Studio
Studio is a Tokyo-based no-code web design SaaS platform founded in 2016, enabling individuals, SMBs, startups, and enterprises in Japan and globally to build, host, and manage websites without code, augmented by AI-generated site creation via Studio.Assistant.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Studio does
Studio, Inc. (株式会社Studio) is a Tokyo-based software company founded in April 2016 by CEO Ishii Yutaka, operating a Japanese-native no-code web design platform that enables users to create, design, publish, and manage websites without writing code. The platform integrates design editing, a built-in CMS, hosting, SEO tooling, forms, security features, accessibility support, and Figma/Lottie integrations within a unified SaaS product, with deep localization for Japanese web conventions such as vertical text and ruby text. Studio.Assistant (Beta), launched in December 2025, adds AI-powered conversational site generation to the platform.
The company operates a hybrid go-to-market combining a self-serve freemium SaaS motion with an enterprise field sales motion, supported by a certified partner network (Studio Experts at Gold/Silver/Bronze tiers), a template marketplace (Studio Store), and a community economy (Studio Ambassador, Studio Design Award, Studio Community Japan, Enterprise Lounge). Revenue derives primarily from subscription SaaS plans (individual/team/enterprise), a marketplace commission on Studio Store template sales, and custom enterprise contracts. Named enterprise customers include Benesse Holdings, JR East, and Pacifico Yokohama, alongside mid-market design partners Root Inc. and Baigie Inc.
Studio employs approximately 78 full-time staff as of May 2025 following its absorption merger with gaz Inc., maintains a wholly-owned US subsidiary (Studio Technologies, Inc. in California) established in January 2024, and raised a Series A round led by One Capital in March 2022. The platform reports 700,000+ registered users and 170,000+ published sites as of mid-2025. The company joined the W3C in December 2025, announced Thailand market entry partnerships for mid-2026, and partnered with Digital Hollywood Academy for enterprise training launching April 2026. Studio has signaled an AI-era expansion through Studio.Assistant and positioning the gaz merger as the start of a "second founding period."
Studio firmographics
Firmographics- Name
- Studio
- Legal name
- Studio株式会社
- Website
- https://studio.inc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Studio is a Tokyo-based no-code web design SaaS platform founded in 2016, enabling individuals, SMBs, startups, and enterprises in Japan and globally to build, host, and manage websites without code, augmented by AI-generated site creation via Studio.Assistant.
- Ownership category
- akta.pro rank
Studio industry classification
Industry- Product category
- No-Code Website Builder SaaS
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Studio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS (Studio Platform): Studio generates revenue primarily from SaaS subscription plans for its no-code web design platform. Plans range from free/entry tiers to enterprise plans with advanced features and dedicated support. Users pay recurring subscription fees to access the platform, host sites, and use premium features.
- Studio Store (Template Marketplace): Creators sell website templates and blocks through the Studio Store. Studio takes a commission on transactions, creating a marketplace revenue stream that incentivizes the creator community.
- Studio.Assistant (AI Add-on): AI-powered product launched in December 2025 as an add-on or separate subscription, generating additional SaaS recurring revenue. Reached 10M yen ARR in 24 hours post-launch.
- Enterprise Plans: Dedicated enterprise contracts with large organizations (Benesse, JR East, Pacifico Yokohama) offering custom features, dedicated support, and SLA guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free / Starter tier |
| Subscription | Annual | Paid subscription plans |
| Subscription | Multi-year contract | Enterprise plan |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels12 records
Studio product offering
Product offeringCore offering
Studio operates a no-code web design SaaS platform that lets users design, publish, and manage websites without writing code, combining a visual editor, integrated CMS, hosting, SEO, forms, animations (Lottie), and accessibility into a single product. The platform has a generative-AI add-on (Studio.Assistant) that produces wireframes and design drafts from chat input, an enterprise-grade plan with dedicated support, and a creator template marketplace (Studio Store) alongside a certified-agency partner network (Studio Experts).
Differentiator
Problem solved
Functional benefit
Brands
- Studio.Assistant: AI-powered web creation tool that automates the workflow from client briefing to wireframe and design generation. Launched December 2025 as a Beta product.
Products and services
- Studio (Core Web Design Platform) An all-in-one no-code web design SaaS platform for individual creators, SMBs, startups, and enterprises to design, publish, and manage websites end-to-end without writing code; bundles visual design, CMS, hosting, SEO, forms, Lottie animations, and accessibility into a single subscription-based product with freemium entry, paid tiers, and an Enterprise Plan.
- Studio.Assistant (Beta) An AI-powered add-on product that uses conversational generative AI ('vibe coding' approach with Tip Tap UI) to convert chat input into wireframes, mockups, and editable design drafts for Studio sites; available as a subscription add-on to the Studio core platform, targeting both SMB creators and enterprise DX initiatives.
- Studio Store (Template Marketplace) An online marketplace where community creators publish and sell website templates and reusable blocks for the Studio platform; customers purchase templates to accelerate site production, while Studio takes a commission on transactions, creating a marketplace revenue stream and an ecosystem flywheel that incentivizes the creator community.
Quantifiable outcome
- Website operations cost reduced to 1/40th of previous levels
- +3 more outcomes
Companies that use Studio
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Studio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key, strategic, supporting and core.
- Zeroboard (Thailand) Co., Ltd.keyFirst formal Studio partner in Thailand, aimed at helping local Thai businesses modernize their web development capabilities using Studio's no-code platform.
- Siam Cosmos Services Co., Ltd.keyThai partner facilitating Studio's entry into the Thailand market, helping local businesses adopt no-code web development.
- IBERD Thailand's Wellness Economy ProjectstrategicPartnership with IBERD Thailand's Wellness Economy Project to bring Studio's no-code platform to support local Thai business modernization initiatives.
- Alt Design OfficekeyBangkok-based design and consulting partner established in 2004, facilitating Studio's market entry into Thailand by connecting with local partners and events.
- Digital Hollywood Academy (デジタルハリウッドアカデミー)strategicPartnership with Digital Hollywood to provide enterprise-oriented web operations training using Studio and Studio.Assistant (Beta) starting April 2026. Curriculum designed by Studio Experts Gold company Yururica Inc., focusing on practical AI-era website management skills.
- Yururica Inc. (株式会社ユルリカ)supportingStudio Experts Gold-ranked company that designed the curriculum for the Digital Hollywood Academy enterprise web operations course using Studio and Studio.Assistant.
- gaz Inc. (株式会社gaz)coreStudio absorbed gaz Inc. in May 2025, bringing gaz's ~10+ elite Studio-specialist designers and 400+ production cases into Studio. Gaz founder Yasuyuki Yoshioka became Studio COO. Gaz ceased client work to focus exclusively on Studio platform and community development.
- Root Inc. (株式会社ルート)strategicDesign company and Studio Enterprise Partner providing enterprise-level Studio implementation and design services. CEO Nishimura and Studio COO Yoshioka conducted a 3-part co-branded interview series on Studio enterprise use cases.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Studio competitors and assessment
Company assessmentDirect peers
- Webflow: Webflow is the closest direct peer — a no-code visual web design platform that lets designers build, host, and publish professional sites without code, with CMS, forms, and enterprise plans. It competes head-to-head with Studio in the same product category and customer segments.
- Bubble: Bubble is a no-code platform that lets users build fully interactive web applications — including marketplace and SaaS apps — without code. While more application-focused than Studio, it shares the same no-code philosophy and competes for the same category of builder-creators.
- Framer: Framer is a no-code website builder oriented to designers, with native Figma-style workflows, CMS, and AI-assisted site generation. It targets the same designer-led, high-fidelity end of the market as Studio and is one of Studio's most direct competitors in design-first no-code web creation.
- Strikingly: Strikingly is a no-code website builder aimed at individuals and SMBs to create simple, mobile-friendly sites quickly. It targets a similar SMB/creator segment to Studio's self-serve funnel and competes on ease-of-use and template-driven creation.
Emerging players
- Dorik: Dorik is a no-code website builder with CMS, templates, and a creator-friendly approach including a template marketplace. It overlaps with Studio's core platform and Studio Store economics, though at smaller scale and with a more limited feature set.
Broad incumbents
- WordPress.com (Automattic): WordPress.com is a broad hosting and site-building incumbent powering a large share of the web, with hosted plans, plugins, and themes. It is comparable to Studio as a website creation platform with CMS, though it spans a much broader market and a different technical model.
- Wix: Wix is a broad incumbent DIY website builder serving SMBs and creators with drag-and-drop editing, templates, and hosting. It overlaps with Studio in self-serve site creation but offers a much wider portfolio (commerce, bookings, marketing) and targets a different end of the market.
- Squarespace: Squarespace is a design-led website builder for creatives, small businesses, and brands, offering templates, CMS, commerce, and hosting. It competes with Studio on visual design quality and template-driven site creation, but is a much larger, broader brand serving global SMBs.
Regional players
- Perainchu (ペライチ): Perainchu is a Japanese landing-page and simple site builder focused on Japanese SMBs and individuals, with a freemium model. It competes with Studio in the Japanese entry-level self-serve segment, particularly for one-page marketing sites.
- BiNDup: BiNDup is a Japanese website building SaaS by DigitalCube that targets Japanese SMBs with templates and CMS. It is a direct regional competitor to Studio in the Japanese no-code market, with comparable localization but a more SMB-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio social profiles
Digital presenceStudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio leadership team
Management profileNumber of profiles
Profiles4 records
Studio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio
What does Studio do?
Studio operates a no-code web design SaaS platform that lets users design, publish, and manage websites without writing code, combining a visual editor, integrated CMS, hosting, SEO, forms, animations (Lottie), and accessibility into a single product. The platform has a generative-AI add-on (Studio.Assistant) that produces wireframes and design drafts from chat input, an enterprise-grade plan with dedicated support, and a creator template marketplace (Studio Store) alongside a certified-agency partner network (Studio Experts).
Is Studio a public or private company?
Studio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Studio founded?
Studio was founded in 2016. It employs 51 to 100 people.
Where is Studio based?
Studio is headquartered in Tokyo, Japan, in the Asia region.
How does Studio make money?
Four revenue lines are on record. Subscription SaaS (Studio Platform) is the primary driver. The others are studio Store (Template Marketplace), studio.Assistant (AI Add-on) and enterprise Plans.
Who are Studio's main competitors?
Direct peers on record are Webflow, Bubble, Framer and Strikingly. Dorik is listed as an emerging player. Broad incumbents are WordPress.com (Automattic), Wix and Squarespace. Regional players are Perainchu (ペライチ) and BiNDup.
Does Studio have an API?
No public API is recorded for Studio.
What industry is Studio in?
Studio's product category is No-Code Website Builder SaaS. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 513210 and its SIC code is 7372.