What Goose Gear does

Goose Gear is a privately held US manufacturer of vehicle-specific modular storage and overland camping solutions, headquartered in Grand Junction, Colorado, where it designs and builds products in-house using CAD engineering and precision fabrication, with approximately 80% of parts sourced within North America. The core product platform consists of plate systems, seat delete systems, drawer modules, and fridge slides that mount to a vehicle's factory tie-downs without drilling, plus an expanding set of camper integrations (Alu-Cab, Go Fast Campers, Super Pacific, Camp King Industries, AT Overland, Scout, Winnebago Revel) and accessory modules (CampKitchen, IceBox, cutting boards, tailgate tables). Product families include the Explore Series (premium overland builds), Park Series (DIY flat-packed systems for Subaru and Toyota RAV4 targeting casual campers), and Venture Series (INEOS Grenadier roof conversions). Coverage spans 30+ vehicle platforms across Toyota, Ford, Chevrolet, GMC, Subaru, Jeep, Ram, Lexus, INEOS, Land Rover, Mitsubishi, Nissan, Porsche, Rivian, and Volkswagen.

Goose Gear operates a direct-to-consumer e-commerce model on goose-gear.com, supplemented by a dealer locator network. Products are built-to-order with a stated lead time of approximately 8 weeks, with shipping included to the contiguous 48 US states; Alaska, Hawaii, and international orders are not fulfilled directly. Pricing ranges from roughly $45 for tie-down accessories to $6,890 for top-tier complete interior packages (e.g., Land Cruiser 80 Series Ultimate Chef and Sleeping Package), with most core systems priced between $1,190 and $2,095 and complete interior packages between $1,825 and $4,845. The company has no disclosed external funding, no management team public profile, and no M&A history in the provided data.

The customer base spans overland and expedition travelers, truck and SUV owners, work/professional users needing organized mobile workspaces, and casual outdoor enthusiasts entering via the Park Series line. Marketing is community-led through the #GooseGearFamily creator network and an official expedition support partnership with Expedition Overland, combined with participation in Overland Expo events (West, PNW, SOCAL), an active YouTube and social media presence, and content marketing via the company blog.

Name

Goose Gear

Legal name

Goose Gear, Inc.

Website

https://goose-gear.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Goose Gear is a Colorado-based manufacturer of vehicle-specific modular storage and overland camping systems (plates, drawers, fridge slides, camper integrations), serving overland travelers, truck/SUV owners, and casual outdoor enthusiasts across 30+ vehicle platforms via direct-to-consumer e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Overland Vehicle Storage Systems

NAICS

Travel Trailer and Camper Manufacturing (336214)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

akta.pro secondary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Overland vehicle storage
• Truck bed camper interiors
• Drawer module systems
• Vehicle-specific plate systems
• Expedition cargo organization

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Goose Gear generates revenue through the direct sale of vehicle-based storage systems, plate systems, drawer modules, fridge slides, camper interiors, and accessories. Products are built to order with pricing that includes shipping to the lower 48 contiguous United States. The company also sells through a dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Goose Gear designs, manufactures, and sells vehicle-specific interior storage, plate systems, drawer modules, fridge slides, and camper integration kits for overland trucks, SUVs, and 4x4s. Products are CAD-fit to more than 50 vehicle platforms, built to order at the company's Colorado facility, and shipped direct to consumers across the U.S. with complementary integration modules for major camper brands such as Alu-Cab, GFC, and Super Pacific.

Product overview

Goose Gear is a manufacturer of premium vehicle-based storage and overland solutions designed and manufactured in Colorado. The product portfolio centers on vehicle-specific plate systems and seat delete storage solutions that create flat, secure mounting platforms for cargo organization. These core products integrate with modular add-ons including drawer modules, fridge slides, CampKitchen cooking systems, IceBox modules, and various accessories (anchors, straps, tailgate tables). The company also offers specialized sub-brands like the Park Series (DIY flat-packed storage/camping systems for Subaru and Toyota RAV4 vehicles) and integrates with third-party camper systems including Alu-Cab Canopy Campers, GFC Campers, Super Pacific Campers, Scout Campers, Camp King Industries, AT Overland Equipment, and Winnebago Revel RVs. Goose Gear products support over 50 vehicle models across Toyota, Ford, Chevrolet, GMC, Subaru, Jeep, Ram, Lexus, Ineos, Land Rover, Mitsubishi, Nissan, Porsche, Rivian, and Volkswagen brands. The company sources 80% of parts within North America and includes shipping for all 48 contiguous U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Park Series: A flat-packed, DIY vehicle camping and storage system inspired by national parks, featuring modular storage, sleeping platforms, and kitchen modules for Subaru and Toyota vehicles.
• Explore Series
• Venture Series

Products and services

• Explore Series Plate Systems Floor-anchoring vehicle-specific plate systems that create a flat, secure foundation for mounting drawers, fridges, and other cargo, designed to endure off-road conditions while keeping gear stable. For overland and expedition vehicle owners.
• Seat Delete Plate Systems Interior storage solutions that replace rear vehicle seats, converting cargo space into a secure platform for organizing gear, mounting appliances, or creating sleeping surfaces. For overland and SUV/truck owners.
• Drawer Modules Secure, heavy-duty single and double drawer units with heavy-duty slides that integrate with Goose Gear plate systems to organize and protect gear and keep equipment stable during travel. For overland vehicle owners.
• Fridge Slides Sliding mounting platforms for secure portable refrigerator installation in vehicle cargo areas, allowing easy access to food and beverages while keeping fridges stable on rough terrain. For overland and truck/SUV owners.
• Park Series DIY-assemblable, flat-packed vehicle storage and camping system inspired by national parks, with tongue-and-groove assembly requiring no drilling. Baltic birch core and hexagonal textured phenolic surface. Includes Rear Storage, Ultimate Chef, and Sleep and Storage packages for Subaru Crosstrek/Forester/Outback and Toyota RAV4.
• CampKitchen Integrated cooking and kitchen module system for overland vehicles that organizes cooking equipment and supplies in a compact, accessible format alongside Goose Gear storage systems.
• Stingray Flat Boxes Flat storage boxes designed for secure gear mounting and organization within Goose Gear vehicle cargo systems.
• Alu-Cab Canopy Camper Systems Modular bed interior systems specifically designed to integrate with Alu-Cab canopy campers, available in Mid Size and Full Size configurations for Toyota Tacoma, Tundra, Jeep Gladiator, Chevy Colorado, Ford Ranger, and Ram trucks.
• UltraLite Interior Systems Lightweight strap-in interior system for Go Fast Campers and Super Pacific truck bed campers, offering secure storage, configurable bench modules, and flat deck panels while maintaining access to factory features without drilling. Fits Toyota Tacoma (2nd and 3rd gen) and Rivian R1T.
• Winnebago Revel Storage Systems Storage solutions designed specifically for Winnebago Revel RVs, including rear plate systems ($1,146), side x side base drawer systems ($4,495–$4,845), and top utility module storage ($2,745).
• Vehicle-Specific Storage Systems Custom-fit storage solutions designed for specific vehicle models covering 50+ vehicles across Toyota (4Runner, Tacoma, Tundra, Land Cruiser, FJ Cruiser, Sequoia), Ford (F-150, Raptor, Super Duty, Ranger, Bronco, Excursion, Transit Connect), Chevrolet (Colorado, Silverado, Silverado HD), GMC (Canyon, Sierra, Sierra HD), Subaru (Crosstrek, Forester, Outback), Jeep (Gladiator, Wrangler), Ram (1500, 2500/3500), Lexus (GX, LX), INEOS (Grenadier, Quartermaster), Land Rover (Defender), Mitsubishi (Montero), Nissan (Frontier), Porsche (Cayenne), Rivian (R1T), and Volkswagen (Touareg).

Quantifiable outcome

• Current product lead time is 8 weeks
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Expedition OverlandcoreStrategic or Co-development PartnerGoose Gear provides official expedition support for Expedition Overland, a prominent overland travel content creator. Products are featured in their expedition content including the Return to Africa series with a Toyota Sequoia. This partnership provides authentic, real-world product demonstration and content marketing.
• Alu-CabcoreTechnology or IntegrationGoose Gear develops modular bed interior systems specifically designed to integrate with Alu-Cab canopy campers. Products are co-branded and sold as compatible systems for mid-size and full-size truck applications including Toyota Tacoma, Tundra, Ford Ranger, Ford Super Duty, Ram, Chevrolet Silverado, GMC Sierra, and Jeep Gladiator.
• GFC (Go Fast Campers)coreTechnology or IntegrationGoose Gear offers UltraLite Interior systems designed for GFC truck bed campers, specifically tailored for Toyota Tacoma (2nd and 3rd gen) and Rivian R1T. Products are co-branded and sold through Goose Gear's platform.
• Super Pacific CamperscoreTechnology or IntegrationGoose Gear develops camper systems specifically for Super Pacific truck bed campers, compatible with Ford F-150, Ford Ranger, Toyota Tacoma, Chevrolet Colorado, and Jeep Gladiator.
• RouteminorOthersGoose Gear has partnered with Route to provide complimentary shipping protection for all orders. This covers lost, stolen, or damaged packages during transit.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DECKED: DECKED designs and manufactures in-vehicle storage drawer systems and tool organizers for pickup trucks and vans, targeting contractors and outdoor enthusiasts. It is the most direct aftermarket competitor to Goose Gear's drawer modules and plate systems.
• TruckVault: TruckVault builds heavy-duty secure storage systems for pickup trucks, SUVs, and vans, used by both law-enforcement/fleet and outdoor enthusiasts. It competes with Goose Gear in vehicle-based secure cargo organization.
• Front Runner Outfitters: Front Runner is a global overland accessories brand offering modular roof racks, drawer systems, fridge slides, and vehicle storage platforms. It overlaps directly with Goose Gear's Explore Series plate systems, drawers, and fridge slides across similar overland use cases.
• Tuff Stuff Overland: Tuff Stuff Overland manufactures vehicle-specific storage and sleeping platforms for 4x4 vehicles, including drawer systems and overland interior solutions. It is a direct niche competitor in the same vehicle-based overland storage category.
• Leitner Designs: Leitner Designs builds premium truck bed accessories including cargo slide systems, storage drawers, and rack systems. It is a peer in the truck-bed storage and cargo organization category, sharing the same overland/outdoor buyer base.

Broad incumbents

• ARB 4x4 Accessories: ARB is a major established overland brand offering vehicle storage, drawers, fridge slides, canopies, and full overland vehicle builds. It is a broad incumbent whose drawer and storage product lines compete with Goose Gear across most platforms, but at much larger scale.
• Yakima: Yakima is an established outdoor/vehicle rack and cargo brand whose cargo boxes, baskets, and accessory mounts target the same vehicle-based adventure and outdoor-recreation buyer that Goose Gear serves. It is a broad incumbent in adjacent vehicle-cargo categories.

Emerging players

• Go Fast Campers (GFC): GFC manufactures lightweight truck-bed campers, with which Goose Gear sells integrated UltraLite interior systems. It is an emerging partner/adjacent brand whose product ecosystem directly pulls through Goose Gear storage SKUs.
• Super Pacific: Super Pacific makes pop-up truck bed campers compatible with Goose Gear interior systems. It is a complementary emerging player rather than a direct competitor, but its product success is closely tied to Goose Gear's truck-camper interior business.
• Alu-Cab: Alu-Cab builds aluminum canopy camper systems for overland trucks; Goose Gear develops modular bed interiors that integrate with Alu-Cab canopies. It is a partner-adjacent brand and a meaningful international distribution channel peer for camper-interior systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/goosegear
• Facebookfacebook.com/goosegear
• Instagraminstagram.com/goosegear
• TikToktiktok.com/@goosegear
• Pinterestfacebook.com/goosegear
• Xx.com/GooseGearUSA
• LinkedInlinkedin.com/company/goose-gear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goose Gear