What Eibach Springs does

Eibach Springs is a privately held, family-controlled manufacturer of high-performance automotive suspension components, founded over seven decades ago and headquartered in Corona, California under the Eibach Industries GmbH holding structure (Finnentrop, Germany). The company designs and manufactures a broad portfolio of springs, dampers, sway bars, lift systems, coilovers, spacers, and alignment hardware spanning automotive lowering, truck/SUV lift, UTV, motorcycle, and dedicated motorsports applications. Core product lines include the PRO-KIT and SPORTLINE progressive lowering springs, the multi-stage PRO-TRUCK-LIFT family, and individually dyno-tested race springs officially specified for NASCAR Truck Series, NASCAR Xfinity Series, and ARCA competition. Manufacturing is conducted at four production facilities across the USA, Germany, and China, with regional sales offices in the UK, Australia, and South Africa and distribution reaching approximately 100 countries.

The business operates a hybrid go-to-market model combining an authorized dealer network for B2B2C distribution, a direct-to-consumer e-commerce storefront at eibach.com augmented by Affirm financing and the Winner's Circle loyalty program, and a direct field sales channel supplying professional motorsports teams at race events. Revenue is generated primarily through one-time hardware sales across automotive enthusiasts, truck and SUV owners, UTV and moto riders, drag racers, and professional racing teams, with a secondary branded apparel and merchandise stream. The company maintains an active new-product cadence with vehicle-specific kits released monthly for current OEM platforms (including the new PRO-KIT EV line for Tesla Model Y), and sustains brand equity through decade-long motorsports partnerships and event sponsorships across NASCAR, ARCA, SCCA, GRIDLIFE, King of the Hammers, and Mint 400. Ownership rests entirely with the Eibach Family and the Eibach Foundation as sole shareholders of the German parent, with no disclosed institutional capital.

Name

Eibach Springs

Legal name

Eibach, Inc.

Website

https://eibach.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Eibach Springs is a 70+ year-old, family-controlled manufacturer of high-performance automotive suspension components, serving automotive enthusiasts, truck/SUV/UTV owners, and professional motorsports teams worldwide through dealer, DTC, and direct racing channels.

Ownership category

akta.pro rank

Product category

Automotive Performance Suspension Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industries

Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM), Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Performance suspension components
• Lowering springs
• Lift systems
• Motorsports race springs
• Automotive aftermarket parts

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Suspension Component Sales: Primary revenue from manufacturing and selling performance suspension springs, shocks, sway bars, and related components to automotive enthusiasts, racing teams, and OEMs. Products are sold as one-time purchases with varying price points based on product type and application.
2. Apparel and Merchandise: Secondary revenue stream from branded apparel including hoodies, t-shirts, hats, and accessories featuring Eibach branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eibach Springs designs, manufactures, and sells high-performance suspension components including progressive-rate lowering springs, performance lift systems, coilover shocks, sway bars, alignment kits, dampers, and motorsports-specific race springs. Products are sold under brand lines such as PRO-KIT, SPORTLINE, DRAG-LAUNCH, PRO-TRUCK-LIFT, PRO-UTV, PRO-DAMPER, and ANTI-ROLL-KIT, serving automotive enthusiasts, truck/UTV owners, and professional racing teams including NASCAR and ARCA. The company distributes globally through authorized dealers, its own e-commerce platform, and direct motorsports team sales.

Product overview

Eibach Springs is a manufacturer of high-performance suspension components offering a comprehensive portfolio of springs, shocks, sway bars, and related products across multiple vehicle categories. The core product lines include PRO-KIT and SPORTLINE performance lowering springs for automotive applications, alongside handling components like ANTI-ROLL-KIT sway bars and PRO-DAMPER dampers. For trucks and SUVs, Eibach provides PRO-TRUCK-LIFT systems in multiple stages (Stage 1 through Stage 3R) and corresponding shock absorbers including coilovers and remote reservoir designs. Specialized product lines serve UTV vehicles (PRO-UTV Springs and ANTI-ROLL-KIT), motorcycles (Moto Fork and Rear Springs), and motorsports with dedicated racing spring programs for NASCAR (Xfinity, Truck Series) and ARCA competitions. The product ecosystem spans from daily-driver street performance (PRO-KIT) to hardcore racing applications, unified by Eibach's spring engineering expertise and quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-KIT: Premium line of lowering springs for enhanced performance and appearance
• SPORTLINE
• PRO-TRUCK-LIFT
• PRO-UTV
• Winner's Circle
• Race Springs (ERS)

Products and services

• PRO-KIT Performance Lowering Springs
• SPORTLINE Extreme Performance Lowering Springs Extreme-performance lowering springs delivering 1.4–2.0 inches of drop with increased spring rates for improved handling, aggressive stance, and track-capable performance.
• DRAG-LAUNCH Competition Springs Competition drag racing springs engineered to enhance weight transfer and control axle torque for consistent launches and lower 1/4-mile elapsed times.
• PRO-LIFT-KIT Performance Lift Springs Performance lifting springs designed to raise ride height for trucks and SUVs, improving ground clearance and off-road capability.
• PRO-LIFT-KIT HD Heavy-Duty Lift Springs Heavy-duty lift springs for trucks and SUVs with higher load capacities and more demanding applications.
• Load Leveling Springs Springs designed to maintain ride height when carrying heavy loads, preventing rear-end sag and improving stability.
• Factory Replacement (ERL) Springs Direct OE-fitment replacement springs for factory-installed suspension components.
• PRO-DAMPER Performance Dampers High-performance damper/shock systems designed to work with Eibach springs for optimized handling and ride quality.
• ANTI-ROLL-KIT Stabilizer/Sway Bars Stabilizer bars and sway bars designed to reduce body roll during cornering, with vehicle-specific fitments including recent BMW M2/M3/M4 (G8X) applications.
• PRO-ALIGNMENT Alignment Kits Alignment kits with camber bolts and hardware for achieving proper suspension geometry after lowering.
• End Links Adjustable and standard end links connecting sway bars to the vehicle chassis.
• PRO-SPACER Wheel Spacers Wheel spacers for improving wheel fitment and stance on cars, trucks, and UTVs.
• PRO-TRUCK-LIFT Stage 1 Lift System Entry-level performance lift system for trucks and SUVs, providing moderate height increase and improved off-road capability.
• PRO-TRUCK-LIFT Stage 2R Lift System Race-oriented version of Stage 2 with matched components designed for greater height, competitive off-road, and performance applications on trucks/SUVs.
• PRO-TRUCK-LIFT Stage 2 Lift System Mid-level lift system with enhanced components for greater height and off-road performance.
• PRO-TRUCK-LIFT Stage 3R Lift System Top-tier lift system for maximum height and off-road performance capability on trucks and SUVs.
• PRO-TRUCK Sport Shocks Performance shock absorbers designed for trucks and SUVs with improved handling characteristics.
• PRO-TRUCK Coilover 2.0 Shocks 2.0-inch diameter coilover shocks for trucks providing adjustable ride height and damping.
• PRO-TRUCK Coilover 2.5 Shocks 2.5-inch diameter coilover shocks with increased damping capacity for demanding truck/SUV applications.
• PRO-TRUCK Reservoir Shocks Remote reservoir shocks for trucks providing consistent performance during aggressive driving.
• PRO-TRUCK Reservoir 2.5 Shocks 2.5-inch remote reservoir shocks with enhanced cooling and damping for extreme off-road use.
• Lift Blocks Blocks used in lift kit installations to achieve desired ride height on trucks and SUVs.
• PRO-UTV Springs Performance springs specifically designed for utility terrain vehicles (UTVs) and side-by-sides, including 2024-2026 Can-Am Maverick X3 MAX fitments.
• PRO-UTV ANTI-ROLL-KIT Sway bar kits for UTVs to reduce body roll and improve handling in desert and trail use.
• UTV Spring Accessories Accessories and mounting hardware for UTV spring systems.
• Moto Fork Springs Performance springs for motorcycle front forks.
• Moto Rear Shock Springs Performance springs for motorcycle rear suspension.
• Coilover Race Springs High-performance springs for racing coilover applications with precise rate and load characteristics.
• Platinum Race Springs Premium race springs with advanced materials and platinum-line manufacturing tolerances.
• Conventional Race Springs Traditional-configuration race springs for motorsports applications.
• XT Barrel Springs XT barrel-configuration race springs for specific racing applications.
• ERO Off-Road Springs Springs specifically designed for off-road racing applications.
• ARCA Spring Kit Complete ARCA-specification spring kit designed to the most stringent production tolerances, individually dyno tested, and distributed directly to ARCA racing teams.
• NASCAR Xfinity Series Springs Race springs for NASCAR Xfinity Series vehicles, individually dyno tested to precise load characteristics, supplied directly to professional racing teams.
• NASCAR Truck Series Springs Race springs for NASCAR Craftsman Truck Series vehicles, priced at $500.00 per vehicle kit, individually dyno tested and distributed directly at race events for specific vehicle numbers.
• Eibach Apparel and Merchandise Branded clothing and accessories including charcoal pullover hoodies (Racing Division), t-shirts, chevron snapback hats, and promotional items, sold through the eibach.com online store.

Quantifiable outcome

• Consistently lowers 1/4 mile ET's in drag racing applications
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NASCARcoreStrategic or Co-development Partner · 1 January 2014Official partner of NASCAR for over a decade, supplying teams with highest level of technology, support and manufacturing quality for consistent performance and safe racing. Each spring is wound to most stringent production tolerances and individually dyno tested.
• ARCAcoreStrategic or Co-development Partner · 1 January 2014Official partner of ARCA racing series, supplying precision-engineered springs for competition vehicles.
• GRIDLIFEminorGTM or Marketing PartnerMotorsports event partner for GRIDLIFE Touring Cup racing series.
• Skip Barber Racing SchoolminorGTM or Marketing PartnerPartnership with Skip Barber Racing School for driver training and racing education programs.
• CerakoteminorGTM or Marketing PartnerBrand partnership with Cerakote, a manufacturer of ceramic coatings for firearms and automotive applications.
• US Legend Cars InternationalminorStrategic or Co-development PartnerPartnership with US Legend Cars International racing organization.
• UNLTD / Mint 400minorGTM or Marketing PartnerOff-road racing partnership for Mint 400 desert race event.
• King of the HammersminorGTM or Marketing PartnerMajor off-road racing event partnership for King of the Hammers ultra marathon desert race.
• SCCAminorStrategic or Co-development PartnerPartnership with Sports Car Club of America (SCCA) for amateur motorsports competitions.
• Maxima Racing OilsminorGTM or Marketing PartnerBrand partnership with Maxima Racing Oils for motorsports lubrication products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bilstein (ThyssenKrupp Bilstein): One of the largest OE and aftermarket shock absorber and suspension manufacturers globally, supplying performance dampers (B8, B16, etc.) across automotive, truck, and motorsports. Comparable product overlap with Eibach's PRO-DAMPER and PRO-TRUCK lines, but at substantially larger scale with broader OE relationships.
• Fox Factory (FOX): US-listed (FOX) manufacturer of high-performance ride dynamics products including shocks, coilovers, and suspension systems for mountain bikes, side-by-sides, on-road vehicles, and trucks. Comparable in PRO-TRUCK-LIFT and PRO-UTV segments with significantly larger scale, public financials, and OEM channels.

Direct peers

• KW Automotive (KW Suspensions / ST Suspensions): Premium German manufacturer of performance coilovers, springs, and suspension systems under KW, ST, and Belltech brands. Closest peer in complete high-end suspension systems with comparable motorsports presence and global distribution.
• Tein Inc. Japanese manufacturer of performance coilovers, springs, and dampers (Super Street, Flex Z, EDFC active systems) widely distributed through US/JDM import channels. Direct competitor in aftermarket lowering and motorsports suspension, particularly strong in JDM and Asian vehicle fitments.
• H&R Springs: German manufacturer of performance lowering springs (sport springs, coilovers, anti-roll bars) for European and import vehicles. Direct head-to-head competitor to Eibach's PRO-KIT and SPORTLINE lines with similar product positioning, vehicle-fitment catalog model, and motorsports heritage.
• Öhlins Racing: Swedish premium suspension manufacturer known for high-end motorcycle, automotive, and motorsports dampers/coilovers. Directly comparable in motorsports heritage, premium ASP positioning, and engineering-led marketing; serves many of the same racing series customers as Eibach.
• Vogtland Autosport: German manufacturer of performance lowering springs and complete suspension kits for European vehicles. Direct competitor in the lowering-springs category with similar OE-quality positioning and European racing heritage.
• Hotchkis Sport Suspension: US-based manufacturer of performance sway bars, coil springs, and total vehicle suspension systems for muscle cars and sport compacts. Comparable in US-centric enthusiast positioning and component-level performance focus; serves overlapping domestic-vehicle customer base.

Emerging players

• BC Racing: Asian-based manufacturer of aftermarket coilovers and suspension components targeting enthusiast and track-day markets at lower price points. Partial overlap with Eibach's PRO-DAMPER and PRO-TRUCK Coilover lines, particularly in motorsports and tuner segments.
• Megan Racing: US-based performance parts brand offering lowering springs, coilovers, sway bars, and chassis reinforcements across import and domestic platforms. Overlaps with Eibach's entry-level PRO-KIT, ANTI-ROLL-KIT, and PRO-ALIGNMENT offerings at a more price-sensitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eibach_racing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eibach Springs