Cobb
- Company typePrivate
- Founded2007
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Cobb firmographics
Firmographics- Name
- Cobb
- Legal name
- CobbItalyOfficial
- Website
- https://cobbitaly.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Cobb industry classification
Industry- Product category
- Online Fashion Retail (Apparel E-commerce)
- NAICS
- Shoe Retailers (4582), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Dress & Formal Footwear Retail (CRAAADAC)
Keywords
Where Cobb is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
Cobb business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue generated through direct online sales of apparel products to consumers via owned e-commerce website and mobile applications. Transaction-based model with one-time purchase payments. Products include men's and women's clothing across categories like T-shirts, shirts, jeans, winter wear, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level apparel starting at Rs. 489 |
| Unit Pricing | Pay-as-you-go | Mid-range casual wear priced Rs. 599-1,399 |
| Unit Pricing | Pay-as-you-go | Premium formal and winter wear priced Rs. 1,399-6,599 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cobb product offering
Product offeringCore offering
Cobb (also branded as Cobb Italy / Cobbitalyofficial) is an Indian direct-to-consumer fashion e-commerce retailer that designs, sources, and sells its own branded men's and women's apparel — including t-shirts, shirts, jeans, chinos, formal trousers, winter wear, innerwear, footwear, co-ord sets, and women's ethnic-fusion pieces — through its Shopify-based cobbitaly.com website and iOS/Android mobile applications. The portfolio is structured around the flagship Cobb brand plus the budget men's sub-brand Donlay and the women's sub-brand Miss Forever.
Product overview
Cobb Italy is an Indian fashion e-commerce retailer offering a comprehensive men's and women's clothing portfolio. The main Cobb brand covers T-shirts, shirts, bottomwear, winter wear, inner wear, footwear, and co-ord sets. The Donlay sub-brand provides budget-friendly men's jeans and shirts, while Miss Forever targets the women's market with tops, tunics, shirts, jeans, winter wear, and ethnic fusion pieces. The company operates a Shopify-powered e-commerce platform with a dedicated mobile app for iOS and Android. Cobb positions itself as a premium fashion brand with discounts up to 65%, offering free delivery on orders above Rs. 999 and a 7-day return policy.
Differentiator
Problem solved
Functional benefit
Brands
- Donlay: Sub-brand for men's jeans and shirts, marketed as a value fashion line with competitive pricing
- Miss Forever
Products and services
- Cobb Men's T-Shirts Men's t-shirts offered in polo, round-neck, oversized, full-sleeve, and combo-pack styles across multiple colors and patterns, marketed as Cobb-branded casual wear with premium fabric claims for Indian consumers.
- Cobb Men's Shirts Men's shirts spanning formal, casual, half-sleeve, and party-wear categories in slim-fit, smart-fit, and regular-fit cuts, sold direct to Indian consumers under the Cobb flagship brand.
- Cobb Men's Bottomwear Men's bottomwear including jeans, formal trousers, chinos, lowers, and shorts in premium denim and cotton fabrics with various fits, sold under the Cobb flagship brand.
- Cobb Men's Winter Wear Men's winter clothing including jackets, shackets, sweatshirts, sweaters, track suits, and waistcoats in premium cotton fabric with puffer and hoodie styles.
- Cobb Men's Innerwear Men's innerwear including undergarments, premium trunks, vests, and socks offered in multiple colors and pack configurations under the Cobb brand.
- Cobb Men's Footwear Men's footwear including sports shoes, sneakers, slippers, flip flops, and clogs sold direct-to-consumer through the Cobb e-commerce platform.
- Cobb Co-ord Sets Matching co-ord sets combining tops and bottoms in coordinated designs for unified casual styling, offered for both men and women under the Cobb brand.
- Donlay Men's Sub-brand Collection Budget-friendly men's fashion sub-brand featuring jeans and shirts with slim-fit styling, positioned as affordable fashion with competitive pricing within Cobb's portfolio.
- Miss Forever Women's Collection Women's fashion sub-brand offering tops, tunics, shirts, jeans, lowers, winter wear (jackets, cardigans), kurti sets, co-ord sets, and clogs with contemporary and ethnic-fusion designs.
Quantifiable outcome
- Free delivery on orders above Rs. 999
- +2 more outcomes
Companies that use Cobb
Customer profileSegments3 records
Ideal customer profiles2 records
Cobb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Cobb partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Cobb competitors and assessment
Company assessmentDirect peers
- Ajio: Reliance Retail-owned fashion marketplace. Directly competes with Cobb in Indian online apparel, offering similar men's, women's and footwear assortments with value-tier and premium positioning.
- Bewakoof: India-based D2C casual fashion brand selling men's and women's apparel and footwear through own website and app. Closely comparable in digital-first model, value pricing, and youth-oriented positioning.
- The Souled Store: Indian D2C fashion and lifestyle brand selling apparel, footwear, and accessories direct-to-consumer. Comparable in owned-channel digital model, social-media-led marketing, and mid-market pricing for Indian youth.
- Myntra: Flipkart-owned Indian fashion e-commerce platform. Directly comparable as a multi-brand online apparel and footwear retailer serving the same Indian consumer base with similar category breadth in men's, women's and footwear.
Emerging players
- FabAlley: Indian women's fashion D2C brand offering western and fusion apparel. Comparable in women's fashion category, value-premium positioning, and online-only direct-to-consumer distribution.
- Aurelia (TCNS Clothing): TCNS-owned women's ethnic and fusion wear brand with strong D2C and offline presence. Comparable in women's apparel focus and Indian mid-market positioning; overlaps with Miss Forever sub-brand.
- Snitch: Indian D2C men's fashion brand selling shirts, jeans, trousers, and casual wear online. Comparable in men's apparel focus, value-premium pricing, and digital-first GTM though narrower category breadth than Cobb.
- XYXX Apparels: Indian D2C men's innerwear and casual apparel brand. Comparable in product categories (innerwear, casual wear), digital-first model, and mid-market pricing targeting Indian male consumers.
- W for Woman: TCE-owned Indian women's ethnic and contemporary apparel brand. Comparable in women's fashion category targeting Indian consumers with kurtas, co-ord sets, and fusion wear that overlaps Cobb's Miss Forever offering.
Broad incumbents
- Tata CLiQ Fashion: Tata Group's multi-category e-commerce platform with a significant fashion vertical. Comparable as a broad incumbent competing in Indian online apparel and footwear, though its portfolio spans electronics and beauty as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cobb social profiles
Digital presenceCobb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobb leadership team
Management profileNumber of profiles
Profiles1 record
Cobb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobb
What does Cobb do?
Cobb (also branded as Cobb Italy / Cobbitalyofficial) is an Indian direct-to-consumer fashion e-commerce retailer that designs, sources, and sells its own branded men's and women's apparel — including t-shirts, shirts, jeans, chinos, formal trousers, winter wear, innerwear, footwear, co-ord sets, and women's ethnic-fusion pieces — through its Shopify-based cobbitaly.com website and iOS/Android mobile applications. The portfolio is structured around the flagship Cobb brand plus the budget men's sub-brand Donlay and the women's sub-brand Miss Forever.
Is Cobb a public or private company?
Cobb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cobb founded?
Cobb was founded in 2007. It employs 1,001 to 5,000 people.
Where is Cobb based?
Cobb is headquartered in New Delhi, India, in the Asia region.
How does Cobb make money?
One revenue line is on record: direct E-commerce Sales.
Who are Cobb's main competitors?
Direct peers on record are Ajio, Bewakoof, The Souled Store and Myntra. Emerging players are FabAlley, Aurelia (TCNS Clothing), Snitch, XYXX Apparels and W for Woman. Tata CLiQ Fashion is listed as a broad incumbent.
Does Cobb have an API?
No public API is recorded for Cobb.
What industry is Cobb in?
Cobb's product category is Online Fashion Retail (Apparel E-commerce). Its primary akta.pro industry code is CRAAADAC, Dress & Formal Footwear Retail. Its NAICS code is 4582 and its SIC code is 5661.