PetrolPrices
PetrolPrices is a UK fuel price comparison platform founded in 2005 that helps 2.75 million active motorists find the cheapest petrol and diesel prices via a free mobile app and website. The company monetizes through B2B data services and automotive partnerships, operating under Automate App Limited.
- Company typePrivate
- Founded2005
- HeadquartersReading, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PetrolPrices does
PetrolPrices is a UK-based fuel price comparison platform founded in 2005 that helps motorists find the cheapest petrol and diesel prices at stations near them. The platform operates as a free mobile app (iOS and Android), a responsive website with an interactive fuel price map, and an email-based price alert service, serving over 6 million UK drivers and processing approximately 100 searches per minute with 4 million+ monthly Price Alert emails. The underlying technology aggregates fuel pricing data through a dual-source model combining direct feeds from petrol stations with crowdsourced price updates from its driver community, covering thousands of UK stations including all major brands (BP, Shell, Esso, Tesco, Sainsbury's, Morrisons, Asda) and independents. The platform also extends to France and includes a Virtual Garage feature for MOT reminders and Station Reviews for community feedback.
The business operates under a freemium product-led growth model with the consumer app offered free to drivers, monetizing through B2B data services and automotive partnerships. The B2B data services arm, operated through parent company myAutomate, provides forecourt pricing data, automated file delivery, and online dashboards to fuel industry clients including Gulf Retail and Experian Catalist. Since its 2021 acquisition by Automate App Limited, PetrolPrices has leveraged myAutomate's 60+ years of fuel industry expertise to expand into adjacent automotive verticals including parking, insurance, and breakdown cover offers. The company is small (1-10 employees), headquartered in Reading, UK, and has achieved a 4.7 Trustpilot score while growing its fuel brand coverage and geographic reach.
PetrolPrices firmographics
Firmographics- Name
- PetrolPrices
- Legal name
- Automate App Limited
- Website
- https://petrolprices.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetrolPrices is a UK fuel price comparison platform founded in 2005 that helps 2.75 million active motorists find the cheapest petrol and diesel prices via a free mobile app and website. The company monetizes through B2B data services and automotive partnerships, operating under Automate App Limited.
- Ownership category
- akta.pro rank
PetrolPrices industry classification
Industry- Product category
- Fuel Price Comparison
- NAICS
- Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where PetrolPrices is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PetrolPrices business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Data Services: Fuel pricing data and forecourt information provided to businesses including fuel industry companies, data providers, and corporate clients. Parent company myAutomate offers comprehensive UK forecourt and fuel pricing data. Works alongside Gulf Retail and Experian Catalist for online pricing dashboards.
- App-based consumer engagement: Free consumer app driving user base for data value and potential future monetization through offers, discounts, and automotive partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app for UK drivers |
| Other | Multi-year contract | B2B data services for forecourt and fuel pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
PetrolPrices product offering
Product offeringCore offering
PetrolPrices provides a free mobile and web application that lets UK motorists find the cheapest petrol and diesel prices at stations near them, with map-based search, brand and fuel-type filtering, and email price alerts. The platform aggregates fuel prices from thousands of UK stations via a dual-source model combining direct station feeds with crowdsourced community updates. It also offers B2B fuel pricing and forecourt data services to fuel industry and data clients through its parent myAutomate.
Product overview
PetrolPrices is a UK fuel price comparison platform consisting of a free mobile app (iOS/Android) and website. The core product is the Fuel Price Map, which enables real-time comparison of petrol and diesel prices across thousands of UK stations via an OpenStreetMap-based interactive map. The platform integrates a Price Alert email subscription service for location-based price notifications, a Virtual Garage with MOT reminders, and a Station Reviews feature for crowdsourced community feedback. The company's B2B Data Services division (myAutomate) provides forecourt pricing data and dashboards to commercial clients. All offerings are underpinned by a dual-source data model combining direct station feeds with crowdsourced community contributions.
Differentiator
Problem solved
Functional benefit
Products and services
- PetrolPrices App Free mobile app (iOS and Android) for UK drivers to search and compare petrol and diesel prices across thousands of UK stations via map view, with filters by fuel type, brand, and distance, plus optional price alerts.
- Fuel Price Map Web-accessible interactive map showing real-time petrol and diesel prices at UK stations, built on OpenStreetMap/Leaflet, with filtering and sorting by fuel type, brand, price, and distance.
- Price Alert Service Email subscription service that sends users periodic updates on the cheapest fuel prices near a specified UK location, configurable by frequency, fuel type, price threshold, and brand preference.
- Data Services (myAutomate) B2B service providing UK forecourt pricing data for all four grades of fuel, full UK coverage, forecourt details and location information, with automated file delivery and online dashboards for commercial clients in the fuel industry.
- Location Finder Search tool allowing users to find petrol stations and current UK fuel prices by location, postcode, or region, covering thousands of UK petrol station locations.
Quantifiable outcome
- Average user saves £205/year on unleaded and £240/year on diesel
- +2 more outcomes
Companies that use PetrolPrices
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
PetrolPrices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PetrolPrices partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gulf RetailcoreWork alongside Gulf Retail and Experian Catalist to provide an online pricing dashboard which won Best Oil Company Initiative in 2023.
- Experian CatalistcoreAlternative to Experian Catalist for petrol station pricing data. Partnership provides comprehensive UK forecourt and fuel pricing data through collaborative online dashboard.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PetrolPrices competitors and assessment
Company assessmentRegional players
- Tankerkönig: Tankerkönig is Germany's leading fuel price comparison service with crowdsourced pricing data. It is a regional peer operating a similar model in a different geography with comparable mechanics (community-driven fuel price transparency).
Direct peers
- GasBuddy: GasBuddy is the leading fuel price comparison app in North America, allowing drivers to find the cheapest gas prices nearby via crowdsourced data. It is the closest direct analog to PetrolPrices in the US market, with a similar freemium consumer model and B2B data services arm.
- Fuelly: Fuelly is a fuel tracking and price comparison platform allowing drivers to log fill-ups, monitor fuel economy, and find cheap fuel. It overlaps with PetrolPrices' price comparison mission and serves a similar consumer driver audience.
Broad incumbents
- Waze: Waze includes fuel price information within its broader navigation platform, allowing drivers to find cheapest gas along their route. As a major navigation incumbent, it competes for consumer fuel discovery attention even though fuel is just one feature among many.
- Confused.com: Confused.com is a UK price comparison platform covering motor services, insurance, and fuel. While broader in scope, it overlaps with PetrolPrices in the UK consumer comparison space and includes fuel-related offerings.
- RAC Fuel Watch: The RAC (Royal Automobile Club) publishes fuel price data and trends through its Fuel Watch service in the UK, leveraging its membership base and brand trust. It competes for UK consumer attention on fuel price information.
- Google Maps: Google Maps surfaces fuel prices at nearby stations as a feature within its dominant navigation platform. Its massive installed user base and search distribution make it a significant competitor to standalone fuel price apps.
- Apple Maps: Apple Maps includes fuel pricing information integrated into its navigation experience for iOS users. As a default iOS navigation platform with deep system-level integration, it competes for consumer fuel price discovery attention.
Others
- myAutomate: myAutomate is PetrolPrices' parent company and provides comprehensive UK forecourt and fuel pricing data to B2B clients. It is the internal peer/partner for the data services business line and a natural adjacent business unit.
- Experian Catalist: Experian Catalist is a major UK fuel and forecourt data provider serving automotive and fuel industry clients. It is both a partner and a competitor in the B2B fuel pricing data services space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
PetrolPrices social profiles
Digital presencePetrolPrices financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetrolPrices leadership team
Management profileNumber of profiles
PetrolPrices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetrolPrices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetrolPrices
What does PetrolPrices do?
PetrolPrices provides a free mobile and web application that lets UK motorists find the cheapest petrol and diesel prices at stations near them, with map-based search, brand and fuel-type filtering, and email price alerts. The platform aggregates fuel prices from thousands of UK stations via a dual-source model combining direct station feeds with crowdsourced community updates. It also offers B2B fuel pricing and forecourt data services to fuel industry and data clients through its parent myAutomate.
Is PetrolPrices a public or private company?
PetrolPrices is a private company. It is classified as corporate owned and is currently operating.
When was PetrolPrices founded?
PetrolPrices was founded in 2005. It employs 1 to 10 people.
Where is PetrolPrices based?
PetrolPrices is headquartered in Reading, United Kingdom, in the Europe region.
How does PetrolPrices make money?
Two revenue lines are on record. B2B Data Services are the primary driver. The others are app-based consumer engagement.
Who are PetrolPrices's main competitors?
Tankerkönig is listed as a regional player. Direct peers are GasBuddy and Fuelly. Broad incumbents are Waze, Confused.com, RAC Fuel Watch, Google Maps and Apple Maps. Others are myAutomate and Experian Catalist.
Does PetrolPrices have an API?
No public API is recorded for PetrolPrices.
What industry is PetrolPrices in?
PetrolPrices's product category is Fuel Price Comparison. Its primary akta.pro industry code is EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs). Its NAICS code is 4571 and its SIC code is 5500.