Cladco Decking
Cladco Profiles Ltd is a UK family-owned manufacturer and e-commerce supplier of composite decking, cladding, fencing, and metal roofing, serving DIY homeowners and trade professionals via its website, two branches, and the NSBRC showroom since 1972.
- Company typePrivate
- Founded1972
- HeadquartersHolsworthy, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cladco Decking does
Cladco Profiles Ltd, operating as Cladco Decking, is a UK-based, family-owned manufacturer and direct-to-consumer supplier of exterior building materials founded in 1972 and headquartered in Okehampton, Devon. The company manufactures metal roofing profiles on-site (box profile, corrugated, standing seam, tile form, insulated panels) with multiple coating systems (PVC Plastisol, GreenCoat Pural BT, Polyester Paint, GreenCoat Mica BT) and produces composite products from 60% recycled hardwood fibres and 40% recycled plastics. Its portfolio spans four divisions — Roofing, Cladding (composite, fibre cement, metal, slatted), Decking (composite, PVC/Nordeck, recycled plastic, bamboo, aluminium, timber), and Fencing — alongside accessories such as flashings, purlins, fixings, balustrades, guttering, and recycled-plastic outdoor furniture.
The business sells primarily through its own e-commerce storefront at cladco.co.uk with nationwide delivery and Stripe/Klarna payments, supplemented by two physical branches (Okehampton and Andover) for click & collect and a presence at the NSBRC showroom in Swindon. It serves two primary customer segments: DIY homeowners undertaking residential decking, fencing, roofing, and cladding projects, and trade professionals (builders, contractors, landscapers) requiring building materials for commercial and residential installations. A dedicated Trade Partner program supports bulk orders and exclusive trade-branded SKUs (ProDeck, ProClad, ProFence). Cladco also distributes Millboard's premium oak-effect decking and cladding through a partnership arrangement. Revenue is generated exclusively through one-time unit-priced sales, with example prices ranging from £10.50 to £30.82 inc VAT per board or metre.
The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, FSC registration, BALI accreditation, BMF membership, and Made In Britain certification. It maintains active digital marketing across six social platforms (Facebook, Instagram, Pinterest, X, YouTube, LinkedIn), content assets (blog, calculators, sample packs, case studies), and seasonal promotional campaigns such as a Summer Sale offering up to 33% off selected ranges. Revenue is not publicly disclosed; the company is privately held by its founding family with no institutional investors, no parent company, no subsidiaries, and no M&A activity disclosed.
Cladco Decking firmographics
Firmographics- Name
- Cladco Decking
- Legal name
- Cladco Profiles Ltd
- Website
- https://cladcodecking.co.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cladco Profiles Ltd is a UK family-owned manufacturer and e-commerce supplier of composite decking, cladding, fencing, and metal roofing, serving DIY homeowners and trade professionals via its website, two branches, and the NSBRC showroom since 1972.
- Ownership category
- akta.pro rank
Cladco Decking industry classification
Industry- Product category
- Building Materials
- NAICS
- Home Centers (444110), Other Building Material Dealers (444180), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industries
- Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim) (CRAIAEAD), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)
Keywords
Where Cladco Decking is headquartered
LocationHeadquarters
- HQ city
- Holsworthy
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Cladco Decking business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Building Materials Sales: Primary revenue from selling building materials including metal roofing sheets, composite decking, cladding, fencing, and accessories. Products are sold as one-time purchases with per-unit pricing (per metre or per board).
- Specialty Products: Sale of premium branded products including Millboard decking and cladding, sold under partnership arrangement with Millboard.
- Outlet/Sale Products: Discounted and clearance products sold through the outlet section of the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard building material products |
| Unit Pricing | Pay-as-you-go | Premium Millboard products |
| Unit Pricing | Pay-as-you-go | Trade partner pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Cladco Decking product offering
Product offeringCore offering
Cladco Decking manufactures and supplies composite decking boards, composite wall cladding, composite fencing, and a full range of metal roofing sheets (box profile, corrugated, standing seam, tile form, insulated panels), complemented by roofing and decking accessories (flashings, purlins, guttering, balustrades, fixings) and recycled-plastic outdoor furniture. Products are sold through the company's own e-commerce storefront and UK branch network with nationwide delivery and click & collect, targeting both DIY homeowners and trade professionals.
Product overview
Cladco Profiles is a multi-category building materials supplier offering an extensive portfolio of exterior construction products across four main divisions: Decking (composite, PVC, recycled plastic, bamboo, aluminium, and timber options), Cladding (composite, fibre cement, metal, and slatted varieties), Fencing (composite solutions), and Roofing (metal profiled sheets including box profile, corrugated, standing seam, and tile form). The company operates as a one-stop shop for outdoor construction projects, supplying not only primary materials but also comprehensive accessories including framing, fixings, balustrades, flashings, and guttering. Their composite products are manufactured from recycled materials (60% hardwood fibres and 40% plastics), and they partner with Millboard for premium decking and cladding offerings. All products are designed as low-maintenance, durable alternatives to traditional building materials, with installation support through calculators, samples, and installation guides.
Differentiator
Problem solved
Functional benefit
Brands
- ProDeck: Composite decking product range offering durable, low-maintenance alternatives to wood.
- Nordeck
- ProClad
- ProFence
Products and services
- Composite Decking Boards Rot-resistant, low-maintenance composite decking boards manufactured from 60% recycled hardwood fibres and 40% recycled plastics, available in woodgrain effect or low-slip narrow groove finishes and multiple colours. Sold per board/board-length to DIY homeowners, landscapers, and trade customers for outdoor decking projects.
- Millboard Premium Decking
Quantifiable outcome
- Composite decking made from 60% recycled hardwood fibres and 40% recycled plastics
Companies that use Cladco Decking
Customer profileSegments3 records
Ideal customer profiles3 records
Cladco Decking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Cladco Decking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MillboardcoreCladco is a proud partner of Millboard, offering Millboard premium decking and cladding products including hand-moulded, oak effect boards with outstanding quality. Millboard products come with a separate warranty registration.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cladco Decking competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK's largest home improvement retailer carrying decking, fencing, roofing, and cladding. Competes with Cladco across multiple categories at scale with extensive own-brand ranges and a national store footprint.
- Travis Perkins: UK's largest builders' merchant with national branch network selling timber, roofing, and landscaping products. Overlaps with Cladco across roofing sheets, timber decking, and fencing but at significantly greater scale and breadth.
- Wickes: UK home improvement retailer and builder's merchant offering kitchens, bathrooms, and building materials including decking and fencing. Competes with Cladco in DIY decking and cladding but with a much wider product catalogue.
- Fibre Cement cladding suppliers - Cedral: Major European fibre cement cladding manufacturer and supplier. Competes with Cladco's fibre cement cladding range and overlaps with composite cladding as a substitute category.
Direct peers
- Trex Company: Global leader in wood-alternative composite decking and railing made largely from recycled materials. Directly competes in the same composite decking category that anchors Cladco's product line.
- TimberTech: Leading manufacturer of composite decking, railing, and cladding in the UK and US. Most directly comparable to Cladco's core composite decking and cladding range, including recycled-content formulations.
- Millboard: UK premium manufacturer of hand-moulded decking and cladding boards. Both a direct competitor to Cladco's own ranges and a strategic partner whose products Cladco retails.
- Burton Roofing Merchants: UK independent roofing merchant specialising in metal roofing sheets, cladding, and fixings. Closely comparable to Cladco's metal roofing and cladding division with similar customer mix of trade and DIY.
Emerging players
- Ecoscape UK: UK-based composite decking, fencing, and cladding manufacturer using recycled materials. Direct competitor to Cladco's composite ranges with a similar sustainability-led positioning and comparable scale.
Regional players
- Howarth Timber: UK timber and building materials merchant with branches across the country. Sells decking, fencing, roofing, and cladding to trade and DIY, overlapping with Cladco's assortment while serving a similar UK geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cladco Decking social profiles
Digital presenceCladco Decking compliance and trust
Trust signalCompliance3 records
Cladco Decking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cladco Decking leadership team
Management profileNumber of profiles
Cladco Decking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cladco Decking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cladco Decking
What does Cladco Decking do?
Cladco Decking manufactures and supplies composite decking boards, composite wall cladding, composite fencing, and a full range of metal roofing sheets (box profile, corrugated, standing seam, tile form, insulated panels), complemented by roofing and decking accessories (flashings, purlins, guttering, balustrades, fixings) and recycled-plastic outdoor furniture. Products are sold through the company's own e-commerce storefront and UK branch network with nationwide delivery and click & collect, targeting both DIY homeowners and trade professionals.
Is Cladco Decking a public or private company?
Cladco Decking is a private company. It is classified as family owned and is currently operating.
When was Cladco Decking founded?
Cladco Decking was founded in 1972. It employs 51 to 100 people.
Where is Cladco Decking based?
Cladco Decking is headquartered in Holsworthy, United Kingdom, in the Europe region.
How does Cladco Decking make money?
Three revenue lines are on record. Building Materials Sales are the primary driver. The others are specialty Products and outlet/Sale Products.
Who are Cladco Decking's main competitors?
Broad incumbents on record are B&Q, Travis Perkins, Wickes and Fibre Cement cladding suppliers - Cedral. Direct peers are Trex Company, TimberTech, Millboard and Burton Roofing Merchants. Ecoscape UK is listed as an emerging player. Howarth Timber is listed as a regional player.
Does Cladco Decking have an API?
No public API is recorded for Cladco Decking.
What industry is Cladco Decking in?
Cladco Decking's product category is Building Materials. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of CRAIAEAD, Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim). Its NAICS code is 444110 and its SIC code is 5211.