Good Housekeeping
Good Housekeeping is a 140-year-old consumer media brand and product testing authority operating the Good Housekeeping Institute's specialized labs and issuing the iconic Seal certification with two-year warranty. It serves women aged 25-54 with trusted reviews, recipes, and lifestyle content across digital, print, and social channels.
- Company typePrivate
- Founded1885
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Good Housekeeping does
Good Housekeeping is a 140-year-old American consumer media brand operating as a property of Hearst Magazine Media, Inc., a subsidiary of privately held Hearst Corporation. Founded in 1885, the company centers its operations on the Good Housekeeping Institute, an independent product testing division that operates six specialized laboratories covering Textiles, Beauty, Home Care & Cleaning, Kitchen Appliances, Nutrition & Fitness, and related categories. The Institute conducts standardized product evaluations using scientific methodologies, consumer testers (often numbering in the hundreds to thousands per program), and lab equipment to produce editorial reviews and award selections across categories including snacks, beauty, bedding, cleaning, kitchen, home renovation, parenting, travel, toys, bath, and family vehicles.
The company's flagship commercial asset is the Good Housekeeping Seal, a consumer product certification mark introduced in the early 1900s that has become one of the most recognized product endorsement emblems in the United States. The Seal carries an embedded two-year limited warranty where Good Housekeeping will replace or refund up to $2,000 if a certified product is found defective. Brands across consumer categories—including Avocado (mattresses), Bedsure (bedding), Simonton (windows), Breescape (cooling bedding), KitchenAid (cookware), and OLAY (skincare)—actively pursue Seal certification, creating a B2B licensing revenue stream alongside the consumer-facing media business.
Good Housekeeping monetizes through multiple streams: print magazine distribution via newsstands and subscriptions, digital advertising and affiliate commerce partnerships with major retailers (Amazon, Target, Walmart), the GH+ subscription membership at $24.99 per year offering exclusive content and recipes, and licensing fees from the Seal certification program. The company serves a primary audience of women aged 25-54 interested in home, health, beauty, food, family, and lifestyle content, distributing across goodhousekeeping.com, social media platforms exceeding 10 million combined followers, email newsletters, and physical retail. Good Housekeeping operates primarily in the United States and United Kingdom markets as part of the broader Hearst media portfolio.
Good Housekeeping firmographics
Firmographics- Name
- Good Housekeeping
- Legal name
- Hearst Magazine Media, Inc.
- Website
- https://goodhousekeeping.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Housekeeping is a 140-year-old consumer media brand and product testing authority operating the Good Housekeeping Institute's specialized labs and issuing the iconic Seal certification with two-year warranty. It serves women aged 25-54 with trusted reviews, recipes, and lifestyle content across digital, print, and social channels.
- Ownership category
- akta.pro rank
Where Good Housekeeping is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Good Housekeeping business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GH+ All Access Membership |
Distribution channels4 records
Marketing channels6 records
Good Housekeeping product offering
Product offeringCore offering
Good Housekeeping is a consumer media brand that publishes lifestyle editorial content across home, food, health, beauty, family, travel, and entertainment categories through its website, magazine, and digital channels. The brand operates the Good Housekeeping Institute, which independently tests consumer products across specialized laboratories, and grants the iconic Good Housekeeping Seal — a product certification mark backed by a two-year limited warranty of up to $2,000.
Product overview
Good Housekeeping is a consumer media brand centered around the Good Housekeeping Institute, which has been independently researching and testing products for over 120 years. The company's flagship offerings include the iconic Good Housekeeping Seal—a certification program backed by a two-year warranty—alongside its award programs spanning Snack Awards, Beauty Awards, Bedding Awards, Cleaning Awards, Kitchen Awards, Home Renovation Awards, Parenting Awards, Travel Awards, Toy Awards, Bath Awards, Beauty Innovation Awards, and Family Car Awards. The Good Housekeeping magazine provides content across home, food, health, beauty, family, travel, and entertainment categories. The company also offers a GH+ Membership subscription providing exclusive content and perks. The Institute operates multiple specialized labs including Kitchen Appliances, Home Care & Cleaning, Textiles, Beauty, Nutrition & Fitness, and Health, testing thousands of products annually across categories from appliances to toys.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Housekeeping Magazine The flagship print and digital publication providing trusted home advice, product reviews, and recipes for consumers interested in home, food, health, beauty, family, travel, and entertainment.
- Good Housekeeping Institute The scientific testing division that independently researches and tests consumer products across labs for Kitchen Appliances, Home Care & Cleaning, Textiles, Paper & Apparel, Beauty, Nutrition & Fitness, Health, and Home Improvement & Outdoor.
- Good Housekeeping Seal The iconic consumer emblem and product certification program recognized for over a century. Products bearing the seal include an additional two-year limited warranty where Good Housekeeping will replace or refund up to $2,000 if a product is found defective.
- GH+ All Access Membership
Companies that use Good Housekeeping
Customer profileSegments2 records
Ideal customer profiles2 records
Good Housekeeping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Good Housekeeping partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Good Housekeeping competitors and assessment
Company assessmentDirect peers
- Real Simple: Real Simple is a lifestyle media brand providing home, food, and organizing content with tested product recommendations. It is a direct peer to Good Housekeeping in editorial focus and audience, operating a similar recipe-driven, tips-driven, product-recommendation content model.
- Consumer Reports: Consumer Reports is the longest-standing independent product testing organization in the U.S., operating dedicated testing labs across appliances, electronics, and home categories. It is a direct peer to the Good Housekeeping Institute, with comparable lab-driven authority and subscription/membership revenue model.
- Wirecutter (The New York Times): Wirecutter is The New York Times's product review vertical that conducts hands-on testing and publishes best-of guides across home, kitchen, and lifestyle categories. It is the most direct competitor to Good Housekeeping's product review and recommendation business, monetizing via affiliate commerce and subscriptions.
- Martha Stewart Living: Martha Stewart Living is a lifestyle media brand spanning home, cooking, crafts, and entertaining content with affiliated product lines and endorsements. It is a direct peer to Good Housekeeping in the women-focused home and lifestyle content category with similar audience demographic and editorial authority positioning.
- Better Homes & Gardens: Better Homes & Gardens is a Hearst competitor lifestyle media brand covering home, food, gardening, and lifestyle. It is a direct peer to Good Housekeeping in editorial coverage, testing authority, and audience demographic (women interested in home content).
- This Old House: This Old House is a media brand focused on home improvement, renovation, and DIY with product reviews and endorsements. It is a direct peer to Good Housekeeping's Home Improvement & Outdoor Lab in editorial scope and tested-product endorsement model.
Emerging players
- Reviewed (USA Today): Reviewed is USA Today's product review vertical covering appliances, home, tech, and lifestyle with lab-based testing methodology. It is an emerging player peer to Good Housekeeping Institute, with comparable lab-driven authority but operating under a larger news media parent (Gannett) rather than as a standalone lifestyle brand.
- Apartment Therapy: Apartment Therapy is a digital-native home and lifestyle media brand covering home tours, design, organizing, and product recommendations. It is an emerging player peer to Good Housekeeping, focusing on home content but with a digital-first distribution model that competes for the same audience.
Broad incumbents
- CNET: CNET is a broad technology and home product review media platform with hands-on testing and affiliate commerce. It is a broad incumbent peer to Good Housekeeping in the product review category, particularly for electronics and appliances, with similar affiliate-driven revenue model.
- HGTV: HGTV is a broad home and lifestyle media brand spanning TV, digital, and licensing, owned by Discovery/Warner Bros. Discovery. It is a broad incumbent peer to Good Housekeeping in home and lifestyle content, with overlapping audience and editorial scope but operating across video, digital, and TV rather than print/magazine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Housekeeping social profiles
Digital presenceGood Housekeeping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Housekeeping leadership team
Management profileNumber of profiles
Profiles15 records
Good Housekeeping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Housekeeping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Housekeeping
What does Good Housekeeping do?
Good Housekeeping is a consumer media brand that publishes lifestyle editorial content across home, food, health, beauty, family, travel, and entertainment categories through its website, magazine, and digital channels. The brand operates the Good Housekeeping Institute, which independently tests consumer products across specialized laboratories, and grants the iconic Good Housekeeping Seal — a product certification mark backed by a two-year limited warranty of up to $2,000.
Is Good Housekeeping a public or private company?
Good Housekeeping is a private company. It is classified as corporate owned and is currently operating.
When was Good Housekeeping founded?
Good Housekeeping was founded in 1885. It employs 1 to 10 people.
Where is Good Housekeeping based?
Good Housekeeping is headquartered in New York, United States, in the North America region.
Who are Good Housekeeping's main competitors?
Direct peers on record are Real Simple, Consumer Reports, Wirecutter (The New York Times), Martha Stewart Living, Better Homes & Gardens and This Old House. Emerging players are Reviewed (USA Today) and Apartment Therapy. Broad incumbents are CNET and HGTV.
Does Good Housekeeping have an API?
No public API is recorded for Good Housekeeping.