What New Now does

New Now Ltd is a Glasgow-based private consultancy formed in 2014 that delivers bespoke web, mobile, and chatbot development projects for UK clients. The firm operates as a small professional services practice (1–10 employees) engaging directly with mid-to-large organizations on innovative and emerging-technology projects that may not be commercially viable through conventional development channels. Its leadership cites web expertise dating back to 1994, and the company deliberately positions itself around novel implementations rather than commodity development.

The firm's core capabilities span cross-platform mobile app development using the Ionic framework (deployed on Node.js backends hosted on Microsoft Azure), responsive web design optimized for mobile through 4K displays, beacon-based indoor navigation (iBeacon and Eddystone), chatbot development via Microsoft Bot Framework with natural language understanding, and back-end engineering including APIs and CMS integration. Notable technical work includes a beacon-driven indoor navigation prototype co-developed with the University of Glasgow School of Computing Science, a 3D remote-control system using Node.js and websockets, live sports scoring integrations, and an augmented reality construction project initially built for Daqri's smart hardhat and later ported to Microsoft HoloLens.

New Now generates revenue through project-based consultancy and development engagements rather than product sales or recurring subscriptions. The client base spans enterprise (Axis Studios, Wood Mackenzie, Lumity, Front Page, Fac73), public sector (NHS Scotland), education (University of Glasgow), and nonprofit organizations (Shelter Scotland, Furthermore iWun). Distribution is direct via website contact and relationship-based selling. The firm has no disclosed funding rounds, no parent company, and operates as a privately-held independent entity.

Name

New Now

Legal name

New Now Ltd

Website

https://newnow.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

New Now is a Glasgow-based web, mobile, and chatbot consultancy delivering bespoke emerging-technology development projects for enterprise, public-sector, education, and nonprofit clients across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consultancy and Development Services: New Now delivers bespoke consultancy and development solutions focused on new and emerging technologies. Revenue is generated through project-based engagements for web development, mobile app development, chatbot development, and technical consulting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

New Now delivers bespoke consultancy and development services focused on emerging web and mobile technologies. The firm builds cross-platform mobile applications (using the Ionic framework), responsive websites, chatbots with natural language understanding, and Node.js back-end systems, alongside technical audits and project management for clients across animation, healthcare, education, energy research, and nonprofit sectors.

Product overview

New Now is a web development consultancy formed in 2014 that offers a portfolio of technology services centered on emerging web and mobile technologies. The company provides Cross-platform App Development (using Ionic framework for iOS and Android), Responsive & Mobile Web Development (including 4K display optimization), Chatbot Development (leveraging Microsoft Bot Framework), Back-end Development (Node.js and database systems), Technical Consultancy (audits and digital transformation), Technical Services for Digital Marketing, and Project Management. Services are delivered across diverse industry sectors including retail, healthcare, entertainment, and education, with clients including Axis Studios, NHS Scotland, Wood Mackenzie, and University of Glasgow.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-platform App Development Builds mobile applications for iOS and Android using the Ionic framework, enabling deployment from a single codebase. Delivered to clients such as Go Jauntly and Fac73.
• Responsive and Mobile Web Development Creates websites optimised for all screen sizes from mobile to 4K Ultra HD using responsive design techniques and frameworks such as Foundation. Notable work includes the Axis Studios suite of three websites.
• Chatbot Development Develops chatbots using the Microsoft Bot Framework with natural language understanding capabilities. Includes the 999 Design Q&A chatbot for Shelter Scotland which answered tenant and landlord queries about housing legislation.
• Back-end Development Builds server-side systems and APIs including Node.js applications, database integrations, and custom back-end solutions. Projects include the Squidz back-end for social media marketing and the indoor navigation system for the University of Glasgow.
• Technical Consultancy Provides technical expertise including code audits, system reviews, technology selection, and digital transformation guidance. Includes the NHS Scotland ePortfolio technical audit and the Lumity technical audit.
• Technical Services for Digital Marketing Supports digital marketing efforts through technical implementation including analytics integration, marketing automation platform connections, and campaign tracking.
• Project Management

Quantifiable outcome

• Shelter Scotland chatbot had 4,000 interactions in first four months, freeing up helpline staff time

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• University of Glasgow School of Computing SciencecoreStrategic or Co-development Partner · 19 November 2015New Now secured funding from Interface's Innovation Voucher scheme to work with the School of Computing Science on a beacon-based indoor navigation project. The partnership combines New Now's development expertise with the university's research capabilities to analyze user behavior data and demonstrate guided navigation benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cyber-Duck: UK digital agency delivering web, mobile and digital transformation projects with a similar project-based, multi-sector client base. Comparable in size and service mix to New Now's responsive web and app development offering.
• Clearleft: Brighton-based digital design and development consultancy offering strategy, UX and web/app builds for enterprise clients. Directly comparable to New Now as a UK boutique agency delivering bespoke web and product work for mid-to-large organisations.
• ustwo (studio): London-headquartered digital product studio building apps, websites and emerging-tech experiences for global brands. Overlaps with New Now on cross-platform app development and emerging-tech (AR/VR) experimentation for enterprise clients.
• Thoughtbot: Product design and development consultancy delivering web and mobile app builds using modern frameworks. Comparable boutique positioning, custom-development services, and client mix (startups through enterprise).
• The Unit (digital agency): Scottish digital agency offering web development, design and digital marketing services. Closest geographic and sector peer to New Now, competing for similar Glasgow/Edinburgh mid-market and enterprise briefs.

Regional players

• We Are AD: Scottish creative agency also nominated in the 2015 Scottish Design Awards. Operates in the same regional competitor set as New Now for design-led web and brand projects.
• Teviot: Scottish design and digital agency nominated alongside New Now in the 2015 Scottish Design Awards. Same regional market, similar project-based agency model, comparable creative and web services.

Broad incumbents

• Deloitte Digital: Global digital agency arm of a Big Four firm delivering strategy, design and custom build work. Competes with New Now for enterprise and government digital transformation briefs but as part of a much wider services portfolio.
• Thoughtworks: Global technology consultancy providing custom software, digital strategy and platform engineering. Overlaps with New Now's custom development and emerging-tech consultancy work but at enterprise scale across regulated industries.
• Netguru: European digital consultancy delivering web, mobile and emerging-tech builds at much greater scale than New Now. Comparable service offerings but a broader portfolio and significantly larger delivery capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/newnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Now