Feel Good Contacts
Feel Good Contacts is a UK-based direct-to-consumer e-commerce retailer selling contact lenses, prescription glasses, sunglasses, and eye care products to individual consumers, competing primarily on price versus high street opticians across the UK and Ireland.
- Company typePrivate
- Founded2008
- HeadquartersWembley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Feel Good Contacts does
Feel Good Contacts Ltd. is a UK-based direct-to-consumer e-commerce retailer of eyewear and eye care products, headquartered in Wembley, London and founded in 2008 by Anu Parti. The company sells contact lenses, prescription and non-prescription glasses, sunglasses, contact lens solutions, and eye care accessories through its own website (feelgoodcontacts.com), a mobile application on iOS and Android, and an Ireland storefront (feelgoodcontacts.ie). Its assortment spans daily, two-weekly, monthly, toric, multifocal, coloured, and specialty contact lenses from major manufacturers (Acuvue, Air Optix, Biofinity, Dailies) alongside its own comfi sub-brand, complemented by prescription and non-prescription frames and sunglasses from designer labels (Ray-Ban, Oakley, Hugo Boss, Tommy Hilfiger, Marc Jacobs) and the house Feel Good Collection.
The technical platform is a standard e-commerce stack with three differentiating digital features: an augmented reality Virtual Try-On tool for glasses and sunglasses, an Auto-Replenish subscription service for automated contact lens reorders (with a 5% subscriber discount), and a mobile app offering exclusive pricing and quick checkout. The company claims 98% stock coverage of all contact lens SKUs, next-day delivery, free delivery above £59, free returns, a 12-month warranty on glasses and sunglasses, and a price-match guarantee — all supported by 68,000+ Trustpilot reviews rated 'Excellent'.
Commercially, the business operates a transactional unit-pricing model with no disclosed subscription tiers beyond Auto-Replenish. Marketing combines content (an Eye Care Hub with medically-reviewed articles), social media across Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, and TikTok, email with a 10% first-order incentive, and affiliate marketing through Partnerize. Pricing is positioned aggressively below high street opticians (up to 50% lower on contact lenses, up to 70% off on glasses and sunglasses), and the company layers discounts for students, key workers, consumer groups, and a refer-a-friend programme (£5 reward). The company is privately held with no disclosed parent, funding rounds, or revenue.
Feel Good Contacts firmographics
Firmographics- Name
- Feel Good Contacts
- Legal name
- Feel Good Contacts Ltd.
- Website
- https://feelgoodcontacts.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feel Good Contacts is a UK-based direct-to-consumer e-commerce retailer selling contact lenses, prescription glasses, sunglasses, and eye care products to individual consumers, competing primarily on price versus high street opticians across the UK and Ireland.
- Ownership category
- akta.pro rank
Feel Good Contacts industry classification
Industry- Product category
- Online Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses (Non-Prescription) (CRAAAKAB), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
Keywords
Where Feel Good Contacts is headquartered
LocationHeadquarters
- HQ city
- Wembley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Feel Good Contacts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Contact Lens Sales: Sale of contact lenses from major brands including Acuvue, Air Optix, Biofinity, and their own comfi brand. Offers daily, monthly, two-weekly, toric, multifocal, and coloured lenses.
- Prescription Glasses Sales: Sale of prescription glasses and frames including their own Feel Good Collection as well as designer brands like Ray-Ban, Oakley, Hugo Boss, Tommy Hilfiger
- Sunglasses Sales: Sale of designer and non-prescription sunglasses including polarised, mirrored, and tinted options
- Eye Care Products: Sale of contact lens solutions, eye drops, eye accessories, and eye supplements
- Affiliate/Referral Revenue: Commission-based revenue through affiliate marketing partnerships via Partnerize platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contact Lenses - Value Tier |
| Unit Pricing | Pay-as-you-go | Prescription Glasses - Budget |
| Unit Pricing | Pay-as-you-go | Sunglasses - Budget |
| Unit Pricing | Pay-as-you-go | Eye Drops & Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Feel Good Contacts product offering
Product offeringCore offering
Feel Good Contacts is an online retailer that sells contact lenses, prescription and non-prescription glasses, sunglasses, contact lens solutions, and eye care products (eye drops, supplements, accessories) directly to individual consumers in the UK and Ireland. It distributes branded eyewear from manufacturers such as Acuvue, Air Optix, Biofinity, Ray-Ban, Hugo Boss, Tommy Hilfiger, and Oakley, alongside its own comfi and Feel Good Collection house brands. Orders are placed through the company's website and mobile app, with next-day delivery, free returns, virtual try-on, and an Auto-Replenish subscription service.
Product overview
Feel Good Contacts is a UK-based online eyewear retailer operating as a single unified e-commerce platform rather than a modular product suite. The product portfolio centres on four core categories: Contact Lenses (encompassing daily, monthly, two-weekly, toric, multifocal, and coloured varieties), Glasses (prescription and non-prescription frames for men, women, and unisex), Sunglasses (including prescription variants with polarized, mirrored, and gradient options), and Eye Care Products (solutions, eye drops, and accessories). Supporting these are own-brand offerings under the Feel Good Collection label (glasses, sunglasses) and comfi sub-brand (contact lenses, solutions, eye drops), plus digital services including a Mobile App with 5% discount, Virtual Try-On AR feature, and Auto-Replenish subscription. The company competes on pricing (up to 50% cheaper than high street on contacts, 70% off glasses) and convenience (next-day delivery, free returns, loyalty rewards).
Differentiator
Problem solved
Functional benefit
Brands
- Feel Good Collection: Exclusive house brand of eyewear products including glasses and sunglasses sold by Feel Good Contacts.
Products and services
- Contact Lenses
Quantifiable outcome
- Up to 50% savings on contact lenses vs high street opticians
- +2 more outcomes
Companies that use Feel Good Contacts
Customer profileSegments4 records
Ideal customer profiles1 record
Feel Good Contacts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Feel Good Contacts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PartnerizecoreFeel Good Contacts uses Partnerize as their advanced affiliate marketing platform. The partnership enables cashback sites, influencers, and other partner types to promote Feel Good Contacts products with competitive commission rates. Partners can sign up through Partnerize, access promotional banners, and receive partner-exclusive offers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Feel Good Contacts competitors and assessment
Company assessmentBroad incumbents
- Specsavers: UK and Ireland market leader in optical retail with both physical stores and a growing online channel. Competes directly with Feel Good Contacts across contact lenses, glasses, and sunglasses, with a comparable product mix but far larger physical footprint and brand presence.
- Vision Express: UK high-street optical retailer owned by EssilorLuxottica with growing online channel. Directly competes with Feel Good Contacts across contact lenses and prescription glasses.
- Boots Opticians: UK pharmacy-chain optical retail division. Competitor in prescription eyewear and contact lenses with established physical retail presence and online channel.
Direct peers
- Vision Direct: UK-based online retailer specializing in contact lenses, solutions, and eye care products. Closest direct competitor to Feel Good Contacts in pure-play online contact lens retail, with similar pricing strategy and brand portfolio.
- Glasses Direct: UK online prescription glasses and sunglasses retailer owned by EssilorLuxottica. Directly competes with Feel Good Contacts on prescription eyewear pricing, home try-on, and design-led frames.
- Lenstore: UK-based online contact lens and eye care retailer with similar subscription/replenishment model and brand portfolio. Closely comparable in product mix, pricing, and target customer.
- Mister Spex: European online optical retailer with UK presence, offering prescription glasses, sunglasses, and contact lenses. Comparable direct-to-consumer model and multi-brand assortment.
- SmartBuyGlasses: Global online optical retailer with a UK storefront, offering glasses, sunglasses, and contact lenses at competitive prices. Comparable in product range, pricing strategy, and e-commerce-only model.
- EyeBuyDirect: Global online eyewear retailer offering prescription glasses, sunglasses, and contact lenses at value price points. Comparable D2C model with similar aggressive-discount positioning and broad brand portfolio.
- Warby Parker: US-founded vertically integrated online eyewear retailer with expanding international presence. Comparable D2C optical model, own-brand focus, and virtual try-on technology investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Feel Good Contacts social profiles
Digital presenceFeel Good Contacts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feel Good Contacts leadership team
Management profileNumber of profiles
Profiles1 record
Feel Good Contacts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feel Good Contacts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feel Good Contacts
What does Feel Good Contacts do?
Feel Good Contacts is an online retailer that sells contact lenses, prescription and non-prescription glasses, sunglasses, contact lens solutions, and eye care products (eye drops, supplements, accessories) directly to individual consumers in the UK and Ireland. It distributes branded eyewear from manufacturers such as Acuvue, Air Optix, Biofinity, Ray-Ban, Hugo Boss, Tommy Hilfiger, and Oakley, alongside its own comfi and Feel Good Collection house brands. Orders are placed through the company's website and mobile app, with next-day delivery, free returns, virtual try-on, and an Auto-Replenish subscription service.
Is Feel Good Contacts a public or private company?
Feel Good Contacts is a private company. It is classified as unknown and is currently operating.
When was Feel Good Contacts founded?
Feel Good Contacts was founded in 2008. It employs 11 to 50 people.
Where is Feel Good Contacts based?
Feel Good Contacts is headquartered in Wembley, United Kingdom, in the Europe region.
How does Feel Good Contacts make money?
Five revenue lines are on record. Contact Lens Sales are the primary driver. The others are prescription Glasses Sales, sunglasses Sales, eye Care Products and affiliate/Referral Revenue.
Who are Feel Good Contacts's main competitors?
Broad incumbents on record are Specsavers, Vision Express and Boots Opticians. Direct peers are Vision Direct, Glasses Direct, Lenstore, Mister Spex, SmartBuyGlasses, EyeBuyDirect and Warby Parker.
Does Feel Good Contacts have an API?
No public API is recorded for Feel Good Contacts.
What industry is Feel Good Contacts in?
Feel Good Contacts's product category is Online Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 45613 and its SIC code is 3851.