The Progress Group
- Company typePrivate
- Founded1995
- HeadquartersPlacentia, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Progress Group firmographics
Firmographics- Name
- The Progress Group
- Legal name
- Progress Technology
- Website
- https://progressauto.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Progress Group industry classification
Industry- Product category
- Automotive Performance Suspension Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (44133)
- akta.pro primary industry
- Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)
- akta.pro secondary industries
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
Keywords
Where The Progress Group is headquartered
LocationHeadquarters
- HQ city
- Placentia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Progress Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Performance Parts Sales: Direct-to-consumer e-commerce sales of automotive suspension components including sway bars, coilovers, sport springs, end links, and replacement parts. Products are one-time hardware purchases with no recurring revenue component. Customers purchase individual components or complete suspension upgrade kits through the company's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sway Bars - Individual pricing per part |
| Unit Pricing | Pay-as-you-go | Coilover Systems - Complete kit pricing |
| Unit Pricing | Pay-as-you-go | Sport Springs - Vehicle-specific kits |
| Unit Pricing | Pay-as-you-go | Clearance/Garage Sale Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Progress Group product offering
Product offeringCore offering
Progress Technology (Progress Auto) designs, develops, and manufactures in the USA a comprehensive range of aftermarket automotive performance suspension components—including auto and truck sway bars, end links, Coilover Systems (CS2 and CS3), sport springs, and replacement parts—sold direct-to-consumer through its e-commerce website across 100+ vehicle applications. The company focuses exclusively on suspension hardware for street, autocross, and track use cases, with all products backed by a limited lifetime warranty.
Product overview
Progress Technology (Progress Auto) is an automotive suspension performance parts manufacturer specializing in sway bars, coilover systems, and sport springs for cars and light trucks. The company offers a comprehensive product portfolio centered around sway bar systems (available in solid and tubular designs, adjustable and non-adjustable) for various vehicle applications, complemented by Coilover System 2 (CS2) and Coilover System 3 (CS3) suspension packages. Supporting products include end links, sport springs, coilover springs, replacement bushings and brackets, and Progress Gear merchandise. All products are developed and manufactured in-house in the USA using CNC equipment, with sway bars cold-formed and laser-cut ends MIG-welded for precision fit. The company serves enthusiasts across street, autocross, and track use cases with products backed by limited lifetime warranties.
Differentiator
Problem solved
Functional benefit
Brands
- Progress LT: Sway bar systems designed for light trucks and SUVs, offering bolt-on handling improvements for highway, daily commute, towing, and hauling applications
- CS2 (Coilover System 2)
- CS3 (Coilover System 3)
Products and services
- Auto Sway Bars Performance sway bars (anti-roll bars) for automobiles designed to minimize body roll and improve handling during cornering. Available in solid and tubular designs with adjustable and non-adjustable options for multiple vehicle applications.
- Truck Sway Bars Heavy-duty sway bar systems designed for light trucks and SUVs, providing better handling on highways and improved vehicle control while towing or hauling heavy loads.
- Auto End Links Connection components linking sway bars to vehicle suspension, available in various lengths and configurations including adjustable designs with HD ball-socket ends.
- Truck End Links Heavy-duty end link kits designed for truck and SUV applications, featuring durable construction for demanding workloads.
- Coil Over Systems (CS2 and CS3) Complete suspension systems combining coilover springs with adjustable shocks. Available in CS2 (Coilover System 2) for performance street and autocross use, and CS3 (Coilover System 3) for advanced high-performance applications including time attack and road racing.
- Sport Springs Progressive rate lowering springs designed for street and autocross use, featuring aggressive drop heights, High-Tensile Chrome Silicon material cold-wound on CNC equipment, shot peened and pre-set for maximum durability.
- Coil Over Springs Replacement and upgrade coil springs for coilover systems, available in various spring rates to customize suspension performance.
- Replacement Parts OEM-style replacement components including bushing kits, bracket kits, bumpstop kits, hardware kits, and top hats for maintaining and repairing suspension systems.
- Progress Gear Apparel and merchandise featuring the Progress Technology brand.
Quantifiable outcome
- Up to 920 lbs/in spring rate available for Civic Type R rear sway bar (vs OEM 20.5mm at 594 lbs/in)
- +2 more outcomes
Companies that use The Progress Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
The Progress Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Progress Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Progress Group competitors and assessment
Company assessmentDirect peers
- Whiteline: Aftermarket manufacturer of sway bars, end links, bushings, and chassis bracing with a strong focus on sport-compact platforms. Directly comparable category, customer overlap (Honda/Subaru/Toyota enthusiasts), and integrated system design philosophy.
- Energy Suspension: Manufacturer of polyurethane bushings, end links, and related chassis components for automotive aftermarket and motorsports. Comparable in complementary product categories (end links, bushings, hardware) and shared enthusiast/motorsports customer.
- Eibach Springs: Long-established manufacturer of aftermarket springs, sway bars, and coilovers for cars and light trucks. Directly comparable to Progress in product portfolio, target customer (enthusiast and motorsports), and aftermarket-only go-to-market model.
- Megan Racing: Aftermarket manufacturer of suspension, chassis, and drivetrain components covering similar Honda/Toyota/Nissan enthusiast platforms. Comparable sway-bar/coilover/spring portfolio and similar price-point positioning.
- BMR Suspension: US-based aftermarket manufacturer of sway bars, coilovers, control arms, and chassis components for late-model muscle cars and sports platforms. Comparable product mix, US-made positioning, and enthusiast/motorsports customer base.
- Hotchkis Sport Suspension: Specializes in sway bars, coilovers, and total vehicle suspension packages for muscle cars, sports cars, and trucks. Highly comparable product mix (sway bars as a flagship offering) and similar enthusiast/DTC distribution model.
Broad incumbents
- ST Suspensions (KW Automotive): Broader-incumbent aftermarket suspension brand within the KW Automotive group, offering coilovers, springs, and sway bars across an extensive vehicle catalog. Overlaps with Progress in core categories but with significantly larger SKU range and international distribution.
- Bilstein: Major global manufacturer of shock absorbers and complete suspension systems serving both OEM and aftermarket. Comparable in coilover/shock offering and broader vehicle coverage, but at a much larger scale and with OE-tier customers.
- Koni: Global manufacturer of shock absorbers and related suspension components with both OE and aftermarket presence. Overlaps with Progress in shock/coilover categories at a much larger scale and broader vehicle coverage.
Emerging players
- BC Racing: Aftermarket coilover manufacturer offering highly adjustable, competitively priced suspension kits for sport-compact and enthusiast platforms. Directly comparable in coilover category and target customer, with strong DTC e-commerce distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Progress Group social profiles
Digital presenceThe Progress Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Progress Group leadership team
Management profileNumber of profiles
The Progress Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Progress Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Progress Group
What does The Progress Group do?
Progress Technology (Progress Auto) designs, develops, and manufactures in the USA a comprehensive range of aftermarket automotive performance suspension components—including auto and truck sway bars, end links, Coilover Systems (CS2 and CS3), sport springs, and replacement parts—sold direct-to-consumer through its e-commerce website across 100+ vehicle applications. The company focuses exclusively on suspension hardware for street, autocross, and track use cases, with all products backed by a limited lifetime warranty.
Is The Progress Group a public or private company?
The Progress Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Progress Group founded?
The Progress Group was founded in 1995. It employs 11 to 50 people.
Where is The Progress Group based?
The Progress Group is headquartered in Placentia, United States, in the North America region.
How does The Progress Group make money?
One revenue line is on record: automotive Performance Parts Sales.
Who are The Progress Group's main competitors?
Direct peers on record are Whiteline, Energy Suspension, Eibach Springs, Megan Racing, BMR Suspension and Hotchkis Sport Suspension. Broad incumbents are ST Suspensions (KW Automotive), Bilstein and Koni. BC Racing is listed as an emerging player.
Does The Progress Group have an API?
No public API is recorded for The Progress Group.
What industry is The Progress Group in?
The Progress Group's product category is Automotive Performance Suspension Parts. Its primary akta.pro industry code is IMACAIAM, Stabilizer & Anti-Roll Systems (Sway Bars/Links), with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 336330.