Landmark Automotive Group

What Landmark Automotive Group does

Landmark Automotive Group is a privately held multi-franchise automotive dealership group headquartered in Springfield, Illinois, operating six physical dealership locations across Springfield and Taylorville, IL. The group represents nine OEM franchises through six branded rooftops: Landmark Ford and Landmark Ford East (two Ford stores in Springfield), Landmark Chevrolet Buick GMC (Taylorville), Landmark Chrysler Jeep Fiat (Springfield), Landmark Cadillac (Springfield), and Landmark Mitsubishi (Springfield). Each rooftop sells new vehicles from its franchise brand, plus certified pre-owned and used vehicles spanning more than 25 makes, supported by on-site certified service departments, parts departments, and in-house plus third-party financing via the Landmark Auto Credit Center. Additional revenue lines include short-term rentals through the Landmark Ford location and vehicle reconditioning (dent/ding) through Landmark Custom Detail.

The business model combines transactional revenue from one-time new and pre-owned vehicle sales, recurring revenue from service and parts operations across each rooftop, F&I income (including subprime financing via Landmark Auto Credit Center for buyers with good, bad, or no credit), and ancillary rentals and reconditioning services. Inventory spans price points from approximately $5,000 entry-level used vehicles to over $72,000 premium used trucks, with new vehicles priced at MSRP. The customer base is horizontal: primary buyers are individual consumers and families; a secondary segment is small business owners purchasing commercial vehicles; a notable niche is credit-challenged buyers served through the in-house credit center. Marketing and distribution are conducted through per-brand standalone websites with online pre-approval, a centralized used-vehicle search portal, social sharing on listings, and traditional local-market presence across central Illinois communities. A 'Landmark For A Lifetime' certified pre-owned warranty program (unlimited time, unlimited mileage, no cost) is positioned as a customer-retention mechanism across the rooftops.

Name

Landmark Automotive Group

Legal name

Landmark Auto Group

Website

https://landmarkauto.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Landmark Automotive Group is a privately held multi-franchise auto dealership group operating six OEM-branded rooftops (Ford, Chevrolet/Buick/GMC, Chrysler/Jeep/FIAT, Cadillac, Mitsubishi) in Springfield and Taylorville, IL, selling new and used vehicles, providing in-house financing and certified service to consumers across central Illinois.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of new and pre-owned vehicles across multiple franchise brands (Ford, Chevrolet, Buick, GMC, Chrysler, Jeep, FIAT, Cadillac, Mitsubishi) and independent used vehicle sales.
2. Service and Parts: Certified service departments and parts sales across all dealership locations.
3. Financing and Credit: Vehicle financing and credit services through Landmark Auto Credit Center, serving customers with good, bad, or no credit.
4. Vehicle Rentals: Short-term vehicle rentals through Landmark Ford location.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Landmark Automotive Group operates a multi-franchise automotive dealership group selling new vehicles across nine OEM brands (Ford, Chevrolet, Buick, GMC, Chrysler, Jeep, FIAT, Cadillac, Mitsubishi) and a large independent pre-owned inventory through six locations in central Illinois. The group also provides in-house and third-party vehicle financing (including credit-challenged buyers), certified service departments, OEM and aftermarket parts, short-term vehicle rentals through Landmark Ford, and vehicle reconditioning services under Landmark Custom Detail.

Product overview

Landmark Automotive Group is a multi-franchise automotive dealership group operating in central Illinois, primarily serving Springfield and surrounding communities. The company operates as a unified platform offering six distinct dealership brands: Landmark Ford (two locations), Landmark Chevrolet Buick GMC, Landmark Chrysler Jeep Fiat, Landmark Cadillac, and Landmark Mitsubishi. Each dealership sells new vehicles, certified pre-owned vehicles, and used vehicles from their respective brands. The group provides complementary services including vehicle financing (serving all credit tiers), certified service departments, OEM parts departments, and vehicle rentals through Landmark Ford. The company also offers a 'Landmark For A Lifetime' program featuring unlimited time and mileage warranties on certified pre-owned vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Landmark Ford Dealership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Hendrick Automotive Group: Largest privately held U.S. dealer group operating 140+ franchises, primarily in the Southeast. Closest private peer to Landmark in structure and likely buyer for any regional dealership sell-off.

Broad incumbents

• Group 1 Automotive: Public dealer group with ~200 U.S. and U.K. franchises across luxury and mass-market brands. Comparable multi-brand franchise model with overlapping OEM relationships including Ford, GM, and Chrysler.
• Lithia Motors: Public dealer group operating 300+ U.S. rooftops with aggressive M&A roll-up strategy and Driveway omnichannel platform. Comparable multi-brand franchise model and growth-via-acquisition thesis.
• Asbury Automotive Group: Mid-large public dealer group with 150+ franchises concentrated in the Sun Belt. Directly comparable franchise model with Clicklane digital platform competing for the same multi-brand consumer.
• Penske Automotive Group: Public dealer group with premium brand concentration including Cadillac franchises. Comparable premium franchise exposure and diversified commercial truck operations adjacent to Landmark's Ford truck franchise.
• Sonic Automotive: Public dealer group with ~140 franchises plus EchoPark used-vehicle standalone stores. Directly comparable franchise and used-car omnichannel strategy with EchoPark competing in Landmark's used inventory space.
• AutoNation: Largest U.S. auto retailer operating ~300 franchises across 35+ brands with in-house financing and digital platform. Directly comparable multi-franchise dealer model but at vastly greater scale and geographic reach.

Emerging players

• Carvana: Online used-car retailer with home delivery and vending-machine pickup model. Competes with Landmark's centralized used-vehicle inventory portal at landmarkauto.com for digitally native buyers.
• Vroom: Online used-car marketplace with home delivery. Targets the same omnichannel used-vehicle buyer that Landmark's centralized pre-owned search platform is built to capture.

Direct peers

• CarMax: National used-vehicle retailer with omnichannel platform, in-house financing, and recurring service. Directly competes with Landmark's pre-owned business and subprime credit center offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landmark-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Automotive Group