Atrade

What Atrade does

Atrade (legal entity Atrade בע"מ) is an Israeli-regulated CFD trading platform licensed by the Israel Securities Authority and headquartered in Herzliya. The company enables independent retail traders to access global financial markets through contracts-for-difference across five asset categories — forex (including ILS pairs), indices, stocks, commodities (agricultural, energy, and metals), and bonds — distributed via three trading interfaces: the third-party MetaTrader 4 platform, a proprietary WebTrader, and the award-winning ATRADE Mobile App. Trading access supports leverage up to 1:100 on major forex pairs and is offered through demo and live accounts with a $100 minimum deposit. Atrade operates as a privately held subsidiary of the international AvaTrade Group, which holds regulatory licenses in 10 jurisdictions and serves customers in over 150 countries.

The company's revenue model is spread-based on CFD transactions, supplemented by overnight financing charges on positions held past the daily cutoff. Atrade runs a tiered VIP pricing program (Silver at $15K deposits, Gold at $50K, Platinum at $100K) that progressively tightens EUR/USD spreads from 0.8 to 0.5 pips and offers a 30% index swap discount at the top tier. The customer base is retail and self-directed, with no enterprise contracts disclosed; marketing channels combine digital content (website, educational center, social media on Facebook, Instagram, YouTube, and WhatsApp) and a flagship sports sponsorship with Maccabi Tel Aviv basketball.

Atrade holds a Premium D&B Credibility Seal, multi-year Duns 100 ranking, and Global Forex Awards recognition for its mobile app, framing it as Israel's largest and longest-tenured CFD trading venue. The Israeli entity reports only 1-10 employees locally and is structurally a regional licensee within the broader AvaTrade Group, with no funding rounds, revenue disclosures, or M&A activity documented in the source material.

Name

Atrade

Legal name

Atrade בע"מ

Website

https://atrade.co.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Atrade is an Israeli-licensed CFD trading platform, headquartered in Herzliya and part of the AvaTrade Group, serving retail traders with leveraged access to forex, indices, stocks, commodities, and bonds via MT4, WebTrader, and a proprietary mobile app.

Ownership category

akta.pro rank

Product category

Retail CFD Trading / Online Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• CFD trading platform
• Retail forex trading
• Leveraged trading
• Online brokerage services
• MetaTrader 4 broker

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Spread-based revenue (CFD trading): ATRADE earns revenue primarily through spreads between bid and ask prices on CFD instruments including forex, indices, stocks, commodities, and bonds. The company acts as counterparty to customer trades.
2. Overnight financing/interest charges: Overnight interest charges are applied to positions held past daily cutoff, calculated based on the position size and instrument-specific rates. Positive overnight rates may apply on certain currency pairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ATRADE operates a licensed CFD trading platform in Israel enabling retail clients to trade contracts for difference on forex, indices, stocks, commodities (agricultural, energy, metals), and bonds with leverage up to 1:100. Clients open accounts online, fund them (minimum $100), and trade independently through MetaTrader 4, WebTrader, or the ATRADE Mobile App, accessing the largest selection of CFD investment channels among Israeli trading platforms under Israel Securities Authority licensing and AvaTrade Group backing.

Product overview

ATRADE operates as a unified, licensed CFD trading platform offering independent trading across multiple interconnected product lines. At its core is the ATRADE trading venue (regulated by the Israel Securities Authority), which distributes access through three distinct proprietary platforms: MetaTrader 4 (MT4) for advanced technical analysis and automated trading, WebTrader for browser-based no-download trading, and the ATRADE Mobile App for on-the-go access. The platform supports trading across five primary instrument categories — forex (including ILS pairs), indices, stocks, commodities (subdivided into agricultural, energy, and metals), and bonds — all structured as CFD contracts with leverage up to 1:100. Supporting products include real and demo trading accounts, an economic calendar, and a comprehensive educational center. The platform is part of the AvaTrade international group.

Differentiator

Problem solved

Functional benefit

Products and services

• ATRADE CFD Trading Platform (Core Product) A licensed CFD trading venue in Israel regulated by the Israel Securities Authority, enabling independent trading on forex, indices, stocks, commodities (agricultural, energy, metals), and bonds via CFD contracts with leverage up to 1:100. The platform is the core offering under which all instrument categories, accounts, and trading interfaces are delivered.
• MetaTrader 4 (MT4) Platform A CFD trading platform offering advanced charting, technical indicators, automated trading via Expert Advisors (EAs), and multi-device access (desktop, web, mobile). Supports trading across all asset classes including forex, commodities, indices, stocks, and bonds.
• WebTrader A browser-based, no-download trading platform providing real-time market data, charting tools, and one-click trading functionality for forex, indices, stocks, commodities, and bonds. Integrates with MT4 for concurrent trading across both systems.
• ATRADE Mobile App A proprietary mobile trading application for Android and iOS smartphones and tablets, enabling trading in stocks, commodities, indices, forex, and bonds with real-time market information, advanced features, and multi-account management.
• Demo Trading Account A risk-free virtual trading account with $10,000 in virtual balance, providing real-time market conditions for practice trading across all asset classes without financial commitment.
• Real Trading Account A live trading account enabling independent CFD trading with a minimum deposit of $100, supporting multiple platforms (MT4, WebTrader, ATRADE App) and all offered asset classes.
• CFD on Forex (Currency Pairs) CFD contracts enabling trading on currency pairs including major pairs (EUR/USD, GBP/USD, USD/JPY), minor pairs, and exotic pairs (including ILS) with leverage up to 1:100.
• CFD on Indices CFD contracts on global stock indices including S&P 500, NASDAQ 100, DAX 40, FTSE 100, Nikkei 225, and Dow Jones, offering exposure to broad market movements.
• CFD on Stocks CFD contracts on individual company stocks from global exchanges including Apple, Tesla, Amazon, Google, Microsoft, NVIDIA, and other major companies.
• CFD on Agricultural Commodities CFD contracts on agricultural commodities including corn, wheat, soybeans, coffee, sugar, cotton, and cocoa.
• CFD on Energy Commodities CFD contracts on energy products including crude oil, Brent oil, natural gas, heating oil, and gasoline, with leverage up to 1:20.
• CFD on Metals CFD contracts on precious and industrial metals including gold, silver, palladium, and copper.
• CFD on Bonds CFD contracts on government bonds from Europe and Japan, including Japanese Government Bonds and EURO-Bund, with leverage up to 1:40.
• Educational Center (מערך ההדרכה) A comprehensive educational platform including beginner trader guides, articles, instructional videos, webinars, economic indicators glossary, and a terms dictionary to support trader knowledge development.

Quantifiable outcome

• Leverage up to 1:100 on forex pairs
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Maccabi Tel Aviv BasketballflagshipGTM or Marketing PartnerATRADE maintains a sponsorship partnership with Maccabi Tel Aviv basketball team, one of Israel's most prominent sports franchises. The partnership is based on shared values of excellence, loyalty, and passion for winning. The collaboration positions ATRADE as part of a winning team and provides brand visibility through basketball team association.
• AvaTrade GroupcoreStrategic or Co-development PartnerATRADE is a subsidiary and brand of AvaTrade Group, an international trading group. AvaTrade provides regulatory oversight across 10 jurisdictions, technology infrastructure, and operational support. ATRADE operates under its Israeli regulatory license from the Israel Securities Authority while benefiting from the international group's resources and brand.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• eToro: Israel-founded multi-asset retail trading platform offering CFD trading on stocks, ETFs, forex, commodities, and indices, with a strong mobile and social-trading proposition—overlapping product set, retail customer base, and Israeli origin.
• Plus500: Israel-founded retail CFD broker listed on the London Stock Exchange, offering contracts for difference on shares, indices, FX, commodities, and ETFs via proprietary web and mobile platforms—directly comparable product, customer type, and business model to ATRADE.
• Pepperstone: Major retail FX/CFD broker offering MT4, MT5, cTrader, and TradingView execution on the same asset classes (forex, indices, commodities, shares) for self-directed retail traders.
• FOREX.com (Gain Capital / StoneX): Long-established retail FX and CFD broker offering MT4, MT5, and proprietary platforms on forex, indices, commodities, and shares—closely comparable in asset coverage and self-directed retail target.
• XM (Trading Point Holdings): Globally regulated retail FX and CFD broker offering MT4/MT5 trading on forex, indices, commodities, stocks, and energies to a similar self-directed retail base.
• FXCM: Retail FX and CFD broker offering tradingStation, MT4, and other platforms across forex, indices, commodities, and shares for self-directed retail traders globally.
• AvaTrade: ATRADE's parent group and direct global brand operating the same CFD/fx/indices/commodities/bonds product set across 10 regulatory jurisdictions and 150+ countries. Functionally the same platform and product, only different jurisdictional wrapper.

Broad incumbents

• Saxo Bank: Larger multi-asset broker offering forex, CFDs, stocks, futures, and options via the SaxoTraderGO/SaxoTraderPRO platforms—overlapping at the CFD and FX product level with broader institutional and affluent-retail positioning.
• IG Group: Larger, publicly listed incumbent retail broker offering CFDs, spread betting, and exchange-traded trading across a similar asset-class universe; serves overlapping retail and pro-trader customers from a broader global footprint.
• Interactive Brokers: Global multi-asset broker with CFD/forex offerings alongside a much deeper stocks, options, and futures franchise; serves retail and professional investors through similar digital self-service channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCETO7nkvwyrFNJrBqFLCJQ?tag=24802&tag2=automaticmail-atrade
• Facebookfacebook.com/atrade.il?tag=24802&tag2=automaticmail-atrade
• Instagraminstagram.com/atrade.il?tag=24802&tag2=automaticmail-atrade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrade