisches Dachfenster, Lichtlösung DUO, Lichtlösung 3-IN-1, Lichtlösung LICHTBAND, Gaubenähnliche Lösungen, Dachbalkon & Dachterrasse) and flat roof windows (KONVEX-GLAS, FLACH-GLAS, KUPPEL, Lichtkuppel KALTRAUM, Modular Skylights). The offering is extended by automated solar/electric versions of windows and comprehensive sun protection accessories including roller shutters, awnings, blackout blinds, pleated blinds, honeycomb blinds, and insect screens. VELUX ACTIVE with NETATMO serves as the smart home platform enabling automated climate management through environmental sensors. Additional services include the Dachfenster-Konfigurator (online configuration tool), my VELUX customer portal, VELUX PLUS craftsmen rewards program, dealer network, and professional training seminars. The modular architecture allows customers to combine core windows with add-on automation, sun protection, and smart home integration.

Differentiator

Problem solved

Functional benefit

Brands

• VELUX Commercial: Commercial division of VELUX focused on serving commercial and architectural projects
• VELUX ACTIVE with NETATMO
• VELUX PLUS

Products and services

• Klassisches Dachfenster (Classic Roof Window) Traditional manually operated roof window for pitched roofs, bringing natural daylight and ventilation to attic spaces and upper floors. Sold to homeowners and installers for residential renovation and new-build.
• Lichtlösung DUO (DUO Daylight Solution) Dual-window combination of two coordinated roof windows for enhanced daylight intake in residential attic spaces. Targeted at homeowners wanting more daylight than a single window can deliver.
• Lichtlösung 3-IN-1 (3-IN-1 Daylight Solution) Triple-window combination delivering maximum natural light penetration for larger residential rooms.
• Lichtlösung LICHTBAND (LICHTBAND Daylight Strip) Continuous strip of multiple aligned roof windows providing uniform daylight distribution across a roofline.
• Gaubenähnliche Lösungen (Dormer-Style Window Solutions) Roof extensions that provide vertical window appearance and enhanced headroom, used in attic conversions to gain usable floor space.
• Dachbalkon & Dachterrasse (Roof Balcony & Terrace Solutions including CABRIO) Roof window that converts into a small balcony or terrace when opened (CABRIO system), providing outdoor access and fresh air from upper-floor rooms.
• Solar-/Elektro-Dachfenster (Solar/Electric Motorized Roof Windows) Motorized roof windows powered by solar panels or mains electricity, enabling automated opening/closing via remote control or smart home integration without hardwiring.
• KONVEX-GLAS Flat Roof Window Convex glass flat roof window with distinctive curved glazing for modern architectural flat-roof daylighting applications.
• FLACH-GLAS Flat Roof Window Flat glass flat roof window with sleek minimal-profile appearance for contemporary flat-roof daylighting.
• KUPPEL (Dome Flat Roof Window) Dome-style skylight with acrylic or polycarbonate dome for flat roof applications, primarily in residential settings.
• Lichtkuppel KALTRAUM (Cold-Room Skylight Dome) Skylight dome specifically designed for unheated spaces and cold rooms.
• Modular Skylights Modular flat roof skylight system offering customizable configurations for residential flat-roof applications.
• Tageslicht-Spots (Tubular Daylight Spots) Tubular daylight devices that pipe natural light through reflective tubes into spaces where traditional roof windows are not feasible; available for pitched and flat roofs.
• Rollläden und außen liegender Hitzeschutz (External Roller Shutters and Heat Protection) External roller shutters and awnings mounted outside roof windows for thermal insulation, solar shading, and enhanced heat protection.
• Hitzeschutz-Markisen Verdunkelung (Blackout Heat-Protection Awnings) External awning blinds with blackout function for complete light blocking and heat reduction in bedrooms and living spaces.
• Hitzeschutz-Markisen Tageslicht (Daylight Heat-Protection Awnings) External awning blinds that reduce heat gain while still transmitting natural daylight into the room.
• Innenrollos für Sichtschutz und Lichtregulierung (Interior Roller Blinds for Privacy and Light Control) Interior roller blinds providing privacy and adjustable light control inside residential rooms with roof windows.
• Verdunkelungsrollos (Blackout Roller Blinds) Blackout roller blinds engineered to completely block daylight, designed for bedrooms, children's rooms, and media rooms.
• Plissees und Wabenplissees (Pleated and Honeycomb Blinds) Pleated blinds with adjustable light control suited to angled roof windows; honeycomb variants add thermal insulation.
• Jalousien (Venetian Blinds) Interior Venetian blinds with adjustable slats for precise light direction and privacy control on roof windows.
• Insektenschutzrollo für Dachfenster (Retractable Insect Screen for Roof Windows) Retractable insect screen for pitched roof windows allowing ventilation while keeping insects out.
• Intelligente Steuerungen (Smart Controls) and VELUX ACTIVE with NETATMO Smart home control units and the VELUX ACTIVE with NETATMO ecosystem that automate opening/closing of VELUX electric/solar windows, blinds, and shutters based on indoor air-quality sensors (temperature, humidity, CO2) and internet weather data.
• Nachrüst-Sets (Retrofit Motor Kits) Motor kits to upgrade existing manually operated VELUX windows to automated electric or solar operation.
• Ersatzteile und Zubehör (Spare Parts and Accessories) Replacement parts (including replacement glass panes), components, and accessories for existing VELUX windows and sun protection products, sold through the dedicated ersatzteile.veluxshop.de online shop.
• VELUX PLUS für Handwerker (Craftsmen Partner Program) Partner program for craftsmen providing rewards and exclusive customer leads in exchange for installing and reporting VELUX products; includes digital tools and marketing support for trade businesses.
• VELUX Händler-Netz (Dealer Network) Online dealer portal (dealerextranet3.velux.de) for building material dealers providing 24/7 order entry, quotation, and delivery scheduling for VELUX products.
• VELUX Werkskundendienst und Reparatur (Factory Customer Service and Repair) Paid factory-authorized repair and maintenance services for VELUX products, accessible via the Kundendienst portal.
• Dachfenster-Konfigurator (Roof Window Configurator) Online configuration tool allowing customers to plan roof windows and sun protection, calculate product and installation pricing, and request quotes from recommended craftsmen.

Quantifiable outcome

• 27% of end customers who purchased new roof windows wished they had chosen a larger solution — VELUX Combi Solution Study by NEPA, Dec 2019 – Jan 2020, 3,736 respondents from FR, DE, PL.
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Tour de FranceflagshipGTM or Marketing Partner · 1 January 2025VELUX is an official partner of the Tour de France and Tour de France Femmes avec Zwift. The partnership activates at stage start/finish locations across France and Europe with VELUX fan zones, a branded camper van, promotional activations, and content featuring professional cyclists. This is VELUX's most prominent sports marketing initiative.
• Tour de France Femmes avec ZwiftcoreGTM or Marketing Partner · 1 January 2025VELUX is an official partner of the women's Tour de France Femmes avec Zwift, running parallel activation events at start/finish locations during the women's race stages in July-August.
• Paris-Roubaix Hauts-de-FrancecoreGTM or Marketing Partner · 1 January 2025VELUX expanded its professional cycling platform by becoming an official partner of Paris-Roubaix Hauts-de-France, one of cycling's most prestigious one-day races.
• Demi VolleringminorGTM or Marketing Partner · 1 January 2025VELUX partnered with Dutch professional cyclist Demi Vollering (SD Worx-Protime) to create editorial content demonstrating how natural light and fresh air from VELUX roof windows support athletic training, recovery, and sleep. Content published on velux.de/magazin.
• NETATMO (smart home integration)coreTechnology or IntegrationVELUX ACTIVE with NETATMO is a smart home ecosystem jointly developed and marketed by VELUX and NETATMO, enabling automated control of VELUX electric/solar windows, blinds, and shutters based on indoor and outdoor sensor data.
• Faktor 3 AGminorOthersFaktor 3 AG is VELUX's German press agency, handling media inquiries and PR support for VELUX and VELUX Commercial in Germany.
• Carat Deutschland GmbHminorOthersCarat Deutschland GmbH handles advertising and media planning for VELUX Germany, purchasing advertising placements on behalf of the brand.
• VELUX CommercialcoreOthersVELUX Commercial is a dedicated business unit within the VELUX Group serving commercial and non-residential building projects. It is a related but distinct brand/product line targeting commercial buyers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roto Frank AG: German manufacturer of roof windows and window/door hardware; the closest direct competitor to VELUX in the European pitched-roof window market with comparable craftsmanship, dealer, and installer channels.
• Fakro: Poland-headquartered global manufacturer of roof windows, flat roof windows, and loft ladders; competes head-to-head with VELUX in Europe and increasingly in international markets, often at lower price points.
• Keylite Roof Windows: UK and Ireland-based roof window manufacturer with a strong installer channel; competes directly with VELUX in the British Isles and selected European markets, with comparable integrated flashing and insulation systems.
• DAKRA: Austrian roof window specialist serving the DACH region; competes with VELUX in pitched and flat roof daylighting with a focused installer and dealer model.
• Solstro: Hungarian roof window brand serving Central and Eastern Europe; a regional direct competitor to VELUX with comparable pitched-roof and flat-roof product ranges.
• Hunter Douglas: Dutch global leader in window coverings and architectural products; a direct peer in the motorized/smart blind and sun protection category that competes with VELUX's roller shutters, blackout blinds, and pleated shades.
• Somfy: French motorization and smart controls specialist for blinds, shutters, and awnings; competes with VELUX in the automation and control layer of electric/solar windows and sun protection products.
• Solatube International: US-headquartered manufacturer of tubular daylight devices (Tageslicht-Spots equivalent) that bring natural light to interior spaces; a direct competitor in the daylighting device category.
• Sun-Tek Skylights: US-based manufacturer of residential and commercial skylights, including fixed, vented, and tubular models; overlaps with VELUX's flat roof and modular skylight product lines in adjacent geographies.

Broad incumbents

• Saint-Gobain: French multinational building materials group with glass, glazing, and window systems (e.g., Glassolutions, Eurocoustic) that overlap with VELUX's daylighting and flat roof glazing offerings as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VELUXDACH
• Facebookfacebook.com/velux
• Instagraminstagram.com/velux
• Xx.com/VELUXGermany
• LinkedInlinkedin.com/company/velux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velux