LENSVISION

What LENSVISION does

LensVision is a privately held Swiss direct-to-consumer retailer specializing in contact lenses, contact lens care products, and eyewear, serving consumers in Switzerland and Liechtenstein. Founded in 2007 as a side project of Müller Optik in Zürich, the company was taken over in 2016 by Simon Virlis (CEO) and Michael Schürpf and operates today under the Vision Group AG structure (formed in 2020). The core product offering centers on 221 contact lens SKUs across 18 major international brands (Acuvue, Dailies, Biofinity, Air Optix, PureVision, MyDay, Clariti, and others) plus the proprietary EyeDefinition private-label brand, organized by wearing schedule (daily, weekly, monthly) and lens type (spherical, toric, multifocal, colored), alongside lens care solutions, eye drops, sunglasses (Ray-Ban, Montana Eyewear, Oakley, own brand), and reading glasses. Pricing follows a unit model in Swiss Francs with free delivery above CHF 150.

The company runs a hybrid online-plus-offline go-to-market: customers order through the lensvision.ch e-commerce shop with delivery from the Dietlikon warehouse (claimed to be the largest contact lens warehouse in Switzerland, relocated in 2023), while professional fitting, examination, and follow-up care are delivered through two owned contact lens studios (Zürich opened 2022, Luzern via 2024 acquisition of lens4you) and a hand-picked national network of LensVision partner opticians working to common quality standards. A team of over 35 employees across Dietlikon, Zürich, Luzern, and other European locations supports optometry, marketing, IT, purchasing, customer service, and logistics functions.

LensVision's revenue model is overwhelmingly one-time transactional e-commerce (contact lens sales, care products, eyewear) supplemented by professional optometry services through its owned studios and partner optician network. The proprietary technology differentiator is an in-house-built IT ecosystem that integrates the online shop, the LensVision optician network, and warehouse logistics into a single end-to-end workflow from fitting through delivery to follow-up examination. The company is founder/management-owned with no disclosed external institutional funding.

Name

LENSVISION

Legal name

LensVision

Website

https://lensvision.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

LensVision is a Swiss direct-to-consumer online retailer specializing in contact lenses, lens care products, and eyewear, serving consumers in Switzerland and Liechtenstein through its e-commerce platform, two owned contact lens studios, and a national partner optician network.

Ownership category

akta.pro rank

Product category

Online Optical Retail (Contact Lenses & Eyewear)

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses (Non-Prescription) (CRAAAKAB), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Contact lens retail
• Online eyewear store
• Contact lens care
• Optometry services
• Swiss e-commerce

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Contact Lens Sales: Direct-to-consumer e-commerce sales of contact lenses from major brands (Acuvue, Dailies, Biofinity, Air Optix, etc.) and own EyeDefinition brand. Products include daily, weekly, and monthly lenses, toric lenses for astigmatism, multifocal lenses for presbyopia, and colored lenses. One-time transaction model with reorder convenience.
2. Contact Lens Care Products: Sales of contact lens solutions, eye drops, lens containers, tweezers, and other accessories. Includes multi-purpose solutions, peroxide systems, and rewetting drops from brands like Biotrue, EasySept, AOSEPT, OPTI-FREE, and EyeDefinition.
3. Eyewear Sales: Sales of spectacles and sunglasses including LensVision brand sunglasses, Ray-Ban, Montana Eyewear, Oakley, and reading glasses.
4. Professional Optometry Services: LensVision optician network provides professional contact lens fitting, eye examinations, and follow-up care services. The company operates own contact lens studios in Zürich and Luzern.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LensVision is a Swiss online-first retailer that sells contact lenses from leading global brands as well as its own EyeDefinition brand, complemented by contact lens care solutions, sunglasses, and reading glasses. It complements e-commerce with professional optometry services delivered through owned contact lens studios in Zürich and Luzern and a nationwide partner optician network, shipping orders from the largest contact lens warehouse in Switzerland.

Product overview

LensVision is a Swiss online retailer specializing in contact lenses and eyewear, operating as a unified e-commerce platform. The core offering centers on an extensive portfolio of contact lenses from multiple international brands (Acuvue, Dailies, Biofinity, Air Optix, PureVision, and others) alongside a private-label EyeDefinition brand, organized by wearing schedule (daily, weekly, monthly), lens type (spherical, toric, multifocal, colored), and brand. The business also encompasses contact lens care products (solutions, eye drops, accessories), prescription and non-prescription eyewear (sunglasses, reading glasses), and physical optometry services through owned studios and partner opticians. The integrated ecosystem connects the online shop, LensVision opticians, and logistics for seamless customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• EyeDefinition: Own contact lens brand sold by LensVision
• LensVision Studio

Products and services

• EyeDefinition Contact Lenses LensVision's private label contact lens brand offering daily and monthly options in spherical, toric, and multifocal configurations, sold to Swiss consumers seeking affordable alternatives to global brands.
• Acuvue Contact Lenses Johnson & Johnson contact lens brand featuring OASYS and MOIST lines with high UV protection and water content above 58%, retailed by LensVision for Swiss consumers.
• MyDay Contact Lenses CooperVision daily disposable lenses with SmartSilicone technology for high oxygen permeability and all-day comfort, sold to Swiss consumers via LensVision.
• Dailies Contact Lenses Alcon brand daily disposable contact lenses including AquaComfort PLUS with triple-action moisture and TOTAL1 with water gradient technology, available in spherical, toric, and multifocal formats.
• Biofinity Contact Lenses CooperVision monthly silicone hydrogel contact lenses using Aquaform technology with 48% water content and 160 Dk/t oxygen permeability, suitable for extended wear up to 30 days including overnight use.
• Air Optix Contact Lenses Alcon monthly contact lenses with HydraGlyde moisture technology, including continuous-wear NIGHT & DAY AQUA and color-changing COLORS variants, retailed by LensVision.
• EyeDefinition SENSITIVE Solution All-in-one contact lens solution under the EyeDefinition private label for sensitive eyes, used to clean, rinse, disinfect, and store contact lenses.
• EyeDefinition EXTRASEPT Solution Preservative-free peroxide-based contact lens solution under the EyeDefinition private label for deep cleaning and disinfection.
• EasySept Care System Peroxide-based contact lens care system with a catalytic disc enabling one-step cleaning and disinfection, retailed by LensVision.
• Biotrue All-in-One Solution Bausch + Lomb multi-purpose contact lens solution using hyaluronan as a lubricant, inspired by the biology of the eye.
• AOSEPT PLUS Solution Alcon peroxide-based contact lens solution with HydraGlyde for cleaning, disinfecting, and moisturizing contact lenses, retailed by LensVision.
• OPTI-FREE Solutions Alcon multi-purpose contact lens solutions including Puremoist and Replenish variants for cleaning, disinfecting, and storing lenses, retailed by LensVision.
• Bepanthen PRO Eye Drops Eye drops containing dexpanthenol for moisturizing and protecting dry or irritated eyes during contact lens wear, retailed by LensVision.
• LensVision Sunglasses LensVision's private label sunglasses brand, retailed to Swiss consumers alongside third-party eyewear brands.
• Montana Eyewear Sunglasses & Reading Glasses Sunglasses and reading glasses brand retailed by LensVision to Swiss consumers.
• LensVision Contact Lens Studio Services (Zürich & Luzern) Professional optometric consultation, contact lens fitting, and follow-up examinations delivered at LensVision-owned contact lens studios in Zürich and Luzern, staffed by in-house optometrists (Hamdi in Zürich and acquired lens4you specialists in Luzern).

Quantifiable outcome

• Largest contact lens warehouse in Switzerland
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• lens4youcoreStrategic or Co-development Partner · 1 January 2024Acquisition of lens4you in Luzern in 2024 brought an additional contact lens studio to LensVision's network. The studio, run by specialists, offers additional possibilities for consultation and fitting services. This acquisition expanded LensVision's physical presence in German-speaking Switzerland.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Edel-Optics: Hamburg-based online optical retailer selling designer and prescription eyewear, sunglasses, and contact lenses across Europe. Comparable as a multi-brand DACH online optical specialist competing in the same product categories.
• Brille24: German online optical retailer focused on prescription glasses, sunglasses, and contact lenses, primarily serving DACH customers. Comparable as a DACH-focused online optical e-commerce player with similar product breadth and price-driven positioning.
• 1-800 Contacts: Largest US online contact lens retailer, owned by KKR. Closely comparable as a contact lens pure-play e-commerce specialist, although US-only, with strong subscription/refill mechanics and broad brand assortment.
• Lens.com: US online retailer of contact lenses from major brands plus own private label. Comparable as a direct-to-consumer contact lens specialist competing on price, assortment, and refill convenience.
• Feel Good Contacts: UK-based online contact lens and eyecare products retailer offering major brands plus own private label. Comparable as a contact-lens-first e-commerce operator with a similar broad-brand plus own-brand merchandising approach.
• Mister Spex: Berlin-based online optical retailer selling prescription eyewear, sunglasses, and contact lenses across Europe (including Switzerland). Closely comparable as a pan-European online optical retailer with a hybrid online-plus-partner-optician model.
• Vision Direct: European online retailer of contact lenses and solutions, shipping across multiple countries including parts of DACH. Directly comparable as a contact lens-focused e-commerce specialist with broad brand assortment.

Broad incumbents

• Fielmann: Europe's largest optical retail chain, headquartered in Germany with operations across DACH including Switzerland. Comparable as a broad incumbent that overlaps with LensVision's eyewear and contact lens offering through extensive physical retail and growing online channels.
• Apollo-Optik: Large German optical retailer with broad physical store network and online shop for glasses, contact lenses, and care products. Comparable as a broader DACH optical incumbent with overlapping contact lens assortment.

Regional players

• Smoke Eyes: Swiss online optical retailer selling contact lenses and care products in the Swiss market. Closely comparable as a Switzerland-only regional online contact lens retailer directly overlapping LensVision's core geography and category.

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LENSVISION