Wewalka
Wewalka is a privately held Austrian B2B manufacturer, founded in 1987, that produces ready-rolled fresh dough products — flatbread, puff pastry, pizza, sweet and seasonal varieties — using proprietary patented machinery, and supplies them to retailers and food brands in approximately 30 countries.
- Company typePrivate
- Founded1987
- HeadquartersSollenau, Austria
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wewalka does
Wewalka GmbH Nfg. KG is an Austrian B2B manufacturer of fresh, ready-rolled dough products, founded in 1987 and headquartered in Sollenau, Austria. The company produces a portfolio of approximately nine product lines including flatbread (Flammkuchenteige), puff pastry (Blätterteige), short crust (Mürbteige), pizza crust (Pizzateige), sweet doughs, seasonal doughs, croissant and pastry dough, cookie dough, and focaccia dough, all pre-rolled on baking paper for retailer and end-customer convenience.
Production is centered on proprietary, in-house developed and patented machinery engineered specifically for Wewalka's fresh-dough processes, with the company describing the equipment as a foundation for product quality, food safety, staff safety, and process security. The firm operates a dedicated R&D and technical function (career postings list separate Technik roles) and maintains a developer team that continues to patent custom equipment. The Austrian parent is complemented by a Hungarian subsidiary (Wewalka Kft., Celldömölk) supporting regional operations.
Wewalka sells exclusively through B2B channels as a manufacturer to retail chains (stocking fresh dough in bakery sections) and food brands (private-label and branded production). Distribution covers approximately 30 countries, supported by an international sales department, trade marketing, category management, and brand management functions. Pricing is wholesale and not publicly disclosed. The company is privately held, family-owned by Anton Gsellmann, with no outside institutional investment, and reported a near-800 headcount. Recognized as a TOP-Lehrbetrieb by the Austrian Chamber of Commerce, it operates a formal apprenticeship pipeline.
Wewalka firmographics
Firmographics- Name
- Wewalka
- Legal name
- Wewalka GmbH Nfg. KG
- Website
- https://wewalka.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wewalka is a privately held Austrian B2B manufacturer, founded in 1987, that produces ready-rolled fresh dough products — flatbread, puff pastry, pizza, sweet and seasonal varieties — using proprietary patented machinery, and supplies them to retailers and food brands in approximately 30 countries.
- Ownership category
- akta.pro rank
Wewalka industry classification
Industry- Product category
- Fresh Dough Manufacturing
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industries
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)
Keywords
Where Wewalka is headquartered
LocationHeadquarters
- HQ city
- Sollenau
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Wewalka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fresh Dough Products - B2B: Wewalka manufactures and sells fresh dough products (flatbread, puff pastry, short crust, pizza crust, sweet doughs, seasonal doughs) to brands and retailers. The company operates as a B2B supplier in the food/bakery industry, distributing products across approximately 30 countries.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Wewalka product offering
Product offeringCore offering
Wewalka manufactures and distributes a portfolio of pre-rolled fresh dough products — including flatbread (Flammkuchen), puff pastry, short crust, pizza crust, sweet doughs, and seasonal doughs — to retailers and food brands across approximately 30 countries. Production is carried out at the Sollenau (Austria) headquarters using proprietary patented machinery developed in-house by the company's team of developers. The company operates as a B2B supplier serving as a preferred partner for brands and retailers in the bakery/fresh dough industry.
Product overview
Wewalka is a fresh dough manufacturer offering a portfolio of ready-rolled dough products designed for both consumer and professional use. The product line includes six core dough categories: Flammkuchenteige (Flatbread), Blätterteige (Puff Pastry), Mürbteige (Short Crust), Pizzateige (Pizza Crust), Süße Teige (Sweet Doughs), and Saisonale Teige (Seasonal Doughs). Additional specialty products include Croissant- und Plunderteig, Cookie Teig varieties like Triple Chocolate, and Focaccia Teig. All products are pre-rolled on baking paper and designed for straightforward home preparation, positioning Wewalka as a 'fresh dough in highest quality' provider serving brands and retailers in approximately 30 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Flammkuchenteige (Flatbread Dough) Fresh flatbread (Flammkuchen) dough, pre-rolled on baking paper, used for preparing traditional flatbread dishes with toppings such as leeks, spinach, bacon, and onions.
- Blätterteige (Puff Pastry) Fresh puff pastry dough suitable for wrapping fillings such as salmon, asparagus, and herbs, and baking into pastry dishes.
- Mürbteige (Short Crust) Fresh short crust dough used for making apple pouches and other fruit-based pastries, typically served with vanilla sauce after baking.
- Pizzateige (Pizza Crust) Fresh pizza crust dough, pre-rolled on baking paper, ready for toppings such as tomato sauce, prosciutto, parmesan, and olive oil.
- Süße Teige (Sweet Doughs) Fresh sweet dough varieties including yeast cake dough and bejgli dough for making pastries with cinnamon, raisins, and honey fillings.
- Saisonale Teige (Seasonal Doughs) Seasonal dough varieties offered throughout the year to align with seasonal baking occasions and holiday traditions.
- Croissant- und Plunderteig (Croissant and Pastry Dough) Fresh croissant and Plunderteig (Danish-style pastry) dough for producing croissants and various laminated pastries.
- Cookie Teig (Cookie Dough) Fresh cookie dough varieties including Triple Chocolate Cookie dough for producing American-style cookies.
- Focaccia Teig (Focaccia Dough) Fresh focaccia dough for producing Italian-style focaccia bread.
Companies that use Wewalka
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Wewalka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wewalka partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wewalka competitors and assessment
Company assessmentDirect peers
- Pillsbury (General Mills): Iconic refrigerated and frozen dough brand owned by General Mills. Direct overlap with Wewalka on pizza crusts, cookies, and pastry doughs in retail channels.
- Europastry: Spanish frozen and fresh bakery producer with global retail and foodservice presence. Comparable in product breadth (bread, pastry, dough) and as a European-origin private-label specialist.
- Délifrance: French bakery and viennoiserie manufacturer serving retail and foodservice across Europe. Direct overlap in croissants, pastries, and fresh dough categories.
- Bon Matin (Brasserie de Saint-Omer / Menelao): French fresh dough manufacturer for bread, pastry, and pizza. Closest direct comparable by product mix (flatbreads, puff pastry, pizza doughs) and European retail channel structure.
- Dr. Oetker: German family-owned food group with strong presence in frozen pizza, baking mixes, and dessert kits. Comparable European footprint and family-controlled governance.
- Freiberger: German-owned European pizza and frozen-bakery specialist serving retail and foodservice. Directly comparable in product family, channel, and European geographic focus.
Broad incumbents
- Aryzta: Swiss-listed B2B bakery group serving retail and foodservice globally. Comparable in channel (retail/private label) and product family (bread, pastry, pizza) though with a broader finished-bakery footprint.
- McCain Foods: Large global frozen-foods manufacturer with a meaningful frozen-pizza and baked-goods portfolio. Adjacent competitor in the same retail bakery aisle Wewalka serves.
- Nestlé: Global packaged-foods incumbent with adjacent fresh/baked-goods and ingredient capabilities. Sets the bar for retailer partnerships and category-management resources relative to a specialist like Wewalka.
Regional players
- Lotus Bakeries: Belgian family-controlled bakery and confectionery group with strong branded retail positions. Comparable in governance (family-owned), European origin, and branded bakery portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wewalka social profiles
Digital presenceWewalka compliance and trust
Trust signalCompliance1 record
Wewalka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wewalka leadership team
Management profileNumber of profiles
Wewalka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wewalka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wewalka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wewalka
What does Wewalka do?
Wewalka manufactures and distributes a portfolio of pre-rolled fresh dough products — including flatbread (Flammkuchen), puff pastry, short crust, pizza crust, sweet doughs, and seasonal doughs — to retailers and food brands across approximately 30 countries. Production is carried out at the Sollenau (Austria) headquarters using proprietary patented machinery developed in-house by the company's team of developers. The company operates as a B2B supplier serving as a preferred partner for brands and retailers in the bakery/fresh dough industry.
Is Wewalka a public or private company?
Wewalka is a private company. It is classified as family owned and is currently operating.
When was Wewalka founded?
Wewalka was founded in 1987. It employs 501 to 1,000 people.
Where is Wewalka based?
Wewalka is headquartered in Sollenau, Austria, in the Europe region.
How does Wewalka make money?
One revenue line is on record: fresh Dough Products - B2B.
Who are Wewalka's main competitors?
Direct peers on record are Pillsbury (General Mills), Europastry, Délifrance, Bon Matin (Brasserie de Saint-Omer / Menelao), Dr. Oetker and Freiberger. Broad incumbents are Aryzta, McCain Foods and Nestlé. Lotus Bakeries is listed as a regional player.
Does Wewalka have an API?
No public API is recorded for Wewalka.
What industry is Wewalka in?
Wewalka's product category is Fresh Dough Manufacturing. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of AFAKAAAB, Pastry, Cakes & Tortes Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.