Decibel Blue
Decibel Blue is a Phoenix-based, full-service marketing and PR agency serving multi-unit franchises, real estate organizations, and consumer lifestyle brands through integrated "Public Engagement™" campaigns, with a secondary Denver office and a cannabis-focused sister agency.
- Company typePrivate
- Founded2005
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Decibel Blue does
Decibel Blue is a privately held, full-service marketing and public relations agency headquartered in Phoenix, Arizona, with a secondary office in Denver, Colorado, founded in 2005 by David Eichler. The firm operates under a proprietary "Public Engagement™" methodology that integrates public relations, social media, advertising, influencer marketing, content marketing, web development, and graphic design into unified client campaigns. Its service catalog spans digital marketing, website development and SEO, social media and influencer marketing, public relations (including crisis communications), advertising, branding, and an unpaid training program. A wholly-owned sister agency, Decibel Green, serves cannabis clients separately from the core brand.
Decibel Blue firmographics
Firmographics- Name
- Decibel Blue
- Legal name
- Decibel Blue Creative Marketing & PR
- Website
- https://decibelblue.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decibel Blue is a Phoenix-based, full-service marketing and PR agency serving multi-unit franchises, real estate organizations, and consumer lifestyle brands through integrated "Public Engagement™" campaigns, with a secondary Denver office and a cannabis-focused sister agency.
- Ownership category
- akta.pro rank
Where Decibel Blue is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Decibel Blue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing and PR Services: Full-service marketing agency offering public relations, social media, advertising, web development, branding, digital marketing, and influencer marketing services on a retainer and project basis.
- Retainer-based Client Relationships: Long-term retainer engagements with clients, functioning as virtual marketing departments for brands. Some project-based work for specific campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency retainer and project pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Decibel Blue product offering
Product offeringCore offering
Decibel Blue is a full-service marketing and public relations agency that provides integrated campaigns spanning public relations, social media, digital marketing, advertising, branding, influencer marketing, and web development to consumer lifestyle brands, multi-unit franchises, and real estate organizations. The agency functions as a virtual marketing department, delivering retainer-based and project-based engagements designed to produce measurable bottom-line business outcomes such as foot traffic, sales growth, and earned media value.
Product overview
Decibel Blue is a full-service marketing and public relations agency that operates as a single integrated offering rather than a modular software platform. Their core product is the 'Public Engagement Methodology' which unifies seven service modules: Digital Marketing (including AI Marketing Strategy), Website Development and SEO, Social Media and Influencer Marketing, Public Relations, Advertising and Marketing, Branding, and a Training Program. The agency specializes in lifestyle, franchise, real estate, and wellness sectors, providing strategic and creative campaigns that achieve measurable business results.
Differentiator
Problem solved
Functional benefit
Brands
- Decibel Green: Sister agency that handles cannabis clients
- Public Engagement™
Products and services
- Public Engagement™ Methodology Decibel Blue's proprietary integrated marketing methodology that unifies public relations, social media, advertising, influencer marketing, content marketing, web development, and graphic design into a single service offering for consumer lifestyle brands, franchises, and real estate organizations.
- Digital Marketing Services
- Public Relations Services
- Social Media and Influencer Marketing
- Advertising and Marketing Services
- Branding Services
- Website Development and SEO Services
Quantifiable outcome
- Dunkin' Brands achieved $1M+ in media value and 5M+ impressions for Phoenix market launch
- +3 more outcomes
Companies that use Decibel Blue
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Decibel Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Decibel Blue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PR Boutiques InternationalcorePR Boutiques International is a global network of independent PR agencies. Decibel Blue is a member of this international network, providing global reach and collaboration capabilities with PR firms in dozens of cities around the world. This partnership enables the agency to open doors internationally and serve clients with global needs.
Scale indicators12 records
Recent moves7 records
Expansion highlights4 records
Decibel Blue competitors and assessment
Company assessmentBroad incumbents
- 5W Public Relations: Established mid-to-large PR-led agency expanding into integrated marketing. Overlaps with Decibel Blue on the PR and integrated marketing service layers, although larger in scale.
- Hoffman Agency: Larger established tech-focused PR and integrated marketing agency with global offices. Larger scale and broader geographic footprint make it a relevant incumbent benchmark.
- Carmichael Lynch: Larger established creative and integrated marketing agency with broader portfolio and national recognition. Larger scale, but overlapping integrated service mix.
Direct peers
- Walker Sands: Mid-sized integrated B2B marketing and PR agency with a comparable multi-service model spanning PR, content, digital, and demand generation. Similar size band and enterprise client focus makes Walker Sands one of the closest direct comparables.
- Lewis Communications: Integrated marketing agency of similar size covering PR, digital, creative, and media buying. Operates as an independent full-service agency across multiple verticals, structurally analogous to Decibel Blue.
- The Zimmerman Agency: Full-service integrated marketing and PR agency of comparable size with multi-vertical expertise spanning lifestyle, franchise, and real estate adjacencies. Independent operating model positions it as a direct peer for benchmarking.
- Antenna Group: Integrated PR, marketing, and creative agency of similar mid-market size offering retainer and project-based engagement models. Comparable structure and service mix for competitive benchmarking.
- Trevelino/Keller: Mid-market integrated marketing, PR, and creative agency with comparable multi-vertical client mix and retainer-based revenue model. Strong operational peer for a privately-held integrated agency.
- Lamark Media: Independent integrated marketing agency of similar size offering PR, digital marketing, social, and creative services. Comparable independent full-service positioning.
- MGH (MGH Marketing): Mid-sized full-service integrated marketing agency with a multi-vertical client roster and similar mix of retainer and project engagements. Comparable privately-held integrated agency structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Decibel Blue social profiles
Digital presenceDecibel Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decibel Blue leadership team
Management profileNumber of profiles
Profiles4 records
Decibel Blue subsidiaries and ownership
Company hierarchySubsidiaries1 record
Decibel Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decibel Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decibel Blue
What does Decibel Blue do?
Decibel Blue is a full-service marketing and public relations agency that provides integrated campaigns spanning public relations, social media, digital marketing, advertising, branding, influencer marketing, and web development to consumer lifestyle brands, multi-unit franchises, and real estate organizations. The agency functions as a virtual marketing department, delivering retainer-based and project-based engagements designed to produce measurable bottom-line business outcomes such as foot traffic, sales growth, and earned media value.
Is Decibel Blue a public or private company?
Decibel Blue is a private company. It is classified as management employee owned and is currently operating.
When was Decibel Blue founded?
Decibel Blue was founded in 2005. It employs 1 to 10 people.
Where is Decibel Blue based?
Decibel Blue is headquartered in Scottsdale, United States, in the North America region.
How does Decibel Blue make money?
Two revenue lines are on record. Marketing and PR Services are the primary driver. The others are retainer-based Client Relationships.
Who are Decibel Blue's main competitors?
Broad incumbents on record are 5W Public Relations, Hoffman Agency and Carmichael Lynch. Direct peers are Walker Sands, Lewis Communications, The Zimmerman Agency, Antenna Group, Trevelino/Keller, Lamark Media and MGH (MGH Marketing).
Does Decibel Blue have an API?
No public API is recorded for Decibel Blue.