What Econsave does

Econsave is a Malaysian hypermarket and supermarket chain that operates the largest hypermarket footprint in the country by outlet count, with 87 stores across 13 states and 2 federal territories as of May 2020. The company runs three distinct store formats — full-size hypermarkets/supermarkets, Pasar Ekonomi Express neighborhood stores, and Econ2 compact outlets — providing a one-stop assortment of groceries, fresh produce, household items, clothing, baby products, kitchenware, and electrical appliances under an Everyday Low Price positioning. Revenue is generated through direct consumer retail sales, gift voucher sales, and tenant rental income from shoplots, promotion spaces, and kiosks within hypermarket locations.

The underlying retail platform is built around a deep private label portfolio comprising 17+ registered sub-brands, including Econsave Brand, Econsave Choice, and Econsave Value for groceries; E&S, Sakura Collection, and Arlando Lossini for apparel; Shamoji for kitchenware; Sabichi, Salco, and Matsutech for electrical appliances; and Piya Piya and Hi Baby for baby products. The company sources and imports private label products directly to maintain cost leadership, pricing its house brands 30-45% below national brands. Selectivity and safety are reinforced by JAKIM Halal certification across 11 named poultry suppliers and SIRIM/CE certification for electrical private labels. A direct-to-consumer go-to-market motion drives footfall through promotional catalogues, seasonal campaigns, loyalty gift voucher programs, and social media (Facebook, Instagram, TikTok) plus email newsletters.

Econsave is a private, family-owned company operating under Malaysian law as a Sdn Bhd (Econsave Retail Sdn Bhd, with Econsave Cash & Carry Sdn Bhd as a related entity), founded in 1993 from the founders' 1955 sundry shop (Rong Long) in Port Klang. The business has scaled through organic store rollout into East Malaysia (Sarawak 2013, Sabah 2015) and format diversification, with no disclosed external funding, M&A, or public listing.

Name

Econsave

Legal name

Econsave Retail Sdn Bhd

Website

https://econsave.com.my

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Econsave is a Malaysian family-owned hypermarket and supermarket chain operating the country's largest hypermarket footprint with 87 outlets nationwide, serving budget-conscious families under an Everyday Low Price strategy backed by 17+ private label brands.

Ownership category

akta.pro rank

Product category

Hypermarket and Supermarket Retail

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)

Keywords

• Everyday low price grocery
• Hypermarket supermarket chain
• Private label groceries
• Household essentials retail
• Fresh produce retail

Headquarters

HQ city

Pelabuhan Klang

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Econsave generates revenue through direct retail sales of groceries, household items, clothing, electrical appliances, and fresh produce across its hypermarket and supermarket network throughout Malaysia.
2. Gift Voucher Sales: Econsave sells cash gift vouchers for in-store redemption, offering customers prepaid shopping value.
3. Tenant Rental Income: Econsave leases retail space to third-party tenants within its hypermarket locations, generating rental income from shoplots, promotion spaces, and kiosks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Econsave is a Malaysian hypermarket and supermarket chain that sells groceries, fresh produce, household items, clothing, baby products, kitchenware, and electrical appliances at everyday low prices across 87 outlets nationwide. The chain also operates smaller Pasar Ekonomi and Econ2 neighborhood formats, an extensive in-house private label portfolio, and supporting services such as cash gift vouchers and tenant space leasing.

Product overview

Econsave is a Malaysian hypermarket and supermarket chain operating under a unified retail platform with three distinct store formats: Hypermarket/Supermarket (main full-service format), Pasar Ekonomi (neighborhood supermarket format), and Econ2 (compact format). The company offers a comprehensive private label portfolio including Econsave Brand, Econsave Choice, and Econsave Value for groceries and daily essentials; E&S Clothing, Sakura Collection, and Arlando Lossini for apparel; Shamoji for kitchenwares; and Sabichi, Salco, and Matsutech for electrical appliances. Baby care is served through Piya Piya and Hi Baby brands. Additional services include the e-Invoice Self Claim system for tax compliance and Cash Voucher programs for customer loyalty.

Differentiator

Problem solved

Functional benefit

Brands

• Econsave Brand: Wide variety of products including cooking oil, detergent, frozen foods, canned foods, cordial at the lowest price possible with guarantee on safety and quality.
• Econsave Choice
• Econsave Value
• Piya Piya
• Hi Baby
• Shamoji
• Sabichi
• Salco
• Matsutech
• E&S
• E&S Home
• Sakura Collection
• Arlando Lossini
• AC Lifestyle
• Fresh Nature
• Ocean Nature
• Hui Long
• Ballas

Products and services

• Econsave Hypermarket/Supermarket Full-service hypermarket and supermarket stores offering a wide range of groceries, fresh produce, household items, and daily necessities at everyday low prices for Malaysian household shoppers.
• Pasar Ekonomi (Express) Smaller format neighborhood supermarket store providing essential daily groceries at competitive everyday low prices for local community shoppers.
• Econ2 Compact format smaller store concept offering essential grocery items and household products for quick shopping needs in neighborhood locations.
• Econsave Cash Voucher
• e-Invoice Self Claim System
• Econsave Brand (Private Label)
• E&S Clothing and Accessories
• Shamoji Kitchenwares
• Sabichi Electrical Appliances
• Salco Home Appliances
• Matsutech Electrical Products
• Piya Piya Baby Products
• Hi Baby Baby Products
• E&S Home Household Products
• AC Lifestyle Household Products
• Tenant Space Leasing

Quantifiable outcome

• Private label products priced 30-45% lower than national brands
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• JAKIM (Department of Islamic Development Malaysia)coreOthersEconsave Head Office works closely with State and Federal level JAKIM in monitoring and ensuring poultry supplies to Econsave outlets are guaranteed Halal compliant and Halal Certified. All poultry suppliers must have valid Halal Certification from JAKIM before supplying products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lotus's Malaysia (formerly Tesco Malaysia): Lotus's operates hypermarket and compact stores across Malaysia with strong private-label (Lotus's brand) and an online grocery platform. Directly competes with Econsave in grocery assortment, fresh produce, and household categories.
• AEON Big: AEON Big runs hypermarket stores in Malaysia under the Japanese AEON group, offering groceries, household, and apparel. Comparable to Econsave in hypermarket format and broad assortment, though with a different promotional cadence and Japanese parent backing.
• Giant (Seng Heng group): Giant operated a major hypermarket/supermarket chain across Malaysia before restructuring. Relevant historic direct peer to Econsave in price-positioned grocery retail.
• Mydin: Mydin is Malaysia's other large home-grown hypermarket/wholesale chain, operating Mydin Mart, Mydin Hypermarket, and Mydin Wholesale formats. Directly competes with Econsave on Everyday Low Price value positioning, private label, and multi-format footprint across Peninsular and East Malaysia.

Regional players

• FamilyMart Malaysia: FamilyMart operates a large convenience store network in Malaysia, broadly comparable to Econsave's smaller Pasar Ekonomi Express and Econ2 formats in serving neighbourhood, high-frequency basket needs.
• 7-Eleven Malaysia: 7-Eleven Malaysia operates the largest convenience store chain in Malaysia. Comparable to Econsave's express/compact formats in serving immediate-needs grocery and household top-up occasions.

Broad incumbents

• Walmart (as a global category benchmark): Walmart exemplifies large-scale, EDLP-driven hypermarket strategy with deep private-label. Useful broad incumbent benchmark for Econsave's cost-leadership and scale playbook, though not a direct Malaysian competitor.
• Carrefour Malaysia (via MAJ Group / discontinued): Carrefour previously operated hypermarkets in Malaysia; relevant as a historical and category-level comparator for multinational-backed hypermarket competition in Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EconsaveMY
• Instagraminstagram.com/econsavemy
• TikToktiktok.com/@econsavemalaysia
• Xx.com/econsavemy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Econsave