Name

Hoyne

Legal name

Andrew Hoyne Design Pty Ltd

Website

https://hoyne.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Advisory Services: Hoyne generates revenue through providing professional consultancy services including Place Visioning, Place Branding, Property Marketing, Placebooks, and Image Making to property developers, government bodies, and institutional clients. Engagement types include new projects, brand refreshes, and ongoing retainer relationships with major developer clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hoyne is a creative consultancy that provides integrated services including Placebook®, Place Visioning®, Place Branding, Property Marketing, and Image Making (CGI, animation, video) to property developers, government bodies, and institutional clients. The firm helps clients articulate project visions, develop distinctive place brands, and deliver commercially successful property campaigns that drive sales and leasing outcomes.

Product overview

Hoyne is a creative consultancy offering five integrated service lines: Placebook®, Place Visioning®, Place Branding, Property Marketing, and Image Making. These services work together as a holistic offering—Placebooks® and Place Visioning® provide strategic foundations and documentation, Place Branding creates identity systems, Property Marketing drives commercial campaigns, and Image Making produces visual assets including CGI, animation and video. The company also publishes The Place Economy® book series as a thought leadership initiative. The firm operates studios in Melbourne, Sydney, and Brisbane.

Differentiator

Problem solved

Functional benefit

Brands

• The Place Economy®: A three-volume book series and global thought-leadership initiative exploring the link between visionary placemaking and economic, social, and community outcomes. Features contributions from global experts across architecture, urban planning, property development, and related fields.
• Placebook®
• Place Visioning®

Products and services

• Placebook®

Quantifiable outcome

• Sirius project: $435 million worth of apartment sales in one launch weekend
• +9 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Craig Tan ArchitectsminorStrategic or Co-development PartnerArchitecture firm listed as a collaborator on the Woodlea Sales Hub project, working alongside Hoyne's branding and marketing services for the immersive sales experience centre.
• Kath Wallis Interior ArchitectminorStrategic or Co-development PartnerInterior architect listed as a collaborator on the Woodlea Sales Hub project, contributing to the design of the integrated activity centre and community amenities.
• Solworks SignageminorStrategic or Co-development PartnerSignage firm listed as a collaborator on the Woodlea Sales Hub project, providing wayfinding and signage solutions for the sales experience.
• Parallax DesignminorStrategic or Co-development PartnerDesign firm partnered with Hoyne on the Southwark Grounds project to develop a bold and cohesive brand for this mixed-use urban renewal project.
• Habitat for Humanity AustraliaminorOthersHoyne donates 100% of proceeds from The Place Economy book sales to Habitat for Humanity Australia. This is a charitable giving relationship rather than a commercial partnership.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Monkeys (part of Accenture Song): Australian creative agency known for integrated campaigns and brand storytelling. Comparable to Hoyne as a high-profile Australian creative shop competing for similar enterprise clients, although more skewed toward consumer advertising than place/property marketing.
• Special Group: Australia/NZ-based creative agency producing award-winning brand campaigns. Comparable to Hoyne on integrated creative services for major Australian clients, with overlapping but distinct specialisations.
• Thinkerbell: Australian-founded creative and earned-thinking agency operating across brand, content and marketing. Comparable to Hoyne on Australian enterprise creative work, though its model is more generalist and less focused on place/property.
• Saffron Brand Consultants: Independent global brand consultancy with a strong place branding and nation/city/destination practice. Comparable to Hoyne on place strategy and branding methodology, though operating internationally with a different client mix.
• BMF Advertising: Leading independent Australian creative agency producing integrated brand campaigns. Comparable to Hoyne in targeting similar enterprise clients with award-winning brand and campaign work, but without the property/place specialisation.

Broad incumbents

• Landor & Fitch: Global brand consultancy specialising in brand strategy and identity design across multiple sectors, including places and destinations. Comparable to Hoyne as a large-scale branding provider operating in the place/place-brand category, though with a much broader sector portfolio.
• CBRE Group: Global commercial real estate services and investment firm with marketing and place-making advisory offerings. Comparable to Hoyne in serving major property developers, but operates at vastly greater scale across a broader service mix.
• Superunion (WPP): WPP-owned brand and design consultancy with an explicit property, place and destination branding practice. Comparable to Hoyne in offering brand strategy, naming and visual identity for real estate developers, though operating at a larger network scale.
• JLL (Jones Lang LaSalle): Global real estate services firm with property marketing, research and place-making advisory capabilities. Comparable to Hoyne on the property marketing and real estate advisory side, but as a much larger diversified incumbent.
• FutureBrand: Interpublic-owned global brand consultancy with a dedicated place branding and city/destination practice. Directly comparable to Hoyne on place branding strategy, with deeper international delivery capability but less property-marketing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hoyne_
• LinkedInlinkedin.com/company/hoyne
• Xx.com/HoyneDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoyne