Speedway
Speedway operates approximately 3,000 gasoline and convenience-store locations across the US Midwest, East Coast, and Southwest, serving consumer drivers with fuel, food, beverages, and convenience items as a brand owned by 7-Eleven under Seven & i Holdings.
- Company typePrivate
- Founded1959
- HeadquartersEnon, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Speedway does
Speedway is a US gasoline and convenience-store retailer operating approximately 3,000 locations across the Midwest, East Coast, and Southwest, serving consumer drivers seeking fuel, food, beverages, and everyday convenience items. Since 2020, Speedway has operated as a wholly-owned brand of 7-Eleven, which is in turn controlled by Tokyo-listed Seven & i Holdings, following a $21 billion acquisition from Marathon Petroleum; Marathon continues to supply Speedway under a 15-year agreement of roughly 7.7 billion gallons per year.
The company's core technology stack is largely conventional retail/fuel — point-of-sale, fuel dispensers, an in-house Speedy Rewards loyalty program, and the parent-operated 7NOW delivery app for digital fulfillment. Its most distinctive technical component is Kalibrate AI-powered fuel-pricing software, which is used across the network for dynamic retail pricing. The chain also operates in-store ATMs (via Velera/FCTI) as an additional customer-access point.
Speedway's business model is a hybrid retail model with two primary revenue streams: fuel sales through its approximately 3,000 stations and convenience-store merchandise sales (food, beverages, packaged goods) with branded promotions shared with parent 7-Eleven. Distribution is almost entirely physical retail, augmented by the 7NOW delivery channel. Customer segmentation is horizontal — general consumer drivers across multiple US states — with value-seeking behavior reinforced through Speedy Rewards and its integration with 7Rewards. Speedway currently faces a federal California antitrust class action alleging coordinated fuel pricing via Kalibrate.
Speedway firmographics
Firmographics- Name
- Speedway
- Legal name
- Speedway
- Website
- https://speedway.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Speedway operates approximately 3,000 gasoline and convenience-store locations across the US Midwest, East Coast, and Southwest, serving consumer drivers with fuel, food, beverages, and convenience items as a brand owned by 7-Eleven under Seven & i Holdings.
- Ownership category
- akta.pro rank
Speedway industry classification
Industry- Product category
- Convenience Store and Fuel Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
Keywords
Where Speedway is headquartered
LocationHeadquarters
- HQ city
- Enon
- HQ country
- United States
- HQ region
- North America
Markets served
Speedway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of gasoline and diesel fuel through retail gas station locations across approximately 3,000 Speedway stations in the US
- Convenience Store Sales: Sale of convenience items, food, beverages, and merchandise through Speedway convenience stores, often featuring branded promotions with parent company 7-Eleven
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Speedway product offering
Product offeringCore offering
Speedway operates a chain of company-owned gas stations and convenience stores that sell gasoline and diesel fuel alongside packaged snacks, beverages, fresh and prepared food, and other convenience merchandise. The business is supported by the Speedy Rewards customer loyalty program, which is used to drive repeat visits and customer data collection across the network.
Product overview
Speedway is a gas station and convenience store chain operating as a brand under 7-Eleven (owned by Seven & i Holdings, a Tokyo-based Japanese corporation that acquired Speedway from Marathon Petroleum in 2020 for $21 billion). The chain operates approximately 3,000 Speedway stations across the Midwest, East Coast, and Southwest, offering fuel products and convenience retail. Speedway complements its core retail operations with the Speedy Rewards loyalty program for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Speedway Gas Stations and Convenience Stores
- Speedy Rewards Loyalty Program
Quantifiable outcome
- Defendants collectively operating 1,700+ gas stations in California representing significant market presence
Companies that use Speedway
Customer profileSegments1 record
Ideal customer profiles1 record
Speedway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Speedway partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Children's Miracle Network Hospitalsminor7-Eleven launched an in-store fundraising campaign at participating 7-Eleven, Speedway and Stripes stores to support Children's Miracle Network Hospitals, running from October 29, 2025 through January 6, 2026.
- Marathon PetroleumcoreContinues to supply fuel to Speedway stations through a 15-year agreement of about 7.7 billion gallons per year following the acquisition by 7-Eleven.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Speedway competitors and assessment
Company assessmentDirect peers
- Wawa: Wawa is a privately held fuel-and-convenience chain concentrated on the US East Coast with a strong loyalty program and made-to-order food offering. It is a direct competitive peer to Speedway's East Coast footprint on convenience-store quality, fuel loyalty rewards, and customer experience.
- QuikTrip: QuikTrip is a large privately held convenience and fuel retailer concentrated in the Midwest, South, and Southwest, mirroring Speedway's regional density. Directly comparable on fuel-plus-c-store format, geographic footprint, and value-seeking consumer segment.
- RaceTrac: RaceTrac operates a large US fuel and convenience chain in the South and Southeast, overlapping Speedway's footprint on forecourt format, fuel pricing dynamics, and c-store merchandise mix. It is a like-for-like competitor on operational scale and store count.
- Sheetz: Sheetz is a family-owned convenience and fuel chain across the Mid-Atlantic and Midwest, with a similar forecourt-plus-c-store model, proprietary food program, and loyalty engagement. Comparable to Speedway on geography overlap (Midwest/Mid-Atlantic), store format, and target demographic.
- Circle K (Alimentation Couche-Tard): Circle K operates one of the largest convenience and fuel retail networks in North America, directly comparable to Speedway in forecourt format, fuel-plus-convenience model, geographic overlap, and target customer. It is one of the named defendants in Speedway's California antitrust matter, indicating overlapping pricing technology practices.
Others
- Marathon Petroleum: Marathon Petroleum is Speedway's former corporate parent and current 15-year fuel supplier under a ~7.7 billion gallon/year agreement. Not a direct retail peer but a critical upstream supplier and a named co-defendant in the California antitrust matter, making it strategically relevant to Speedway's economics and risk profile.
Broad incumbents
- Costco Wholesale: Costco operates a substantial US fuel retail footprint at warehouse locations, competing directly with Speedway on price-sensitive fuel buyers. Comparable on fuel sales channel and consumer-driver segment, though differentiated by membership model and absence of convenience-store adjacency at most locations.
- 7-Eleven: 7-Eleven is Speedway's parent brand and the largest US convenience store chain. It operates overlapping convenience-and-fuel formats at greater scale (13,000+ US/Canada stores), serves the same consumer-driver segment, and shares loyalty and digital infrastructure with Speedway.
- BP (TravelCenters of America / ampm): BP operates branded fuel retail including ampm convenience stores in the US. BP is a named co-defendant in Speedway's California antitrust suit and competes directly on fuel pricing and convenience-store strategy across overlapping geographies.
- Shell (Shell USA / Shell stations): Shell operates a major US branded fuel retail network with convenience offerings and loyalty (Fuel Rewards). Comparable to Speedway on downstream fuel marketing, branded forecourt operations, and convenience-retail adjacency at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Speedway social profiles
Digital presenceSpeedway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedway leadership team
Management profileNumber of profiles
Profiles2 records
Speedway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedway M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedway
What does Speedway do?
Speedway operates a chain of company-owned gas stations and convenience stores that sell gasoline and diesel fuel alongside packaged snacks, beverages, fresh and prepared food, and other convenience merchandise. The business is supported by the Speedy Rewards customer loyalty program, which is used to drive repeat visits and customer data collection across the network.
Is Speedway a public or private company?
Speedway is a private company. It is classified as corporate owned and is currently operating.
When was Speedway founded?
Speedway was founded in 1959. It employs 5,001 to 10,000 people.
Where is Speedway based?
Speedway is headquartered in Enon, United States, in the North America region.
How does Speedway make money?
Two revenue lines are on record. Fuel Sales are the primary driver. The others are convenience Store Sales.
Who are Speedway's main competitors?
Direct peers on record are Wawa, QuikTrip, RaceTrac, Sheetz and Circle K (Alimentation Couche-Tard). Marathon Petroleum is listed as an others. Broad incumbents are Costco Wholesale, 7-Eleven, BP (TravelCenters of America / ampm) and Shell (Shell USA / Shell stations).
Does Speedway have an API?
No public API is recorded for Speedway.
What industry is Speedway in?
Speedway's product category is Convenience Store and Fuel Retail. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores). Its NAICS code is 45711 and its SIC code is 5500.