Superscript
Superscript is a London-based digital insurance broker and Lloyd's of London broker serving SMEs, landlords, high-growth tech firms, digital asset businesses and gig economy workers across the UK and Netherlands via a self-serve platform and specialist brokerage team, backed by a multi-carrier underwriting model.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Superscript does
Superscript (legal entity: Enro Limited, formerly Digital Risks) is a London-headquartered digital insurance broker operating across the United Kingdom and the Netherlands. Founded in 2016, the company serves small and medium-sized enterprises, landlords, high-growth technology firms and startups, digital asset businesses, and gig economy workers, covering over 1,000 business types. It is the first UK-based insurtech to become a Lloyd's of London broker and is dual-regulated by the UK Financial Conduct Authority (FRN 656459) and the Dutch Authority for the Financial Markets (AFM).
The company operates a dual-layer model. A fully self-serve online platform enables SMB customers to quote, purchase, and manage insurance policies on a monthly subscription basis, with cover lines spanning public and employers' liability, professional indemnity, cyber, product liability, business equipment, and landlord insurance. For more complex risks, a tech-specialist brokerage team provides bespoke cover, supported by a proprietary multi-carrier model and machine-learning underwriting technology that prices risk across geographies and industries. Specialty products include Daylight (digital asset insurance), aiSure (AI business performance guarantee, with Munich Re), and a recently launched e-bike rider insurance product (with Sundays Insurance). Underwriting capacity is sourced from a panel of carriers including AXA, RSA, MSIG, Beazley, Aviva, Tokio Marine, ARAG, Covea, Munich Re, and Lloyd's of London, with revenue generated primarily through brokerage commissions on subscription-priced policies.
The company has raised approximately £65 million across seed, Series A (2018/2020) and Series B (January 2023, £45M led by BHL UK) funding rounds, with a disclosed post-money valuation of $54.8M at Series B. Operations are spread across London (HQ and engineering), Rotterdam, and a recently opened Glasgow hub, with existing clients in North America, Australasia and the Middle East. Superscript is a Certified B Corp and has won multiple UK industry awards including Digital Broker of the Year (Insurance Times, 2025) and Commercial Lines Broker of the Year (British Insurance Awards, 2025).
Superscript firmographics
Firmographics- Name
- Superscript
- Legal name
- Enro Limited
- Website
- https://gosuperscript.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Superscript is a London-based digital insurance broker and Lloyd's of London broker serving SMEs, landlords, high-growth tech firms, digital asset businesses and gig economy workers across the UK and Netherlands via a self-serve platform and specialist brokerage team, backed by a multi-carrier underwriting model.
- Ownership category
- akta.pro rank
Superscript industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA), Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where Superscript is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Superscript business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance products placed with underwriting partners including AXA, RSA, MSIG, Beazley, Aviva, Tokio Marine, ARAG, Covea.
- Subscription Model: Monthly subscription-style payments allowing clients to pay monthly and modify or cancel cover at any time.
- Advisory and Broking Services: Tech-specialist brokerage team provides custom cover for high-growth companies with complex risks, web3, startups and scaleups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Public liability insurance |
| Subscription | Monthly | Employers' liability insurance |
| Subscription | Monthly | Business equipment and tools insurance |
| Subscription | Monthly | Cover Plus - Tailored Brokerage |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Superscript product offering
Product offeringCore offering
Superscript is a digital insurance broker that distributes business insurance to SMEs, landlords and high-growth tech firms through an online self-serve platform and a specialist tech-focused brokerage team. It places cover with multiple underwriting partners (AXA, RSA, MSIG, Beazley, Aviva, Tokio Marine, ARAG, Covea) and holds a Lloyd's of London broker licence, offering monthly subscription-style policies alongside bespoke complex-risk placements.
Product overview
Superscript is a digital insurance broker offering a dual-layer model: a fully self-serve online platform for small businesses and a specialist tech-focused brokerage service for complex risks. The core products include Small Business Insurance (covering 1,000+ business types), Broker Service (for high-growth tech firms, startups, and complex risks), and Cover Plus (tailored service for larger risks). Specialty products include Landlord Insurance, E-bike Rider Insurance (via Sundays partnership), Daylight (digital asset insurance), and aiSure (AI performance guarantee with Munich Re). Educational resources are provided through Insurance 101. The company operates as a Lloyd's of London broker and is dual-regulated (FCA in UK, AFM in Netherlands).
Differentiator
Problem solved
Functional benefit
Brands
- Daylight: A dedicated insurance product for digital asset businesses operating on the blockchain, the first of its kind from a Lloyd's broker.
- Cover Plus
Products and services
- Small Business Insurance Customisable business insurance for SMEs and sole traders across hospitality, retail, trades, beauty, healthcare, IT contractors, ecommerce and other trades, including public liability, employers' liability, professional indemnity, cyber insurance, business equipment and commercial combined cover purchased and managed online with monthly subscription payments.
- Broker Service Specialist tech-focused brokerage service providing custom insurance cover for high-growth companies with complex risks, web3, startups and scaleups at any stage of fundraising, including AI, blockchain, fintech, gaming, medtech and software firms.
- Cover Plus Tailored brokerage service for businesses with larger or more complex risks, including niche trades and landlords with unusual portfolios, providing direct access to expert advice and bespoke protection.
- Landlord Insurance Specialised insurance for private landlords and portfolio investors covering residential, commercial, buy-to-let, multi-property portfolios, HMOs and student properties, with optional rent guarantee and legal protection add-ons.
- E-bike Rider Insurance First-of-its-kind insurance product for e-bike couriers and delivery riders, covering third-party liability and personal accident, sold under individual policies through a partnership with Sundays insurance targeting the UK gig economy.
- Daylight - Digital Asset Insurance Dedicated insurance product for digital asset businesses operating on the blockchain, including crypto miners, exchanges and web3 firms, covering theft, loss and off-chain risks.
- aiSure - AI Performance Guarantee Insurance-backed performance guarantee product for AI businesses, developed in conjunction with Munich Re, providing cover for the performance of AI systems.
Quantifiable outcome
- Cover for over 1,000 types of business
- +2 more outcomes
Companies that use Superscript
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Superscript technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Superscript partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Sundays InsurancecoreGlobal leader in bicycle insurance partnered to launch first-of-its-kind e-bike insurance for couriers and delivery riders in the UK. Combined Superscript's digital broking expertise with Sundays' cycling and mobility insurance experience.
- AXAcoreMajor global insurer providing underwriting capacity for Superscript's SME insurance products including public liability and business coverage.
- RSA (Royal & Sun Alliance)coreUK-based insurer providing underwriting for business insurance products through multi-carrier model.
- MSIG Europe SEcoreGlobal insurer providing underwriting capacity for Superscript's SME insurance products.
- AvivacoreUK's largest insurer backing digital business insurance products. Partnership announced 2016 for technology and media business covers.
- Tokio MarinecoreJapanese insurance group providing underwriting capacity for Superscript's digital business insurance products.
- BeazleycoreSpecialty insurer providing underwriting for digital business covers including cyber and professional indemnity.
- Virgin MoneycoreBanking partner providing insurance to SMEs through white-label partnership. SME insurance distribution partnership.
- Munich RecoreGlobal reinsurance giant partnered to offer aiSure insurance-backed performance guarantee product for AI businesses.
- Lloyd's of LondonflagshipFirst UK-based insurtech to become a Lloyd's of London broker. Provides access to specialist insurance markets and enables complex risk coverage.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Superscript competitors and assessment
Company assessmentDirect peers
- ManyPets: UK-based digital-first insurance company offering subscription-based pet insurance with a self-serve online model. Direct comparable to Superscript in applying a digital, monthly-subscription, multi-carrier broker model to a mass-market insurance category.
- Zego: UK insurtech providing flexible, app-based commercial insurance to gig-economy and SME customers (riders, drivers, fleets). Directly comparable in digital-first SME/gig insurance distribution and a UK-headquartered tech-enabled broker model.
- Lemonade: US-listed digital-native insurance carrier/broker using AI and mobile-first UX to sell small commercial and personal lines. Direct comparable on digital-first, AI-enabled, multi-product insurance model targeting young and SME customers.
- Hiscox: UK specialty insurer and Lloyd's market participant with strong presence in professional indemnity, cyber, and small commercial lines. Direct comparable in underwriting specialty and Lloyd's distribution, but operates as a carrier rather than a broker.
Broad incumbents
- Marshes Commercial (Marsh): UK commercial insurance broker arm of Marsh McLennan, a global incumbent serving SMEs and mid-market with property, casualty, and specialty lines. Comparable as a broad incumbent commercial broker that Superscript must differentiate against in the SME segment.
- Aon: Global insurance and reinsurance brokerage incumbent with deep UK presence across commercial, specialty, and reinsurance. Comparable as a broad incumbent broker Superscript competes with for mid-market and complex commercial risks.
- Beazley: Global specialty insurer and Lloyd's market participant that also underwrites capacity for Superscript's products. Comparable as a Lloyd's specialty carrier/partner in cyber, tech, and professional indemnity lines, while also being a competitor for direct specialty risk placements.
Emerging players
- Hometree: UK insurtech focused on home and landlord insurance with a digital subscription model. Directly comparable in the landlord/property insurance segment, with a similar online-first product approach to Superscript's landlord line.
- Laka: UK-based digital collective insurance provider for cycling, e-bike and mobility segments, with a subscription/P2P model. Comparable in targeting emerging mobility/gig-economy risk categories (e-bike, courier) that overlap with Superscript's new E-bike Rider Insurance product.
- Bought By Many (now ManyPets): Original UK insurtech that pioneered digital, customer-experience-led insurance distribution for niche customer groups. Historically comparable as a UK digital insurance innovator targeting underserved customer segments, with a similar subscription-led proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Superscript social profiles
Digital presenceSuperscript compliance and trust
Trust signalCompliance3 records
Superscript financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superscript leadership team
Management profileNumber of profiles
Profiles10 records
Superscript funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superscript M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superscript
What does Superscript do?
Superscript is a digital insurance broker that distributes business insurance to SMEs, landlords and high-growth tech firms through an online self-serve platform and a specialist tech-focused brokerage team. It places cover with multiple underwriting partners (AXA, RSA, MSIG, Beazley, Aviva, Tokio Marine, ARAG, Covea) and holds a Lloyd's of London broker licence, offering monthly subscription-style policies alongside bespoke complex-risk placements.
Is Superscript a public or private company?
Superscript is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superscript founded?
Superscript was founded in 2016. It employs 101 to 250 people.
Where is Superscript based?
Superscript is headquartered in London, United Kingdom, in the Europe region.
How does Superscript make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are subscription Model and advisory and Broking Services.
Who are Superscript's main competitors?
Direct peers on record are ManyPets, Zego, Lemonade and Hiscox. Broad incumbents are Marshes Commercial (Marsh), Aon and Beazley. Emerging players are Hometree, Laka and Bought By Many (now ManyPets).
Does Superscript have an API?
No public API is recorded for Superscript.
What industry is Superscript in?
Superscript's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 52421 and its SIC code is 6411.