Boostability
Boostability is a US- and Berlin-based SEO agency founded in 2009 that provides AI-aware search engine optimization services to small businesses and white-label partner agencies through its proprietary LaunchPad platform, serving 100,000+ SMBs across 100+ countries.
- Company typePrivate
- Founded2009
- HeadquartersLehi, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Boostability does
Boostability is a digital marketing agency founded in 2009 that specializes in search engine optimization services, operating from a US base (Lehi, Utah) and a European hub in Berlin, Germany. The company serves two principal customer segments: small and medium-sized businesses that purchase SEO services directly, and digital marketing agencies, consultants, and platforms that resell Boostability's SEO under their own brand through white-label programs. Its core technology is LaunchPad, a proprietary SaaS platform powering campaign management, keyword tracking (2.3M+ keywords monitored monthly), white-label reporting, Google Analytics integration, and local listings management across all client accounts.
The company makes money primarily through recurring monthly subscriptions. Direct-to-SMB pricing is tiered at $480/month (Local Targeting), $900/month (Regional Growth), and $2,000/month (National Exposure), while agency and platform partners buy at wholesale rates with up to 50/50 revenue share under the Reseller Partner Program, 20-30% lifetime recurring commissions under the Referral Partner Program, and custom enterprise SLAs under the Strategic Partner Program with API integration. Boostability reports serving 100,000+ small businesses cumulatively across 100+ countries with in-house fulfillment in 9 languages, and claims an 86% rate of clients reaching Google's first page within 6-9 months. The company has been backed by H.I.G. Growth Partners (2014) and Cohere Capital (2022), and in 2025 launched the Be Found Framework (BFF) for AI-era SEO and the WebMCP protocol for AI agent connectivity, signaling a strategic pivot toward AI-driven search visibility.
Boostability firmographics
Firmographics- Name
- Boostability
- Legal name
- Boostability
- Website
- https://boostability.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Boostability is a US- and Berlin-based SEO agency founded in 2009 that provides AI-aware search engine optimization services to small businesses and white-label partner agencies through its proprietary LaunchPad platform, serving 100,000+ SMBs across 100+ countries.
- Ownership category
- akta.pro rank
Boostability industry classification
Industry- Product category
- Search Engine Optimization Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
- akta.pro secondary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where Boostability is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boostability business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White-Label SEO Services Subscription: Monthly subscription-based SEO services where agency partners resell Boostability's SEO under their own brand. Partners receive wholesale pricing and set their own retail rates. Supports multiple reseller models including Agency Reseller, Supported Reseller, and White-Label Reseller.
- Direct SMB SEO Services: Direct-to-SMB SEO campaigns with tiered pricing (Local Targeting starting at $480/month, Regional Growth at $900/month, National Exposure at $2,000/month). Recurring monthly billing for ongoing SEO services.
- Referral Partner Commissions: Referral partners earn 20%-30% recurring commissions on customer referrals and half the platform fee when agency referrals activate. Commission lasts for the lifetime of the customer's active subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local Targeting - Starting at $480/month for single-location small businesses |
| Subscription | Monthly | Regional Growth - Starting at $900/month for service area businesses |
| Subscription | Monthly | National Exposure - Starting at $2,000/month for national brands and franchises |
| Subscription | Monthly | Partner Wholesale Pricing - Revenue share up to 50% |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Boostability product offering
Product offeringCore offering
Boostability is a digital marketing agency that provides search engine optimization services for small and medium-sized businesses, and operates white-label SEO programs for agencies and reseller partners. Its proprietary LaunchPad SaaS platform powers scalable SEO campaign management, keyword tracking, and white-labeled reporting, while its Be Found Framework (BFF) structures SEO work for visibility across traditional, local, and AI-driven search experiences. Services are delivered via monthly subscriptions either direct to SMBs or through agency, referral, and strategic enterprise partner channels.
Product overview
Boostability is an AI-powered SEO platform provider serving both direct SMB customers and agency partners. The core platform, LaunchPad, is a proprietary SaaS technology powering SEO campaign management, reporting, and client dashboards. The company operates a modular product architecture centered on the Be Found Framework (BFF) - an AI-Ready SEO methodology addressing visibility across traditional search, AI Overviews, and generative search experiences. Direct offerings include Small Business SEO, Local SEO, AI-Powered SEO, Link Building, Content Marketing, and Web Design services across three pricing tiers (Local Targeting at $480/month, Regional Growth at $900/month, National Exposure at $2,000/month). Agency partner programs include Reseller Partner (white-label with up to 50/50 revenue share), Referral Partner (20-30% recurring commissions), and Strategic Partner (API-enabled enterprise integration). Supporting tools include the Free Website SEO Analysis Tool, while the Be Found Framework underpins all service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Business SEO Direct-to-SMB SEO service providing affordable monthly packages for small and medium-sized businesses. Includes intent-driven keyword research, SEO content writing, authority link building, local SEO services, and business profile optimization across tiered offerings from $480 to $2,000 per month.
- Reseller Partner Program
- Referral Partner Program Commission-based referral program where partners earn 20%-30% recurring commissions for referring businesses or agencies needing SEO. Boostability handles sales, onboarding, and fulfillment while referral partners earn lifetime recurring commissions.
- Strategic Partner Program Enterprise-level partnership program with API integration for platforms and marketplaces. Includes custom workflows, tailored SLAs, white-label delivery, and scalable fulfillment for thousands of multi-tenant SMB campaigns.
- Free Website SEO Analysis Tool Free diagnostic tool providing overall website score, organic search analysis, backlink analysis, local presence analysis, social media presence assessment, and mobile analysis. Functions as a lead-generation and customer education resource.
- LaunchPad Platform Proprietary SaaS platform powering Boostability's SEO partner operations. Provides transparent reporting, campaign management, keyword tracking, work history, local listings management, and Google Analytics integration. Used internally and exposed via API to enable partners to scale SEO product offerings.
Quantifiable outcome
- 86% of customers reach first page of Google within 6 months
- +5 more outcomes
Companies that use Boostability
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Boostability technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Boostability partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Boostability competitors and assessment
Company assessmentDirect peers
- SEOReseller.com: Direct white-label SEO reseller platform serving agencies globally with similar multi-tier partner programs, white-label dashboards, and SMB-focused pricing models. Most head-to-head competitor for Boostability's reseller motion.
- WebFX: Full-service digital marketing agency with a strong SMB SEO practice and proprietary reporting platform (MarketingCloudFX). Competes for the same direct-to-SMB customer with subscription-based SEO packages.
- HigherVisibility: SMB-focused SEO agency offering monthly SEO services, white-label programs, and proprietary reporting—closely aligned with Boostability's direct and reseller GTM motions.
- Ignite Visibility: Mid-market and SMB SEO agency offering managed SEO, white-label services, and integrated digital marketing. Comparable service portfolio and partner program structure.
- LinkGraph: SEO and link-building agency offering white-label fulfillment, proprietary tools, and agency partnerships—directly overlapping with Boostability's reseller and link-building offerings.
- Straight North: B2B-focused SEO and digital marketing agency serving SMB and mid-market clients with managed SEO packages and performance reporting—comparable customer profile and service scope.
- Coalition Technologies: Full-service SEO and web design agency competing in the SMB and e-commerce SEO segments with monthly packages and proprietary optimization processes—parallel business model to Boostability's direct SMB motion.
- PageTraffic: SEO agency with a strong white-label/partner program serving agencies and SMBs globally. Comparable international footprint and tiered pricing approach.
Broad incumbents
- Semrush: Leading SEO software platform used by agencies and in-house teams. While not a services competitor, it is an adjacent incumbent whose tools agencies use in place of buying white-label fulfillment from providers like Boostability.
- HubSpot: All-in-one marketing/CRM platform with built-in SEO recommendations, content tools, and agency partner program. Represents the broader platform-based threat to pure-play SEO service providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Boostability social profiles
Digital presenceBoostability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boostability leadership team
Management profileNumber of profiles
Profiles7 records
Boostability funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boostability M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boostability
What does Boostability do?
Boostability is a digital marketing agency that provides search engine optimization services for small and medium-sized businesses, and operates white-label SEO programs for agencies and reseller partners. Its proprietary LaunchPad SaaS platform powers scalable SEO campaign management, keyword tracking, and white-labeled reporting, while its Be Found Framework (BFF) structures SEO work for visibility across traditional, local, and AI-driven search experiences. Services are delivered via monthly subscriptions either direct to SMBs or through agency, referral, and strategic enterprise partner channels.
Is Boostability a public or private company?
Boostability is a private company. It is classified as private equity controlled and is currently operating.
When was Boostability founded?
Boostability was founded in 2009. It employs 251 to 500 people.
Where is Boostability based?
Boostability is headquartered in Lehi, United States, in the North America region.
How does Boostability make money?
Three revenue lines are on record. White-Label SEO Services Subscription is the primary driver. The others are direct SMB SEO Services and referral Partner Commissions.
Who are Boostability's main competitors?
Direct peers on record are SEOReseller.com, WebFX, HigherVisibility, Ignite Visibility, LinkGraph, Straight North, Coalition Technologies and PageTraffic. Broad incumbents are Semrush and HubSpot.
Does Boostability have an API?
Yes. Boostability offers a robust API for Strategic Partners that streamlines onboarding, accelerates campaign deployment, and delivers granular reporting for operational precision. The API enables high-volume, multi-tenant platforms to integrate SEO functionality directly into their product experience.
What industry is Boostability in?
Boostability's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals), with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 541810 and its SIC code is 7311.