PowNed
PowNed is a Dutch public broadcasting association (omroepvereniging) within the NPO system, producing news, documentaries, political commentary, podcasts, and fiction for Dutch-speaking millennials and Gen Z across television, radio, and digital platforms.
- Company typePrivate
- Founded2003
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PowNed does
PowNed (legal entity: Omroepvereniging PowNed) is a Dutch public broadcasting association founded in 2003 and headquartered in Amsterdam. It operates as an omroepvereniging within the NPO (Nederlandse Publieke Omroep) system and targets the 'netwerkgeneratie' (network generation) — Dutch-speaking millennials and Gen Z who consume news primarily via digital platforms and are critical of established power structures.
Its programming slate spans television, radio, online news (PowNews), podcasts (PowCast, Het Misdaadbureau), and YouTube-native content (6Pack). Distinguishing formats include the political program 'Rutgers Lobby' with Rutger Castricum, the crime-investigation strand 'Het Misdaadbureau', the NPO 3FM radio show 'Barend & Benner', the documentary series 'PowNed of View', and the new scripted crime-comedy 'Bovensloters'. Distribution is routed entirely through the NPO infrastructure — NPO 3 (television), NPO Radio 1/2/3FM, NPO Start (streaming), NPO Luister (audio), and the NPO3 YouTube channel — supplemented by Spotify for podcasts and direct web publishing via powned.tv.
PowNed's business model is structurally non-commercial: it is funded through the Dutch public broadcasting contribution (omroepbijdrage) channeled via the NPO, which derives its financing from Dutch taxpayers. Content is freely accessible to Dutch audiences with no subscription paywall; voluntary membership/support is collected separately through helpmee.tv. Governance is provided by a Bestuur (Dominique Weesie, Chairperson; Paul Visser, Business Director), a Raad van Toezicht chaired by Maarten Brouwer, and a 12–14 member Ledenraad. The organization is compliant with the Gedragscode Integriteit Publieke Omroep 2021, NICAM content classification, and AVG/GDPR.
PowNed firmographics
Firmographics- Name
- PowNed
- Legal name
- Omroepvereniging PowNed
- Website
- https://powned.tv
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowNed is a Dutch public broadcasting association (omroepvereniging) within the NPO system, producing news, documentaries, political commentary, podcasts, and fiction for Dutch-speaking millennials and Gen Z across television, radio, and digital platforms.
- Ownership category
- akta.pro rank
PowNed industry classification
Industry- Product category
- Public Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Television Broadcasting Stations (51612)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
- akta.pro secondary industry
- Free TV / Syndication Distribution (MPADAJAI)
Keywords
Where PowNed is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PowNed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Public Broadcasting Funding: PowNed is a Dutch public broadcasting organization (omroepvereniging) funded through the public broadcasting system, which is financed by Dutch taxpayer contributions. The organization receives public funding to produce television, radio, and online content targeting the network generation.
Distribution channels6 records
Marketing channels5 records
PowNed product offering
Product offeringCore offering
PowNed is a Dutch public broadcasting association that produces original editorial content for television, radio, podcasts, and online platforms targeting the Dutch 'netwerkgeneratie' (network generation). Its programming spans news (PowNews), political commentary (Rutgers Lobby), crime investigations (Het Misdaadbureau), documentaries (PowNed of View, Danny Ter Plekke), fiction series (Bovensloters), and entertainment radio shows (Barend en Benner). Content is distributed free of charge through NPO's television channels, radio networks, streaming service, YouTube, and podcast platforms.
Product overview
PowNed is a Dutch public broadcasting organization targeting the 'network generation' (millennials and Gen Z). The company operates as a media platform with multiple content products including PowNews (online news), Het Misdaadbureau (crime investigation podcast/radio), Rutgers Lobby (political TV program), PowCast (weekly podcast), Barend en Benner (radio show on 3FM), and PowNed of View (documentary series). PowNed also produces fiction series like Bovensloters, investigative documentaries, and special programs. Content is distributed via NPO Start, NPO Radio networks (3FM, Radio 1, Radio 2), YouTube, and Spotify. The organization's editorial style is characterized as challenging, humorous, intelligent, and uncensored, with a liberal-critical stance.
Differentiator
Problem solved
Functional benefit
Brands
- PowNews: Online news platform of PowNed
- Rutgers Lobby
- Het Misdaadbureau
- PowCast
- 6Pack
- Barend & Benner
Products and services
- PowNews
Companies that use PowNed
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
PowNed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PowNed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NewBecoreProduction company and coproduction partner for PowNed series including 'Bovensloters' (fictional crime series launching July 2026) and the Gradus Kraus documentary (planned for 2027). NewBe produces content in collaboration with PowNed for exclusive release on NPO Start.
- CCCPcoreProduction company commissioned to produce the '6Pack' program for PowNed. CCCP creates content featuring new generation makers pushing boundaries on the NPO3 YouTube channel.
- NPO (Nederlandse Publieke Omroep)coreParent organization of the Dutch public broadcasting system. PowNed operates as an omroepvereniging within the NPO structure, receiving public funding and access to NPO distribution channels including NPO Start, NPO 3, and radio networks.
- NPO 3corePrimary television channel for PowNed programming including documentaries, political commentary shows like Rutgers Lobby, and entertainment series. Content also distributed via the NPO3 YouTube channel.
- NPO Radio 1coreRadio network broadcasting PowNed programs including '5 Dagen', 'Goed Ingelichte Kring', and 'Het Misdaadbureau'. PowNed produces dedicated radio content for this platform.
- NPO Radio 2minorRadio network broadcasting PowNed programs including 'De Wild in de Middag' with Ruud de Wild and 'Keur in de Middag' with Eddy Keur.
- NPO 3FMcoreRadio network broadcasting PowNed programs including 'Barend & Benner' and Rámon Verkoeijen's Saturday show.
- ProRailminorRail infrastructure organization; PowNed's news coverage of Rotterdam rail disruptions draws audience to PowNews content. Not a formal partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PowNed competitors and assessment
Company assessmentDirect peers
- WNL: Smaller Dutch public broadcaster within NPO producing news, opinion, and current affairs across TV, radio, and digital — directly comparable as a smaller omroepvereniging competing for NPO funding and audience share.
- VPRO: Dutch public broadcaster within NPO known for documentary, investigative, and progressive content across TV, radio, and online — comparable in editorial ambition, public funding, and multi-platform distribution within the same NPO ecosystem.
- EO: Dutch public broadcaster within NPO with multi-platform TV, radio, and digital content — comparable in omroepvereniging structure, public funding, and NPO distribution model despite different editorial focus.
- HUMAN: Dutch public broadcaster within NPO focused on documentary, human interest, and investigative programming across TV and digital — comparable in public funding model, NPO distribution, and emphasis on longer-form journalistic content.
- BNNVARA: Another Dutch public broadcaster (omroepvereniging) within the NPO system, also targeting younger and progressive audiences with multi-platform content across TV, radio, and digital — directly comparable in funding model, distribution channels, and editorial positioning.
- KRO-NCRV: Dutch public broadcaster (omroepvereniging) within the NPO system producing TV, radio, and online content with a broad audience focus — directly comparable in funding structure, governance model, and distribution through NPO channels.
- AVROTROS: Large Dutch public broadcaster within NPO operating across TV, radio, and digital with broad entertainment and informational programming — comparable in organizational structure (omroepvereniging), public funding model, and multi-platform distribution.
Broad incumbents
- RTL Nederland: Major commercial broadcaster in the Netherlands operating TV, radio, and streaming (RTL XL, Videoland) — comparable as a multi-platform Dutch broadcaster competing for the same audiences though funded commercially rather than via public broadcasting.
- NOS: Dutch public news broadcaster (not an omroepvereniging but a separate NPO news entity) operating TV, radio, and online news — comparable in NPO public funding, distribution infrastructure, and news/journalism function though broader in mandate.
- Talpa Network: Large Dutch commercial media company operating radio stations, TV channels, and digital platforms — comparable as a multi-platform Dutch broadcaster competing for radio/TV/digital audiences, though commercially funded rather than via public broadcasting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PowNed social profiles
Digital presencePowNed compliance and trust
Trust signalCompliance3 records
PowNed financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowNed leadership team
Management profileNumber of profiles
Profiles7 records
PowNed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowNed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowNed
What does PowNed do?
PowNed is a Dutch public broadcasting association that produces original editorial content for television, radio, podcasts, and online platforms targeting the Dutch 'netwerkgeneratie' (network generation). Its programming spans news (PowNews), political commentary (Rutgers Lobby), crime investigations (Het Misdaadbureau), documentaries (PowNed of View, Danny Ter Plekke), fiction series (Bovensloters), and entertainment radio shows (Barend en Benner). Content is distributed free of charge through NPO's television channels, radio networks, streaming service, YouTube, and podcast platforms.
Is PowNed a public or private company?
PowNed is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PowNed founded?
PowNed was founded in 2003. It employs 11 to 50 people.
Where is PowNed based?
PowNed is headquartered in Amsterdam, Netherlands, in the Europe region.
How does PowNed make money?
One revenue line is on record: public Broadcasting Funding.
Who are PowNed's main competitors?
Direct peers on record are WNL, VPRO, EO, HUMAN, BNNVARA, KRO-NCRV and AVROTROS. Broad incumbents are RTL Nederland, NOS and Talpa Network.
Does PowNed have an API?
No public API is recorded for PowNed.
What industry is PowNed in?
PowNed's product category is Public Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus), with a secondary code of MPADAJAI, Free TV / Syndication Distribution. Its NAICS code is 516110 and its SIC code is 4832.