What Channel Partners Group does

Channel Partners Group (legally Channel Partners Solutions, LLC) is a privately held U.S. retail execution and consumer activation platform headquartered in Tampa, Florida, with operating offices in Lake Forest (CA), Granville and Hebron (OH), Brooklyn Park (MN), and Bayamón (Puerto Rico), and distribution centers in Reno, Baltimore, Grapevine, and elsewhere. The company was formed by consolidating six legacy retail-execution firms — Apollo Retail Specialists, BDS Connected Solutions, BT Retail Solutions, White Hawk Retail Solutions, MAG Experiential, and MAAS — under a single AI-powered national platform launched January 5, 2026, and then extended further with the May 11, 2026 acquisition of Retail Merchandising Services (RMS), a 40-year-old national merchandising company founded in 1985. Channel Partners serves brand owners across consumer electronics, wireless, smart home, appliances, grocery, health and beauty, convenience retail, and other categories, executing programs inside major U.S. retailers, where it operates as Target's exclusive Consumer Electronics 3PL and a Target Preferred Merchandising Partner across all departments, and as a Best Buy Approved 3PL Provider with POS certification.

The operating backbone is OpenSky™, a wholly-owned proprietary field intelligence and workforce operations platform that consolidates scheduling, payroll, compliance, reporting, and AI-driven intelligence into a single integrated system and supports enterprise clients, distributed labor forces, and customized workforce programs at scale. Layered on top is H.U.M.A.N. (Human-Unified Merchandising & Audit Navigator), a wearable-AI execution platform that pairs W-2 field representatives with smart glasses, body cameras, and a Google Gemini voice integration to perform real-time computer-vision analysis of store conditions, automated parts ordering, and service scheduling. Two additional proprietary modules — Project Center (real-time construction management) and Insight Center (merchandising and assisted-sales reporting) — round out the platform. Programs are executed by a national W-2 field force of 7,500+ (no gig workers) operating across all 50 states, with international reach via an EU distribution partner (Non Plus Ultra, Munich), and a national logistics network of 17 warehouses across 13 states totaling 1.7M sq ft (or six owned facilities / 500,000 sq ft per the warehousing solution page) positioned within two-day transit of 87% of U.S. shoppers.

Revenue is generated through a mix of project-based and managed-service contracts spanning seven solution lines: Merchandising & Resets, Audits & Compliance Services, Assisted Sales & Training, Break Fix & Continuity, Experiential Marketing, Retail Construction, and Warehousing, Fulfillment & Logistics. Pricing is quote-based, scoped per client through direct enterprise field sales with dedicated Client Service Managers per account, and programs range from multi-year 3PL retainers (Target, Best Buy) to project-based experiential activations. Notable disclosed enterprise customers include Microsoft, Amazon, Samsung, Home Depot, AT&T, AMD, Bose, Canon, CVS, Ulta Beauty, Walgreens, Walmart, Meta, LG, Lowe's, and Qualcomm. Reported operational outcomes include 96% display uptime (vs. 72% industry average), 97% perfect brand display rate, 100% display messaging accuracy, and a 51% conversion uplift in a Snapdragon / Best Buy case study. The company holds HCC healthcare-construction accreditation and is CCPA-compliant across all Sites.

Name

Channel Partners Group

Legal name

Channel Partners Solutions, LLC

Website

https://channelpartners.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Channel Partners Group is a privately held U.S. retail execution and consumer activation platform that deploys a 7,500+ W-2 field force and a proprietary AI-driven field intelligence platform (OpenSky) to deliver merchandising, assisted sales, break-fix, construction, logistics, audits, and experiential marketing services to enterprise brands inside Target, Best Buy, and other major U.S. retailers.

Ownership category

akta.pro rank

Product category

Retail Execution Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Channel Managers & Distribution (THALACAC)

Keywords

• Retail merchandising services
• In-store brand activation
• Retail construction services
• Assisted sales and training
• Break fix and continuity

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Retail Construction Services: Project-based revenue from commercial interior remodels, tenant improvement fitouts, general trades, and MEP work delivered under a single PM and contract; 750+ projects completed annually across c-stores, grocery, large retail, and medical environments (HCC accredited).
2. Break Fix & Continuity Programs: Recurring managed-service revenue from display network monitoring, on-site technician dispatch, parts sourcing and repair, and preventive maintenance — delivered as an integrated service with photo-verified resolution reporting in OpenSky™.
3. Retail Merchandising & Reset Services: Project-based and continuity-based revenue from planogram execution, resets, planogram relocations, fixture installs, signage placement, and product replenishment delivered by W-2 Merchandising Specialists.
4. Target Preferred Merchandising 3PL Programs: Multi-program retainer and project revenue from merchandising, break-fix, and installation services executed inside Target stores nationwide across all departments; Channel Partners is Target's exclusive Consumer Electronics 3PL partner.
5. Best Buy Approved 3PL Services: Recurring and project revenue from POS-certified assisted sales, brand advocacy, product demos, virtual training, merchandising, continuity programs, light construction, and resets/remodels inside Best Buy stores nationally.
6. Assisted Sales & Brand Training Programs: Recurring revenue from W-2 brand representatives deployed on retail floors for product-specific, certified assisted selling and associate training engagements; program scoping to first store visit typically 4–8 weeks.
7. Warehousing, Fulfillment & Logistics: Project-tied logistics revenue from inbound receiving, store-specific kitting and staging, pick/pack/ship aligned to install schedules, full truckload/LTL/ground/express carrier management, tracking and exception management, returns, redeployment, and end-of-life recovery; cost based on time, distance, and volume.
8. Experiential Marketing & Live Events: Project-based revenue from tradeshow booth design and execution, product launches, pop-up retail experiences, mobile tours, B2B roadshows, employee rallies, and cause-driven campaigns, including production, fabrication, logistics, and brand ambassador staffing under one roof.
9. Audits & Compliance Services: Recurring and project revenue from merchandising compliance audits and customer experience (secret shopper) audits, scored with photo documentation and delivered in real time through OpenSky™.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Channel Partners Group (operating as Channel Partners Solutions, LLC) is a retail marketing and sales solutions provider that deploys a 7,500+ W-2 field workforce to deliver in-store merchandising, retail construction, break fix and continuity, assisted sales and brand training, audits and compliance, warehousing/fulfillment/logistics, and experiential marketing services for brands and retailers. Programs are powered by its proprietary OpenSky™ field intelligence platform, which consolidates scheduling, visit verification, photo validation, and 24/7 display network monitoring into real-time client dashboards.

Product overview

Channel Partners Group (Channel Partners Solutions, LLC) operates a platform-plus-modules architecture centered on its wholly-owned proprietary field intelligence platform OpenSky™, which powers a unified ecosystem of retail execution services across merchandising, assisted sales & training, audits & compliance, break fix & continuity, construction, warehousing/fulfillment/logistics, and experiential marketing. OpenSky is the data and AI backbone: it ingests real-time store visit data, validates photos, drives 24/7 display monitoring, powers the wearable-AI H.U.M.A.N. initiative (which integrates Google Gemini for voice input), and feeds client-facing real-time dashboards. The Insight Center module provides the real-time reporting layer for Merchandising and Assisted Sales & Training programs, while Project Center is the construction-specific management module bundled into Construction engagements. The service offering itself is delivered through seven solution lines (Merchandising & Resets, Audits & Compliance, Assisted Sales & Training, Break Fix & Continuity, Experiential Marketing, Retail Construction, and Warehousing/Fulfillment/Logistics), each sold standalone but all executable by a national W-2 field team under one program lead, with reports flowing through OpenSky. The company is also the result of consolidating six legacy brands (Apollo Retail Specialists, BDS Connected Solutions, BT Retail Solutions, White Hawk Retail Solutions, MAG Experiential, and MAAS) into a single unified Channel Partners brand launched January 5, 2026, plus the May 2026 acquisition of Retail Merchandising Services (RMS).

Differentiator

Problem solved

Functional benefit

Brands

• OpenSky™: Proprietary unified workforce operations and field intelligence platform wholly owned by Channel Partners, consolidating scheduling, payroll, compliance, reporting, and AI-driven intelligence into a single integrated system.
• H.U.M.A.N. (Human-Unified Merchandising & Audit Navigator)
• Retail Merchandising Services (RMS)

Products and services

• OpenSky™ Workforce Operations Platform Proprietary, wholly-owned field intelligence and workforce operations platform that consolidates scheduling, payroll, compliance, reporting, and AI-driven intelligence into a single integrated system. It supports real-time visit verification, AI-powered photo validation, client-facing dashboards, 24/7 display network monitoring, and powers the H.U.M.A.N. wearable-AI execution layer. Sold as part of Channel Partners' service offerings to brand and retailer enterprise clients.
• H.U.M.A.N. (Human-Unified Merchandising & Audit Navigator) Wearable-AI execution platform that pairs OpenSky™ with smart glasses and body cameras to capture a full field rep shift, analyze it in real time against brand standards, and auto-trigger parts ordering and service scheduling. Includes Google Gemini integration for voice-input data entry; positioned as a first-to-market retail execution capability.
• Merchandising & Resets National W-2 merchandising specialist service executing planograms, resets, end-cap displays, visual merchandising, point-of-purchase placement, on-shelf availability, new product cut-ins, replenishment, in-store audits, and real-time visual reporting. Includes a Target Preferred Merchandising 3PL practice and Best Buy Approved 3PL Provider practice.
• Audits & Compliance Services Two audit tracks delivered on the OpenSky™ platform by W-2 field reps: Merchandising Compliance Audit (verifies planogram accuracy, display functionality, pricing, signage, on-shelf availability with photo documentation and on-the-spot remediation) and Customer Experience Audit (secret-shopper-style scoring of associate behavior), both delivered in real time.
• Assisted Sales & Training Recruits, in-person trains, and certifies brand specialists before deployment to retail floors. Covers product knowledge, competitive positioning, consultative selling, certification programs, ongoing in-store coaching, and performance analytics via the Insight Center module. National rollout typically 4–8 weeks from scoping to first visit.
• Break Fix & Continuity Integrated break-fix and continuity program for in-store displays, demo units, digital screens, and interactive fixtures. Combines 24/7 OpenSky™ monitoring, severity-based dispatch, parts sourcing, on-site repair, photo-verified resolution, and scheduled preventive maintenance. Advertised 96% display uptime vs. 72% industry average.
• Experiential Marketing Full-service experiential marketing agency (formerly MAG) with 25 years of experience covering trade show booth design, conferences, interactive product launches, pop-up shops, mobile tours, B2B roadshows, fan experiences, employee rallies, and virtual/hybrid events, including in-house creative, production, fabrication, logistics, brand ambassador staffing, and analytics.
• Retail Construction Services End-to-end commercial interior remodels and tenant improvement fitouts for retail, grocery, medical, and convenience environments. Self-performs general trades and sources in-market MEP under one PM and one contract. Holds HCC (Health Care Constructor) accreditation for healthcare environments; 750+ projects and 1,000+ certified experts serve 23,000+ sites annually. Project Center provides real-time visibility.
• Warehousing, Fulfillment & Logistics Dedicated retail/field-program supply chain covering inbound receiving, store-specific kitting and staging, pick/pack/ship aligned to install schedules, full truckload/LTL/ground/express carrier management, tracking and exception management, redeployment, returns, reverse logistics, and end-of-life fixture recovery. Operates an asset-backed warehouse network within two-day transit of 87% of U.S. shoppers.

Named customers18 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability15 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship — most recent and largest acquisition, bringing 40 years of in-store execution discipline, target preferred partner designation, all-50-state field coverage, and 150+ years of combined executive retail experience into channel partners. rms will operate within channel partners with field programs to be powered by opensky™ for real-time reporting, visit verification, and full client visibility., core — one of six legacy retail execution firms unified into the channel partners brand., core — one of six legacy retail execution firms unified into the channel partners brand; ceo jim fulk previously led white hawk before becoming channel partners ceo., core — one of six legacy firms unified into the channel partners brand; brings 25 years of experiential marketing experience., core — listed on channelpartners.com as the sixth unified supplier under the channel partners brand and covered by the channel partners privacy policy., strategic — explicit privacy and security partnership referenced on channel partners' privacy policy; channel partners is also listed as a microsoft customer., strategic — channel partners' named global eu partner for international delivery., flagship — target preferred merchandising 3pl partner across all departments and exclusive consumer electronics 3pl partner., flagship — best buy approved 3pl provider for full-scope services across all roles inside best buy stores. and core — flagship proprietary platform unifying workforce operations across the entire channel partners service portfolio and now extended to rms post-acquisition..

• Retail Merchandising Services (RMS)flagship — most recent and largest acquisition, bringing 40 years of in-store execution discipline, target preferred partner designation, all-50-state field coverage, and 150+ years of combined executive retail experience into channel partners. rms will operate within channel partners with field programs to be powered by opensky™ for real-time reporting, visit verification, and full client visibility.Strategic or Co-development Partner · 11 May 2026Channel Partners Solutions announced the acquisition of Retail Merchandising Services (RMS), a national merchandising powerhouse headquartered in Brooklyn Park, Minnesota. The deal unites RMS's 40 years of in-store execution discipline (founded 1985) with Channel Partners' technology-driven OpenSky™ field intelligence platform. RMS holds the Target Preferred Partner designation, operates field coverage in all 50 states including Alaska and Hawaii, and serves brands across consumer electronics, grocery, health and beauty, food and beverage, and personal care categories. Kati Piorkowski continues as President and COO of RMS; existing RMS clients continue to be served by the teams they know and trust, now backed by Channel Partners' broader stack and seven solution areas.
• Apollo Retail Specialistscore — one of six legacy retail execution firms unified into the channel partners brand.Strategic or Co-development Partner · 5 January 2026Apollo Retail Specialists was combined with four other industry leaders (BDS Connected Solutions, BT Retail Solutions, White Hawk Retail Solutions, MAG Experiential) into a single AI-powered, nationally scaled retail execution and consumer activation platform launched as Channel Partners Solutions, LLC on January 5, 2026. Channel Partners is described by executives as the industry's first fully connected retail execution and consumer activation platform, offering services across merchandising, experiential marketing, assisted sales, and retail logistics nationwide.
• BDS Connected Solutionscore — one of six legacy retail execution firms unified into the channel partners brand.Strategic or Co-development Partner · 5 January 2026BDS Connected Solutions was combined with four other industry leaders (Apollo, BT, White Hawk, MAG) into Channel Partners Solutions, LLC on January 5, 2026. Andrew Catapano (current Channel Partners COO) previously served as Chief Digital & Marketing Officer of BDS, evidencing the deep integration of BDS operations, digital capabilities, and client relationships into the unified Channel Partners platform.
• BT Retail Solutionscore — one of six legacy retail execution firms unified into the channel partners brand.Strategic or Co-development Partner · 5 January 2026BT Retail Solutions was combined with Apollo, BDS, White Hawk, and MAG into Channel Partners Solutions, LLC on January 5, 2026. Channel Partners unifies the brands under a single AI-powered, nationally scaled platform offering merchandising, experiential marketing, assisted sales, and retail logistics nationwide.
• White Hawk Retail Solutionscore — one of six legacy retail execution firms unified into the channel partners brand; ceo jim fulk previously led white hawk before becoming channel partners ceo.Strategic or Co-development Partner · 5 January 2026White Hawk Retail Solutions was combined with Apollo, BDS, BT, and MAG into Channel Partners Solutions, LLC on January 5, 2026. Jim Fulk, current Channel Partners CEO, was previously CEO of White Hawk; Andrew Catapano, current COO, was previously COO of White Hawk. White Hawk brings retail expertise, store relationships, and operational depth to the unified Channel Partners brand.
• MAG Experientialcore — one of six legacy firms unified into the channel partners brand; brings 25 years of experiential marketing experience.Strategic or Co-development Partner · 5 January 2026MAG Experiential was combined with Apollo, BDS, BT, and White Hawk into Channel Partners Solutions, LLC on January 5, 2026. Now branded under Channel Partners, the experiential team brings 25 years of experience designing and executing live brand experiences and employee engagement programs for retail, technology, and lifestyle and entertainment clients, including the Geopath/OAAA GO2022 conference, Adidas + Pharrell "No Quiet Please" activation, and Northwell Health "The Story of Us" employee rally.
• MAAS (MAAS PR)core — listed on channelpartners.com as the sixth unified supplier under the channel partners brand and covered by the channel partners privacy policy.Strategic or Co-development Partner · 5 January 2026MAAS (referenced as maaspr.com in Channel Partners' privacy policy) is the sixth industry-leading supplier unified into Channel Partners, alongside Apollo, BDS, BT, White Hawk, and MAG. Armando Rodriguez serves as General Manager of MAAS within Channel Partners. MAAS brings additional retail execution capability to the unified Channel Partners platform and shares the same open job postings and operating brand identity.
• Microsoftstrategic — explicit privacy and security partnership referenced on channel partners' privacy policy; channel partners is also listed as a microsoft customer.Technology or IntegrationChannel Partners Solutions, LLC has an explicit partnership and commitment to security and privacy with Microsoft, as disclosed on the company's privacy policy page. The privacy policy provides a forward link to Microsoft's Privacy Statement at privacy.microsoft.com. Channel Partners also appears in Microsoft's customer logo set on the homepage, indicating Microsoft is both a customer of Channel Partners' retail execution services and a security/privacy partner.
• Non Plus Ultrastrategic — channel partners' named global eu partner for international delivery.Channel Partner/ Reseller/ DistributorNon Plus Ultra (Atelierstraße 10, 81671 München, Germany) is named on channelpartners.com as Channel Partners' Global Partner in the EU. The partnership enables Channel Partners to deliver experiential marketing and retail execution services to European clients without standing up its own European operations, complementing U.S. operations that span all 50 states.
• Targetflagship — target preferred merchandising 3pl partner across all departments and exclusive consumer electronics 3pl partner.Channel Partner/ Reseller/ DistributorChannel Partners is a Target Preferred Merchandising Third-Party Labor (3PL) provider across all Target departments, with W-2 Merchandising Specialists credentialed to work in Target backrooms (Backroom & MyDevice Certified) and dedicated backroom Channel Partners space for receiving. Channel Partners is also Target's exclusive Consumer Electronics 3PL partner for merchandising, break-fix, and installation, with over 10 years of partnership experience. Weekly national coverage is delivered, with real-time reporting through the OpenSky™ platform.
• Best Buyflagship — best buy approved 3pl provider for full-scope services across all roles inside best buy stores.Channel Partner/ Reseller/ DistributorChannel Partners is a Best Buy-approved Third-Party Labor (3PL) provider certified to perform at every level of service inside Best Buy stores, including POS-certified assisted selling, brand training, merchandising, continuity programs, and light construction. Listed in the Best Buy 3PL portal as a certified provider, Channel Partners is the in-store execution partner for technology and CE brands including Canon, LG, Microsoft, Meta, Bose, IKEA, and Snapdragon/Qualcomm.
• OpenSky™ (Channel Partners proprietary platform)core — flagship proprietary platform unifying workforce operations across the entire channel partners service portfolio and now extended to rms post-acquisition.Technology or IntegrationOpenSky™ is wholly owned by Channel Partners, eliminating dependencies on external vendors and subscription licensing models to reduce operational friction. It consolidates scheduling, payroll, compliance, reporting, and AI-driven intelligence into a single integrated system and supports enterprise clients, distributed labor forces, and customized workforce programs at scale. It underpins the RMS acquisition, the H.U.M.A.N. wearable-AI initiative, Break Fix & Continuity programs, Audits & Compliance, Merchandising, and Assisted Sales & Training across the full Channel Partners footprint.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advantage Solutions: Largest publicly traded U.S. provider of sales, marketing, and merchandising solutions for consumer goods manufacturers and retailers. Direct head-to-head competitor across merchandising, assisted sales, retail media, and in-store execution with comparable national W-2 field workforce.
• Acosta Group: Major private retail sales, marketing, and merchandising services provider serving CPG brands across North America. Closest scale-comparable direct competitor to Channel Partners' merchandising, assisted sales, and retail execution solutions.
• T-ROC (The Revenue Optimization Companies): Direct competitor in retail merchandising, break-fix, installations, and assisted sales. Overlaps significantly with Channel Partners' Break Fix & Continuity, Merchandising, and Assisted Sales lines, with similar retail client base.
• Crossmark: Private equity-backed retail marketing services provider offering merchandising, in-store events, and shopper engagement. Directly comparable to Channel Partners' field marketing and merchandising business across CPG and retail clients.
• Daymon: Provider of retail brand services including merchandising, private label, and shopper marketing. Comparable to Channel Partners in supporting brand presence and planogram execution inside major retail accounts.
• IMC (In-Store Marketing & Connections): Direct competitor in retail field marketing, merchandising, and assisted sales services. Similar service portfolio to Channel Partners' Merchandising, Audits & Compliance, and Assisted Sales lines.
• SourceLink: Retail marketing, customer engagement, and direct mail services provider with comparable merchandising and in-store capabilities. Overlaps with Channel Partners' Merchandising and assisted selling offerings.
• Bartech Group: Provider of managed staffing and workforce solutions for retail, hospitality, and supply chain. Comparable in deploying credentialed W-2 personnel inside retailer environments for staffing, merchandising, and break-fix support.
• Strata Company: Provider of retail construction, fixture installation, and remodel services. Direct overlap with Channel Partners' Retail Construction Services line (750+ projects/year, HCC-accredited) for grocery, convenience, and big-box retail remodels.

Emerging players

• Sparks: Global experiential marketing agency specializing in brand experiences, pop-ups, and live events. Comparable to Channel Partners' MAG Experiential / Experiential Marketing solution line covering trade shows, product launches, and brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xchannelpartners.com/introducing-human-the-future-of-retail-merchandising
• YouTubeyoutube.com/@ChannelPartnersSolutions
• Facebookchannelpartners.com/introducing-human-the-future-of-retail-merchandising
• LinkedInlinkedin.com/company/channelpartners
• Instagraminstagram.com/channelpartnerssolutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel Partners Group