PSE Credit Union

Name

PSE Credit Union

Legal name

PSE Credit Union Inc.

Website

https://psecreditunion.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Credit Union Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), General Purpose Credit Cards (FSAKABAA)

Keywords

• Retail banking services
• Consumer lending products
• Member-owned banking
• Deposit accounts
• Commercial lending services

Headquarters

HQ city

Parma

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Loan Interest Income: Interest earned on auto loans, home equity loans, mortgages, personal loans, and other credit products. The credit union offers competitive rates on various loan products including auto loans as low as 4.49% APR.
2. Deposit Account Fees: Fees associated with checking accounts, savings accounts, money market accounts, and certificates of deposit.
3. Credit Card Fees and Interest: Revenue from credit card interest (9.99% APR) and associated fees.
4. Service Fees: Various service fees including loan processing, account maintenance, and convenience services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

PSE Credit Union is a member-owned financial cooperative that provides retail banking products to individuals and small businesses in Ohio. Its core offerings span deposit accounts (personal and business checking, savings, money market, and certificates of deposit), consumer and commercial lending (auto, home equity, mortgage via Mortgage Center partnership, personal/signature, debt consolidation, shared-secured, motorcycle/boat/RV, student loans via Sallie Mae), and VISA credit cards, supported by online/mobile banking, the Credit Sense credit monitoring tool, and shared branching access nationwide.

Product overview

PSE Credit Union operates as a traditional credit union offering a comprehensive suite of financial products including personal and business checking, savings, money market accounts, and certificates of deposit. The loan portfolio encompasses auto loans, home equity products, mortgages (via Mortgage Center partnership), personal loans, credit cards, and specialized lending for recreational vehicles. The institution provides complementary services including Credit Sense for credit monitoring, shared branching access through 5,000+ locations nationwide, mobile banking apps for iOS and Android, text/web chat support, and TruStage insurance products. The credit union is committed to accessibility, offering all products and services at branches with ADA-compliant website design and multiple communication channels including text messaging and online chat.

Differentiator

Problem solved

Functional benefit

Brands

• Credit Sense: Free online banking credit score monitoring program that provides credit scores, reports, and daily credit monitoring with identity theft alerts.
• Mobile Banking

Products and services

• Personal Checking Personal checking account for everyday banking, with debit card access, direct deposit, and online/mobile banking connectivity, targeted at individual consumer members.
• Business Checking Checking account designed for small business banking operations, with services tailored to commercial cash management needs.
• Savings Savings account for depositing and growing funds, with competitive rates and account insurance coverage, for individual members.
• Money Market Accounts Higher-yield savings account currently offering up to 1.70% APY with limited transaction access, targeted at individual members seeking above-savings returns.
• Certificates of Deposit (CDs) Fixed-term deposit account currently offering up to 3.75% APY with guaranteed returns and defined terms, for individual members building term savings.
• Auto Loans Financing for new and used vehicles at rates as low as 4.49% APR, financing up to 100% of purchase price (new) or 100% of retail value (used), with terms from 1 to 84 months. Targeted at individual members purchasing vehicles.
• Home Equity Loans Fixed-term loans allowing members to borrow against the equity in their homes, with rates and borrowing limits available upon inquiry, for individual homeowners.
• Home Equity Lines of Credit Revolving credit line secured by home equity, allowing members to borrow up to $500,000 depending on property value, with potentially tax-deductible interest, for individual homeowners.
• Mortgage Home purchase and refinance loans offered through a partnership with Mortgage Center, which has over 30 years of mortgage expertise, for individual members financing home purchases.
• Personal Loans (Signature Loans) Unsecured signature loans of up to $10,000 based on income and ability to repay, for almost any purpose, targeted at individual members needing flexible personal credit.
• Motorcycle, Boat & RV Loans Collateral-based financing for recreational vehicles including motorcycles, boats, and RVs, for individual members purchasing recreational vehicles.
• VISA Credit Cards Revolving credit card products at 9.99% APR offering rewards and purchasing power, for individual members seeking general-purpose credit.
• Shared Secured Loans Loans secured by the member's savings account balance, offered at the minimum loan rate using the prime share account as collateral, targeted at members building or repairing credit.
• Debt Consolidation Loans Low-rate loans designed to pay off high-interest credit card debt, with potential savings of over $3,400 compared to average credit card rates, for individual members consolidating debt.
• Birthday Loan Special member-only loan product typically offered around a member's birthday, for eligible individual members seeking seasonal celebratory credit.
• Home Improvement Loan Quick-cash loans to finance home improvement or repair projects, for individual homeowners funding property upgrades.
• Collateral Loans Secured loans collateralized by vehicles, boats, motorcycles, motor homes, trailers, or trucks, for individual members pledging titled assets for credit.
• Sallie Mae Smart Option Student Loan Student loans for college expenses not covered by scholarships and federal loans, offered through partnership with Sallie Mae with competitive rates and flexible repayment options, for member students and families funding higher education.
• TruStage Insurance Auto and home insurance products offered through partnership with TruStage, for individual members seeking personal lines insurance coverage.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mortgage CentercoreStrategic or Co-development PartnerHome loan partner providing mortgage products and services. Mortgage Center has been offering home financing solutions for over 30 years, making the mortgage process simple and easy to understand.
• Sallie MaecoreTechnology or IntegrationStudent loan partner offering Smart Option Student Loans for college expenses not covered by scholarships and federal loans. Provides competitive rates and flexible repayment options.
• Alliance OnecoreTechnology or IntegrationATM network provider enabling PSE Credit Union members to access cash withdrawals and deposits at Alliance One ATM locations nationwide.
• CuliancecoreTechnology or IntegrationATM network provider enabling PSE Credit Union members to access cash withdrawals and deposits at Culiance ATM locations nationwide.
• Co-Op Shared BranchingcoreChannel Partner/ Reseller/ DistributorShared branching network providing access to over 5,000 locations nationwide. Members can make deposits, withdraw money, transfer funds, and conduct other transactions at participating credit unions.
• MoneyEdminorStrategic or Co-development PartnerFinancial education partner providing member education resources on personal finance, budgeting, and credit management.
• Trinity Debt ManagementminorStrategic or Co-development PartnerDebt management partner providing credit counseling and debt consolidation services to members.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Digital Federal Credit Union (DCU): Massachusetts-chartered federal credit union serving a broad membership base with full-service digital banking and lending — broad incumbent peer operating at materially larger scale but in the same product categories.
• Alliant Credit Union: Large national digital credit union with low-fee checking and high-yield savings — a broad incumbent that competes for the same digitally-mobile members PSE seeks to attract within its SEG charters and beyond.
• SchoolsFirst Federal Credit Union: Large California-based segmented credit union serving a defined employee/community membership with comprehensive deposits, lending, and wealth products — analogous SEG-driven model at materially larger scale.
• Bethpage Federal Credit Union: Long Island-based federal credit union with a national digital reach and full retail offerings — broad incumbent peer that demonstrates the scale and digital capabilities that PSE's SEG-anchored model is constrained against.
• Wright-Patt Credit Union: The largest credit union headquartered in Ohio, offering the same retail-banking and lending categories across a much larger member base — illustrates the regional incumbent PSE competes against for both members and talent.

Direct peers

• Affinity Plus Federal Credit Union: Minnesota-based regional community credit union offering full retail services to members across multiple employer and community SEGs — directly comparable mission, product scope, and member-owned structure.
• Consumers Cooperative Credit Union: Midwest member-owned cooperative credit union with a comparable product set (checking, savings, consumer loans, mortgages) and similar community-cooperative ethos — directly comparable business model and scale.
• FirstEnergy Family Credit Union: Ohio-based community credit union serving employees and select groups in NE Ohio, with a comparable product mix (deposits, auto loans, mortgages) and similar community-cooperative operating model — a direct geographic and structural peer to PSE.
• KEMBA Financial Credit Union: Central Ohio community credit union with a broadly similar full-service retail offering (checking, savings, lending, credit cards) and member-owned cooperative structure — directly comparable in business model and product depth.

Emerging players

• Connexus Credit Union: Digital-first credit union that has scaled nationally through remote membership — represents the emerging online-first CU model that competes with PSE for younger, rate-seeking members beyond its Ohio footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/psecreditunion
• Facebookfacebook.com/PseCreditUnion
• LinkedInlinkedin.com/company/pse-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSE Credit Union