RVi

What RVi does

RVi, doing business as RVibrake, is a niche manufacturer of supplemental flat tow brake systems designed for vehicles towed behind recreational vehicles. The company was founded in 2011 and is now a wholly-owned subsidiary of Lippert following an April 2025 acquisition. Its product line comprises permanently installed systems (Shadow 2 and Shadow) and portable systems (RVibrake 4 and RVibrake 3), all featuring a 0.5-second braking reaction time and proprietary safety features such as brake-lock detection, automatic tow-mode detection, and built-in battery charging. RVibrake also offers a Bullseye Wireless Monitor, breakaway safety systems, and accessory components (replacement parts, carrying cases, dash mounts, range extenders).

The business model is direct hardware sales through Lippert's e-commerce platform (lippert.com) and an authorized RV dealer network. Core systems are priced one-time at $1,566.95-$1,675.95, with accessories ranging from $9.95 to $289.95; there is no subscription or recurring revenue component. The primary customer base is RV enthusiasts who flat tow (dinghy tow) a secondary vehicle behind a motorhome, including retirees, full-time RVers, and digital nomads; a secondary segment is Generation X and Boomer empty-nesters. Marketing is conducted through Lippert's content blog and product documentation, and customers access Lippert's investor relations, careers, and technical support infrastructure as a result of the acquisition.

Firmographically, the company operated with 11-50 employees pre-acquisition, was originally based in Castle Rock, Colorado, and now operates under Lippert's headquarters in Elkhart, Indiana (2917 Independence Court). Following the acquisition, RVibrake retains its brand identity while leveraging Lippert's broader RV and camping components portfolio and the CURT brand family in which it now sits.

Name

RVi

Legal name

Lippert

Website

https://rvibrake.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

RVi (RVibrake) designs and sells flat tow brake systems for vehicles towed behind RVs, serving RV enthusiasts, retirees, and full-time RVers. The brand is now a wholly-owned subsidiary of Lippert following an April 2025 acquisition, with products distributed through Lippert's e-commerce platform and dealer network.

Ownership category

akta.pro rank

Product category

RV Flat Tow Brake Systems

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Flat tow braking systems
• RV supplemental brakes
• Towed vehicle brakes
• Motorhome towing accessories
• Flat towing equipment

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales - Brake Systems: One-time sale of flat tow brake systems (Shadow 2, RVibrake 4, RVibrake 3) ranging from $1,566.95 to $1,675.95. Products are permanently installed or portable units for RV flat towing applications.
2. Accessories and Replacement Parts: Sale of replacement parts, mounting accessories, carrying cases, and add-on components for RVibrake brake systems. Prices range from $9.95 to $289.95.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

RVi designs, manufactures, and sells supplemental flat tow brake systems and towing accessories for vehicles towed behind recreational vehicles (RVs). The product portfolio includes installed and portable brake systems, breakaway systems, wireless monitors, tow bars, electrical adapters, and replacement parts, sold directly to RV owners and through dealer channels.

Product overview

RVi (RVibrake) is a brand of flat tow brake systems now owned by Lippert following an April 2025 acquisition. The product line consists of two main system types: permanently installed systems (RVibrake Shadow 2, Shadow) and portable systems (RVibrake 4, RVibrake 3). The installed systems offer no-setup convenience after initial installation with automatic tow-mode detection, while portable systems provide flexibility with quick 30-second setup and universal vehicle fit. Both system types feature 0.5-second reaction times for synchronized braking. The portfolio also includes monitoring accessories (Bullseye Wireless Monitor), charging solutions (Towed Battery Charger Plus), safety systems (Breakaway systems), and complementary towing equipment (tow bars, electrical adapters).

Differentiator

Problem solved

Functional benefit

Brands

• RVibrake Shadow 2: Installed flat tow brake system with smart tow-mode detection and 0.5-second reaction time
• RVibrake 4 Portable System
• Bullseye Wireless Monitor

Products and services

• RVibrake Shadow 2 Installed Flat Tow Brake System Installed supplemental braking system for flat-towed vehicles behind RVs, featuring proprietary Brake-Lock Detection, Tow-Mode Detection, and an Audio Assistant Setup Guide. Priced at $1,675.95.
• RVibrake 4 Portable Flat Tow Brake System Portable supplemental flat tow braking system designed for vehicles towed behind RVs without permanent installation. Priced at $1,675.95.
• RVibrake 3 Portable Flat Tow Towing Brake System Portable supplemental braking system for flat-towed vehicles, predecessor to the RVibrake 4. Priced at $1,566.95.
• RVibrake Shadow Installed Flat Towing Braking System Installed supplemental braking system for flat-towed vehicles, predecessor to the Shadow 2. Priced at $1,675.95.
• Bullseye Wireless Monitor Wireless monitor accessory that pairs with RVibrake braking systems to provide in-cab feedback to the RV driver during flat towing. Priced at $289.95.
• Towed Battery Charger Plus Charges the towed vehicle's battery while in transit behind an RV, preventing dead battery issues during long flat-tow trips.
• Breakaway Wireless Adapter Wireless adapter enabling breakaway system activation without physical cable connections between the RV and the towed vehicle.
• Breakaway System Standalone breakaway safety system for flat-tow setups that automatically applies the towed vehicle's brakes if it disconnects from the RV.
• Rambler Steel RV Tow Bar Steel tow bar that connects an RV to a flat-towed vehicle for dinghy/flat towing applications.
• Universal Tow Bar Universal tow bar for connecting an RV to a wide range of flat-towed vehicles.
• Dinghy Towing Electrical Adapter Electrical adapter that connects the RV's lighting and signal wiring to the flat-towed vehicle for dinghy towing.
• Replacement Parts & Accessories Catalog of replacement parts and accessories for RVibrake flat tow brake systems and related products.

Quantifiable outcome

• Guaranteed to fit any make, model, and year of a flat towable vehicle
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LippertcoreOEM/ Whitelabel/ Licensing Partner · 1 April 2025RVibrake was acquired by Lippert in April 2025. The acquisition integrated RVibrake's flat tow brake product line into Lippert's broader RV and camping product ecosystem. As part of Lippert, RVibrake products are now sold through lippert.com alongside Lippert's own brands. RVibrake customers gained access to Lippert's exclusive offers, marketing resources, and extensive technical support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Roadmaster: Roadmaster is one of the leading manufacturers of flat-tow braking systems, tow bars, and base plates for vehicles towed behind RVs, directly competing with RVibrake across the same supplemental braking and dinghy-tow product categories.
• Blue Ox: Blue Ox is a prominent manufacturer of flat-tow braking systems (BrakeMaster, Patriot), tow bars, and base plates for RV towing applications — squarely competing with RVibrake's supplemental brake product family.
• Demco: Demco manufactures tow bars, base plates, and supplemental braking products (Kar-N-Dolly, Tow-N-Stow) for the RV flat-tow market, overlapping with RVibrake in tow bars and braking accessories sold through similar dealer channels.
• Brake Buddy: Brake Buddy is a long-established direct-to-consumer manufacturer of portable supplemental braking systems for vehicles towed behind motorhomes, directly competing with RVibrake's portable Shadow 4 and RVibrake 3 systems.
• US Gear: US Gear produces portable and installed supplemental braking systems for RV dinghy towing, offering a comparable product set to RVibrake around flat-tow safety and brake synchronization.

Broad incumbents

• CURT Manufacturing: CURT Manufacturing is a broad incumbent in towing products (hitches, wiring, brake controllers, tow bars) now under the same Lippert umbrella as RVibrake; it shares distribution and brand infrastructure but covers a much wider towing product portfolio than RVibrake's flat-tow brake focus.
• Tekonsha: Tekonsha is an established manufacturer of trailer brake controllers and electric brake components sold across RV, trailer, and towing aftermarket channels, adjacent to RVibrake's braking system category though focused on trailer-side rather than flat-tow braking.
• Hopkins Towing Solutions: Hopkins is a broad towing-electronics and accessory brand selling trailer wiring, brake components, and adapters through mass channels; it overlaps with RVibrake's electrical adapter and accessory SKUs though at a more generalist level.
• Lippert Components: Lippert Components is the strategic parent of RVibrake and a leading broad supplier of RV components, chassis, and aftermarket towing parts; the integration of RVibrake into Lippert's catalog makes Lippert the closest ecosystem-incumbent and primary distribution partner.

Emerging players

• Air Force One (Supplemental Braking): Air Force One / RV Safety Systems offers supplemental braking products targeting motorhome owners, representing a smaller niche entrant whose flat-tow focus overlaps with RVibrake's portable system offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVi