What Purbeck Insurance Services does

Purbeck Insurance Services, trading through legal entity Purbeck UK Limited (company number 10345620), is a London-based Managing General Agent that specialises exclusively in Personal Guarantee Insurance (PGI). Founded in 2016 as the UK's first and only dedicated PGI provider, the company offers policies that cover up to 80% of a director's personal guarantee exposure on business loans up to £750,000, protecting personal assets such as homes, savings, and investments if the underlying business becomes insolvent. The product range comprises Standard PGI for general SME business finance, a Buy-to-Let PGI variant for limited-company property mortgages, and a Professional Landlord PGI product distributed via mortgage advisers. All policies are underwritten and capacity-backed by Markel International Insurance Company Limited, an A-rated insurer, under a binding-authority arrangement that gives Purbeck end-to-end control over policy issuance, pricing, and administration within FCA parameters (FRN 756820).

The technology stack is intentionally lean: a self-service customer application portal (csp.purbeckinsurance.co.uk), a separate broker administration portal (admin.purbeckinsurance.co.uk), and a support desk staffed by business advisers who assist policyholders facing financial distress. There is no public API, SDK, or disclosed AI/ML capability; underwriting relies on traditional checks rather than automated decisioning.

Commercially, Purbeck generates revenue through annual insurance premiums on PGI policies, with entry pricing from £50 per month, distributed via a hybrid direct-online and introducer model that spans finance brokers, accountants, insurance brokers, lenders, solicitors, and (for the landlord product) mortgage advisers. Formal channel partnerships with NACFB and FIBA — the two main UK commercial-finance broker bodies — anchor the introducer network, and the company has supported over £300m of loans in 2022 and over £275m of cumulative guarantee commitments over six years across more than 2,000 directors. Customer concentration is naturally diversified across the long tail of UK SMEs, and the operating base remains small at 1-10 employees.

Name

Purbeck Insurance Services

Legal name

Purbeck UK Limited

Website

https://purbeckinsurance.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Purbeck Insurance Services is a London-based Managing General Agent offering Personal Guarantee Insurance to UK SME directors and professional landlords, covering up to 80% of personal guarantee risk on business loans up to £750,000, underwritten by Markel International.

Ownership category

akta.pro rank

Product category

Specialty Insurance (Personal Guarantee Insurance)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Personal guarantee insurance
• SME business insurance
• Director liability cover
• Buy-to-let mortgage insurance
• Commercial finance protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Personal Guarantee Insurance Premiums: Purbeck earns revenue through annual insurance premiums for Personal Guarantee Insurance policies. Premiums are paid by business directors and owners who want to protect their personal assets when signing personal guarantees for business loans. The level of cover is based on a fixed percentage of the Personal Guarantee and individual circumstances. Policies are annual with proactive renewal contact from underwriters.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Purbeck Insurance Services provides Personal Guarantee Insurance (PGI) that protects UK SME directors and business owners by covering up to 80% of the personal guarantee risk attached to business loans and financial agreements, with cover available for loans up to £750,000 and premiums from £50 per month. The company operates as a Managing General Agent with binding authority from A-rated insurer Markel International, distributing PGI products (Standard PGI and Buy to Let PGI) directly online and through a professional introducer network.

Product overview

Purbeck Insurance Services operates as a Managing General Agent offering Personal Guarantee Insurance (PGI) products designed to protect business owners and directors when they sign personal guarantees for business loans. The core product portfolio includes Standard PGI for general business finance and Buy to Let PGI (including Professional Landlord PGI) for property investors. All policies are backed by Markel International Insurance Company Limited and include access to a Support Desk service for customers facing financial difficulties. Coverage extends up to 80% of the loan amount, with insurance premiums starting from £50 per month and cover available for loans up to £750,000.

Differentiator

Problem solved

Functional benefit

Brands

• Standard PGI: Personal Guarantee Insurance for standard business loans
• Buy to Let PGI
• Purbeck Professional Landlord PGI

Products and services

• Standard PGI (Personal Guarantee Insurance) Core personal guarantee insurance product for general business loans, providing up to 80% coverage of the personal guarantee risk for UK SME directors and business owners signing guarantees on business finance up to £750,000.
• Buy to Let PGI
• Purbeck Professional Landlord PGI Specialist personal guarantee insurance protection for professional landlords using limited company buy-to-let mortgages, covering 80% of the outstanding mortgage if the lender seeks to recover the property following arrears.

Quantifiable outcome

• Covers up to 80% of personal guarantee risk
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Markel International Insurance Company LimitedcoreTechnology or IntegrationMarkel International Insurance Company Limited is the sole insurance undertaking providing Purbeck's Personal Guarantee Insurance policies. Purbeck is a Managing General Agent with binding authority to enter into and administer contracts of insurance on behalf of Markel. Markel is authorised by the Prudential Regulatory Authority and regulated by the FCA and PRA.
• NACFB (National Association of Commercial Finance Brokers)coreChannel Partner/ Reseller/ DistributorNACFB is a trade body for commercial finance brokers. Purbeck partners with NACFB to reach finance brokers and their SME clients who need personal guarantee insurance when securing business loans.
• FIBA (Finance Brokers Association)coreChannel Partner/ Reseller/ DistributorFIBA is a trade association for finance brokers. Purbeck is a member of FIBA, enabling their products to be recommended by member brokers to business clients seeking commercial finance.
• Andy's Man ClubminorOthersPurbeck is a proud partner of Andy's Man Club, donating £5 from every policy sold to help fund free weekly support groups for men across the UK. This initiative supports mental health by providing safe spaces for men to talk.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hiscox UK: UK specialty insurer and MGA providing a wide range of commercial and personal specialty lines including professional indemnity and D&O. Comparable because it serves UK SMEs/business owners with specialty liability products, but as a broad incumbent rather than a PGI specialist.
• CFC Underwriting: London-based specialty insurance MGA underwriting a broad portfolio of commercial lines including cyber, professional indemnity and emerging risks. Comparable as a UK specialty MGA using delegated authority, but operates across many lines at materially larger scale than Purbeck.
• Markel UK: UK arm of Markel International, the A-rated global specialty insurer that provides Purbeck's capacity. Comparable as a UK specialty insurer/MGA serving SME and commercial customers, and the direct capacity partner for Purbeck's PGI products.
• Towergate Insurance: UK commercial insurance broker distributing a wide range of commercial lines to SMEs and individuals. Comparable due to overlapping UK SME customer base and broker-led distribution model, but operates as a broad incumbent rather than a PGI specialist.
• Beazley: London-headquartered specialty insurer with significant UK commercial lines exposure including D&O, cyber and professional indemnity. Comparable as a London specialty insurer underwriting management liability and financial lines for SMEs and mid-market, but at materially larger scale.

Direct peers

• Qdos: UK-based Managing General Agent and broker providing specialist commercial insurance and tax products to SMEs and self-employed professionals. Comparable to Purbeck because both are UK MGAs serving SMEs with niche commercial insurance products distributed via digital and broker channels.
• Superscript: UK specialty commercial insurance broker and MGA focused on SMEs, freelancers and small businesses, with a digital-first distribution model. Comparable to Purbeck due to overlapping customer base (UK SMEs/business owners) and similar product-led digital MGA distribution approach.
• Simply Business: UK commercial insurance broker and comparison platform focused on small businesses, distributing multiple commercial lines online. Comparable to Purbeck as a UK-focused digital insurance intermediary targeting SMEs with specialty commercial products.
• PolicyBee: UK specialist insurance broker for SMEs, professionals and specific trades, offering tailored commercial cover via a digital platform. Comparable to Purbeck in serving UK SME owners with specialty commercial insurance through a digital broker model.
• Nexus Underwriting: UK specialty Managing General Agent underwriting niche commercial lines on behalf of capacity providers. Comparable to Purbeck as a UK MGA that uses delegated/binding authority to distribute specialty insurance products to underserved niches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pg_insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purbeck Insurance Services