Playlist Push
Playlist Push is a two-sided music promotion marketplace connecting over 45,000 independent and major-label artists with 4,000+ vetted Spotify playlist curators and 3,300+ TikTok creators, using AI-powered audio matching to drive organic playlist placements and viral video content.
- Company typePrivate
- Founded2017
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Playlist Push does
Playlist Push operates a two-sided music promotion marketplace connecting independent and major-label artists with vetted Spotify playlist curators and TikTok creators. Founded in 2017 and headquartered in Venice, California, the company has built a network of more than 4,000 verified Spotify playlists and 3,300+ TikTok creators, serving an installed base of over 45,000 artists, managers, and labels. The platform is positioned as a legitimate, non-bot alternative in a category where artists face significant risk of Spotify account penalties for artificial streaming.
The product surface consists of two core offerings—Spotify Playlist Promotion and TikTok Music Promotion—supported by pre-release campaign capabilities, a real-time analytics dashboard, and an Artist Protection Fund that refunds budgets when curators fail to review tracks within a 14-day window. The underlying technology centers on a proprietary Playlist DNA algorithm that performs audio analysis on tempo, mood, and instrumentation to match tracks against curator inventories, alongside multi-layer bot-detection systems that monitor listener and engagement patterns for artificial activity. Spotify campaigns start at $280 and TikTok campaigns at $350, with broader reach configurations reaching approximately $600 per campaign.
The business model is transactional and self-serve: artists fund campaign budgets through the platform and curators/creators are paid for reviewing tracks or producing videos. The company operates with a lean 1–10 employee structure, indicating a highly automated, product-led go-to-market motion rather than a sales-driven enterprise model. Geographic reach is claimed as global, and distribution is concentrated entirely on the company's owned website and application surfaces with no disclosed reseller or partnership channels.
Playlist Push firmographics
Firmographics- Name
- Playlist Push
- Legal name
- PlaylistPush Inc.
- Website
- https://playlistpush.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Playlist Push is a two-sided music promotion marketplace connecting over 45,000 independent and major-label artists with 4,000+ vetted Spotify playlist curators and 3,300+ TikTok creators, using AI-powered audio matching to drive organic playlist placements and viral video content.
- Ownership category
- akta.pro rank
Playlist Push industry classification
Industry- Product category
- Music Promotion Services
- NAICS
- Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
- akta.pro secondary industries
- Topic/Interest-Based Content Discovery Apps (MPACAKAB), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Playlist Push is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Markets served
Playlist Push business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Campaign-based Music Promotion: Artists pay per campaign to submit their music to playlist curators (Spotify) or TikTok creators. Pricing is based on campaign size, number of playlists targeted, and platform (Spotify vs TikTok). The service uses a pay-for-review model where artists pay for curator consideration; if a curator doesn't review, the fee is credited back.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Spotify Playlist Promotion - Starting tier |
| Transaction based/ take rate | Pay-as-you-go | TikTok Video Promotion - Starting tier |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Playlist Push product offering
Product offeringCore offering
Playlist Push is a self-serve music promotion marketplace that matches artists' submitted tracks with verified Spotify playlist curators and TikTok creators for paid placement consideration. Campaigns are run through an AI-powered platform that uses proprietary Playlist DNA technology to align songs with appropriate curators, charges per-campaign fees, and delivers real-time placement reporting plus written curator feedback. The platform also offers pre-release scheduling, an Artist Protection Fund refund mechanism, and bot-detection auditing to ensure organic, Spotify-policy-compliant promotion.
Product overview
Playlist Push is a music promotion platform that operates as a two-sided marketplace connecting independent artists with playlist curators on Spotify and TikTok creators. The core offerings are Spotify Playlist Promotion and TikTok Music Promotion services, supported by a network of over 4,000 verified playlist curators and 3,300+ TikTok creators. Additional features include Pre-Release Campaign (for pre-release playlist positioning), Artist Protection Fund (refund guarantee for unreviewed submissions), and Live Analytics Dashboard for real-time campaign tracking. The platform uses AI-powered matching (Playlist DNA) to connect artists with relevant curators and features rigorous vetting including bot-detection to ensure organic growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Spotify Playlist Promotion Pay-per-campaign service that connects artists with independent, vetted Spotify playlist curators through Playlist Push's AI-powered matching engine; artists submit tracks (Spotify link or MP3), select targeting parameters, and the platform matches them with verified curators managing organic playlists, delivering pre-release scheduling, written curator feedback, detailed live analytics, and placement tracking. Campaigns start at $280.
- TikTok Music Promotion Pay-per-campaign service that connects artists with verified TikTok creators and influencers who use the artist's song in their videos; artists submit a TikTok sound link with targeting details, and creators produce videos that drive User Creations count and viral momentum. Campaigns start at $350 and include custom campaign settings and detailed live reporting.
Quantifiable outcome
- Over 45,000 artists served across independent and major labels
- +3 more outcomes
Companies that use Playlist Push
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Playlist Push technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Playlist Push partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Playlist Push competitors and assessment
Company assessmentDirect peers
- SubmitHub: SubmitHub is a two-sided music promotion marketplace connecting artists with bloggers, playlist curators, and TikTok/Instagram creators. It is the closest direct competitor to Playlist Push, using a paid credit system for premium submissions and targeting the same independent artist and label segments.
- Groover: Groover is a music promotion platform that connects artists with curators, radios, playlists, and media outlets. Like Playlist Push, it operates a curated two-sided marketplace with guarantees (or refunds) if curators don't respond, and serves independent artists and labels globally.
- SoundCampaign: SoundCampaign is a Spotify playlist promotion service that connects artists with independent playlist curators through a campaign-based paid model. It directly overlaps with Playlist Push's Spotify offering, serving indie artists seeking organic playlist placements.
- Daily Playlists: Daily Playlists (formerly Dailyplaylists.com) is a Spotify playlist pitching and promotion service targeting independent artists and labels. It competes directly with Playlist Push in the paid Spotify playlist placement category.
- ToneDen: ToneDen is a self-serve music marketing platform that helps artists run automated ad campaigns, smart links, and audience growth tools. It overlaps with Playlist Push on artist promotion, audience building, and TikTok/streaming platform marketing, though it leans more on paid ads than curator matchmaking.
- Feature.fm: Feature.fm provides smart links, pre-save campaigns, and music marketing tools for artists and labels. While more focused on fan acquisition and link infrastructure than playlist curation, it targets the same independent artist and label customer base seeking Spotify and TikTok promotion outcomes.
Broad incumbents
- DistroKid: DistroKid is a major music distribution platform serving hundreds of thousands of independent artists with release delivery, royalty collection, and add-on marketing tools. It is a broad incumbent whose store of indie artist relationships could be expanded into promotional services that overlap with Playlist Push.
- TuneCore: TuneCore is an established music distribution and artist services company owned by Believe, offering distribution plus marketing and promotion services to independent artists. Its scale, label relationships, and promotional offerings make it a broad incumbent competing for the same indie and emerging artist wallet.
- UnitedMasters: UnitedMasters is a music distribution and artist development platform offering distribution, marketing, and brand partnership services to independent artists. It competes with Playlist Push for indie artist attention and increasingly bundles promotional tools directly into its offering.
Emerging players
- PlaylistPicker: PlaylistPicker is a smaller Spotify playlist promotion service operating in the same paid-playlist-placement niche as Playlist Push. It is an emerging player with narrower scale but directly comparable service mechanics for artists seeking curator-driven placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Playlist Push social profiles
Digital presencePlaylist Push financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playlist Push leadership team
Management profileNumber of profiles
Playlist Push funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playlist Push M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playlist Push
What does Playlist Push do?
Playlist Push is a self-serve music promotion marketplace that matches artists' submitted tracks with verified Spotify playlist curators and TikTok creators for paid placement consideration. Campaigns are run through an AI-powered platform that uses proprietary Playlist DNA technology to align songs with appropriate curators, charges per-campaign fees, and delivers real-time placement reporting plus written curator feedback. The platform also offers pre-release scheduling, an Artist Protection Fund refund mechanism, and bot-detection auditing to ensure organic, Spotify-policy-compliant promotion.
Is Playlist Push a public or private company?
Playlist Push is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Playlist Push founded?
Playlist Push was founded in 2017. It employs 1 to 10 people.
Where is Playlist Push based?
Playlist Push is headquartered in Venice, United States, in the North America region.
How does Playlist Push make money?
One revenue line is on record: campaign-based Music Promotion.
Who are Playlist Push's main competitors?
Direct peers on record are SubmitHub, Groover, SoundCampaign, Daily Playlists, ToneDen and Feature.fm. Broad incumbents are DistroKid, TuneCore and UnitedMasters. PlaylistPicker is listed as an emerging player.
Does Playlist Push have an API?
No public API is recorded for Playlist Push.
What industry is Playlist Push in?
Playlist Push's product category is Music Promotion Services. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists), with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 541840 and its SIC code is 7310.