American Stage

Name

American Stage

Legal name

American Stage Theatre Company

Website

https://americanstage.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

Keywords

• Live theatre productions
• Professional performing arts
• Theatre arts education
• Community theatre programming
• Outdoor theatrical productions

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for mainstage productions, park performances, and special events. Approximately 60% of annual operating expenses are met through ticket sales.
2. Individual Donations & Fundraising: Donations from individual supporters including annual fund contributions, special appeals, and legacy society planned gifts.
3. Corporate Sponsorships: Sponsorship packages for mainstage productions and park events at various levels from $2,000 to $40,000, providing brand exposure and marketing benefits.
4. Season Subscriptions: Subscription packages providing priority seating and discounts for season ticket holders across multiple productions.
5. Education Programs: Revenue from summer camps, drama school classes, and school tour programs.
6. Venue Rentals: Rental income from private events at Raymond James Theatre.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

American Stage produces and presents professional live theatrical performances at its 182-seat Raymond James Theatre and at outdoor park venues in the Tampa Bay area. Its offerings include mainstage productions, American Stage in the Park outdoor shows, theatre arts education (Drama School, Summer Camp, School Tour), the Lift Every Voice new play festival, Summer Cabaret and Fresh Ink series, season subscriptions, gift certificates, and annual fundraising galas. The organization operates as a 501(c)(3) nonprofit under agreement with Actor's Equity Association.

Product overview

American Stage is Tampa Bay Area's longest-running professional live theatre company, offering a portfolio of theatrical products and services centered around its 182-seat Raymond James Theatre. The core offerings include Mainstage Productions (indoor plays and musicals) and American Stage in the Park (outdoor productions), complemented by education programs (Drama School, Summer Camp, School Tour), the Lift Every Voice New Play Festival for emerging playwrights, and event series including Summer Cabaret and Fresh Ink. Additional services include ticket subscriptions, gift certificates, corporate sponsorships, gala events, and planned giving programs. The company operates as a 501(c)(3) nonprofit under agreement with Actor's Equity Association.

Differentiator

Problem solved

Functional benefit

Brands

• American Stage in the Park: Outdoor park productions including musicals and special events held at Demers Landing or similar outdoor venues.
• Lift Every Voice (LEV)
• 21st Century Voices

Products and services

• Mainstage Productions Professional live theatre productions performed at the Raymond James Theatre, featuring classic and contemporary plays and musicals in an indoor setting for general audiences in the Tampa Bay area.
• American Stage in the Park Outdoor theatrical productions performed in local parks including reimagined classics and family-friendly entertainment such as Into the Woods and Shrek the Musical.
• Drama School Theatrical education programs offered year-round for students of various ages and skill levels, covering acting and performance fundamentals.
• Summer Camp Theatre education programs offered during summer months for children and teens, focused on performance skills and creative development.
• School Tour Travelling theatrical performances and educational programming delivered to schools, designed to bring theatre arts experiences directly to students.
• Lift Every Voice New Play Festival Biennial new play festival committed to providing exposure to emerging playwrights with a focus on women, BIPOC, and LGBTQIA+ storytellers, including staged readings and world premieres.
• Ticket Subscriptions Season subscription packages offering priority seating and discounts on tickets to mainstage productions across an entire season.
• Gift Certificates Gift vouchers for theatre tickets that can be purchased and redeemed for performances.
• Gala for Our Stars Annual fundraising gala event featuring dining, entertainment, and celebrations to support American Stage's mission of arts and education, including individual tickets ($300) and tables of ten ($2,500).
• Fresh Ink Series New works series featuring fresh theatrical content including Fresh Ink: Fangs and Fresh Ink: Audio for Women, spotlighting new and emerging theatrical voices.
• Summer Cabaret Cabaret-style performances featuring themed shows including Beach Please!, Black Girl Magic, and Sammy & Dino.
• Corporate Sponsorship Programs Corporate sponsorship opportunities at various tiers from Opening Night Host ($2,000) and Co-Sponsor ($3,500) to Partner Sponsor ($5,000), Presenting Sponsor ($10,000), and Title Sponsor for Gala Under the Stars ($40,000), with benefits including logo placement, complimentary tickets, and program advertising.
• Theatre Makers Society Donor membership program supporting American Stage's mission with various giving levels and corresponding donor benefits.
• Endowment Program Planned giving and endowment contribution opportunities to ensure long-term financial health and stability of the theatre.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• Raymond JamescoreGTM or Marketing PartnerRaymond James is the naming sponsor of American Stage's main venue, the Raymond James Theatre. As a mainstage sponsor, Raymond James receives prominent logo placement, recognition on the theatre space, and branding across productions.
• Tampa Bay TimesmajorGTM or Marketing PartnerTampa Bay Times is a mainstage sponsor providing media exposure and marketing support in exchange for sponsorship recognition.
• Visit St. Pete-ClearwatermajorGTM or Marketing PartnerAs the official tourism partner, Visit St. Pete-Clearwater sponsors Into the Woods and other park productions, promoting tourism to the area while gaining brand visibility.
• St. Petersburg CollegecoreStrategic or Co-development PartnerAmerican Stage performs out of Raymond James Theatre at St. Petersburg College, a partnership that provides venue space in exchange for programming that serves the college community.
• James Museum of Western & Wildlife ArtmajorStrategic or Co-development PartnerThe James Museum hosts Lift Every Voice New Play Festival events and the 2025 Gala, providing venue space for American Stage programming.
• Florida OrchestramajorStrategic or Co-development PartnerThe Florida Orchestra collaborates with American Stage on The Good Peaches production, combining orchestral music with theatre and dance.
• projectALCHEMY Dance CompanysupportingStrategic or Co-development PartnerprojectALCHEMY Dance Company collaborates on The Good Peaches multi-medium production with American Stage and Florida Orchestra.
• Tampa Bay RayssupportingGTM or Marketing PartnerTampa Bay Rays (MLB team) sponsors American Stage productions, cross-promoting to sports and arts audiences in Tampa Bay.
• ArtsAXISsupportingStrategic or Co-development PartnerArtsAXIS supports American Stage as part of the arts community ecosystem in Florida.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Florida Studio Theatre: Florida Studio Theatre in Sarasota is a professional regional theatre producing a full mainstage season plus cabaret and children's programming. It directly parallels American Stage as a comparable Florida-based professional theatre with a multi-format programming model and education programs.
• Asolo Repertory Theatre: Asolo Rep in Sarasota is a professional LORT theatre producing mainstage plays and musicals. It is comparable to American Stage as another Actor's Equity professional regional theatre operating in Florida with season programming and education programs.
• Mad Cow Theatre: Mad Cow Theatre is a professional regional theatre in Orlando producing mainstage plays and musicals. It is comparable to American Stage as another Florida professional theatre with a similar programming mix and nonprofit operating model.
• Palm Beach Dramaworks: Palm Beach Dramaworks is a professional regional theatre in West Palm Beach producing a mainstage season of plays and musicals. It parallels American Stage as a Florida-based professional theatre with comparable scale and programming model.
• Orlando Shakes: Orlando Shakespeare Theater is a Florida-based professional regional theatre producing plays, musicals, and education programs. It is comparable as a professional Equity theatre with similar scale, programming mix, and education programming in the same state.

Direct peers

• Jobsite Theater: Jobsite Theater is a Tampa-based professional theatre company producing contemporary and classical work in the Tampa Bay market. It competes with American Stage for the same local audience, sponsor base, and donor pool in the adjacent Tampa market.
• freeFall Theatre: freeFall Theatre is a professional Equity theatre located in St. Petersburg, FL — the same city as American Stage. It is a direct local competitor for audiences, sponsors, and donors in the Tampa Bay market, with overlapping programming in mainstage plays and musicals.
• Stageworks Theatre: Stageworks Theatre is a Tampa professional theatre producing mainstage productions with a focus on diverse and new work. It is a direct Tampa Bay competitor, with overlapping programming in contemporary and culturally relevant productions.

Broad incumbents

• Berkeley Repertory Theatre: Berkeley Rep is a Tony Award-winning professional regional theatre with comparable programming (mainstage season, new work development) but at significantly larger scale and broader national reputation. It serves as a benchmark for what a successful professional regional theatre can achieve at scale.
• La Jolla Playhouse: La Jolla Playhouse is a Tony Award-winning professional regional theatre with a strong new-work development pipeline and Broadway transfer track record. It is comparable as a professional regional theatre, though at a significantly larger scale and national profile than American Stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/americanstage
• YouTubeyoutube.com/channel/UCfTc8K_f2_IFz0cnd8YxcJA
• Facebookfacebook.com/americanstage
• Instagraminstagram.com/americanstage
• LinkedInlinkedin.com/company/american-stage-theatre-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Stage