What Maccabi Tel Aviv does

Maccabi Tel Aviv Sport Club (אגודת מכבי תל אביב) is a registered nonprofit sports association based in Tel Aviv, Israel, and is described in its own materials as the largest sports association in Israel and the largest Jewish sports club in the world. The association unites 14 Olympic sport disciplines — including swimming, artistic swimming, volleyball, beach volleyball, equestrian, triathlon, table tennis, handball, judo, boxing, archery, athletics, artistic gymnastics, rhythmic gymnastics, sailing, climbing, weightlifting, and acrobatic gymnastics — and operates both competitive divisions and recreational courses (חוגים) for participants from children through adults. Activities are delivered across approximately 20 facilities in Tel Aviv and the Gush Dan periphery, encompassing roughly 2,000 active members, athletes, coaches, and officials.

The core product surface comprises three layers: (i) recreational sport courses (חוגים) and camps registered through a self-serve website portal (hugim.maccabi-telaviv.co.il); (ii) competitive sport divisions across 14 Olympic disciplines with documented elite outcomes including Munich 1972, Los Angeles 1984 (ninth place), and Barcelona 1992 (sixth place) representation; and (iii) add-on programs such as the Yellow-Blue Team elite athlete development initiative (with professional medical, coaching, and Wingate Institute access) and the Maccabi Tel Aviv for the Community volunteering program. The digital surface is minimal — a Wix-hosted marketing website and a dedicated registration login — with no disclosed mobile app, no API, no integrations, and no proprietary technology platform.

The business model is subscription/recurring revenue generated through membership fees and class registrations for sports programs, supplemented by sponsorships and association funding. Go-to-market is community-led, relying on organic social channels (Instagram @maccabi_telaviv_sport, Facebook MTA.maccabitelaviv) and the website as the primary acquisition surface. Pricing is not publicly disclosed. The customer base is horizontal — children, youth, and adults across all age ranges — with no B2B or enterprise customer base identified. Ownership is nonprofit/member-based with no parent company, private equity, or venture capital disclosed.

Name

Maccabi Tel Aviv

Legal name

Maccabi Tel Aviv Sport Club (אגודת מכבי תל אביב)

Website

https://maccabi-telaviv.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maccabi Tel Aviv Sport Club is a registered Israeli nonprofit sports association uniting 14 Olympic disciplines across approximately 20 facilities, serving roughly 2,000 members, athletes, coaches, and community participants in Tel Aviv and the Gush Dan area through recreational courses, competitive divisions, and elite athlete programs.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Olympic sports club
• Sports training programs
• Competitive sports divisions
• Youth athletic development
• Community sports association

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sports Classes and Membership: The club generates revenue through membership fees and class registrations for its sports programs including swimming, judo, gymnastics, handball, volleyball, and other Olympic sports disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maccabi Tel Aviv Sport Club is a registered nonprofit sports association operating 14 Olympic sport branches across approximately 20 facilities in Tel Aviv and the Gush Dan area. The club delivers recreational courses (חוגים), competitive sport divisions, and elite athlete development programs for around 2,000 active members, athletes, and coaches spanning children through adults.

Product overview

Maccabi Tel Aviv Sport Club is a multi-sport association operating as both a community sports club and a competitive sports organization. The club offers a unified platform of sports programs through its approximately 14 Olympic sport branches, including swimming, volleyball, handball, judo, athletics, and more. The offerings include recreational courses for children and adults, competitive team divisions, and specialized programs like the Yellow-Blue Team for elite talent development. The club serves approximately 2000 athletes across 20 facilities in Tel Aviv and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Courses and Programs (חוגים) Group sports classes and recreational programs delivered across multiple Olympic disciplines for children and adults in Tel Aviv, accessed via the club's online registration system.
• Competitive Sport Divisions Competitive sport divisions across 14 Olympic disciplines hosting approximately 2,000 athletes, coaches, and active members, providing training pathways from youth through Olympic-level competition.
• Weightlifting Division A specialized weightlifting division founded in 1965 that develops athletes through advanced coaching techniques, producing Israeli national champions and Olympic-level competitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ASA Tel Aviv University: Tel Aviv academic-affiliated sports association offering community sports programming similar in structure to Maccabi Tel Aviv. Competes in the same Tel Aviv catchment for member registrations and access to the same talent pool.
• Beitar Tel Aviv: Historic Tel Aviv-based multi-sport association, structurally analogous to Maccabi Tel Aviv in serving local amateur and competitive sports across multiple Olympic disciplines. Competes head-to-head in the same Tel Aviv market for youth registrations and member participation.
• Hapoel Tel Aviv: Israel's other flagship multi-sport community association, directly competing with Maccabi Tel Aviv for members, talent, and facility access across the same Tel Aviv/Gush Dan catchment. Operates a similar model of multiple sport divisions under a registered association structure.
• Maccabi Haifa: Sister club within the Israeli Maccabi movement operating a comparable multi-sport association model in another major Israeli city. Same brand umbrella, similar registered-association governance, and a parallel mix of competitive divisions and recreational class programs.
• Maccabi Jerusalem: Another Israeli Maccabi-affiliated multi-sport association operating in Jerusalem under the same brand and registered-association model. Comparable in service offering (multiple Olympic disciplines, recreational classes, community programs) and target member base.

Regional players

• Maccabi Rishon LeZion: Another Israeli Maccabi-affiliated multi-sport club in the Tel Aviv metropolitan area, providing community sports programs under the same brand family. Operates in an adjacent but distinct Tel Aviv suburb, partially overlapping Maccabi Tel Aviv's Gush Dan catchment.

Broad incumbents

• Maccabi World Union: Global umbrella organization for the Maccabi sports movement, of which Maccabi Tel Aviv is the flagship Israeli club. Operates broader international programming (Maccabiah Games, global Jewish sports initiatives) and is comparable in mission and structure, though at a wider geographic and strategic scope.
• Israel Olympic Committee: National governing body that oversees Olympic sport development in Israel and acts as a counterpart to the elite-athlete development work done by Maccabi Tel Aviv's Yellow-Blue Team. Compares as the broader institutional ecosystem within which the club's competitive programs operate.
• YMCA: Global membership-based community sports and recreation organization offering multi-sport programs, classes, and facility access for all age groups. Comparable to Maccabi Tel Aviv in the membership-subscription model, recreational and competitive programming mix, and community-led GTM — though at much greater geographic and population scale.

Emerging players

• JCC Association (Jewish Community Centers): North American Jewish community-center network that operates multi-sport, recreation, and youth-development programs under a community-led membership model analogous to Maccabi Tel Aviv. Comparable in mission (community sports for Jewish populations) but operates across a different geography and federation structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MTA.maccabitelaviv
• Instagraminstagram.com/maccabi_telaviv_sport
• LinkedInlinkedin.com/company/maccabi-tel-aviv

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maccabi Tel Aviv