All About Kids

What All About Kids does

All About Kids is a New York State-based provider of pediatric therapeutic and educational services, founded in 1988 by Cathy Grossfeld, a NY State licensed speech-language pathologist, and joined by co-owner Michael Grossfeld. The company operates through affiliated legal entities — Mid Island Therapy Associates LLC d/b/a All About Kids, All About Kids SLP P.L.L.C., and All About Kids SLP, OT, PT, LMSW, Psychology P.L.L.C. — and delivers multidisciplinary clinical services including speech-language pathology, occupational therapy, physical therapy, applied behavior analysis (ABA), psychological services, social work, and service coordination to children from birth through age 21 with developmental delays and autism spectrum disorders.

The company maintains six physical offices across New York State in Plainview, Brooklyn, Astoria, Bronx, New Rochelle, and Washingtonville, serving ten counties that include all five NYC boroughs, Long Island, Westchester, and Hudson Valley. Services are delivered in-person at clinics, in schools, and in homes, with telehealth as an additional delivery channel. The underlying technology stack is limited to commodity back-office SaaS — EnterClaims for billing and claims management and HR Cloud for human resources — with no proprietary clinical platform disclosed. Regulatory standing is anchored by approval from the New York State Department of Health as an Early Intervention Program (EIP) agency and from the New York State Education Department as a Preschool CPSE evaluator, both of which authorize delivery of publicly funded services at no out-of-pocket cost to eligible families.

Revenue is generated through a three-channel mix: publicly funded programs (EIP, Preschool CPSE), school district contracts (including a named relationship with NYCDOE for SEIT, related services, and professional development), and private-pay arrangements for families outside public-program eligibility. Customer acquisition is sales-led and referral-driven, sourced from parents, pediatricians, and school districts, with intake supported by a HIPAA-compliant online portal and toll-free phone line. The company supplements clinical operations with content marketing through a blog, the All About Kids Podcast, email newsletter, and organic social media presence on Twitter, Facebook, and Instagram.

Name

All About Kids

Legal name

All About Kids

Website

https://aakcares.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

All About Kids is a New York State-based pediatric therapy provider founded in 1988, delivering speech-language pathology, occupational therapy, physical therapy, and ABA services to children from birth through age 21 with developmental delays and autism across 10 NY counties.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Services (61), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Educational Services (8200), Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Speech & Language Therapy (Early Intervention) (EDACAFAB), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Communication Support Childcare (AAC, speech/language-informed) (HSAAAIAH)

Keywords

• Pediatric therapy services
• Applied behavior analysis
• Speech language pathology
• Occupational therapy services
• Early intervention programs

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publicly Funded Early Intervention Program (EIP): All About Kids is an approved EIP Agency by the New York State Department of Health, providing evaluations and therapy services. EIP is a publicly funded program that provides services at no out-of-pocket cost to parents. Health insurance may be used to cover some costs but is not required.
2. Preschool CPSE Services: Approved by NY State Education Department to evaluate children for the CPSE Program. Services are publicly funded and provided at no cost to parents.
3. School-Based Services: Services provided through school districts including NYCDOE, contracting with districts to provide related services, consultations, and professional development.
4. Private Pay Services: For children who do not meet eligibility for publicly funded programs or who choose private services, All About Kids provides evaluations, ABA, and therapy services through private cost or insurance.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

All About Kids provides multidisciplinary pediatric therapeutic and educational services — including Speech-Language Pathology, Occupational Therapy, Physical Therapy, and Applied Behavior Analysis (ABA) — for children from birth through age 21 across New York State. Services are delivered in-person or via telehealth through NY State-approved Early Intervention (birth-3), Preschool CPSE (3-5), School Age (5+), and Private Pay programs, with service coordination, multidisciplinary evaluations, and school-district contracting.

Product overview

All About Kids is a leading provider of children's therapeutic and educational services in New York, operating as a family of affiliated companies including Mid Island Therapy Associates LLC d/b/a All About Kids, All About Kids SLP P.L.L.C., and All About Kids SLP, OT, PT, LMSW, Psychology P.L.L.C. Founded in 1988, the company offers a comprehensive portfolio of services spanning speech-language pathology (SLP), occupational therapy (OT), physical therapy (PT), and Applied Behavior Analysis (ABA) therapy for children from birth through age 21. Services are delivered through multiple channels including the Early Intervention Program (EIP) for children under 3, Preschool CPSE services for ages 3-5, School Age services for ages 5 and up, and Private Pay programs. The company operates as both an approved NY State evaluation site and service provider for Early Intervention and Preschool Education Programs, serving 10 counties across New York State (NYC 5 boroughs, Nassau, Suffolk, Westchester, Putnam, Orange, Dutchess, and Ulster). All services are available in-person or via telehealth. The company also produces the All About Kids Podcast as an educational content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech-Language Pathology (SLP) Services

Quantifiable outcome

• 30 years of outstanding program and fiscal audit reviews from state and county agencies

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aveanna Healthcare: Large public home health and pediatric therapy platform operating across multiple states; offers pediatric SLP/OT/PT and ABA-adjacent services as part of a broader home health portfolio, competing for school-district and private-duty contracts.
• BrightSpring Health Services: Diversified home and community-based health services platform that includes pediatric therapy and behavioral health lines; relevant peer given overlapping payer relationships, clinician workforce dynamics and scale advantages in school contracting.

Direct peers

• Centria Healthcare: National provider of ABA and pediatric behavioral health services; comparable target population (children with autism/IDD), similar revenue mix across insurance and school contracts, and similar clinician-led delivery model.
• BlueSprig Pediatrics: Pure-play ABA and pediatric therapy provider for children with autism spectrum disorder; overlapping clinical discipline mix (ABA, OT, SLP) and similar payor profile across commercial insurance, Medicaid and school contracts.
• Therapy 2000: Pediatric home health therapy provider delivering SLP, OT and PT services across multiple states; directly comparable multi-disciplinary pediatric therapy model with similar school-district and family referral channels.
• Hopebridge: Multi-state provider of ABA, OT, PT and speech therapy for children with autism and developmental delays; comparable multidisciplinary clinical model targeting the same EIP/CPSE-equivalent populations and school-aged caseload.

Regional players

• Mark of Excellence: NY-based provider of preschool and school-age special education and related services; comparable CPSE/CSE service mix and NY State regulatory approval framework, though smaller in geographic scope.
• Advanced Therapy Solutions: Pediatric SLP/OT/PT provider serving NY/NJ school districts and families; directly comparable service mix and school-district contracting model relevant to AAK's school-age business.
• Pediatric Specialty Group: Northeast US pediatric therapy provider offering SLP, OT, PT and ABA services; comparable multi-disciplinary clinical model and similar school-district and early intervention referral patterns.

Emerging players

• Momentum Autism Therapy Services: Regional provider of ABA and related pediatric therapies; comparable target population and therapy discipline overlap, though at smaller scale and narrower service breadth than AAK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AAKCares
• YouTubeyoutube.com/channel/UCfNDiTJWkTYXGzLyR2H3vLg
• Facebookfacebook.com/aakcares
• LinkedInlinkedin.com/company/all-about-kids
• Instagraminstagram.com/aakcares

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Kids