OttLite Technologies
OttLite Technologies is a Tampa-based LED lighting manufacturer founded in 1989, selling ClearSun-enabled desk lamps, floor lamps, craft lamps, and sanitizing products directly to consumers and through retailers and co-branded partnerships with Good Housekeeping and Prevention Magazine.
- Company typePrivate
- Founded1989
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OttLite Technologies does
OttLite Technologies, Inc. is a Tampa, Florida-based manufacturer of LED task lighting products founded in 1989 by photobiologist Dr. John Nash Ott. The company designs and sells desk lamps, floor lamps, craft and magnification lamps, light-therapy lamps, and replacement bulbs, serving individual consumers in the home/office, craft/hobby, low-vision, and wellness segments. It currently operates as a brand under parent company Advantus Corporation, with no public listing or venture funding disclosed.
The company's core proprietary technology is its ClearSun LED platform, which claims a Color Rendering Index of 95+ and a 51% reduction in eyestrain versus standard LEDs by approximating the natural daylight spectrum. OttLite has also developed and patented SpectraClean sanitizing technology (U.S. Patents 9,039,966 and 8,398,264) and a patent-pending SanitizingPRO design that integrates ClearSun LEDs with HEPA filtration and UVC germicidal LEDs. The catalog spans roughly 214 SKUs at price points ranging from $13.99 for pocket magnifiers to $299.99 for premium floor lamps, with product lines including the Wellness Series, Craft and Hobby, Home and Office, Good Housekeeping by OttLite, Prevention by OttLite, and SanitizingPRO.
The business operates a direct-to-consumer e-commerce site (Shopify-powered ottlite.com) as its primary channel, supplemented by distribution through unspecified major retailers and co-branded marketing partnerships with Good Housekeeping and Prevention Magazine. Revenue is generated through one-time hardware purchases, with a small recurring aftermarket in replacement bulbs and HEPA filters. The company ships to the U.S. (with state-level restrictions on CFL products) and Canada, but does not publicly disclose financial results.
OttLite Technologies firmographics
Firmographics- Name
- OttLite Technologies
- Legal name
- OttLite (Brand operated by Advantus Corporation)
- Website
- https://ottlite.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OttLite Technologies is a Tampa-based LED lighting manufacturer founded in 1989, selling ClearSun-enabled desk lamps, floor lamps, craft lamps, and sanitizing products directly to consumers and through retailers and co-branded partnerships with Good Housekeeping and Prevention Magazine.
- Ownership category
- akta.pro rank
OttLite Technologies industry classification
Industry- Product category
- LED Task Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), LED Light Therapy Treatments (HSALADAJ)
Keywords
Where OttLite Technologies is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OttLite Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Lighting Products Sales: Revenue generated from sale of LED lamps, floor lamps, desk lamps, craft lamps, and magnification lamps. Products range from budget-friendly options under $50 to premium models over $200. One-time hardware purchase model.
- Replacement Parts and Bulbs: Sale of replacement bulbs (CFL and LED tubes), replacement parts, adapters, and accessories. CFL bulbs rated up to 10,000 hours; LED lights rated up to 40,000 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level lamps starting under $50 |
| One time/ perpetual license | Pay-as-you-go | Mid-range wellness and specialty lamps $70-$150 |
| One time/ perpetual license | Pay-as-you-go | Premium lamps with sanitizing and advanced features $150-$300 |
| Unit Pricing | Pay-as-you-go | Replacement bulbs and parts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
OttLite Technologies product offering
Product offeringCore offering
OttLite manufactures and sells LED desk lamps, floor lamps, craft lamps, and magnification lamps built around its proprietary ClearSun LED technology, which replicates natural daylight and is rated at CRI 95+ with claims of reducing eyestrain by up to 51%. The lineup includes Wellness Series products, co-branded Good Housekeeping and Prevention lines, and the SanitizingPRO line that integrates HEPA filtration and UVC sanitizing LEDs. The company also sells replacement bulbs (CFL and LED) and replacement parts.
Product overview
OttLite Technologies offers a diversified portfolio of LED lighting products centered around its proprietary ClearSun LED technology. The core offering is the Wellness Series featuring ClearSun LEDs that reduce eyestrain by 51% and provide 95+ CRI color accuracy. The product lineup includes co-branded lines with Good Housekeeping and Prevention Magazine, specialized Craft and Hobby lamps with magnification, Home and Office desk and floor lamps, and the advanced SanitizingPRO line combining HEPA filtration with UVC sanitization. The company also offers Replacement Bulbs (CFL and LED) and Replacement Parts. Key technology differentiators include ClearSun LED technology, SpectraClean patented sanitizing technology, and SanitizingPRO combining UVC air purification with lighting. Founded in 1989, the company is headquartered under parent company Advantus Corp and ships throughout the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Wellness Series: Product line featuring ClearSun LED technology designed for eye health and reduced eyestrain.
- Good Housekeeping powered by OttLite
- Prevention by OttLite
- SanitizingPRO
Products and services
- OttLite Wellness Series Flagship LED lighting line featuring ClearSun LED technology that reduces eyestrain by 51% and provides 95+ CRI color accuracy. Includes desk lamps, floor lamps, and magnifying lamps focused on eye health and natural daylight illumination for home and office users.
- Good Housekeeping powered by OttLite Co-branded lighting collection with the Good Housekeeping Seal, featuring ClearSun LED technology, wireless charging, and Good Housekeeping's limited warranty. Includes the Good Housekeeping Floor Lamp, Circular LED Desk Lamp, Modern LED Desk Lamp, and Sanitizing Desk Lamp.
- Prevention by OttLite
- Craft and Hobby Lighting
- Home and Office Lighting
- SanitizingPRO Lamps
- Replacement Bulbs
- Replacement Parts
- Flex LED Natural Daylight Floor Lamp
- Thrive LED Sanitizing Desk Lamp with Clock and USB Charging
- SanitizingPRO LED Desk Lamp with UVC Air Purifier
- OttLite ClearSun 9W Edison-Base LED Bulb (60W equivalent)
- Extended Reach LED Desk Lamp
- Pivot LED Desk Lamp
- Entice LED Desk Lamp with Wireless Charging
- Flexible Soft Touch LED Desk Lamp
- ClearSun LED Light Therapy Lamp
Quantifiable outcome
- Reduces eyestrain by up to 51%
- +4 more outcomes
Companies that use OttLite Technologies
Customer profileSegments4 records
Ideal customer profiles4 records
OttLite Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OttLite Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Good HousekeepingcoreOttLite and Good Housekeeping have teamed up to create the 'Good Housekeeping powered by OttLite' product line. This partnership features OttLite's exclusive ClearSun LED Technology designed to reduce eyestrain by up to 51%, backed by the Good Housekeeping Seal. Products include the Good Housekeeping Floor Lamp with wireless charging, Circular LED Desk Lamp, Modern LED Desk Lamp, and Sanitizing Desk Lamp. Good Housekeeping provides their seal and quality endorsement in exchange for co-branded product sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
OttLite Technologies competitors and assessment
Company assessmentDirect peers
- BenQ: BenQ's ScreenBar and e-Reading series are premium LED desk lamps marketed on eye-care and reduced eyestrain claims, directly competing with OttLite's Wellness Series in the home/prosumer task lighting segment.
- Dyson: Dyson's Lightcycle Morph and Solarcycle task lights are premium LED desk/floor lamps with eye-comfort, daylight tracking, and app integration, occupying the same high-end wellness-lighting niche OttLite targets.
- Verilux: Verilux is a long-standing full-spectrum lighting brand offering HappyLight therapy lamps and task lights, the most direct US peer to OttLite on natural daylight positioning and light-therapy use cases.
- Daylight Company: Daylight Company specializes in high-CRI task and craft lighting (sewing, nail, beauty, detail work), competing head-to-head with OttLite's Craft and Hobby magnifier and floor lamps.
- Humanscale: Humanscale's Horizon LED task lamp is a premium ergonomic desk light positioned on visual comfort and wellness, competing for the same office/home-office buyer that OttLite's Wellness Series targets.
Broad incumbents
- Signify (Philips Hue & WiZ): Signify owns Philips Hue and WiZ connected consumer lighting lines that compete with OttLite's smart/home/office LED products across broader retail channels and with significant R&D and global distribution scale.
- GE Lighting (a Savant company): GE Lighting's Cync and Reveal LED product families compete with OttLite in consumer task and home lighting, leveraging a much larger brand, retail footprint, and connected-lighting platform.
Emerging players
- TaoTronics (Sunvalley Group): TaoTronics sells value-priced LED desk lamps with adjustable color temperature and "eye-care" claims on Amazon, competing directly with OttLite's mid-tier task lamps at significantly lower price points.
- Lepro: Lepro offers low-cost LED desk and floor lamps with high-CRI and tunable white features, frequently undercutting premium brands like OttLite on price while matching key specs.
Regional players
- Globe Electric: Globe Electric distributes consumer LED desk, floor, and magnifier lamps across North American mass and specialty retail (Walmart, Canadian Tire), competing with OttLite's home/office and craft categories primarily in the US and Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OttLite Technologies social profiles
Digital presenceOttLite Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
OttLite Technologies leadership team
Management profileNumber of profiles
Profiles1 record
OttLite Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OttLite Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OttLite Technologies
What does OttLite Technologies do?
OttLite manufactures and sells LED desk lamps, floor lamps, craft lamps, and magnification lamps built around its proprietary ClearSun LED technology, which replicates natural daylight and is rated at CRI 95+ with claims of reducing eyestrain by up to 51%. The lineup includes Wellness Series products, co-branded Good Housekeeping and Prevention lines, and the SanitizingPRO line that integrates HEPA filtration and UVC sanitizing LEDs. The company also sells replacement bulbs (CFL and LED) and replacement parts.
Is OttLite Technologies a public or private company?
OttLite Technologies is a private company. It is classified as corporate owned and is currently operating.
When was OttLite Technologies founded?
OttLite Technologies was founded in 1989. It employs 11 to 50 people.
Where is OttLite Technologies based?
OttLite Technologies is headquartered in Tampa, United States, in the North America region.
How does OttLite Technologies make money?
Two revenue lines are on record. Lighting Products Sales are the primary driver. The others are replacement Parts and Bulbs.
Who are OttLite Technologies's main competitors?
Direct peers on record are BenQ, Dyson, Verilux, Daylight Company and Humanscale. Broad incumbents are Signify (Philips Hue & WiZ) and GE Lighting (a Savant company). Emerging players are TaoTronics (Sunvalley Group) and Lepro. Globe Electric is listed as a regional player.
Does OttLite Technologies have an API?
No public API is recorded for OttLite Technologies.
What industry is OttLite Technologies in?
OttLite Technologies's product category is LED Task Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAIAJ, LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear). Its NAICS code is 33513 and its SIC code is 3640.