WhiteSmoke
- Company typePublic
- Founded2002
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What WhiteSmoke does
WhiteSmoke is a publicly traded software company, incorporated in 2002 and listed on the Tel Aviv Stock Exchange (TLV:WSMK), that develops Natural Language Processing (NLP)-based tools for English writing assistance. Its product portfolio spans WhiteSmoke Premium (desktop client for Windows and Mac), WhiteSmoke Web (browser-based online solution), WhiteSmoke Mobile (iOS and Android apps), a Chrome extension, and a WhiteSmoke API for third-party integration. Core feature modules include grammar, spelling, punctuation, and style checkers, plagiarism detection, translation across 55 languages built on Statistical Machine Translation technology, over 100 document and letter templates, video tutorials, and writing-review scoring. The technology stack combines patented rule-based and statistical NLP algorithms with a community-generated contextual spelling database and curated professional-translation corpora.
The company serves a diverse customer base including students, English-language learners, bloggers, governmental employees, business professionals, and legal practitioners, with custom dictionaries available for legal, medical, academic, and financial verticals. WhiteSmoke monetizes through monthly software subscriptions (Web at ~$5/month, Premium at ~$6.66/month, Business at ~$11.50/month), one-time perpetual licenses (3-6 year terms), affiliate and channel-partner revenue share (20-50% commissions), white-label/OEM licensing, and API access for enterprise integration. Go-to-market is hybrid: product-led growth through direct e-commerce and freemium Chrome/mobile apps; sales-led for B2B enterprise; and channel-partner plus distributor-driven for global reach across 30+ regional networks.
WhiteSmoke firmographics
Firmographics- Name
- WhiteSmoke
- Legal name
- WhiteSmoke Software Ltd.
- Website
- https://whitesmoke.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WhiteSmoke industry classification
Industry- Product category
- Writing Assistance Software
- NAICS
- Translation and Interpretation Services (541930)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Generation & Writing Assistance (copy, emails, reports) (HDAAADAG)
Keywords
Where WhiteSmoke is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WhiteSmoke business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Software Subscription Licenses: Monthly, quarterly, and annual subscription licenses for WhiteSmoke Web, Premium, and Business products with automatic renewal. Includes tiered pricing with different feature sets and license quantities.
- One-Time Perpetual Licenses: Lifetime or extended licenses valid for 6 years (pre-September 2014) or 3 years (post-September 2014) with optional free version upgrades mentioned in specific packages.
- Affiliate and Channel Partner Revenue Share: Commission-based revenue from affiliates working on CPD, CPA, revenue share, and CPL performance models. Channel partners earn 20-50% commissions depending on business model.
- API and OEM Licensing: Revenue from comprehensive API access grants for companies integrating WhiteSmoke grammar checking technology into their products, platforms, web-based applications, and mobile apps.
- Extra Licenses and Add-ons: Additional concurrent installations for household use (up to 3 extra licenses per full license), and additional credit purchases for the Web platform beyond included 500 credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web - Online writing solution for any operating system |
| Subscription | Monthly | Premium - Fully integrated writing solution for Windows or Mac |
| Subscription | Monthly | Business - Multi-user enterprise solution |
| Freemium | Pay-as-you-go | Trial Version |
| Subscription | Pay-as-you-go | Daily License |
| One time/ perpetual license | Multi-year contract | Lifetime/Extended License |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
WhiteSmoke product offering
Product offeringCore offering
WhiteSmoke develops and sells AI-powered English writing assistance software built on patented Natural Language Processing (NLP) technology. The product suite includes WhiteSmoke Premium (desktop), WhiteSmoke Web (browser-based), and WhiteSmoke Mobile (iOS/Android apps), providing grammar checking, spell checking, style and punctuation correction, plagiarism detection, translation across 55 languages, and over 100 document templates. The company also offers a WhiteSmoke API and white-label business solutions for enterprise integration.
Product overview
WhiteSmoke is an all-in-one English writing tool company that provides a unified platform of integrated writing solutions. The core product portfolio includes WhiteSmoke Premium (desktop client for Windows and Mac), WhiteSmoke Web (browser-based online version), and WhiteSmoke Mobile (iOS and Android apps), all built on patented Natural Language Processing (NLP) technology. The products offer grammar checking, spell checking, style checking, punctuation checking, plagiarism checking, translation in 55+ languages, document templates, video tutorials, and writing reviews as integrated modules. The company also offers a WhiteSmoke API for B2B partners to integrate the grammar engine into their own products, along with business solutions including white-label options and content customization for specialized writing styles (legal, medical, academic, financial). The desktop and web versions share core functionality while the mobile app provides on-the-go grammar checking with English tutorials.
Differentiator
Problem solved
Functional benefit
Brands
- WhiteSmoke Premium: Fully integrated desktop writing solution with grammar, spelling, punctuation, style checking, plagiarism checker, translator, and templates for Windows and Mac.
- WhiteSmoke Web
- WhiteSmoke Mobile
- WhiteSmoke Chrome Extension
- WhiteSmoke Translator
Products and services
- WhiteSmoke Premium Fully integrated desktop writing solution for Windows and Mac providing grammar, spelling, punctuation, style checking, plagiarism checking, translator for 50+ languages, over 100 document templates, and video tutorials for individual professionals and consumers.
- WhiteSmoke Web Web-based writing solution accessible via any browser login, providing grammar, spelling, punctuation, style correction, plagiarism checker, and translator functionality without requiring installation. Targets individual users and small businesses.
- WhiteSmoke Mobile Mobile app for iOS and Android devices providing grammar checking, English writing tutorials, and translator for 50+ languages on smartphones and tablets for individual users.
- WhiteSmoke Chrome Extension Free Chrome browser extension providing grammar checking, spell checking, dictionary, and translator functionality directly in the browser for individual users.
- WhiteSmoke API Comprehensive API allowing companies to integrate WhiteSmoke's grammar, spelling, punctuation, and style corrections, enrichment, synonyms, and usage examples into their own products, platforms, or applications. Targets B2B integration partners.
- WhiteSmoke Business Solutions Custom B2B enterprise solutions offering white-label products, browser-based web-widgets, direct API access to the grammar engine, and content customization for specialized writing styles (legal, medical, academic, financial) with volume licensing and dedicated account management for corporate clients.
Quantifiable outcome
- Rated #1 in the market for English grammar, style, spelling and punctuation corrections
- +1 more outcomes
Companies that use WhiteSmoke
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
WhiteSmoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature5 records
WhiteSmoke partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- TrustGuardminorTrustGuard provides privacy certification services, reviewing WhiteSmoke's privacy policy and practices for compliance with transparency, accountability, and choice requirements regarding personal information collection and use. The TrustGuard program does not cover information collected through downloadable software.
- Leading Linguistic ExpertscoreProfessional linguistic experts work with WhiteSmoke computers to analyze millions of professionally translated texts, calculating translations with the highest probability of accuracy. Linguists constantly work on improving the translator and ensuring advanced technology.
- Channel Partners NetworkcoreChannel partners sell WhiteSmoke products via call centers, email marketing channels, web stores, and product integration. Commissions range from 20% to 50% depending on selected business model. Partners receive round-the-clock support and access to world-leading product.
- Resellers and Authorized DistributorscoreAuthorized resellers resell WhiteSmoke solutions in their regions with specialized training in the product line. They provide local dealer and customer support with access to over 30 regional distributor icons representing global coverage.
- Affiliate MarketersminorWhiteSmoke affiliate program offers benefits and incentives including CPD, CPA, revenue share, and CPL performance models. Affiliates promote via banner ads, text links, dedicated sites, email marketing, and similar channels.
- White Label Partners (Joint Ventures)corePartners utilize WhiteSmoke's technology under white label to provide added value to their users. This creates a stable secondary revenue channel with cross-promotion available in specific and targeted circumstances.
- API Integration PartnerscoreCompanies integrate WhiteSmoke's grammar checking technology into their products or platforms via comprehensive API access. Target applications include web-based grading applications, desktop editors, and mobile English teaching applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WhiteSmoke competitors and assessment
Company assessmentDirect peers
- Grammarly: The leading AI-powered grammar, spelling, and style checker for consumers, professionals, and enterprises. Directly competes with WhiteSmoke across the same core use cases of English writing correction, with a much larger user base and freemium funnel.
- Reverso: Translation and language tools platform with grammar checking and multilingual dictionaries. Overlaps with WhiteSmoke's Translator and writing assistance bundle, particularly for non-native English speakers and multilingual users.
- QuillBot: AI writing platform offering paraphrasing, grammar checking, summarization, and translation. Targets the same students, professionals, and ESL users as WhiteSmoke, with a modern AI-native product experience.
- Ginger Software: AI-based grammar and spell checker with sentence rephrasing and translation features. Directly competes with WhiteSmoke's Premium and Web offerings across desktop, browser, and mobile channels.
- ProWritingAid: Grammar, style, and writing improvement tool aimed at authors, students, and professionals. Competes with WhiteSmoke in the integrated desktop/web writing assistance category, with similar feature breadth including style reports and grammar checking.
- LanguageTool: Multilingual grammar and spell checker supporting dozens of languages with both free and premium tiers. Closely comparable to WhiteSmoke's grammar + translation bundle and frequently positioned as a lower-cost alternative.
Broad incumbents
- Microsoft Editor: Built-in AI writing assistant across Microsoft Word, Outlook, and Edge as part of the Microsoft 365 ecosystem. A broad incumbent offering overlapping functionality that competes with WhiteSmoke's MS Office integration story at no incremental cost to users.
Emerging players
- Trinka AI: AI grammar and language enhancement tool specialized for academic, technical, and formal writing. Overlaps with WhiteSmoke's academic/financial content customization vertical with a more AI-native approach.
- Hemingway Editor: Writing style and readability tool focused on sentence clarity and tone. Competes with WhiteSmoke's style checker module for content creators and professionals prioritizing writing quality improvements.
- Sapling AI: AI writing assistant and grammar API targeted at customer-facing teams and enterprise CRM/chat platforms. Closely comparable to WhiteSmoke's API/OEM licensing motion, particularly for embedded grammar in third-party products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WhiteSmoke social profiles
Digital presenceWhiteSmoke compliance and trust
Trust signalCompliance1 record
WhiteSmoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhiteSmoke leadership team
Management profileNumber of profiles
Profiles1 record
WhiteSmoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhiteSmoke M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhiteSmoke
What does WhiteSmoke do?
WhiteSmoke develops and sells AI-powered English writing assistance software built on patented Natural Language Processing (NLP) technology. The product suite includes WhiteSmoke Premium (desktop), WhiteSmoke Web (browser-based), and WhiteSmoke Mobile (iOS/Android apps), providing grammar checking, spell checking, style and punctuation correction, plagiarism detection, translation across 55 languages, and over 100 document templates. The company also offers a WhiteSmoke API and white-label business solutions for enterprise integration.
Is WhiteSmoke a public or private company?
WhiteSmoke is a public company. It is classified as public and is currently operating.
When was WhiteSmoke founded?
WhiteSmoke was founded in 2002. It employs 11 to 50 people.
Where is WhiteSmoke based?
WhiteSmoke is headquartered in Wilmington, United States, in the North America region.
How does WhiteSmoke make money?
Five revenue lines are on record. Software Subscription Licenses are the primary driver. The others are one-Time Perpetual Licenses, affiliate and Channel Partner Revenue Share, API and OEM Licensing and extra Licenses and Add-ons.
Who are WhiteSmoke's main competitors?
Direct peers on record are Grammarly, Reverso, QuillBot, Ginger Software, ProWritingAid and LanguageTool. Microsoft Editor is listed as a broad incumbent. Emerging players are Trinka AI, Hemingway Editor and Sapling AI.
Does WhiteSmoke have an API?
Yes. WhiteSmoke offers a comprehensive API that allows companies to integrate WhiteSmoke's grammar checking technology into their products or platforms. The API grants access to all of WhiteSmoke's grammar, spelling, punctuation and style corrections, as well as to various writing enhancement tools, such as enrichment, synonyms and usage examples. This solution is best used to seamlessly integrate WhiteSmoke's content with their own product, such as web-based grading application, desktop editor or mobile English teaching application. Developer documentation is at www.whitesmoke.com/b2b.html.
What industry is WhiteSmoke in?
WhiteSmoke's product category is Writing Assistance Software. Its primary akta.pro industry code is HDAAADAG, Content Generation & Writing Assistance (copy, emails, reports). Its NAICS code is 541930 and its SIC code is 7370.