Blue Star Power Systems
Blue Star Power Systems manufactures hand-built diesel and gaseous generator sets (20-2000 kWe) for agriculture, industrial, critical infrastructure, and mobile/rental markets across the U.S. and Canada, operating as a wholly-owned subsidiary of DEUTZ AG since December 2024.
- Company typePrivate
- Founded2004
- HeadquartersMankato, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Star Power Systems does
Blue Star Power Systems, Inc. is a U.S.-based power generation systems integrator that manufactures complete diesel and gaseous-driven generator sets ranging from 20 to 2000 kWe. The company operates four core product lines — Gaseous Standby/Prime Stationary (20-1250 kWe), Diesel Standby Stationary (17-2000 kWe), Tier 4 Final / Stage 5 Stationary (40-700 kWe), and Tier 4 Final Mobile (40-700 kWe) — covering backup, prime, peak-shaving, and distributed energy applications. Its technology stack centers on flexible engine sourcing from multiple OEMs (John Deere, Volvo Penta, Perkins, Mitsubishi, Power Solutions International, General Motors), factory load testing to 4 MW, and SCR-based emissions aftertreatment on Tier 4 Final units that eliminates DPF regeneration cycles. All units carry UL 2200, CSA, Seismic (IBC 2021), and EPA Tier 4 Final / Stage 5 certifications.
The company generates revenue through hardware sales of generator sets, with no publicly disclosed pricing and a quotation-based commercial process directed through a dedicated portal (quote.bluestarps.com). Go-to-market is exclusively indirect via a U.S. and Canadian distributor network serving agriculture, industrial, critical-infrastructure, and mobile/rental end markets. The end-customer base spans government, healthcare, transportation, education, retail, real estate, agriculture, mining, utilities, financial services, and defense — with a documented case-study library exceeding 40 named accounts. Marketing is modest, relying on a twice-yearly Inside Newsletter, LinkedIn presence, and a submittals/case-study content library. Manufacturing is concentrated at a 67,000 sq ft (85,000 sq ft total) headquarters facility in North Mankato, Minnesota, featuring six production bays with 40-ton cranes and four test bays to 4 MW.
In December 2024, DEUTZ Americas acquired Blue Star Power Systems as part of DEUTZ AG's strategy to strengthen its North American presence in the reciprocating power generating engine market, making Blue Star a wholly-owned subsidiary of the German DEUTZ Group. The company continues to operate under its existing brand and distributor model, with compliance disclosures now hosted on the DEUTZ Group's compliance portal.
Blue Star Power Systems firmographics
Firmographics- Name
- Blue Star Power Systems
- Legal name
- Blue Star Power Systems, Inc.
- Website
- https://bluestarps.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Star Power Systems manufactures hand-built diesel and gaseous generator sets (20-2000 kWe) for agriculture, industrial, critical infrastructure, and mobile/rental markets across the U.S. and Canada, operating as a wholly-owned subsidiary of DEUTZ AG since December 2024.
- Ownership category
- akta.pro rank
Blue Star Power Systems industry classification
Industry- Product category
- Industrial Power Generation Equipment
- NAICS
- Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)
- akta.pro secondary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
Keywords
Where Blue Star Power Systems is headquartered
LocationHeadquarters
- HQ city
- Mankato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Star Power Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Generator Set Hardware Sales: Revenue generated from the manufacture and sale of complete diesel and gaseous-driven generator sets ranging from 20 to 2000 kWe. Products are sold through a distributor network in the U.S. and Canadian markets. Model lineup includes diesel standby (17-2000 kWe), gaseous standby/prime (20-1250 kWe), Tier 4 Final stationary (40-700 kWe), and Tier 4 Final mobile (40-700 kWe) configurations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Blue Star Power Systems product offering
Product offeringCore offering
Blue Star Power Systems manufactures complete diesel and gaseous-driven generator sets ranging from 20 to 2000 kWe for backup, prime, and peak-shaving applications across agriculture, industrial, and critical infrastructure markets. The company integrates design, sourcing, prototyping, testing, and engineering into four product lines (Gaseous Stationary, Diesel Stationary, Tier 4 Final Stationary, Tier 4 Final Mobile), and sells exclusively through a distributor network in the U.S. and Canada.
Product overview
Blue Star Power Systems is a power generation systems integration specialist that manufactures complete diesel and gaseous driven generator sets. The company operates four core product lines: (1) Gaseous Standby/Prime Stationary Product Line (20-1250 kWe using natural gas and propane), (2) Diesel Standby Stationary Product Line (17-2000 kWe), (3) Tier 4 Final - Stage 5 Stationary Product Line (40-700 kWe with SCR emissions technology), and (4) Tier 4 Final Mobile Product Line (40-700 kWe for portable applications). Products are sold through a network of distributors in the U.S. and Canadian markets, serving agriculture and industrial markets within the decentralized power generation industry. The company was acquired by DEUTZ AG in December 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Diesel Standby Stationary Product Line Diesel-powered standby generator sets ranging from 17-2000 kWe. Powered by engines from Perkins, John Deere, Volvo Penta, and Mitsubishi. Designed for backup emergency power applications with fuel efficiency and EPA emissions standards compliance.
- Gaseous Standby/Prime Stationary Product Line Natural gas and propane-powered generator sets ranging from 20-1250 kWe for standby and prime power applications. Features engines from Power Solutions International and General Motors, with EPA certification and support for both standard and prime-rated configurations.
- Tier 4 Final - Stage 5 Stationary Product Line EPA Tier 4 Final and Stage 5 compliant diesel generator sets ranging from 40-700 kWe. Uses SCR (Selective Catalytic Reduction) technology to eliminate DPF regeneration cycles, reducing downtime and maintenance. Designed for prime power and peak shaving applications meeting federal, state, and local emissions regulations.
- Tier 4 Final Mobile Product Line Mobile diesel generator sets ranging from 40-700 kWe for rental, peak shaving, and versatile power applications. EPA Tier 4 Final compliant with powder coated Level 3 enclosures and DOT-certified steel trailers. Customizable receptacle packages and voltage changing switches available.
Quantifiable outcome
- Testing capabilities to 4 Megawatt at 0.8 PF to 15kV across four test bays
- +1 more outcomes
Companies that use Blue Star Power Systems
Customer profileNamed customers49 records
Segments3 records
Ideal customer profiles2 records
Blue Star Power Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blue Star Power Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DEUTZ AGflagshipDEUTZ AG, a global leader in power solutions, acquired Blue Star Power Systems to strengthen its presence in North America in the reciprocating power generating engine market. The acquisition positions Blue Star Power Systems as a subsidiary of the DEUTZ Group, with compliance information now hosted on the DEUTZ Group's compliance portal.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blue Star Power Systems competitors and assessment
Company assessmentDirect peers
- Generac Power Systems: Generac is a leading U.S. manufacturer of backup power generators and gaseous/diesel generator sets for residential, commercial, and industrial markets—directly competing with Blue Star's core product lines in the same distributor and dealer channels across North America.
- Kohler Power Systems: Kohler manufactures industrial-grade diesel and gaseous generator sets for backup, prime, and peak shaving applications, distributed through an authorized dealer network—closely matching Blue Star's product portfolio, channel model, and target customers in commercial/industrial backup power.
- Atlas Copco Power & Flow: Atlas Copco manufactures mobile diesel and Tier 4 Final generator sets for rental, construction, and event power applications—directly competing with Blue Star's Tier 4 Final Mobile product line in the same rental fleet and temporary power segment.
- HIPOWER SYSTEMS: HIPOWER Systems manufactures diesel and gaseous generator sets (8 kW to 3,000 kW) for industrial, commercial, and rental markets with a similar Tier 4 Final and emissions-certified product portfolio—a direct mid-market competitor to Blue Star across North America.
- Wacker Neuson: Wacker Neuson manufactures mobile generators for construction, rental, and event applications with strong dealer/distributor networks in North America—directly competing with Blue Star's mobile product line in the 40-700 kWe range.
- Multiquip (MQ Power): Multiquip manufactures portable and mobile generators under the MQ Power brand for construction, rental, and industrial applications—overlapping with Blue Star's mobile genset offerings in the same dealer and rental channels.
- Doosan Portable Power: Doosan Portable Power manufactures Tier 4 Final mobile diesel generator sets for rental fleets, construction, and industrial applications—directly competing with Blue Star's mobile genset portfolio in North American distributor channels.
Broad incumbents
- Cummins Inc. Cummins is a global power leader manufacturing diesel and gaseous generator sets (Onan and Cummins-branded) across a much broader power range than Blue Star, with proprietary engines giving it cost advantages Blue Star lacks as a systems integrator.
- Caterpillar Inc. Caterpillar's Electric Power division manufactures diesel and gas generator sets from 8 kW to 17,500+ kW for standby, prime, and continuous power applications—directly overlapping with Blue Star's 20-2000 kWe range but at significantly greater scale and global reach.
- MTU Rolls-Royce Power Systems: MTU (a Rolls-Royce Power Systems brand) manufactures large diesel and gas generator sets from approximately 30 kW to over 3,000 kW for critical infrastructure, data centers, and industrial markets—directly competing in Blue Star's higher-kWe range with strong global service capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Blue Star Power Systems social profiles
Digital presenceBlue Star Power Systems compliance and trust
Trust signalCompliance3 records
Blue Star Power Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Star Power Systems leadership team
Management profileNumber of profiles
Blue Star Power Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Star Power Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Star Power Systems
What does Blue Star Power Systems do?
Blue Star Power Systems manufactures complete diesel and gaseous-driven generator sets ranging from 20 to 2000 kWe for backup, prime, and peak-shaving applications across agriculture, industrial, and critical infrastructure markets. The company integrates design, sourcing, prototyping, testing, and engineering into four product lines (Gaseous Stationary, Diesel Stationary, Tier 4 Final Stationary, Tier 4 Final Mobile), and sells exclusively through a distributor network in the U.S. and Canada.
Is Blue Star Power Systems a public or private company?
Blue Star Power Systems is a private company. It is classified as corporate owned and is currently operating.
When was Blue Star Power Systems founded?
Blue Star Power Systems was founded in 2004. It employs 101 to 250 people.
Where is Blue Star Power Systems based?
Blue Star Power Systems is headquartered in Mankato, United States, in the North America region.
How does Blue Star Power Systems make money?
One revenue line is on record: generator Set Hardware Sales.
Who are Blue Star Power Systems's main competitors?
Direct peers on record are Generac Power Systems, Kohler Power Systems, Atlas Copco Power & Flow, HIPOWER SYSTEMS, Wacker Neuson, Multiquip (MQ Power) and Doosan Portable Power. Broad incumbents are Cummins Inc., Caterpillar Inc. and MTU Rolls-Royce Power Systems.
Does Blue Star Power Systems have an API?
No public API is recorded for Blue Star Power Systems.
What industry is Blue Star Power Systems in?
Blue Star Power Systems's product category is Industrial Power Generation Equipment. Its primary akta.pro industry code is EUACACAB, Diesel Engine Power Plants (Medium/High-Speed Reciprocating), with a secondary code of IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS). Its NAICS code is 335312 and its SIC code is 3621.