ON Advertising
ON Advertising is a full-service advertising agency in Phoenix and Albuquerque serving government, healthcare, restaurant, and enterprise clients with branding, media, digital, and AI-enabled campaign services as the Southwest's largest NMSDC-certified minority-owned agency.
- Company typePrivate
- Founded1996
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ON Advertising does
ON Advertising is a full-service advertising and marketing agency headquartered in Phoenix, Arizona, with a second office in Albuquerque, New Mexico. Founded in 1996 and operated as an LLC, the firm employs 11-50 staff and is the largest minority-owned advertising agency in the Southwest, holding NMSDC Minority Business Enterprise certification. The agency provides branding, digital services, media buying, production, content marketing, social media management, public relations, crisis communications, event planning, and reporting/analytics to clients across government, healthcare, restaurant/retail, real estate, and nonprofit sectors.
The firm's technology stack combines third-party generative AI tools (Google Gemini, OpenAI, Midjourney, Adobe Firefly, ElevenLabs, Kling AI) with a proprietary ON Intelligence analytics platform that offers 24/7 live dashboards, AI-powered predictions, and competitive intelligence features including 'Share of Model' tracking and 'Auction Gap' detection. A Chatbase-backed chatbot named Rhonda handles website lead capture. ON Advertising also maintains Google Partner status and AccessiBe integration for ADA compliance.
Revenue is generated through professional services engagements including project-based fees, retainer arrangements, and multi-year contracts with enterprise and government clients. New business is acquired through direct sales, website inquiries, government RFPs, and referrals, with no public pricing disclosed. The ownership group comprises four individuals, and the firm has expanded through three acquisitions (Online Amiga in 2017, EFG Creative merger in 2018, Evans Communications in 2020).
ON Advertising firmographics
Firmographics- Name
- ON Advertising
- Legal name
- ON Advertising LLC
- Website
- https://onadvertising.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ON Advertising is a full-service advertising agency in Phoenix and Albuquerque serving government, healthcare, restaurant, and enterprise clients with branding, media, digital, and AI-enabled campaign services as the Southwest's largest NMSDC-certified minority-owned agency.
- Ownership category
- akta.pro rank
ON Advertising industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Event Marketing Strategy & Campaign Management (THAHAGAA), Market Research, Analytics & Consumer Insights (BPAFAAAM), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where ON Advertising is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ON Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service agency providing branding, digital services, media buying, production, content marketing, social media, public relations, crisis communications, event planning, and reporting/analytics. Revenue generated through project-based fees, retainer arrangements, and comprehensive marketing partnerships.
- Creative and Production Services: Video production, photography, graphic design, and post-production services billed as part of integrated campaigns or standalone projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise and mid-market engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ON Advertising product offering
Product offeringCore offering
ON Advertising is a full-service advertising agency that provides integrated marketing services including branding, digital services, media buying, production, content marketing, social media, public relations, crisis communications, event planning, and reporting/analytics. The agency offers these as 11 distinct service lines, supported by proprietary technology including the ON Intelligence analytics platform and generative AI capabilities for content creation and competitive intelligence.
Product overview
ON Advertising is a full-service advertising and marketing agency offering a comprehensive portfolio of professional service offerings rather than packaged software products. The agency provides 11 distinct service lines: Branding, Digital Services, Generative AI Services, Media Services, Production & Design, Content Marketing, Social Media, Public Relations, Crisis Communications, Event Planning, and Reporting & Analytics. Core technology-enabled offerings include ON Intelligence (real-time analytics with AI-powered predictions) and Generative AI Services (custom AI-powered content creation using tools including Google Gemini, OpenAI, Midjourney, Adobe Firefly, ElevenLabs, and Kling AI). The agency's service architecture integrates data-driven strategy with creative execution, ranging from brand development and media planning to crisis communications and event management. Services are delivered by a team of strategists, creatives, and researchers using AI tools and real-time analytics to support client campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services
Quantifiable outcome
- 600% surge in test kit requests for ADHS radon campaign
- +6 more outcomes
Companies that use ON Advertising
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
ON Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature4 records
ON Advertising partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights6 records
ON Advertising competitors and assessment
Company assessmentDirect peers
- The Lavidge Agency: Long-standing Phoenix full-service advertising agency with comparable branding, media buying, PR, and digital capabilities serving regional enterprise and government clients in the same Arizona/Southwest market.
- Riester: Phoenix-headquartered independent ad agency with Hispanic/multicultural marketing heritage and full-service capabilities; closely comparable to ON Advertising on multicultural audience targeting and Southwest government/consumer verticals.
- Lane (formerly LaneTerralever): Phoenix-based full-service digital and brand agency with similar mid-market/enterprise mix, Southwest regional footprint, and integrated creative + media + analytics model directly overlapping ON Advertising's service architecture.
- Decibel Blue: Phoenix PR, social media, and digital marketing agency overlapping ON Advertising's PR, social, and content marketing service lines for similar regional mid-market and enterprise clients.
- Moses Inc. Phoenix-based branding, advertising, and digital agency of similar scale (small-mid sized independent) with overlapping service lines in branding, media, and content marketing for Southwest enterprise clients.
- Lopez Negrete Communications: Largest Hispanic-owned full-service advertising agency in the U.S., with similar multicultural positioning, MBE-equivalent credentials, and integrated creative/media/digital services targeting the same growing Hispanic consumer base.
- Hennessey Strategies: Phoenix integrated marketing and PR firm with comparable service breadth across branding, public relations, crisis communications, and digital — directly overlapping several ON Advertising service lines in the same Arizona market.
- McKee Wallwork + Co. Albuquerque-based brand and advertising agency operating in the same New Mexico market as ON Advertising's second office; comparable full-service model with shared Southwest regional focus and similar client scale.
Broad incumbents
- Burrell Communications Group: Largest African-American-owned full-service ad agency in the U.S., with multicultural marketing depth and full-service capabilities broader than ON Advertising's; serves as a larger multicultural incumbent peer for supplier diversity mandates.
- Carol H. Williams Advertising: African-American-owned, full-service multicultural agency with national client roster and similar minority-owned certification credentials; represents a larger independent peer in the multicultural agency category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ON Advertising social profiles
Digital presenceON Advertising compliance and trust
Trust signalCompliance1 record
ON Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
ON Advertising leadership team
Management profileNumber of profiles
Profiles6 records
ON Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ON Advertising M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ON Advertising
What does ON Advertising do?
ON Advertising is a full-service advertising agency that provides integrated marketing services including branding, digital services, media buying, production, content marketing, social media, public relations, crisis communications, event planning, and reporting/analytics. The agency offers these as 11 distinct service lines, supported by proprietary technology including the ON Intelligence analytics platform and generative AI capabilities for content creation and competitive intelligence.
Is ON Advertising a public or private company?
ON Advertising is a private company. It is classified as management employee owned and is currently operating.
When was ON Advertising founded?
ON Advertising was founded in 1996. It employs 11 to 50 people.
Where is ON Advertising based?
ON Advertising is headquartered in Phoenix, United States, in the North America region.
How does ON Advertising make money?
Two revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are creative and Production Services.
Who are ON Advertising's main competitors?
Direct peers on record are The Lavidge Agency, Riester, Lane (formerly LaneTerralever), Decibel Blue, Moses Inc., Lopez Negrete Communications, Hennessey Strategies and McKee Wallwork + Co.. Broad incumbents are Burrell Communications Group and Carol H. Williams Advertising.
Does ON Advertising have an API?
No public API is recorded for ON Advertising.
What industry is ON Advertising in?
ON Advertising's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.