Eat To The Beat

What Eat To The Beat does

Eat To The Beat (ETTB) is a UK-based specialist catering company founded in 1984, operating as a trading division of Global Infusion Group Limited. The company provides artist, production, and crew catering for live music events, festivals, film and TV productions, sporting events, and broadcast television. Its core technology is a fleet of purpose-built, fully self-contained mobile kitchens equipped with onboard power and water supply, enabling service for 10 to 1,000 guests at remote and challenging locations worldwide.

The company's service portfolio spans artist catering (including dressing room riders), crew and production catering, backstage hospitality, on-location film/TV catering, outdoor festival catering, and global touring support. Notable clients include Live Nation UK, Coldplay, UFC, BBC (Proms, Strictly Come Dancing), Team GB at the Paris 2024 Olympics, HPower Group, Glastonbury Festival, and Merriweather Post Pavilion, where ETTB has held an exclusive catering contract since 2010 supported by a 1,500 sqft US warehousing footprint in Columbia, Maryland.

ETTB generates revenue through per-event quoting with pricing tied to guest count, menu requirements, location complexity, and service duration. Its go-to-market is event-driven and relationship-led, relying on industry reputation, referrals, and direct engagement with event organizers, production managers, and venue operators. The model is supported by a mix of dedicated office staff and a vetted network of self-employed freelance crew managed through a dedicated Crewing Department, with marketing primarily through industry events, organic social channels, and the Production Services Association.

Name

Eat To The Beat

Legal name

Global Infusion Group Limited

Website

https://eattothebeat.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

akta.pro secondary industries

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Catering & Craft Services (MPADAFAJ), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Artist catering services
• Production crew catering
• Mobile kitchen catering
• Event catering logistics
• Backstage hospitality

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Catering Services: Eat to the Beat generates revenue through providing artist, production, and crew catering services for live events, concerts, festivals, film and TV productions, and sporting events. Services are quoted on a per-event basis with pricing based on guest count, menu requirements, location complexity, and service duration. The company has maintained long-term contracts with venues like Merriweather Post Pavilion since 2010.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Eat To The Beat is a specialist catering company providing artist, production, and crew catering for the music, entertainment, film, and TV industries. Operating since 1984, the company deploys purpose-built, fully self-contained mobile kitchens (with own power and water supply) to deliver food for groups of 10 to 1,000 guests at venues, festivals, tours, and production locations worldwide.

Product overview

Eat to the Beat is a specialist catering company operating since 1984, providing artist, production and crew catering exclusively for the music, entertainment, film and TV industries. The company offers a comprehensive portfolio including Artist Catering, Crew Catering, Mobile Kitchen Services, Backstage Catering, Iconic Events Catering, Film & TV Catering, Outdoor Events & Festivals Catering, Global Live Events Catering, and USA Operations. All services operate as part of the Global Infusion Group umbrella. The company emphasizes sustainable catering practices through its Sustain-ABLE strategy, utilizing local and seasonal produce, sustainable proteins, and plant-based options. Purpose-built mobile kitchens enable self-contained operations at remote locations serving 10-1000 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Catering Specialist catering for rock stars, actors, bands, and athletes, including dressing room riders and worldwide music and production tours. Services include dietary customization ranging from super strict diets to individual preferences.
• Crew Catering Production and crew catering for events, festivals, film, and TV productions. Provides nutritious food for physically demanding onsite work, adapting to variable numbers, weather conditions, and diverse dietary requirements.
• Mobile Kitchen Catering Services Purpose-built, fully self-contained mobile kitchens that arrive onsite equipped to prep, cook, and serve food for 10 to 1,000 guests, supplying their own power and water supply to enable service at remote locations worldwide.
• Film & TV Production Catering On-location and high-profile studio catering for production companies and TV shows, delivered from onsite kitchens or via the company's own kitchen trucks, with menus adaptable to variable cast and crew needs.
• Outdoor Events & Festivals Catering Catering for outdoor events and festivals with differentiated menus for crew (hearty comfort food) and performers (lighter, healthier options), designed for high-volume, multi-day deployments.
• Iconic & Royal Events Catering Crew and artist catering for major ceremonial, national, and iconic events, leveraging the company's mobile kitchen capability and touring logistics experience.
• USA Venue & Tour Catering Operations Exclusive backstage artist, management, production crew, and corporate/private event catering at Merriweather Post Pavilion, plus support for US tours and events from the Columbia, Maryland warehousing hub.

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Merriweather Post PavilioncoreStrategic or Co-development Partner · 1 January 2010Long-term exclusive partnership since 2010 with Merriweather Post Pavilion, a major US venue in Columbia, Maryland. Eat to the Beat exclusively delivers all catering for backstage artists, management, production crews, and corporate and private events at the venue. The company operates 1500 sqft of warehousing space from this location to service US tours and events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sodexo Live!: Sodexo Live! (formerly Centerplate) is the dedicated division of Sodexo focused on catering, concessions and hospitality for stadiums, arenas, convention centers and live event venues. It is the closest direct peer to ETTB in serving performers, production crews and audiences at major live events.
• Levy (part of ASM Global): Levy is a major US venue and event caterer, integrated with ASM Global's venue management. It provides premium catering for concerts, sports and live entertainment — directly comparable to ETTB's venue-anchor and tour catering work.
• Restaurant Associates: Restaurant Associates specializes in high-end food service for cultural institutions, corporate dining and special events. Its premium event and backstage catering work (e.g., for broadcasters, museums and performing arts venues) places it in direct competition with ETTB for film/TV and entertainment clients.
• Global Infusion Group (parent divisions — GIG Catering, e2b): Global Infusion Group is ETTB's parent and operates sibling catering divisions including GIG Catering, e2b (Eat 2 Beat) and Bonnie May Food & Events. They share back-office, fleet and crew resources and compete in adjacent live-events and brand-activation catering segments.

Broad incumbents

• Aramark: Aramark is a large global contract foodservice and uniform services company operating across sports, entertainment, business and education. Its sports & entertainment segment competes broadly with ETTB at concerts, festivals and live events.
• Compass Group (Eurest / Levy UK): Compass Group is the world's largest contract caterer, operating divisions (Eurest, Chartwells, Levy UK) that serve corporate, sports and live-event clients. It is a broad incumbent overlapping ETTB's addressable market across enterprise and live events.
• Elior Group: Elior Group is a major international contract catering company operating across business & industry, education, healthcare and events. Its events and entertainment contracts put it in broad competition with ETTB across European markets.

Emerging players

• Seasoned Events: Seasoned Events is a UK specialist event caterer focused on weddings, private parties and corporate events. While more focused on social than touring entertainment catering, it overlaps with ETTB on private corporate event work and uses a similar on-site service model.
• Stir Crazy Catering: Stir Crazy is a UK-based bespoke event caterer delivering high-end menus for private parties, corporate events and brand activations. It is a smaller emerging peer competing with ETTB for premium private and corporate event mandates.

Others

• Hostek (Craft Services / Film Catering): Hostek provides craft services and location catering to UK film and TV productions. It is a specialized adjacent peer competing with ETTB's Film & TV catering vertical on studio and location shoots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eattothebeat
• LinkedInlinkedin.com/company/eattothebeat
• Instagraminstagram.com/eat_to_the_beat
• TikToktiktok.com/@gigeattothebeat
• Xx.com/Eattothebeat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat To The Beat