The Mayfield Group
The Mayfield Group is a UK supplier of uPVC and composite decking, accessories, and outdoor living products for holiday parks and static caravan homes. Founded in 1989 and owned by Epwin, it sells through 8 nationwide approved contractors and e-commerce.
- Company typePrivate
- Founded1989
- HeadquartersPoole, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Mayfield Group does
The Mayfield Group (legally Specialist Outdoor Products Ltd) is a Poole-based UK manufacturer and supplier of uPVC and composite decking systems, accessories, and outdoor living products, primarily serving the static caravan and holiday park home market. Founded in 1989 and operating for nearly 40 years, the company offers three core decking solutions: its proprietary Mayfield Board (recycled uPVC, 10-year warranty), Hampton Decking Boards (acrylic-capped uPVC, 12-year warranty), and Ecodek composite decking (Evolution Board with 25-year warranty), supported by aluminium and timber subframes certified to British Standards including BS EN 16165, BS EN 13501-1, BS 6180, BS 6399, and BS EN 607. The product line extends into balustrades, gates, skirting, DDA-compliant access ramps, lighting, cleaning products, and an outdoor living category that includes canopies, hot tubs, outdoor kitchens/BBQs, and sunken 'snug' shelters.
The company is owned by Epwin, one of the UK's largest plastics extruders, which provides in-house manufacturing capability and raw material supply. Mayfield sells primarily through a nationwide network of 8 approved contractors covering England, Scotland, Wales, and the Isle of Wight, with named enterprise customers including Haven, Parkdean Resorts, Park Holidays UK, John Fowler Holidays, Shorefield Holidays, Island Meadow Parks (sole supplier across 12 parks), and others. A direct WooCommerce e-commerce channel handles accessories and small-ticket items for individual consumers. Revenue is not publicly disclosed; the company is privately held and operates solely within the United Kingdom.
The Mayfield Group firmographics
Firmographics- Name
- The Mayfield Group
- Legal name
- Specialist Outdoor Products Ltd
- Website
- https://themayfieldgroup.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mayfield Group is a UK supplier of uPVC and composite decking, accessories, and outdoor living products for holiday parks and static caravan homes. Founded in 1989 and owned by Epwin, it sells through 8 nationwide approved contractors and e-commerce.
- Ownership category
- akta.pro rank
The Mayfield Group industry classification
Industry- Product category
- Decking Products and Outdoor Living Solutions
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Other Building Material Dealers (44418)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industries
- Deck Design & New Deck Construction (HSAIAJAE), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)
Keywords
Where The Mayfield Group is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Mayfield Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Decking Products: Sale of uPVC and composite decking boards, subframes, and core decking products to customers and contractors
- Decking Installation Services: Installation services provided through approved contractor network
- Decking Accessories: Accessories including non-slip mats, post caps, lighting, gates, skirting sold through e-commerce
- Outdoor Living Products: Hot tubs, canopies, outdoor kitchens and BBQs, snugs sold as premium add-ons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Commercial Grade Non-Slip Decking Mats - 3m outdoor non-slip mats |
| Unit Pricing | Pay-as-you-go | LED Windsor Lights |
| Unit Pricing | Pay-as-you-go | Post Caps - Individual |
| Unit Pricing | Pay-as-you-go | Post Caps - Pack of 5 |
| Unit Pricing | Pay-as-you-go | Windsor Post Caps - Individual |
| Unit Pricing | Pay-as-you-go | Windsor Post Caps - Pack of 5 |
| Unit Pricing | Pay-as-you-go | Gate Lock Latch |
| Unit Pricing | Pay-as-you-go | Dog Bowls |
| Unit Pricing | Pay-as-you-go | Wash Bomb Cleaning Solution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Mayfield Group product offering
Product offeringCore offering
The Mayfield Group designs, manufactures and supplies uPVC and composite decking systems, subframes, accessories and outdoor living products for static caravans, holiday homes, residential park homes and domestic gardens across the UK. Products are sold directly via e-commerce and quoted for custom installation through a nationwide network of approved contractors. The portfolio spans proprietary branded boards (Mayfield Board, Hampton), partner composite ranges (Ecodek), aluminium and timber subframes, balustrades, gates, lighting, canopies, hot tubs and outdoor kitchens.
Product overview
The Mayfield Group is the original decking company with nearly 40 years of experience, operating as a subsidiary of Epwin (a major UK plastics extruder). The company offers a comprehensive portfolio of decking products and outdoor living solutions. Core offerings include three main decking types: Holiday Park Decking, Residential Park Decking, and Domestic/Garden Decking. The product line is anchored by proprietary deck board systems including the new Mayfield Board (recycled uPVC with wood grain, 10-year warranty), Hampton Decking Boards (12-year warranty with acrylic cap), and Ecodek Composite Decking (25-year warranty on Evolution Board). Structural support comes from Timber and Aluminium subframes. The portfolio extends through decking accessories (balustrades, gates, skirting, access ramps, lighting, post caps, non-slip mats) and outdoor living products (canopies, hot tubs, outdoor kitchens/BBQs, decking snugs). The company also provides an online Sundeck Designer tool for customer deck planning. All products are designed, tested, and certified to British Standards with a focus on sustainability using recycled materials.
Differentiator
Problem solved
Functional benefit
Brands
- Mayfield Board: A proprietary uPVC decking board made from recycled materials, available in multiple contemporary colours including Flint, Granite, Oyster, Sandstone, Sage Green, and Emberwood. Features natural wood grain texture, matt finish, and 10-year warranty.
- Ecodek
- Hampton Board
Products and services
- Holiday Park Decking
Quantifiable outcome
- 25 year warranty on Ecodek Evolution Board capped composite decking
- +4 more outcomes
Companies that use The Mayfield Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
The Mayfield Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Mayfield Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EpwincoreMayfield is owned by Epwin, one of the UK's largest plastics extruders. Epwin provides manufacturing capability, quality control, and corporate backing enabling Mayfield to produce high-quality uPVC decking products.
- EcodekcoreMayfield offers Ecodek composite decking as part of their product range. Ecodek is a high-quality composite decking brand made from sustainable wood and recycled plastic.
- Approved Contractors NetworkcoreNationwide network of 8 approved contractors providing installation services: C4W (West Wales), Eurofit (Northeast), Evabel (Northwest), Garden Pro Solutions (East Anglia), R&J Decking (North Wales), Precision Decking (Southwest), Wild Wood (Southeast), and ICH (Isle of Wight).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Mayfield Group competitors and assessment
Company assessmentDirect peers
- Millboard: UK-based premium decking manufacturer offering polyurethane resin decking boards with Lastane coating. Directly competes with Mayfield in the premium composite/uPVC decking segment for residential and commercial applications.
- Composite Prime: UK-based composite decking manufacturer using recycled HDPE plastic and wood flour. Directly comparable to Mayfield's Ecodek line in product category, sustainability positioning, and UK distribution channels.
- Ecodek: UK composite decking manufacturer whose products (including Evolution Board) are distributed by Mayfield. Also competes with Mayfield as an independent brand in the UK composite decking market for residential and commercial projects.
- SAiGE Longlife Decking: UK composite decking supplier offering wood-plastic composite boards with similar warranty structures (10–25 years). Competes with Mayfield in the residential and commercial UK decking segment.
- Cladco Decking: UK manufacturer and supplier of composite decking boards, fencing, and cladding. Directly comparable product range and UK distribution model to Mayfield, including DIY and trade channels.
Broad incumbents
- Trex Company: Largest US composite decking manufacturer with global distribution. Competes with Mayfield in composite decking technology and warranty positioning (25–50 year warranties) but at significantly larger scale and broader geographic reach.
- TimberTech (AZEK): Major North American composite decking and railing brand owned by AZEK. Overlaps with Mayfield's composite decking and balustrade product lines, serving similar residential and light commercial end-markets.
- BSW Timber: UK's largest integrated timber business supplying fencing, landscaping, and decking materials. Comparable to Mayfield in outdoor timber/structural materials but at much larger scale with broader product categories.
- Arbor Forest Products: UK timber and outdoor building products distributor serving decking, landscaping, and fencing markets. Comparable distribution model and customer base to Mayfield but with broader timber-based product offering.
Others
- Wickes / B&Q decking ranges: Major UK DIY retailers stocking own-brand and third-party composite/timber decking. Indirectly competitive with Mayfield's e-commerce accessories channel by providing mass-market DIY customers with cheaper alternative decking options.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mayfield Group social profiles
Digital presenceThe Mayfield Group compliance and trust
Trust signalCompliance6 records
The Mayfield Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mayfield Group leadership team
Management profileNumber of profiles
The Mayfield Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mayfield Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mayfield Group
What does The Mayfield Group do?
The Mayfield Group designs, manufactures and supplies uPVC and composite decking systems, subframes, accessories and outdoor living products for static caravans, holiday homes, residential park homes and domestic gardens across the UK. Products are sold directly via e-commerce and quoted for custom installation through a nationwide network of approved contractors. The portfolio spans proprietary branded boards (Mayfield Board, Hampton), partner composite ranges (Ecodek), aluminium and timber subframes, balustrades, gates, lighting, canopies, hot tubs and outdoor kitchens.
Is The Mayfield Group a public or private company?
The Mayfield Group is a private company. It is classified as corporate owned and is currently operating.
When was The Mayfield Group founded?
The Mayfield Group was founded in 1989. It employs 11 to 50 people.
Where is The Mayfield Group based?
The Mayfield Group is headquartered in Poole, United Kingdom, in the Europe region.
How does The Mayfield Group make money?
Four revenue lines are on record. Decking Products are the primary driver. The others are decking Installation Services, decking Accessories and outdoor Living Products.
Who are The Mayfield Group's main competitors?
Direct peers on record are Millboard, Composite Prime, Ecodek, SAiGE Longlife Decking and Cladco Decking. Broad incumbents are Trex Company, TimberTech (AZEK), BSW Timber and Arbor Forest Products. Wickes / B&Q decking ranges is listed as an others.
Does The Mayfield Group have an API?
No public API is recorded for The Mayfield Group.
What industry is The Mayfield Group in?
The Mayfield Group's product category is Decking Products and Outdoor Living Solutions. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of HSAIAJAE, Deck Design & New Deck Construction. Its NAICS code is 444 and its SIC code is 5200.