myAutomate App
myAutomate App is a UK fuel pricing data platform providing retail, wholesale, and historical fuel data to retailers, forecourts, and fleet operators via B2B subscriptions, and consumer fuel price comparison through the PetrolPrices app reaching 2.75 million motorists.
- Company typePrivate
- Founded2009
- HeadquartersReading, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What myAutomate App does
myAutomate App (legal entity Automate App Limited) is a UK-based fuel pricing data platform founded in 2019 and headquartered in Reading. The company aggregates and delivers retail and wholesale fuel pricing data, forecourt location information, and historical pricing intelligence to businesses across the UK fuel industry, while operating the consumer-facing PetrolPrices app (acquired in late 2021) which reaches over 2.75 million UK motorists and is monetized through advertising. The product portfolio includes an online pricing dashboard (developed with Gulf Retail and recognized with a 2023 Best Oil Company Initiative award), the Experian Catalist Price Viewer service (assumed from Allstar Fleet Solutions in April 2024), and Portland Pricing (acquired January 2025, covering wholesale, bulk delivery, renewables, and fuel card pricing).
The business operates a dual-revenue model: B2B subscription-based data services sold via direct sales to fuel retailers, forecourts, and fleet operators on annual contracts; and consumer advertising revenue from the PetrolPrices app. The 60+ years of combined team experience across fuel retailing, purchasing, supply, fuel cards, marketing, and IT (including tenure at Watson Fuels/World Fuel Services) underpins the company's domain credibility.
Operationally, the company is small (1-10 employees) and entirely UK-focused. Growth has been executed through M&A, with three acquisition or partnership-driven expansions in four years, indicating a consolidation strategy in a fragmented UK fuel data market. The technology core is a fuel pricing data platform with a consumer mobile app; no AI/ML capabilities are disclosed.
myAutomate App firmographics
Firmographics- Name
- myAutomate App
- Legal name
- Automate App Limited
- Website
- https://www.myautomateapp.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myAutomate App is a UK fuel pricing data platform providing retail, wholesale, and historical fuel data to retailers, forecourts, and fleet operators via B2B subscriptions, and consumer fuel price comparison through the PetrolPrices app reaching 2.75 million motorists.
- Ownership category
- akta.pro rank
Where myAutomate App is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
myAutomate App business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fuel Pricing Data Services: B2B data services providing retail pricing data, historical pricing data, forecourt location data, and wholesale pricing data to businesses in the fuel industry.
- Advertising Revenue: Advertising platform allowing fuel retailers and forecourts to advertise to over 2.75 million motorists through the PetrolPrices consumer app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B Data Services - Custom enterprise pricing |
| Freemium | Pay-as-you-go | Consumer App (PetrolPrices) - Free for consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
myAutomate App product offering
Product offeringCore offering
myAutomate is a UK fuel pricing data specialist that delivers B2B fuel data services - retail pricing, historical pricing, forecourt location, wholesale pricing, and bulk delivery data - to fuel retailers, forecourts, oil companies, and fleet operators. Through its consumer-facing PetrolPrices app (acquired 2021) and acquired Portland Pricing service (January 2025), the company also operates the UK's leading consumer fuel price comparison platform and an advertising network reaching 2.75+ million UK motorists.
Product overview
myAutomate App is a fuel pricing data platform providing data products and services for forecourts, businesses, and consumers in the UK market. The company's portfolio includes the core myAutomate platform offering retail pricing data, forecourt location information, automated data delivery, online dashboards, and historical pricing data. The product suite incorporates several acquired brands: PetrolPrices (consumer-facing fuel price comparison app for UK motorists), Portland Pricing (wholesale, bulk delivery, renewables, and fuel card pricing data), and the Experian Catalist Price Viewer service (forecourt pricing data for businesses). Additionally, myAutomate operates an advertising platform reaching over 2.75 million UK motorists. The company serves retail, wholesale, and advertising market segments through its unified data platform.
Differentiator
Problem solved
Functional benefit
Brands
- PetrolPrices: The leading and most established fuel price comparison service for UK motorists, launched in 2005.
- Portland Pricing
Products and services
- PetrolPrices UK's leading consumer-facing fuel price comparison mobile app providing UK motorists with real-time fuel price comparison, cheapest-fuel-location lookup, and historical price tracking. Serves over 2.75 million motorists and is also used as the consumer reach layer for the myAutomate advertising platform.
- Portland Pricing UK market fuel price data service providing coverage of bulk deliveries, renewables, wholesale fuel, and fuel card pricing for businesses operating across the UK fuel supply chain.
- Experian Catalist Price Viewer Service B2B fuel pricing data service for forecourts and businesses, providing retail pricing data for all four grades of fuel, forecourt details and location information, automated data delivery, online dashboards, and historical pricing information.
- myAutomate Advertising Platform Advertising platform enabling fuel retailers, forecourts, and fuel industry advertisers to reach over 2.75 million UK motorists through the myAutomate-owned PetrolPrices consumer fuel pricing network.
Quantifiable outcome
- Reaches over 2.75 million UK motorists through advertising platform
- +1 more outcomes
Companies that use myAutomate App
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
myAutomate App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
myAutomate App partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Portland Fuel (Portland Pricing)coreIn January 2025, myAutomate acquired Portland Pricing from Portland Fuel, strengthening its ability to provide deeper insights and analysis across the entire fuel pricing landscape from wholesale to pump. This acquisition added UK market fuel price data on bulk deliveries, renewables, wholesale fuel, and fuel card pricing.
- Allstar Fleet SolutionscoreIn April 2024, myAutomate partnered with Allstar Fleet Solutions to take over management of the Experian Catalist Price Viewer service as Allstar exited the market. This partnership expanded myAutomate's B2B data services to include fleet-focused fuel pricing data.
- Gulf RetailcoreWorking alongside Gulf Retail, myAutomate developed an online pricing dashboard that won Best Oil Company Initiative in 2023. This partnership established myAutomate's credibility in the fuel data sector.
- PetrolPricescoreIn late 2021, myAutomate acquired PetrolPrices, the UK's leading consumer-facing fuel price comparison app launched in 2005. This acquisition provided myAutomate with direct consumer access and an established brand in the UK fuel market.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
myAutomate App competitors and assessment
Company assessmentEmerging players
- INRIX: Transport and traffic data provider that aggregates fuel price information alongside mobility analytics. Comparable as a data-as-a-service peer that sells mobility-adjacent datasets (including fuel) to enterprise and public-sector buyers, similar to myAutomate's B2B data subscription model.
- Waze: Consumer navigation app with community-reported and partner-sourced fuel prices in the UK and globally. Comparable because Waze competes with PetrolPrices for UK motorists' fuel-price attention and ad inventory, though as a feature within a broader navigation product.
Broad incumbents
- Platts (S&P Global Commodity Insights): Major global provider of wholesale fuel and energy price benchmarks and reporting. Comparable as a deep, established fuel-data incumbent whose reporting and analytics set the bar myAutomate competes against in the wholesale and benchmark data segment.
- FleetCor (Fuelman / KeyFuels): Global fuel card and fleet payments operator serving UK commercial fleets with associated pricing data and reporting. Overlaps with myAutomate's fleet and fuel card pricing data offering (Portland Pricing) but at much larger scale and with broader payments services.
- Experian (Catalist): Previously owned the Catalist Price Viewer fuel pricing data service that myAutomate took over via Allstar in April 2024. Experian is a broader data and analytics incumbent whose fuel-specific product overlaps directly with myAutomate's B2B forecourt data offering.
- Argus Media: Global energy and commodity price reporting agency covering refined products and biofuels. Comparable as a wholesale-side fuel price data incumbent whose bulk-deliveries and renewable-fuel datasets now overlap with myAutomate's Portland Pricing offering.
- Google Maps: Major consumer mapping platform with fuel price search functionality in the UK. Comparable as a structural threat to PetrolPrices' consumer audience: an incumbent free option that already owns the navigation moment where fuel decisions are made.
Direct peers
- PetrolPrices (legacy brand): Pre-acquisition identity of the consumer fuel price comparison brand that myAutomate now owns. Listed separately to illustrate the direct competitive space in UK fuel price comparison apps from which myAutomate emerged.
- Allstar Fleet Solutions: UK fuel card and fleet payment provider that previously operated the Experian Catalist Price Viewer but exited the fuel-pricing data business, handing it to myAutomate. Comparable because Allstar sits at the intersection of fleet fuel data, fuel cards, and pricing analytics where myAutomate now competes.
- Refuel UK: Independent UK fuel price comparison service for motorists, a direct consumer-side competitor to myAutomate's PetrolPrices app operating in the same UK retail-fuel comparison category with similar advertising-based monetisation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
myAutomate App social profiles
Digital presencemyAutomate App financial estimates
Financial estimateRevenue estimate
Valuation estimate
myAutomate App leadership team
Management profileNumber of profiles
Profiles1 record
myAutomate App subsidiaries and ownership
Company hierarchySubsidiaries2 records
myAutomate App funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myAutomate App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myAutomate App
What does myAutomate App do?
myAutomate is a UK fuel pricing data specialist that delivers B2B fuel data services - retail pricing, historical pricing, forecourt location, wholesale pricing, and bulk delivery data - to fuel retailers, forecourts, oil companies, and fleet operators. Through its consumer-facing PetrolPrices app (acquired 2021) and acquired Portland Pricing service (January 2025), the company also operates the UK's leading consumer fuel price comparison platform and an advertising network reaching 2.75+ million UK motorists.
Is myAutomate App a public or private company?
myAutomate App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myAutomate App founded?
myAutomate App was founded in 2009. It employs 1 to 10 people.
Where is myAutomate App based?
myAutomate App is headquartered in Reading, United Kingdom, in the Europe region.
How does myAutomate App make money?
Two revenue lines are on record. Fuel Pricing Data Services are the primary driver. The others are advertising Revenue.
Who are myAutomate App's main competitors?
Emerging players on record are INRIX and Waze. Broad incumbents are Platts (S&P Global Commodity Insights), FleetCor (Fuelman / KeyFuels), Experian (Catalist), Argus Media and Google Maps. Direct peers are PetrolPrices (legacy brand), Allstar Fleet Solutions and Refuel UK.
Does myAutomate App have an API?
No public API is recorded for myAutomate App.