TBWA
- Company typePrivate
- Founded1974
- HeadquartersZaventem, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
TBWA firmographics
Firmographics- Name
- TBWA
- Legal name
- TBWA NV
- Website
- https://tbwa.be
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where TBWA is headquartered
LocationHeadquarters
- HQ city
- Zaventem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
TBWA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Creative Services: TBWA generates revenue through providing integrated marketing and communications services including advertising, branding, marketing, innovation, experiences, and reputation management to enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
TBWA product offering
Product offeringCore offering
TBWA Belgium is an integrated marketing and communications agency providing branding, experience design, innovation, marketing, advertising, and reputation management services to enterprise and mid-market brands. Offerings are unified by the proprietary Disruption® methodology and supported by an in-house Make production division and specialized units including NEXT, Backslash, LiveBosses, and Plex by TBWA.
Product overview
TBWA Belgium is a highly integrated marketing and communications agency operating as part of the Omnicom Advertising Group (OAG Belgium) network. The agency offers a unified portfolio of services spanning Branding, Experience, Innovation, Marketing, Advertising, and Reputation management, unified by its proprietary Disruption® methodology. Key product offerings include Plex by TBWA (B2B marketing), Employer Branding, and Sustainability services. The agency's in-house production division, Make, delivers digital, audiovisual (MAKE AV), print, and event productions. Specialized tools include LiveBosses® for leadership communication and Backslash for cultural intelligence. The global innovation practice NEXT and the Disruption methodology serve as foundational frameworks across all service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising
Quantifiable outcome
- +10% brand trust and +135% brand satisfaction for McDonald's Beautiful Bins campaign
- +8 more outcomes
Companies that use TBWA
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
TBWA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
TBWA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Omnicom Advertising Group (OAG Belgium)coreTBWA is part of OAG Belgium, a Belgian group of companies in marketing and communications sector including TBWA NV, DDB NV, BBDO NV, Proximity BBDO NV, Marketing En Entertainment NV, and E-Graphics NV, all sharing the same headquarters in Zaventem.
- Omnicom Media Group (OMG)coreTBWA is part of the broader Omnicom Media Group network, enabling bespoke agency set-ups combining different profiles and experts from TBWA, OAG, and OMG for client projects.
- HooverphonicminorCollaboration with Belgian band Hooverphonic to repackage Brussels Airlines safety instructions into a song with stylish video, showcasing creative co-creation approach.
- Jef Boes (Photographer)minorCollaboration with Belgian photographer Jef Boes for McDonald's Belgium 'The M Effect' campaign featuring striking photographs of children at McDrive during lockdown.
- DDBcoreDDB was integrated into TBWA following Omnicom's acquisition of Interpublic. DDB previously held the $4 billion U.S. Army marketing services contract (awarded 2018), which became part of TBWA portfolio.
- McDonald's TurkeyminorTBWA Istanbul created 'Archie' gaming device for McDonald's Turkey's Pro Gamer Menu, solving the AFK (away from keyboard) problem for gamers during meal breaks.
Scale indicators3 records
Recent moves6 records
TBWA competitors and assessment
Company assessmentDirect peers
- BBDO Belgium: BBDO Belgium is a sister creative agency within OAG Belgium, sharing the same Zaventem headquarters and Omnicom Group ownership. It directly competes for the same Belgian enterprise brand assignments across the same client roster (e.g., telecom, FMCG, automotive).
- Mortierbrigade: Mortierbrigade is a leading independent Belgian creative agency with a strong track record in brand campaigns and effectiveness awards. It competes directly with TBWA Belgium for Belgian enterprise brand assignments.
- DDB Belgium: DDB Belgium is a sister creative agency within OAG Belgium, also headquartered in Zaventem under Omnicom ownership. It offers comparable brand strategy, advertising, and integrated creative services to Belgian enterprise clients.
- FamousGrey: FamousGrey is a Grey Group agency in Belgium offering integrated creative and media services. It competes with TBWA Belgium for enterprise brand mandates across QSR, retail, and FMCG sectors.
- Duval Guillaume: Duval Guillaume is one of Belgium's most awarded independent creative agencies, known for bold, award-winning campaigns. It is a direct competitor for Belgian enterprise and consumer brand assignments with a similar integrated creative offering.
Emerging players
- Happiness Brussels: Happiness Brussels (part of Happiness / FCB network) is an integrated creative and customer engagement agency in Belgium. It competes with TBWA for digital-first and customer experience assignments, particularly in tech and consumer sectors.
Broad incumbents
- WPP agencies in Belgium: WPP operates Ogilvy, Grey, VMLY&R, and other creative brands in Belgium. As a Top 5 global holding company, it competes with TBWA Belgium for enterprise clients across brand strategy, advertising, and integrated communications.
- Dentsu Belgium: Dentsu operates creative and media agencies (Dentsu Creative, Merkle) in Belgium. As a Top 5 global holding company, it competes for Belgian enterprise creative mandates alongside TBWA.
- Leo Burnett Belgium: Leo Burnett Belgium operates as part of Publicis Groupe, offering brand strategy and creative campaign services. It competes with TBWA Belgium for enterprise creative accounts across similar sectors including FMCG, retail, and telecom.
- Publicis Groupe Belgium: Publicis Groupe operates a broad portfolio of creative, media, and digital agencies in Belgium (including Publicis, Leo Burnett, Saatchi & Saatchi). It competes with TBWA Belgium for the same enterprise accounts as a Top 5 global holding company with local Belgian presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TBWA social profiles
Digital presenceTBWA compliance and trust
Trust signalCompliance1 record
TBWA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBWA leadership team
Management profileNumber of profiles
Profiles11 records
TBWA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBWA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBWA
What does TBWA do?
TBWA Belgium is an integrated marketing and communications agency providing branding, experience design, innovation, marketing, advertising, and reputation management services to enterprise and mid-market brands. Offerings are unified by the proprietary Disruption® methodology and supported by an in-house Make production division and specialized units including NEXT, Backslash, LiveBosses, and Plex by TBWA.
Is TBWA a public or private company?
TBWA is a private company. It is classified as corporate owned and is currently operating.
When was TBWA founded?
TBWA was founded in 1974. It employs 101 to 250 people.
Where is TBWA based?
TBWA is headquartered in Zaventem, Belgium, in the Europe region.
How does TBWA make money?
One revenue line is on record: advertising and Creative Services.
Who are TBWA's main competitors?
Direct peers on record are BBDO Belgium, Mortierbrigade, DDB Belgium, FamousGrey and Duval Guillaume. Happiness Brussels is listed as an emerging player. Broad incumbents are WPP agencies in Belgium, Dentsu Belgium, Leo Burnett Belgium and Publicis Groupe Belgium.
Does TBWA have an API?
No public API is recorded for TBWA.