Speedway

What Speedway does

Speedway is a US gasoline and convenience-store retailer operating approximately 3,000 locations across the Midwest, East Coast, and Southwest, serving consumer drivers seeking fuel, food, beverages, and everyday convenience items. Since 2020, Speedway has operated as a wholly-owned brand of 7-Eleven, which is in turn controlled by Tokyo-listed Seven & i Holdings, following a $21 billion acquisition from Marathon Petroleum; Marathon continues to supply Speedway under a 15-year agreement of roughly 7.7 billion gallons per year.

The company's core technology stack is largely conventional retail/fuel — point-of-sale, fuel dispensers, an in-house Speedy Rewards loyalty program, and the parent-operated 7NOW delivery app for digital fulfillment. Its most distinctive technical component is Kalibrate AI-powered fuel-pricing software, which is used across the network for dynamic retail pricing. The chain also operates in-store ATMs (via Velera/FCTI) as an additional customer-access point.

Speedway's business model is a hybrid retail model with two primary revenue streams: fuel sales through its approximately 3,000 stations and convenience-store merchandise sales (food, beverages, packaged goods) with branded promotions shared with parent 7-Eleven. Distribution is almost entirely physical retail, augmented by the 7NOW delivery channel. Customer segmentation is horizontal — general consumer drivers across multiple US states — with value-seeking behavior reinforced through Speedy Rewards and its integration with 7Rewards. Speedway currently faces a federal California antitrust class action alleging coordinated fuel pricing via Kalibrate.

Name

Speedway

Legal name

Speedway

Website

https://speedway.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Speedway operates approximately 3,000 gasoline and convenience-store locations across the US Midwest, East Coast, and Southwest, serving consumer drivers with fuel, food, beverages, and convenience items as a brand owned by 7-Eleven under Seven & i Holdings.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Gas station retail
• Convenience store
• Motor fuel sales
• Loyalty rewards program
• Retail fuel pricing

Headquarters

HQ city

Enon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of gasoline and diesel fuel through retail gas station locations across approximately 3,000 Speedway stations in the US
2. Convenience Store Sales: Sale of convenience items, food, beverages, and merchandise through Speedway convenience stores, often featuring branded promotions with parent company 7-Eleven

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Speedway operates a chain of company-owned gas stations and convenience stores that sell gasoline and diesel fuel alongside packaged snacks, beverages, fresh and prepared food, and other convenience merchandise. The business is supported by the Speedy Rewards customer loyalty program, which is used to drive repeat visits and customer data collection across the network.

Product overview

Speedway is a gas station and convenience store chain operating as a brand under 7-Eleven (owned by Seven & i Holdings, a Tokyo-based Japanese corporation that acquired Speedway from Marathon Petroleum in 2020 for $21 billion). The chain operates approximately 3,000 Speedway stations across the Midwest, East Coast, and Southwest, offering fuel products and convenience retail. Speedway complements its core retail operations with the Speedy Rewards loyalty program for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedway Gas Stations and Convenience Stores
• Speedy Rewards Loyalty Program

Quantifiable outcome

• Defendants collectively operating 1,700+ gas stations in California representing significant market presence

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Children's Miracle Network HospitalsminorGTM or Marketing Partner · 29 October 20257-Eleven launched an in-store fundraising campaign at participating 7-Eleven, Speedway and Stripes stores to support Children's Miracle Network Hospitals, running from October 29, 2025 through January 6, 2026.
• Marathon PetroleumcoreStrategic or Co-development Partner · 1 January 2020Continues to supply fuel to Speedway stations through a 15-year agreement of about 7.7 billion gallons per year following the acquisition by 7-Eleven.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wawa: Wawa is a privately held fuel-and-convenience chain concentrated on the US East Coast with a strong loyalty program and made-to-order food offering. It is a direct competitive peer to Speedway's East Coast footprint on convenience-store quality, fuel loyalty rewards, and customer experience.
• QuikTrip: QuikTrip is a large privately held convenience and fuel retailer concentrated in the Midwest, South, and Southwest, mirroring Speedway's regional density. Directly comparable on fuel-plus-c-store format, geographic footprint, and value-seeking consumer segment.
• RaceTrac: RaceTrac operates a large US fuel and convenience chain in the South and Southeast, overlapping Speedway's footprint on forecourt format, fuel pricing dynamics, and c-store merchandise mix. It is a like-for-like competitor on operational scale and store count.
• Sheetz: Sheetz is a family-owned convenience and fuel chain across the Mid-Atlantic and Midwest, with a similar forecourt-plus-c-store model, proprietary food program, and loyalty engagement. Comparable to Speedway on geography overlap (Midwest/Mid-Atlantic), store format, and target demographic.
• Circle K (Alimentation Couche-Tard): Circle K operates one of the largest convenience and fuel retail networks in North America, directly comparable to Speedway in forecourt format, fuel-plus-convenience model, geographic overlap, and target customer. It is one of the named defendants in Speedway's California antitrust matter, indicating overlapping pricing technology practices.

Others

• Marathon Petroleum: Marathon Petroleum is Speedway's former corporate parent and current 15-year fuel supplier under a ~7.7 billion gallon/year agreement. Not a direct retail peer but a critical upstream supplier and a named co-defendant in the California antitrust matter, making it strategically relevant to Speedway's economics and risk profile.

Broad incumbents

• Costco Wholesale: Costco operates a substantial US fuel retail footprint at warehouse locations, competing directly with Speedway on price-sensitive fuel buyers. Comparable on fuel sales channel and consumer-driver segment, though differentiated by membership model and absence of convenience-store adjacency at most locations.
• 7-Eleven: 7-Eleven is Speedway's parent brand and the largest US convenience store chain. It operates overlapping convenience-and-fuel formats at greater scale (13,000+ US/Canada stores), serves the same consumer-driver segment, and shares loyalty and digital infrastructure with Speedway.
• BP (TravelCenters of America / ampm): BP operates branded fuel retail including ampm convenience stores in the US. BP is a named co-defendant in Speedway's California antitrust suit and competes directly on fuel pricing and convenience-store strategy across overlapping geographies.
• Shell (Shell USA / Shell stations): Shell operates a major US branded fuel retail network with convenience offerings and loyalty (Fuel Rewards). Comparable to Speedway on downstream fuel marketing, branded forecourt operations, and convenience-retail adjacency at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Speedway
• Facebookfacebook.com/SpeedwayStores

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedway