Novelty Technology

Name

Novelty Technology

Legal name

Novelty Technology, LLC

Website

https://noveltytechnology.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom software development services for enterprise clients, typically long-term strategic partnerships rather than one-off engagements. Services span full-stack development, cloud computing, AI/ML integration, and healthcare-specific solutions.
2. Strategic Partnership Engagements: Retained partnership model with key clients, functioning as an embedded strategic partner for ongoing development needs rather than transactional project work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Novelty Technology is a custom software development company that designs, builds, and modernizes enterprise software for healthcare and financial services clients. It delivers end-to-end solutions spanning UI/UX, full-stack development, cloud and DevOps, AI/ML integration, and cybersecurity, with deep specialization in healthcare interoperability (FHIR), claims processing, eligibility verification, and provider network management. The company operates a US-Nepal cross-border delivery model positioning itself as a long-term strategic technology partner rather than a transactional vendor.

Product overview

Novelty Technology is a custom software development company offering AI-powered solutions for global enterprises, primarily focused on healthcare and financial sectors. The portfolio includes core healthcare solutions with multiple specialized modules: Network Management System for provider contracting and credentialing, Provider & Patient Portals for secure healthcare management, Price Transparency Solutions for compliance with US healthcare transparency requirements, Bundle & Episode Builder for value-based care programs, Eligibility & Claims ETL for automated data processing, and AI Case Management for automating complex case workflows. The subsidiary Vitafy Health operates as a platform for the free-market healthcare ecosystem. The company is evolving into Novelty AI, an AI-forward consulting partner for enterprise software delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Novelty AI: AI-forward software consulting brand announced for companies needing real systems, workflows, and intelligence integrated into business operations.

Products and services

• Healthcare Solutions Custom-built healthcare technology solutions for Third-Party Administrators (TPAs), Health Plans and Payers, Provider Networks and MSOs, and Healthtech Innovators, including AI-powered automated workflows, mobile-first engagement designs, claims and eligibility processing, provider contracting, referral management, and bundled payment administration.
• Financial Services Solutions Custom enterprise software for financial services clients, focused on secure and compliant solutions that meet regulatory demands and address the precision required in financial technology.
• Vitafy Health Platform Subsidiary platform of Novelty Technology serving the free-market healthcare ecosystem as a healthcare technology and advocacy partner focused on patient advocacy and care management.
• Custom Software Development Services Project-based custom software development services for enterprise clients, typically delivered through long-term strategic partnerships. Spans full-stack development, cloud computing, AI/ML integration, and healthcare-specific solutions.

Quantifiable outcome

• Reduced administrative overhead and improved network efficiency through Network Management System
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vitafy HealthcoreStrategic or Co-development PartnerHealthcare technology and advocacy partner. Vitafy Health is a subsidiary of Novelty Technology and a key platform for the free-market healthcare ecosystem. Novelty provides enterprise architecture and development support for patient advocacy and care management solutions.
• Pace EquityminorStrategic or Co-development PartnerFinancial partnership for investment and growth opportunities. Pace Equity collaborates with Novelty Technology on strategic initiatives in healthcare and technology sectors.
• PayMedixcoreTechnology or IntegrationFinancial healthcare payment platform powered by Novelty Technology. Novelty provides custom development for payment processing, claims management, and healthcare financial solutions.
• HolistacoreTechnology or IntegrationDigital health and wellness platform developed with Novelty Technology. Novelty provides development support for health data and wellness innovation solutions.
• AlithiascoreStrategic or Co-development PartnerLong-term enterprise client since 2012. Alithias serves as enterprise architect and development team partner. Novelty provides commitment to success including tight timelines and on-time/on-budget delivery.
• Nexion SolutionscoreStrategic or Co-development PartnerPersonal safety technology partner for victims of violence and at-risk individuals. Novelty builds wearable technology and response platforms that enable silent, discreet, instant help requests and real-time life-saving alerts.
• MySwaddlecoreStrategic or Co-development PartnerMaternal health platform partner. Novelty develops technology for pregnant women and new mothers including care pathways, education delivery, and care team messaging to reduce preventable risks through proactive support.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EPAM Systems: Engineering services and digital platform engineering company with major Central/Eastern European delivery hubs and a substantial healthcare/life sciences practice. Directly comparable in cross-border custom software delivery model.
• SoftServe: Global IT services and digital transformation firm with strong healthcare and financial services practices and a large Eastern European delivery footprint. Closely comparable to Novelty in cross-border delivery model and vertical specialization.
• Thoughtworks: Global technology consultancy focused on custom software engineering, digital transformation, and complex enterprise platforms with distributed delivery. Comparable in custom-development focus and enterprise target market.

Broad incumbents

• Globant: Large digital transformation firm with a dedicated healthcare and life sciences studio and global nearshore delivery. Overlaps with Novelty on AI-enabled enterprise software delivery for healthcare.
• Deloitte Digital: Big Four digital consulting arm delivering large-scale enterprise software, cloud, and healthcare technology programs. Competes for the same healthcare payer and provider modernization engagements.
• Cognizant: Global IT services giant with a major healthcare business serving payers, providers, and TPAs. Competes with Novelty for the same healthcare modernization and interoperability work, though at much larger scale.
• Infosys: Global IT services leader with deep healthcare and financial services practices and large offshore delivery. Overlaps with Novelty on cross-border enterprise software delivery for regulated industries.
• Slalom: US-focused technology and business consulting firm with healthcare and financial services verticals and a strong custom-build/modernize practice. Comparable in relationship-driven enterprise delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noveltytech
• LinkedInlinkedin.com/company/novelty-technology
• Instagraminstagram.com/novelty.technology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novelty Technology