Agency Stack

What Agency Stack does

Agency Stack is a white-label digital marketing services firm headquartered in Melbourne, Australia, founded in 2018. The company operates as a B2B fulfillment partner to digital marketing agencies and to businesses seeking outsourced marketing execution, providing SEO, pay-per-click advertising, paid social media management, web development, copywriting, design, organic social media, email marketing, software development, programmatic advertising, and AI consulting—all deliverable under the client agency's own brand. Its service model allows partner agencies to outsource overflow work without expanding headcount, with dedicated account managers and Slack-based communication acting as the operating interface; partner agencies retain the end-client relationship and margin while Agency Stack performs execution invisibly.

The company runs a globally distributed delivery model with offices in seven cities across five countries (Melbourne, Sydney, Auckland, Faisalabad, Lahore, London, and New York), which enables time-zone coverage and cost arbitrage between Pakistan-based execution and Australia/UK/US front offices. The technology stack is composed entirely of standard third-party platforms—WordPress, Shopify, Google Ads, Meta Ads Manager, LinkedIn Ads, and mainstream analytics tools—with no proprietary platform disclosed. Services are sold under two commercial terms: recurring monthly retainers and fixed-price project engagements, with bespoke quote-based pricing and a referenced $2,500 per month per client viability threshold for white-label SEO resale.

Agency Stack's go-to-market is partner/reseller-centric, acquiring agency clients through content marketing, SEO, organic social (LinkedIn, Facebook, Instagram, X), email/newsletters, and peer referrals within the agency community. Its named customer segments are mid-market digital marketing agencies, businesses seeking white-label digital marketing, startup/new agencies, and enterprise-level agencies. The company is privately held with no disclosed funding rounds, M&A activity, parent company, or external investors in the available data. Leadership disclosed in the source material is limited to Dan Copsey, Group General Manager.

Name

Agency Stack

Legal name

Agency Stack

Website

https://agencystack.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Stack is a Melbourne-based white-label digital marketing services firm founded in 2018 that delivers SEO, PPC, paid social, web development, copywriting, design, email, software development, programmatic, and AI consulting under partner agencies' own brands. It serves digital marketing agencies and businesses globally across offices in Australia, New Zealand, Pakistan, the UK, and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. White-label digital marketing retainers: Recurring monthly retainer engagements where Agency Stack delivers SEO, PPC, paid social, web development, copywriting, design, organic social media, and email marketing services on behalf of agency clients. The agency client bills their end client under their own brand; Agency Stack handles all delivery.
2. Fixed-price project engagements: Defined-scope project engagements with agreed deliverables, timelines, budgets, and customization. Clients pay fixed project fees for specific outputs (e.g., website builds, content packages, campaign setups).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Agency Stack is a white-label digital marketing agency that delivers SEO, PPC, paid social, web development, copywriting, design, organic social media, email marketing, and software development services to other digital marketing agencies. The agency's clients resell these services under their own brand, with Agency Stack handling all execution invisibly via dedicated account managers and Slack-based communication.

Product overview

Agency Stack is a white-label digital marketing agency offering done-for-you marketing services. The portfolio consists of core digital marketing services (SEO, PPC, Paid Social, Web Development, Copywriting, Design, Organic Social Media, Email Marketing, Software Development) combined with tiered agency support solutions (Enterprise Level, Entry-Level), specialized consulting (AI Business Consulting), and automated advertising (Programmatic Advertising). The service operates as a centralized fulfillment partner where agencies white-label the services under their own brand, supplemented by various sub-products covering specific tactical areas like keyword research, link building, Shopify/WordPress development, local SEO, and platform-specific advertising management. The company delivers services through a global team with dedicated account managers and uses Slack as the communication channel for client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services covering on-page and technical SEO, including keyword monitoring, competitor analysis, analytics auditing, national and local citations, backlinks auditing, blogger outreach, broken link reporting, and site speed optimization.
• PPC Services Pay-per-click advertising services including campaign creation, copywriting, setup, ongoing management, auditing, ad setup, retargeting, account restructuring, suggestions and optimizations, and shopping ads optimization.
• Paid Social Services Paid social media advertising campaigns for lead generation, conversions, awareness, and sales funnel management across platforms including LinkedIn, Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Web Development Services Website development and maintenance services including coding, mobile-first design, SEO best practices implementation, and eCommerce functionality, supporting WordPress and Shopify platforms.
• Copywriting Services Content writing services including blogs, press releases, website content, email copy, and product descriptions, optimized for both readers and search engines.
• Design Services Creative design services including logo design, display ads, print ads, social posts, GIFs, and brand guidelines development.
• Organic Social Media Services Strategic social media management including image design, caption creation, post scheduling, and thought-provoking content across LinkedIn, Facebook, Instagram, Twitter, and Pinterest.
• Email Marketing Services Email marketing services covering template creation, automation setup, and ongoing campaign management to keep audiences engaged.
• Software Development Services Custom software development services including web applications, mobile apps, and cloud solutions, utilizing agile methodology and advanced technologies.
• Enterprise Level Agency Support Comprehensive agency support including strategic planning, full-service marketing support, data-driven insights, in-depth analysis, custom strategy development, execution and management, performance tracking, and continuous improvement.
• Entry-Level Agency Support Startup-focused agency support providing tailored strategies, basic digital tools, marketing and branding essentials, step-by-step guidance, resource allocation, and growth planning.
• AI Business Consulting AI technology consulting services helping businesses navigate AI complexities and apply AI solutions for smarter, faster, and more efficient business decisions.
• Programmatic Advertising Automated digital ad buying and optimization using advanced algorithms and artificial intelligence for precision targeting across online channels.

Quantifiable outcome

• Cost per acquisition reduced by 31% in a restructured Google Ads account case study (e-commerce business)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• FATJOE: White-label content production and link-building provider serving digital marketing agencies. Operates the same agency-to-agency fulfillment model as Agency Stack, with a global delivery structure and similar product breadth around SEO and content.
• Loganix: White-label SEO and digital marketing services provider for agencies and resellers. Closely comparable to Agency Stack in offering SEO, link building, and local SEO under agency brands.
• Click Intelligence: UK-based white-label SEO and digital marketing agency serving other agencies. Comparable geography (UK presence) and business model — direct overlap in digital marketing fulfillment resold under agency brands.
• Coalition Technologies: Digital marketing and web development agency with significant white-label offerings for other agencies. Overlaps with Agency Stack on SEO, web development, PPC, and design delivered under partner brands.
• Boostability: White-label SEO and digital marketing platform built specifically for agencies, resellers, and partners. Comparable technology-and-service hybrid model serving the same agency channel.

Broad incumbents

• WebFX: Large full-service digital marketing agency in the US. Operates with proprietary technology and broader scale than Agency Stack, overlapping on SEO, PPC, web dev, and content, and competing for the same end-clients that Agency Stack's agency partners serve.
• Thrive Internet Marketing Agency: Established US digital marketing agency offering SEO, PPC, web design, and social media. A broader incumbent whose service menu overlaps significantly with Agency Stack's, though it sells directly to end-clients rather than white-labeling.
• Straight North: Mid-market digital marketing agency offering SEO, PPC, email, and web development. Comparable in service breadth to Agency Stack though direct-to-end-client, useful as a comparable for unit economics and pricing in the segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgencyStack
• LinkedInlinkedin.com/company/agency-stack/?originalSubdomain=au
• Instagraminstagram.com/agency_stack
• Xx.com/agency_stack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Stack