Listen Up Music Promotions
Listen Up Music Promotions is a London-based, privately held music promotion agency founded in 2009 that delivers bespoke 360 promotional campaigns to artists, record labels, artist managers, and events globally, combining traditional media with digital channels.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Listen Up Music Promotions does
Listen Up Music Promotions is a London-headquartered, privately held music promotion agency founded in 2009 by Luke Neville. The company delivers bespoke 360-degree promotional campaigns to artists, record labels, artist managers, and events, combining traditional media channels (radio, DJ/club networks, press) with contemporary digital channels (DSP playlists, podcasts, influencers, and social media). Its core offering comprises two integrated product lines: a 360 music promotion service and an artist representation service, unified by a sales-led go-to-market model targeting established and emerging talent as primary client segments.
The firm's operational footprint spans a London headquarters (Labs Triangle, Camden) and a Los Angeles regional office (Beverly Hills), enabling transatlantic service delivery. Revenue is generated through professional services fees on bespoke engagements; pricing is not publicly disclosed and is tailored per client. The business model is relationship-driven, relying on accumulated media gatekeeper access built over 15+ years rather than proprietary technology platforms.
The company shows no disclosed external funding, no institutional investors, and no M&A activity, operating as an independent owner-operated agency. Its technology stack is described as channel-based (traditional plus digital media) with no proprietary software products, APIs, or AI capabilities evidenced. The competitive position rests on brand longevity, media relationships, and bespoke campaign execution rather than scalable technology infrastructure.
Listen Up Music Promotions firmographics
Firmographics- Name
- Listen Up Music Promotions
- Legal name
- Listen Up Music Promotions
- Website
- https://listen-up.biz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Listen Up Music Promotions is a London-based, privately held music promotion agency founded in 2009 that delivers bespoke 360 promotional campaigns to artists, record labels, artist managers, and events globally, combining traditional media with digital channels.
- Ownership category
- akta.pro rank
Listen Up Music Promotions industry classification
Industry- Product category
- Music Promotion Services
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer/Creator Talent Agencies (Music Creators) (MPAIAGAK)
Keywords
Where Listen Up Music Promotions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Listen Up Music Promotions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Music Promotion Services: Bespoke media strategies and campaigns delivered to artists, brands, record labels, and event organizers. Services are tailored to specific client needs and goals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Listen Up Music Promotions product offering
Product offeringCore offering
Listen Up Music Promotions is a full-service 360 music promotion agency delivering bespoke media strategies and campaigns that combine traditional media channels (radio, DJ/club networks, press) with contemporary digital channels (DSP playlists, podcasts, influencers, social media). The agency works directly with established artists, emerging talent, record labels, artist managers, and events to amplify reach, build artist brands, and shape cultural conversations around music releases and live performances.
Product overview
Listen Up Music Promotions operates as a full-service music promotion agency offering a unified 360 service model. The core offering comprises two integrated product lines: (1) 360 Music Promotion Services, which combines traditional media channels (radio, DJ/club networks, press) with digital channels (DSP playlists, podcasts, influencers, social media) to execute bespoke media strategies; and (2) Artist Representation services targeting established and emerging talent. Both product lines work in tandem—the promotion services drive the campaigns while artist representation manages the talent-side relationships, unified by the company's mission to bridge artists, brands, media, and audiences through authentic storytelling and bold promotional strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- 360 Music Promotion Services
Companies that use Listen Up Music Promotions
Customer profileSegments5 records
Ideal customer profiles5 records
Listen Up Music Promotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Listen Up Music Promotions partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Listen Up Music Promotions competitors and assessment
Company assessmentDirect peers
- SubmitHub: SubmitHub is a music promotion platform that pitches artists to playlist curators and bloggers; it competes with Listen Up's DSP playlist and influencer promotion workflows via a tech-enabled, self-service model versus Listen Up's bespoke agency approach.
- Playlist Push: Playlist Push provides paid playlist and influencer promotion for independent artists and labels; it directly overlaps Listen Up's DSP playlist, influencer, and social promotion services with a marketplace-style delivery model.
- Plug Research: Plug Research is a boutique UK music PR and promotion agency serving indie labels and artists; it overlaps Listen Up's press, radio, and digital promotion work for independent clients in the same geography.
Broad incumbents
- AWAL: AWAL is a distribution and artist services platform owned by Sony that bundles marketing and promotion capabilities alongside distribution; it competes with Listen Up as a broader incumbent offering promo services as part of a label-services package.
- UnitedMasters: UnitedMasters is a distribution and music services platform that provides promotional tooling for independent artists; it competes with Listen Up's streaming promotion and artist marketing work but as a scaled platform incumbent.
- Believe: Believe is a global digital music company offering distribution and label/artist marketing services through TuneCore and other brands; it competes with Listen Up as a broader incumbent serving indie artists and labels seeking promotional support.
- United Talent Agency (UTA): UTA is a major talent and entertainment agency with music representation; it overlaps Listen Up's artist representation and brand partnership work via a much larger, full-service agency model.
- Wasserman Music: Wasserman Music is a large-scale talent agency that represents artists and handles brand partnerships globally; it overlaps Listen Up's artist representation business but operates at far greater scale across touring, brand deals, and media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Listen Up Music Promotions social profiles
Digital presenceListen Up Music Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listen Up Music Promotions leadership team
Management profileNumber of profiles
Profiles1 record
Listen Up Music Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listen Up Music Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listen Up Music Promotions
What does Listen Up Music Promotions do?
Listen Up Music Promotions is a full-service 360 music promotion agency delivering bespoke media strategies and campaigns that combine traditional media channels (radio, DJ/club networks, press) with contemporary digital channels (DSP playlists, podcasts, influencers, social media). The agency works directly with established artists, emerging talent, record labels, artist managers, and events to amplify reach, build artist brands, and shape cultural conversations around music releases and live performances.
Is Listen Up Music Promotions a public or private company?
Listen Up Music Promotions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Listen Up Music Promotions founded?
Listen Up Music Promotions was founded in 2009. It employs 11 to 50 people.
Where is Listen Up Music Promotions based?
Listen Up Music Promotions is headquartered in London, United Kingdom, in the Europe region.
How does Listen Up Music Promotions make money?
One revenue line is on record: music Promotion Services.
Who are Listen Up Music Promotions's main competitors?
Direct peers on record are SubmitHub, Playlist Push and Plug Research. Broad incumbents are AWAL, UnitedMasters, Believe, United Talent Agency (UTA) and Wasserman Music.
Does Listen Up Music Promotions have an API?
No public API is recorded for Listen Up Music Promotions.
What industry is Listen Up Music Promotions in?
Listen Up Music Promotions's product category is Music Promotion Services. Its primary akta.pro industry code is MPAIAGAK, Influencer/Creator Talent Agencies (Music Creators). Its NAICS code is 7111 and its SIC code is 7311.