What Virginia Beach Field House does

Virginia Beach Field House is a 175,000-square-foot indoor and outdoor sports and entertainment facility in Virginia Beach, Virginia, operating as Hampton Roads' largest indoor sports complex. Founded in 2010 and managed by Eastern Sports Management, the venue features six indoor turf fields, eight lighted outdoor sand volleyball courts, four indoor basketball courts convertible to eight volleyball courts, and six multipurpose rooms, serving approximately 1.7 million visitors annually. The company is privately held with 51-100 employees and does not disclose revenue.

The business runs a multi-vertical consumer sports and recreation portfolio organized around three demand pillars. Sports programming includes youth and adult leagues in soccer, basketball, volleyball, flag football, kickball, lacrosse, baseball, cheerleading, and field hockey; the "Lil'" developmental class system serving children as young as 18 months across nine sport-specific brands (Lil' Kickers, Lil' Ballers, Lil' Fielders, Lil' Bumpers, Lil' Laxers, Lil' Sweepers, Lil' Flyers, Lil' Blitzers, and Skills Institute); and branded camp products including Nike Sports Camps, Summer Adventure Camp (licensed child care), Spring Break Camp, School's Out Day Camp, and Parents Night Out. Ancillary monetization comes from birthday party packages ($350-$500), field and court rentals ($25-$180/hour), the on-site Field House Grille and outdoor Tiki Bar, $5 drop-in play sessions, and a sponsorship program anchored by Academy Sports + Outdoors.

Operationally, registration and scheduling are managed through the DaySmart Recreation platform, tournament sign-ups run through Exposure Events, and prospective customers can explore the facility via a Threshold 360 virtual tour. The go-to-market is community-led and event-driven, relying on league participation, tournaments (Hoops Tournament series), and recurring seasonal programming rather than paid digital acquisition. Customer segments are split between youth and families (primary), adults 18+ in recreational and competitive leagues (primary), corporate groups, and organized sports teams and clubs. Strategic technology and brand partnerships — notably Nike Sports Camps and the in-house Wave Basketball Club — anchor the youth development pipeline and contribute brand equity the company leverages across marketing.

Name

Virginia Beach Field House

Legal name

Virginia Beach Field House

Website

https://beachfieldhouse.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Virginia Beach Field House is a 175,000-square-foot indoor and outdoor sports and entertainment facility in Virginia Beach, Virginia, offering youth and adult leagues, developmental classes for children 18 months and up, camps, birthday parties, facility rentals, and F&B services to roughly 1.7 million annual visitors in the Hampton Roads market.

Ownership category

akta.pro rank

Product category

Indoor Sports & Recreation Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Indoor sports facility
• Youth sports leagues
• Adult recreational leagues
• Sports camps
• Facility rentals

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Program Registration Fees: Fees from youth and adult sports leagues, classes, camps, and clinics across multiple sports including soccer, basketball, volleyball, flag football, kickball, lacrosse, baseball, cheerleading, and field hockey
2. Facility Rentals: Hourly rental of indoor turf fields, basketball courts, volleyball courts, sand volleyball courts, and multipurpose rooms with peak and off-peak pricing
3. Birthday Party Packages: Three-tiered party packages (Champion, World Cup, Olympian) with food, entertainment, and hosting services
4. Food & Beverage: Field House Grille cafe and bar offering sandwiches, wraps, pizza, snacks, smoothies, and beverages; outdoor Tiki Bar
5. Sponsorships: Brand partnerships with signage, product sampling, event promotion, and website exposure reaching 1.7 million annual visitors
6. Drop-In Play: Pay-per-visit access to pick-up soccer, basketball, volleyball, and general playtime activities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Virginia Beach Field House operates a 175,000-square-foot indoor and outdoor sports complex in Virginia Beach offering youth and adult sports leagues (soccer, basketball, volleyball, flag football, kickball, sand volleyball), developmental youth classes starting at 18 months, multi-format camps (summer, spring break, single-day), birthday party packages, hourly field/court rentals, youth basketball tournaments, drop-in play, and an on-site café and Tiki Bar. Programming is delivered across six indoor turf fields, eight outdoor sand volleyball courts, four indoor basketball courts (convertible to eight volleyball courts), and six multipurpose rooms.

Product overview

Virginia Beach Field House is a premier indoor/outdoor sports recreation facility spanning 175,000 square feet, offering a comprehensive portfolio of programs and services. The core offerings include youth sports leagues (soccer, basketball, volleyball, flag football), adult sports leagues (soccer, basketball, volleyball, flag football, kickball, sand volleyball), and the Lil' Kids Sports Classes program for ages 18 months to 12 years covering soccer, basketball, volleyball, baseball, lacrosse, cheerleading, field hockey, football, and skills training. The facility operates multiple camp programs including Summer Sports Camps, Summer Adventure Camp (licensed child care), Spring Break Camp, School's Out Day Camp, and Parents Night Out. Additional services include Birthday Party packages, Field & Court Rentals, the Field House Café, Wave Basketball Club (competitive youth basketball program), Hoops Basketball Tournaments, and Drop-In Play sessions. The facility features six indoor turf fields, eight outdoor sand volleyball courts, four indoor basketball courts (convertible to eight volleyball courts), and multipurpose rooms.

Differentiator

Problem solved

Functional benefit

Brands

• Wave Basketball Club: Youth basketball development program under Virginia Beach Field House, focused on player development through basketball with tiers including Development, Club, and Advanced Teams.
• Lil' Kickers
• Lil' Fielders
• Lil' Ballers
• Lil' Sweepers
• Lil' Laxers
• Lil' Bumpers
• Lil' Flyers
• Lil' Blitzers
• Skills Institute
• Field House Grille

Products and services

• Youth Sports Leagues Organized league play for youth in soccer, basketball, volleyball, and flag football with recreational and competitive divisions and a game-focused format without weekday practice commitments. Aimed at children and their families in the Hampton Roads area.
• Adult Sports Leagues

Quantifiable outcome

• Serves 1.7 million visitors annually
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• Academy Sports + OutdoorsmajorGTM or Marketing PartnerFeatured sponsor and partner with logo placement on website and marketing materials. Academy provides retail sponsorship support and co-marketing opportunities targeting sports enthusiasts in the Virginia Beach region.
• United RoofingminorGTM or Marketing PartnerLocal business sponsor with logo placement on website and facility recognition.
• OrthoVirginiaminorGTM or Marketing PartnerHealthcare/sports medicine partner with logo placement and facility sponsorship supporting the sports community.
• Play TVAminorGTM or Marketing PartnerRegional sports organization partner with co-marketing and sponsorship relationship.
• Eastern Sports ManagementcoreOthersParent company and management organization that operates Virginia Beach Field House. Provides business development, operations management, and organizational leadership.
• Nike (US Sports Camps)majorStrategic or Co-development PartnerLicensed Nike-branded sports camps including soccer, basketball, volleyball, and flag football camps held at Virginia Beach Field House. US Sports Camps provides brand licensing, marketing platform, and program standards.
• Wave Basketball ClubmajorStrategic or Co-development PartnerYouth basketball club program operated at Virginia Beach Field House with tiered development pathway (Development, Club, Advanced) for ages 8U-17U. Virginia Beach Field House serves as primary home court.
• Legacy LacrosseminorImplementation/ SI/ Consulting PartnerLacrosse instruction provider for summer lacrosse camps at Virginia Beach Field House. Provides professional coaching staff and curriculum for youth lacrosse development.
• Breakthrough BasketballminorImplementation/ SI/ Consulting PartnerBasketball camp provider offering Breakthrough Basketball Camps at Virginia Beach Field House with specialized instruction from experienced coaches.
• DaySmart RecreationcoreTechnology or IntegrationSoftware platform used for online registration, scheduling, membership management, and facility operations. Powers the DaySmart app and registration system for all leagues and programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spooky Nook Sports: Spooky Nook Sports operates one of the largest indoor sports complexes in North America (Lancaster, PA) with similar multi-sport fields, courts, tournaments, leagues, and F&B. Directly comparable operating model to Virginia Beach Field House at larger scale.
• Chelsea Piers Connecticut: Chelsea Piers operates a large multi-sport indoor/outdoor sports and entertainment venue with fields, courts, leagues, classes, camps, and event hosting. Closely comparable venue model with broader geographic scale.
• Big Shots Sports: Big Shots operates indoor sports facilities focused on basketball tournaments, training, leagues, and youth programming. Comparable indoor sports venue operator with multi-location footprint and tournament-centric model.

Broad incumbents

• Life Time Fitness: Life Time operates large athletic clubs offering courts, leagues, classes, summer camps, and youth programming. Comparable adult league and youth sports class offerings as part of a broader fitness portfolio.
• DICK'S House of Sport: DICK'S Sporting Goods' House of Sport concept combines large-format retail with indoor sport experiences, batting cages, fields, and lessons. Overlapping in-store sports experience and youth programming initiatives.

Emerging players

• Skyhawks Sports Academy: Skyhawks operates youth sports camps, clinics, and instructional programs across the U.S. Comparable children's sports instruction and Lil'-style development class portfolio for ages 3-12.
• i9 Sports: i9 Sports is a youth sports league and instructional franchise operating across multiple U.S. markets. Comparable youth/adult recreational league programming and franchise-style distribution model.

Regional players

• Premier Sports Campus (Lakewood Ranch): Premier Sports Campus operates a large multi-field sports complex in Florida hosting tournaments, leagues, and events. Comparable venue-based tournament and league hosting business in a different geography.
• TourneyPlex / Athletic Complex Operators (e.g., The Plex): The Plex and similar regional indoor sports complexes host leagues, tournaments, and youth programming in mid-sized U.S. markets. Comparable regional indoor sports venue operator with similar league and rental revenue mix.

Others

• YMCA of South Hampton Roads: Local YMCA provides youth sports, swim, and family recreation in the same Hampton Roads geography. Competes for the same youth and family recreational sports spending, though with broader wellness scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BeachFieldHouse
• Instagraminstagram.com/beachfieldhouse
• Xx.com/BeachFieldHouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Beach Field House