Instituto Trata
Instituto Trata operates Brazil's largest specialized orthopedic physiotherapy franchise network, delivering conservative (non-surgical) rehabilitation for knee, hip, and foot/ankle conditions through 70+ clinics and a proprietary evidence-based Método TRATA protocol, serving sedentary, elderly, amateur, and professional athlete patients.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Instituto Trata does
Instituto Trata is a Brazilian for-profit physiotherapy clinic network, headquartered in São Paulo and operating under the legal entity TRATA FRANCHISING LTDA, that specializes in conservative (non-surgical) orthopedic rehabilitation of the lower limbs. Its core product, the Método TRATA, is a personalized treatment protocol combining detailed clinical consultation, kinematic movement assessment via the proprietary TrataScan 2D analysis tool, and evidence-based conduct supported by 60+ scientific publications authored by Clinical Director Dr. Thiago Fukuda, who holds a post-doctorate in Biomechanics from the University of Southern California and serves as physiotherapist for the Brazilian Women's National Football Team.
The company delivers three core treatment lines — knee, hip, and foot/ankle — targeting four patient personas: sedentary individuals, elderly patients with degenerative conditions such as osteoarthritis, amateur athletes, and high-performance athletes. Service delivery occurs through a franchise network of more than 70 operational clinics across at least 11 Brazilian states (with 25 additional units in the expansion pipeline), making it the largest specialized orthopedic physiotherapy network in Latin America with 80,000+ patients treated to date.
Revenue is generated through two streams: direct patient fees for physiotherapy consultations and treatment sessions (B2C, professional-services model with pricing determined post-assessment), and franchise/licensing fees from new clinic openings via Instituto Trata Franchising. Patient acquisition is driven by content marketing, SEO, a proprietary 10-question free knee health assessment quiz, social media, and direct booking channels (website, phone, WhatsApp), with franchise recruitment handled through the strategic partnership with Grupo Velas.
Instituto Trata firmographics
Firmographics- Name
- Instituto Trata
- Legal name
- TRATA FRANCHISING LTDA
- Website
- https://institutotrata.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Instituto Trata operates Brazil's largest specialized orthopedic physiotherapy franchise network, delivering conservative (non-surgical) rehabilitation for knee, hip, and foot/ankle conditions through 70+ clinics and a proprietary evidence-based Método TRATA protocol, serving sedentary, elderly, amateur, and professional athlete patients.
- Ownership category
- akta.pro rank
Where Instituto Trata is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Instituto Trata business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Physiotherapy Consultation and Treatment Services: Revenue is generated through direct patient payments for specialized physiotherapy consultations and treatment sessions. The company operates on a B2C model primarily, with services delivered across franchised clinic locations throughout Brazil.
- Franchise Fees: The company operates a franchise model (Instituto Trata Franchising) generating revenue through franchise fees from new clinic openings across Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Treatment pricing determined after initial clinical assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Instituto Trata product offering
Product offeringCore offering
Instituto Trata is a Brazilian specialized physiotherapy clinic network that delivers personalized, conservative (non-surgical) rehabilitation for lower limb orthopedic conditions affecting the knee, hip, and foot/ankle. Treatment is delivered under the proprietary Método TRATA clinical protocol, which combines a detailed initial consultation, kinematic evaluation via TrataScan 2D movement-analysis software, and evidence-based treatment conduct backed by 60+ scientific publications. Services are provided to individual patients through a network of more than 70 owned and franchised clinics across Brazil.
Product overview
Instituto Trata is a specialized physiotherapy clinic network offering conservative (non-surgical) orthopedic treatment for lower limbs, primarily focusing on knee, hip, and foot/ankle conditions. The core offering is the 'Método TRATA' - a personalized rehabilitation approach that combines clinical evaluation, kinematic movement assessment using TrataScan technology, and evidence-based treatment protocols with over 60 scientific publications. The company operates a franchise network of 70+ clinics across Brazil with 25 additional units in expansion. Treatment is tailored to different patient profiles including sedentary individuals, elderly with degenerative conditions, amateur and professional athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Método TRATA
Quantifiable outcome
- 80,000+ patients treated with success
- +3 more outcomes
Companies that use Instituto Trata
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Instituto Trata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Instituto Trata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Grupo VelascoreGrupo Velas is a reference in management and innovation for physiotherapy clinics in Brazil. They operate the franchise recruitment platform (grupovelas.com.br/trata-emp) for Instituto Trata. Grupo Velas provides operational infrastructure and business support for the franchise network expansion.
- ITC (Instituto de Tratamento da Coluna)minorStrategic partner in the Brazilian physiotherapy ecosystem. Logo appears in the strategic partners section of the website.
- LimegreenminorStrategic partner logo appears in the partners section. Nature of partnership not explicitly detailed.
- Santa Casa de Misericórdia de São PaulominorDr. Fukuda completed his specialization in neuromusculoskeletal physiotherapy at ISCMSP (Santa Casa de São Paulo) and previously served as supervisor of the Knee, Hip, Pediatric Orthopedics and Sports Traumatology group.
- Brazilian Women's National Football Team (Seleção Brasileira de Futebol Feminino)coreDr. Fukuda serves as team physiotherapist for the Brazilian Women's National Football Team, bringing elite sports rehabilitation expertise to the Instituto Trata method and protocols.
- Centro Universitário São CamilominorDr. Fukuda serves as faculty member in the undergraduate program at Centro Universitário São Camilo (CUSC).
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Instituto Trata competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Instituto Trata social profiles
Digital presenceInstituto Trata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Trata leadership team
Management profileNumber of profiles
Profiles1 record
Instituto Trata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Trata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Trata
What does Instituto Trata do?
Instituto Trata is a Brazilian specialized physiotherapy clinic network that delivers personalized, conservative (non-surgical) rehabilitation for lower limb orthopedic conditions affecting the knee, hip, and foot/ankle. Treatment is delivered under the proprietary Método TRATA clinical protocol, which combines a detailed initial consultation, kinematic evaluation via TrataScan 2D movement-analysis software, and evidence-based treatment conduct backed by 60+ scientific publications. Services are provided to individual patients through a network of more than 70 owned and franchised clinics across Brazil.
Is Instituto Trata a public or private company?
Instituto Trata is a private company. It is classified as unknown and is currently operating.
When was Instituto Trata founded?
Instituto Trata was founded in 2015. It employs 101 to 250 people.
Where is Instituto Trata based?
Instituto Trata is headquartered in São Paulo, Brazil, in the Latin America region.
How does Instituto Trata make money?
Two revenue lines are on record. Physiotherapy Consultation and Treatment Services are the primary driver. The others are franchise Fees.
Does Instituto Trata have an API?
No public API is recorded for Instituto Trata.