Core Analytics
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Core Analytics does
Core Analytics is a privately held analytics consulting firm headquartered in Chicago, Illinois, operating since 2010 with a team of 1-10 employees. The company positions itself around "Data-Driven Insights for Growth" and describes its offering as big data and advanced analytics services aimed at solving business growth challenges through data-driven decision making. No specific products, service modules, or technical architecture are disclosed in the available source material beyond the reference to BrandMeter®, a proprietary analytics concept attributed to founder and CEO Kimberly Chulis.
The firm's public-facing presence is minimal: a single-page website with a contact form and an email newsletter signup, protected by reCAPTCHA and copyright 2025. There is no app, no API, no disclosed integrations, no named customers or case studies, no partnerships, and no certifications. Distribution is inquiry-based via the contact form, suggesting a direct, bespoke consulting sales motion rather than productized or self-serve delivery.
Business model details — including pricing, contract structures, customer segments, and revenue — are not publicly disclosed. No funding rounds have been raised, indicating the firm is bootstrapped. The registered Core Analytics® trademark and the BrandMeter® brand asset are the only identifiable proprietary IP. Leadership is concentrated in the founder, who serves as both CEO and Co-Founder and is publicly identified as the BrandMeter® Architect, creating a key-person dependency.
Core Analytics firmographics
Firmographics- Name
- Core Analytics
- Legal name
- Core Analytics
- Website
- https://coreanalytics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Core Analytics industry classification
Industry- Product category
- Analytics Consulting
- NAICS
- Marketing Consulting Services (541613), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Core Analytics is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Core Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels1 record
Core Analytics product offering
Product offeringCore offering
Core Analytics is an analytics consulting firm that provides services based on big data and advanced analytics. The company delivers data-driven insights intended to support business growth and decision-making for its clients, with BrandMeter® referenced as a named offering tied to the founder.
Product overview
The source content provides minimal information about Core Analytics. The company tagline is "Data-Driven Insights for Growth" but no specific products, modules, or service offerings are named or described in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- BrandMeter®
Companies that use Core Analytics
Customer profileIdeal customer profiles1 record
Core Analytics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Core Analytics partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Core Analytics competitors and assessment
Company assessmentBroad incumbents
- Fractal Analytics: Fractal is a large-scale AI and analytics services firm serving Fortune 500 clients with data-driven decisioning and brand/marketing analytics. It is comparable to Core Analytics in offering advanced analytics consulting but operates at vastly greater scale across multiple geographies.
- Tiger Analytics: Tiger Analytics is a specialist data analytics consulting firm focused on data engineering, AI, and advanced analytics for enterprises. It competes in the same big data advanced analytics services category as Core Analytics but at much larger headcount and revenue scale.
- LatentView Analytics: LatentView is an analytics and AI solutions provider offering data-driven consulting to global enterprises. It is comparable to Core Analytics in functional service offering (advanced analytics consulting) though it operates as a publicly listed, multi-thousand-person firm.
- Mu Sigma: Mu Sigma is one of the largest pure-play decision sciences and analytics services firms, providing big-data-driven consulting to Fortune 500 companies. It overlaps directly with Core Analytics on the "big data advanced analytics consulting" value proposition but at a global delivery scale.
- Merkle: Merkle is a large customer experience and data-driven marketing analytics firm, part of dentsu. It is comparable in that it sells data-driven insights and brand/marketing analytics services, but operates as a scaled global incumbent rather than a boutique.
- Deloitte Analytics: Deloitte's Analytics & Cognitive practice offers big data, advanced analytics, and AI consulting to enterprises globally. It competes for the same client wallet share as Core Analytics but as a Big Four incumbent with vastly broader capabilities and brand.
- Accenture Analytics: Accenture's Data & AI practice provides analytics consulting and platform services to large enterprises worldwide. It is an incumbent competitor in the same advanced analytics consulting category, capturing demand that boutique firms like Core Analytics also target.
Direct peers
- AbsolutData: AbsolutData is an analytics services firm delivering AI-driven marketing and sales analytics, productizing its own frameworks (similar to BrandMeter®). It is a more direct peer in size and approach, focused on data-driven insights for growth among mid-market and enterprise clients.
Emerging players
- Palantir Technologies: Palantir provides advanced data analytics platforms (Gotham, Foundry) and increasingly services-led analytics engagements. It is comparable as a provider of data-driven insights for complex organizations, though it is a software-first company rather than a pure consulting boutique.
- Civis Analytics: Civis Analytics is a mid-sized data science and analytics consulting firm built around a proprietary analytics platform. It is comparable to Core Analytics in offering data-driven growth and decisioning consulting, while also being closer in scale than global incumbents.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Core Analytics social profiles
Digital presenceCore Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Analytics leadership team
Management profileNumber of profiles
Profiles1 record
Core Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Analytics
What does Core Analytics do?
Core Analytics is an analytics consulting firm that provides services based on big data and advanced analytics. The company delivers data-driven insights intended to support business growth and decision-making for its clients, with BrandMeter® referenced as a named offering tied to the founder.
Is Core Analytics a public or private company?
Core Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Core Analytics founded?
Core Analytics was founded in 2010. It employs 1 to 10 people.
Where is Core Analytics based?
Core Analytics is headquartered in Chicago, United States, in the North America region.
Who are Core Analytics's main competitors?
Broad incumbents on record are Fractal Analytics, Tiger Analytics, LatentView Analytics, Mu Sigma, Merkle, Deloitte Analytics and Accenture Analytics. AbsolutData is listed as a direct peer. Emerging players are Palantir Technologies and Civis Analytics.
Does Core Analytics have an API?
No public API is recorded for Core Analytics.
What industry is Core Analytics in?
Core Analytics's product category is Analytics Consulting. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 541613 and its SIC code is 8742.