MG Design
MG Design is a Birmingham, UK-based web and graphic design agency founded in 2009 by Matthew Grocott, providing affordable web design, SEO, branding, packaging, and logo design services primarily to small and medium-sized UK businesses.
- Company typePrivate
- Founded2009
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MG Design does
MG Design is a Birmingham, UK-based web and graphic design agency founded in 2009 by Matthew Grocott. The company provides creative services to small and medium-sized businesses across the UK, with occasional projects for larger clients. Its core offerings are organized as web design and SEO, logo and corporate identity, packaging design, book cover design, and printed materials (leaflets and posters), complemented by add-on capabilities such as SSL implementation, eBay product synchronization, live chat, multi-language website translation, and Google AdWords setup. A small number of recognizable clients, including Harvey Nichols, NHS, Penguin Books, and Baylis and Harding, appear in the portfolio alongside a long tail of SMB engagements spanning skincare, hospitality, food and beverage, e-liquid, beauty, recruitment, and pet services.
The technical stack is conventional: websites are built on WordPress using HTML, HTML5, JavaScript, CSS3, PHP, MySQL, and Dreamweaver, with responsive design for desktop, tablet, and smartphone, multi-language and multi-currency e-commerce support, and SSL certificate deployment. There is no proprietary platform or productized software; services are delivered as bespoke projects. A 2013 Mobile Apps project signaled attempted expansion into mobile applications, though there is no evidence of sustained development or revenue from that line. The company has no public API, SDK, or third-party integrations beyond eBay listing synchronization.
The business model is a fully online, direct-to-consumer professional services operation. Pricing is quote-based per project (one-time fees for design work; professional services billing for SEO and social media), with no published rate cards. Matthew Grocott serves as the principal designer and primary point of contact, handling quotes via phone, email, and website forms. The stated value proposition is affordability, framed as 'up to 50% cheaper than the competition' through lean online operations, with customer acquisition driven by organic SEO, content marketing through an in-house blog, social media presence on Twitter/Facebook/Instagram, and word-of-mouth referrals. The business is bootstrapped and privately held with no external funding, no subsidiaries, and no parent company.
MG Design firmographics
Firmographics- Name
- MG Design
- Legal name
- MG Design
- Website
- https://mgdesign.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MG Design is a Birmingham, UK-based web and graphic design agency founded in 2009 by Matthew Grocott, providing affordable web design, SEO, branding, packaging, and logo design services primarily to small and medium-sized UK businesses.
- Ownership category
- akta.pro rank
MG Design industry classification
Industry- Product category
- Graphic and Web Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where MG Design is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MG Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Design Services: Custom website design and development services including responsive design for desktop, tablet, and mobile. Projects include corporate websites, e-commerce sites, and landing pages.
- Graphic Design Services: Logo design, corporate identity, packaging design, book covers, posters, and leaflets. Billed as individual project fees.
- SEO Services: Search engine optimization services including content optimization, meta tags, alt text, backlink building, and Flesch reading score improvement.
- Google Ads Setup: Setup and configuration of Google AdWords campaigns with keyword targeting recommendations.
- Social Media Management: Social media account setup and management services.
- Video Editing: Video editing services for promotional content.
- Email Design: Email newsletter and campaign design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
MG Design product offering
Product offeringCore offering
MG Design is a Birmingham-based web and graphic design agency providing custom website design and development on WordPress alongside graphic design services such as logos, packaging, book covers, corporate identity, leaflets, and posters. The offering extends to SEO services, Google AdWords setup, social media management, video editing, and email design, with add-on capabilities including e-commerce, SSL, multi-language translation, eBay integration, and mobile app development. All services are delivered as bespoke projects to SMEs and select larger clients across the UK, with pricing quoted individually per project.
Product overview
MG Design is a Birmingham-based web and graphic design company founded in 2009 by Matthew Grocott. The company operates as a service-based design agency rather than a software product company, offering a portfolio of design services including Web Design & SEO, Logo Design, Packaging Design, Book Cover Design, Corporate Identity, and Leaflets & Posters. The core offerings are delivered as professional design services with various add-on features such as Livechat integration, eBay link functionality, website translation services, SiteStats analytics, SSL certificate implementation, and Google AdWords management. The company primarily builds websites using WordPress and offers responsive design, e-commerce functionality, and multilingual capabilities as part of their web design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & SEO Custom website design, development, and search engine optimisation services for SMEs and personal clients, including responsive design for smartphones and tablets, SSL certificate implementation, and e-commerce functionality.
- Logo Design Corporate identity and logo design services for businesses of all sizes, including rebranding and visual identity systems.
- Packaging Design Product packaging design services for various industries including cosmetics, food and beverage, and consumer goods.
- Book Cover Design Book cover design services for authors and publishers, including genre-specific designs for fiction, horror, and commercial releases, with work for Penguin Books cited.
- Corporate Identity Complete corporate identity packages including logo design, business cards, compliment slips, and brand consistency across materials.
- Leaflets and Posters Advertising materials including promotional leaflets, posters, and catalogue design for various businesses.
- SEO Services Search engine optimisation services including content optimisation, meta tags, alt text, backlink building, and Flesch reading score improvement for client websites.
- Google AdWords Management Setup and management of Google AdWords campaigns including budget allocation and keyword targeting recommendations.
- Social Media Management Social media account setup and content management services across multiple platforms.
- Video Editing Professional video editing services for websites and marketing materials.
- Email Design Custom email template design for marketing newsletters and campaigns.
- Mobile App Development Mobile application development services offered as an extension of the company's web design capabilities.
Quantifiable outcome
- City Drinks Direct reported doubling of sales after website launch
- +5 more outcomes
Companies that use MG Design
Customer profileNamed customers19 records
Ideal customer profiles2 records
MG Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MG Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
MG Design competitors and assessment
Company assessmentBroad incumbents
- Koto: Independent digital branding and creative agency working with consumer and tech brands globally. Comparable to MG Design as a sibling digital-and-brand creative studio, but operating at materially higher price points and scale across branding, web and digital.
- Fiverr: Global freelance services marketplace offering logo, web, SEO and graphic design at commodity price points. Comparable to MG Design as the dominant low-cost substitute in the SMB design market that pressures MG's pricing model.
- Pentagram: World's largest independent design consultancy with partners across major cities. Comparable to MG Design only at the category level (design services for commercial clients), but operates at much larger scale and price points with overlapping brand-identity, packaging and editorial work.
- Upwork: Largest global freelance marketplace covering web design, SEO, graphic design and full-stack digital work. Comparable to MG Design as the broad incumbent alternative SMBs evaluate when seeking affordable design services.
Direct peers
- BAM Design: UK digital design and branding agency offering web design, branding, SEO and digital marketing to SMEs. Comparable to MG Design in scale, UK geography, and the integrated web + brand + SEO service mix targeting similar SMB and mid-market clients.
- 99designs: Online graphic design marketplace (logo, web, packaging) serving SMB customers globally. Directly comparable to MG Design because both compete for budget-conscious SMBs needing logo, packaging, and web design, and both rely on online self-service acquisition.
- Robot Food: Independent branding and packaging design agency working with consumer brands. Comparable to MG Design in that packaging and brand-identity project work for consumer SMBs forms a core part of its offer, mirroring MG's packaging and corporate identity revenue streams.
- Carter Wong Design: UK branding and design consultancy providing brand identity and graphic design services. Comparable to MG Design as a UK-based mid-market creative outfit delivering brand and graphic design for organisations, with overlapping service scope in corporate identity and print design.
- WebFX: US-based digital agency offering web design, SEO, graphic design and digital marketing to SMBs. Highly comparable to MG Design because it targets the same SME buyer with a similar one-stop web + SEO + design service menu and a cost-positioned value proposition.
- Studio Output: London-based creative agency delivering branding, motion and design. Comparable to MG Design in brand and design delivery for commercial clients, though at a higher-end scale; both occupy the UK creative-services space serving corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MG Design social profiles
Digital presenceMG Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
MG Design leadership team
Management profileNumber of profiles
Profiles1 record
MG Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MG Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MG Design
What does MG Design do?
MG Design is a Birmingham-based web and graphic design agency providing custom website design and development on WordPress alongside graphic design services such as logos, packaging, book covers, corporate identity, leaflets, and posters. The offering extends to SEO services, Google AdWords setup, social media management, video editing, and email design, with add-on capabilities including e-commerce, SSL, multi-language translation, eBay integration, and mobile app development. All services are delivered as bespoke projects to SMEs and select larger clients across the UK, with pricing quoted individually per project.
Is MG Design a public or private company?
MG Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MG Design founded?
MG Design was founded in 2009. It employs 1 to 10 people.
Where is MG Design based?
MG Design is headquartered in Birmingham, United Kingdom, in the Europe region.
How does MG Design make money?
Seven revenue lines are on record. Web Design Services are the primary driver. The others are graphic Design Services, SEO Services, google Ads Setup, social Media Management, video Editing and email Design.
Who are MG Design's main competitors?
Broad incumbents on record are Koto, Fiverr, Pentagram and Upwork. Direct peers are BAM Design, 99designs, Robot Food, Carter Wong Design, WebFX and Studio Output.
Does MG Design have an API?
No public API is recorded for MG Design.
What industry is MG Design in?
MG Design's product category is Graphic and Web Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7330.