Aon New Zealand

Name

Aon New Zealand

Legal name

Aon New Zealand

Website

https://aon.co.nz

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage and Advisory Services: Aon New Zealand operates as an insurance broker providing risk consulting, insurance placement, and employee benefits advisory services to businesses across New Zealand. Revenue is generated through brokerage commissions from insurance placements and consulting fees for professional risk advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aon New Zealand is an insurance broker and risk advisory firm that places commercial insurance coverage and provides risk management consulting to New Zealand businesses. It operates two main product lines—Risk Solutions (commercial property, liability, professional risks, M&A, cyber, trade credit, retirement) and People Solutions (employee benefits, life and key person, health insurance)—and runs a specialised agribusiness insurance practice (AonAgri). Revenue is earned through brokerage commissions on insurance placements and fees for advisory and valuation services.

Product overview

Aon New Zealand operates as a comprehensive insurance brokerage and risk advisory firm offering a dual product architecture spanning Risk Solutions and People Solutions. The Risk Solutions portfolio includes Property Insurance, Professional Risks Insurance, Mergers and Acquisitions Insurance, Liability Insurance, and specialized Agribusiness Insurance covering crop, dairy, forestry, horticulture, livestock, and viticulture sectors. The People Solutions portfolio encompasses Employee Benefits, Life & Key Person, and Health Insurance. Supporting services include Farm Valuations, Business Interruption Insurance, Property and Assets Insurance, Liabilities Insurance for agribusiness, and Premium Funding payment options. The firm serves corporate businesses, SME businesses, and individuals across industries including aviation, construction, entertainment, financial services, food and agribusiness, health professionals, hospitality, marine, and public sector.

Differentiator

Problem solved

Functional benefit

Brands

• AonAgri: Specialized agribusiness insurance and risk solutions division serving New Zealand's primary sector including dairy, horticulture, forestry, livestock, viticulture, and crop insurance.

Products and services

• Property Insurance
• Professional Risks Insurance
• Mergers and Acquisitions Insurance
• Liability Insurance
• Agribusiness Insurance
• Premium Funding
• Farm Valuations
• Employee Benefits Insurance
• Life and Key Person Insurance
• Life and Health Insurance
• Cyber Risk Insurance
• Directors and Officers Insurance
• Trade Credit Insurance
• Retirement and Investment Solutions
• Human Resource Consulting
• ACC Claims Management
• Risk Management Services

Quantifiable outcome

• 43% of analysed policies potentially underinsured
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sustainable CoastlinescoreStrategic or Co-development Partner · 1 July 2024Premier Partner of Sustainable Coastlines, a charity focused on preserving New Zealand's coastlines. Partnership includes nationwide beach clean events, Litter Intelligence data programme, and collaboration to help achieve 60% less litter on coastlines by 2030. Statistics show 39,644 litres of litter removed, 5,994 volunteer hours, and 4,122 participants from June 2024 to July 2025.
• FootprintminorStrategic or Co-development Partner · 1 January 2023Aon partnered with Footprint, New Zealand's largest provider of digital Wills, to provide complimentary access to Footprint's Will It package for Group Life Insurance clients. Partnership enhances employee financial literacy and estate planning through employee benefit programmes.
• Surf Life Saving New ZealandcoreStrategic or Co-development PartnerAon is a major sponsor of Surf Life Saving New Zealand, supporting beach safety initiatives and the annual Aon New Zealand Surf Life Saving Championships. Partnership supports community safety and aligns with Aon's purpose of protecting lives.
• Spirit of Adventure TrustcoreStrategic or Co-development PartnerAon supports the Spirit of Adventure Trust, a youth development organisation providing sailing voyages for young New Zealanders. Partnership includes annual scholarships and supports the next generation of leaders.
• Toka Tū Ake EQCminorOthersToka Tū Ake EQC (Earthquake Commission) manages natural disaster research and insurance scheme in New Zealand, collaborating on data sharing and risk reduction initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marsh New Zealand: Marsh is one of the 'Big 3' global insurance brokers and the most direct competitor to Aon NZ, offering risk advisory, insurance brokerage, and M&A advisory across corporate and SME segments in New Zealand. It competes head-to-head on enterprise accounts and global placement capabilities.
• WTW (Willis Towers Watson) New Zealand: WTW is the third member of the global 'Big 3' insurance brokers with a meaningful New Zealand presence across risk, insurance brokerage, and people/advisory solutions. It competes directly with Aon NZ for corporate accounts and benefits consulting mandates.
• Arthur J. Gallagher & Co. New Zealand: Gallagher is a top-5 global insurance broker with established operations in New Zealand across commercial, agribusiness, and corporate segments. It competes with Aon NZ for SME and mid-market placements and has been actively expanding via acquisitions.
• Crombie Lockwood: Crombie Lockwood is the largest New Zealand-owned insurance broker, providing commercial, rural, and corporate insurance across the country. It is a direct competitor to Aon NZ, particularly in the NZ SME and agribusiness segments.
• Rothbury Insurance Brokers: Rothbury is a long-established NZ-headquartered insurance broker offering commercial, personal, and rural insurance solutions. It competes with Aon NZ primarily in SME and agribusiness placements across regional New Zealand.

Broad incumbents

• AUB Group Limited: AUB Group is an ASX-listed parent of a network of Australasian insurance brokerages with NZ exposure. While operating as a broader portfolio of brokerages rather than a single direct competitor, it competes for NZ broker talent, M&A targets, and corporate accounts.
• Lockton Companies: Lockton is the world's largest independent insurance broker with growing presence in Australasia. It competes with Aon NZ on large and complex corporate placements and specialty lines globally.
• Brown & Brown, Inc. Brown & Brown is a US-listed, top-10 global insurance broker with selective Australasian operations. It competes for specialty commercial lines and is a plausible consolidator in the NZ broker landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aon-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aon New Zealand