IMAGO
- Company typePrivate
- Founded2011
- HeadquartersFresno, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
IMAGO firmographics
Firmographics- Name
- IMAGO
- Legal name
- Shoulet Blunt, LLC
- Website
- https://weareimago.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IMAGO industry classification
Industry- Product category
- Digital Curriculum and SEL Platform
- NAICS
- Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where IMAGO is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMAGO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Curriculum Licenses: Site-based licensing for digital curriculum platform with per-site pricing, volume discounts available, and separate pricing tiers for small sites with fewer than 200 users.
- Professional Learning Workshops: In-person leadership development workshops offered as single sessions, multi-session packages, half-day or full-day formats, and premium options including workshop licensing and facilitator certification.
- Custom Curriculum Development: Co-creation of video-based lessons tailored to partner programs and goals, with content reflecting specific audience needs.
- Keynote Speaking: Interactive keynote speaking engagements by CEO/founder Edgar Blunt for workforce training, K-12 education, and business conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Curriculum Site License |
| Subscription | Annual | Premium Curriculum Option |
| Unit Pricing | Multi-year contract | Single Leadership Workshop |
| Unit Pricing | Multi-year contract | Half-Day Leadership Session |
| Unit Pricing | Multi-year contract | Full-Day Leadership Session |
| Subscription | Multi-year contract | Leadership Workshop Licensing |
| One time/ perpetual license | Multi-year contract | Facilitator Certification |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
IMAGO product offering
Product offeringCore offering
IMAGO delivers a video-based digital curriculum platform licensed on a per-site basis covering social-emotional learning, life skills, career exploration, and workforce readiness, organized in a catalog of 517 lessons across grade levels. The company complements the platform with in-person professional learning workshops, keynote speaking, and co-created custom curriculum development tailored to school districts, workforce development boards, higher education institutions, and corporate clients.
Product overview
IMAGO is a learning and leadership development company offering a unified platform of curriculum and professional development services. The core product portfolio includes the Digital Curriculum Platform (site-based licensing for video-based SEL, life skills, and workforce readiness lessons) and the Leadership Series (in-person professional learning workshops). Supporting offerings include Life Ready Skills, Workforce Essentials, Expanded Learning Summer Camps, Stoking Activities, and custom lesson development. The Gale Presents: Imago partnership (launched October 2021) extends distribution of the video-based curriculum to K-12 schools through Gale's platform. Professional development options include Keynote Speaking with Edgar Blunt, workshop licensing, and facilitator certification. Family Wellness Lessons are offered free to the public. The products work as an integrated ecosystem: the Digital Curriculum Platform serves as the primary delivery mechanism for bite-sized video lessons, while the Leadership Series provides in-person workshop experiences, with customization and premium coaching services available as add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Gale Presents: Imago: A video-based SEL and career readiness platform launched in partnership with Gale (Cengage Group) for K-12 schools
Products and services
- Digital Curriculum Platform Site-based licensed platform at learn.weareimago.com delivering video-based curriculum spanning self-discovery, life skills, workforce readiness, and leadership, available in facilitator-guided or self-paced modes with admin reporting, assessments, and learner certificates for schools, workforce boards, and partner organizations.
- Gale Presents: Imago K-12 social-emotional learning and career readiness platform developed in partnership with Gale (Cengage Group), offering video-based digital lessons covering SEL, career exploration, life skills, and soft skills for 5th-12th grade students and accessed through Gale's K-12 distribution infrastructure.
- Life Ready Skills Social-emotional learning curriculum that equips learners to recognize emotions, communicate clearly, navigate relationships, and make thoughtful decisions through practical lessons educators can deliver with confidence to TK-12 and adult learners.
- Building Better Leaders (Leadership Series) In-person professional learning series of 10+ workshops focused on collaboration, communication, and mindsets, designed to build leadership capacity for educators, administrators, school board members, and corporate teams through partner-outcome-centered workshops with practical tools and reflection.
- Expanded Learning (Summer Enrichment Camps) Hands-on summer enrichment programs for TK-12 learners featuring age-aligned challenges that build confidence, career awareness, leadership, and ready-to-use skills for districts and community organizations.
- Workforce Essentials Workplace readiness curriculum helping adult learners and students practice the habits employers expect—communication, professionalism, reliability, teamwork, problem solving, and readiness for real opportunities—used by workforce development boards, community colleges, and adult education providers.
- Stoking Activities Games and tools designed to ignite engagement, build relationships, and foster a healthy environment for teams and learners in classroom, workshop, and corporate settings.
- Build Your Soft Skills Lessons (Custom Content Development) Co-created video-based lessons tailored to specific programs and audiences, developed with partners to reflect their goals and target learners; offered as a custom content development service for schools, workforce programs, healthcare organizations, and businesses.
- Keynote with Edgar Blunt Interactive keynote speaking engagements delivered by CEO/founder Edgar Blunt for workforce training, K-12 education, and business conferences, using active reflection, peer conversation, and live feedback loops that transform passive listeners into active participants.
- Family Wellness Lessons Free-to-public lessons covering topics such as anger, loneliness, and navigating grief, designed to support well-being in schools and beyond as part of IMAGO's curriculum footprint.
Quantifiable outcome
- Suspension rate decreased from 44% to 7% (37-percentage-point reduction) for students enrolled 70+ days
- +6 more outcomes
Companies that use IMAGO
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
IMAGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
IMAGO partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Gale (Cengage Group)coreStrategic distribution partnership where Gale bundles Imago's video-based SEL and career readiness curriculum as 'Gale Presents: Imago' for K-12 schools. Gale provides access to library and school distribution channels. Partnership enables schools to access content through Gale's established K-12 marketing and sales infrastructure.
- Fresno Unified School DistrictcoreLong-standing partnership including camp enrichment career discovery programs, educator professional learning workshops, and collaborative curriculum development. Multiple ongoing programs including career exploration and workforce readiness initiatives.
- ACTEminorAssociation for Career and Technical Education partnership delivering four years of leadership workshops for mentors and mentees nationwide. Mentors and mentees rated likelihood to recommend 4.24 out of 5.
- Future Business Leaders of AmericaminorPartnership providing students leadership skills through hands-on learning and reflection activities at FBLA events and programs.
- CTEC High SchoolminorCareer and technical education partnership celebrating career-ready learners who completed more than 10 Imago lessons.
- CareSourceminorHealthcare/social services partnership delivering soft skills curriculum. 200+ learners completed 54 unique Imago lessons with 4.43/5 recommendation rating.
- Career NexusminorWorkforce development partnership providing accountability and career readiness lessons with student reflections showing engagement with concepts.
- Twin Rivers Unified School DistrictminorCo-creation partnership where teachers joined Imago for design-thinking process to develop curriculum together.
- Clark County School DistrictcoreCareer and technical education partnership at East Career and Technical Academy. Nevada district reported engagement and attendance numbers up with teachers and students finding value in content.
- Workforce Development Board of Fresno CountyminorValleyBuild NOW partnership helping women build skills, community, and pathways into trades.
- Fresno City CollegeminorHigher education partnership with 300+ learners completing 33 soft skills and leadership lessons. 4.36/5 recommendation rating.
- Madera Unified School DistrictcoreCareer pathway exploration partnership using Imago's Industries and Local Paths lessons. Students connected interests with industries and future possibilities. Study reports document outcomes.
- Fresno Adult SchoolminorAdult education partnership with 1,500+ adult learners completing Imago lessons. Learners said they learned 'a lot' averaging 4 out of 5 across all Life Ready Skills lessons.
- Learn4LifeminorAlternative education partnership where educators collaborate, reflect, and turn shared learning into next steps.
- Fresno Regional Workforce Development BoardminorWorkforce readiness partnership providing problem-solving curriculum with student reflections demonstrating engagement with durable skills.
- Fresno County Superintendent of SchoolscoreAlternative Education/Court Schools partnership co-creating SEL curriculum with teachers. Led to 37-percentage-point suspension reduction and 20-percentage-point chronic absenteeism reduction.
- Miami Dade CollegeminorHigher education partnership building capacity, consistency, and culture through skills, aligned systems, and reflection. 4.5/5 rating for Life Skills and Workforce Essentials lessons.
- Technology Student AssociationminorStudent leadership enrichment providing a weekend of leadership activities and discussions at TSA events.
- Pasadena Unified School DistrictminorK-12 partnership with personal finance and budgeting lessons. Student reflections show engagement with money management concepts.
Scale indicators15 records
Recent moves5 records
Expansion highlights6 records
IMAGO competitors and assessment
Company assessmentBroad incumbents
- Nearpod: Broader K-12 EdTech platform (now part of Renaissance Learning) with interactive lessons, video, and SEL content. Overlaps with IMAGO's digital curriculum delivery format at scale, though Nearpod's primary use case is instructional delivery rather than SEL specialization.
- Newsela: K-12 content platform with leveled reading, video, and SEL-adjacent content. Overlaps with IMAGO's content licensing and district distribution model, though Newsela is broader in instructional category.
Direct peers
- BetterLesson: K-12 professional development provider with coaching, workshops, and leadership development for educators. Direct overlap with IMAGO's Building Better Leaders professional learning workshops and district PD budget line.
- EVERFI (Blackbaud/Discovery Education): Provides K-12 SEL, financial literacy, and career-readiness digital curricula sold to school districts. Closest direct competitor: same buyer (district curriculum directors), same video/digital curriculum format, same SEL/career readiness categories, and overlapping content scope.
- CharacterStrong: K-12 SEL and leadership curriculum provider with character education, PBIS, and leadership development content sold to districts. Highly comparable on product mix (SEL + leadership) and target buyer, with a similarly workshop-heavy delivery model.
- Committee for Children (Second Step): Nonprofit publisher of Second Step, one of the most widely adopted K-12 SEL curricula in the U.S. Direct competitor in classroom SEL curriculum with comparable lesson-based delivery and district sales motion.
- Move This World: Video-based SEL curriculum for K-12 with facilitator-led lessons and a focus on emotional regulation. Closest peer in format (video-driven SEL lessons) and K-12 segment, competing for the same instructional dollars.
- Leader in Me: Whole-school leadership and character development program for K-12, sold to schools and districts. Overlaps with IMAGO's Building Better Leaders and SEL stack, particularly the professional learning/workshop line.
- Xello (formerly Career Cruising): K-12 career readiness and exploration platform, sold to districts as a college and career planning tool. Direct overlap with IMAGO's career pathway exploration content (e.g., Madera Unified Industries and Local Paths lessons).
Emerging players
- Peekapak: K-5 SEL curriculum with digital lessons and assessments. Smaller and more grade-band-focused than IMAGO, but competes for the same SEL curriculum budget with a similarly lesson-based digital delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMAGO social profiles
Digital presenceIMAGO compliance and trust
Trust signalCompliance3 records
IMAGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMAGO leadership team
Management profileNumber of profiles
Profiles10 records
IMAGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMAGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMAGO
What does IMAGO do?
IMAGO delivers a video-based digital curriculum platform licensed on a per-site basis covering social-emotional learning, life skills, career exploration, and workforce readiness, organized in a catalog of 517 lessons across grade levels. The company complements the platform with in-person professional learning workshops, keynote speaking, and co-created custom curriculum development tailored to school districts, workforce development boards, higher education institutions, and corporate clients.
Is IMAGO a public or private company?
IMAGO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMAGO founded?
IMAGO was founded in 2011. It employs 11 to 50 people.
Where is IMAGO based?
IMAGO is headquartered in Fresno, United States, in the North America region.
How does IMAGO make money?
Four revenue lines are on record. Digital Curriculum Licenses are the primary driver. The others are professional Learning Workshops, custom Curriculum Development and keynote Speaking.
Who are IMAGO's main competitors?
Broad incumbents on record are Nearpod and Newsela. Direct peers are BetterLesson, EVERFI (Blackbaud/Discovery Education), CharacterStrong, Committee for Children (Second Step), Move This World, Leader in Me and Xello (formerly Career Cruising). Peekapak is listed as an emerging player.
Does IMAGO have an API?
No public API is recorded for IMAGO.
What industry is IMAGO in?
IMAGO's product category is Digital Curriculum and SEL Platform. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 611 and its SIC code is 8200.